What Mr. Jack does

NSX Brasil S.A., operating under the Betnacional brand, is a Brazilian online sports betting and casino gaming platform founded in 2019 and headquartered in São Paulo, with operational headquarters in Recife, Pernambuco (CNPJ 55.056.104/0001-00). The company is a wholly-owned subsidiary of Flutter Entertainment plc, one of the world's largest publicly traded online gaming operators. NSX targets adult Brazilian consumers seeking regulated sports betting on football, basketball, tennis, MMA, Formula 1, and other sports, alongside online casino entertainment including slots, live dealer tables, and crash games. The platform is restricted exclusively to users physically located in Brazil, in line with the local regulatory framework under Lei nº 14.790/2023.

Betnacional's technology stack integrates the Ramp data provider for real-time sports odds and ticket resolution, OPTA (Stats Perform) for official player statistics used to settle player-prop markets, and GLI-certified third-party game providers operating under Portaria SPA/MF nº 722/2024 with a minimum 85% RTP. Core betting products include single bets, multi bets (up to 15 events), and a Bet Builder allowing combinations of up to 25 markets per match. Supporting features include Cashout for early settlement, Campinho for live match visualization, and Rollback for automatic ticket correction when official results are updated. Authentication supports Google, Facebook, and TikTok social logins, and the platform is accessible via website (betnacional.bet.br) and a mobile application.

The business operates a direct-to-consumer, transaction-based take-rate model: revenue is generated as a percentage of total wagers via house margin embedded in fixed odds, with no subscription or advertising-based revenue disclosed. All deposits and withdrawals are processed exclusively through Brazil's PIX instant payment rail on a 24/7 basis, with credit cards and bank slips disallowed under regulation. Marketing relies on sports sponsorship (notably Brasileirão Série A), promotional campaigns (superOdds, odds boosts, casino tournaments), and an affiliate/referral program. The platform holds Portaria SPA/MF nº 2.092 issued December 30, 2024 by the Secretaria de Prêmios e Apostas of the Ministério da Fazenda, GLI Brasil certification for game fairness, and operates with a disclosed headcount of 18 employees, indicating heavy reliance on Flutter group-level shared services for technology, compliance, and operations.

Name

Mr. Jack

Legal name

NSX Brasil S.A.

Website

https://mrjack.bet

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mr. Jack (operating as Betnacional via NSX Brasil S.A.) is a Flutter Entertainment-backed, Brazil-only online sports betting and casino platform serving individual adult Brazilian consumers via fixed-odds wagering, slots, live dealer, and crash games under Ministry of Finance authorization.

Ownership category

akta.pro rank

Product category

Online Sports Betting

NAICS

Gambling Industries (7132), Casinos (except Casino Hotels) (71321), Other Gambling Industries (713290)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

Keywords

• Online sports betting
• Casino gaming platform
• Fixed-odds betting
• Live dealer casino
• PIX payment betting

Headquarters

HQ city

Recife

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Fixed-Odds Sports Betting: Platform generates revenue from sports betting wagers where users select events with odds (multipliers) and place stakes. Revenue is generated as a percentage of total bets placed, with the house margin embedded in the odds offered. Users can bet on single events (simple), multiple events (multiple up to 15 events), or custom Bet Builder markets.
2. Online Casino Gaming: Revenue from casino games including slots, crash games (Aviator, Mines, JetX), live dealer tables (roulette, blackjack, baccarat), and other certified games. Games developed by certified partner providers with minimum 85% RTP. Users wager balances from their platform account.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mr. Jack operates the Betnacional platform, a regulated Brazilian online sports betting and casino gaming service. The platform offers fixed-odds sports betting across Brazilian and international competitions (football, basketball, tennis, MMA, Formula 1, and others) with single, multiple, and custom Bet Builder markets, live in-play betting, and cashout. It also provides an online casino with slots, crash games (Aviator, Mines, JetX), and live dealer tables (roulette, blackjack, baccarat) from GLI-certified providers, all settled in Brazilian reais via PIX instant payment.

Product overview

Betnacional is a regulated online sports betting and gaming platform operated by NSX Brasil S.A. under the Flutter Entertainment group. The platform offers a unified product combining fixed-odds sports betting (Apostas Esportivas), online casino games (Cassino Online), and live dealer casino experiences (Cassino Ao Vivo), along with interactive crash games. Core betting features include Single Bets, Multi Bets (up to 15 events), and a Bet Builder for customized multi-market wagers (up to 25 markets per match). Additional tools include Cashout for early settlement, Campinho for live match visualization, and Rollback for automatic result corrections. All casino games feature minimum 85% RTP certified by GLI Brasil, while sports betting is powered by Ramp data provider with OPTA statistics integration.

Differentiator

Problem solved

Functional benefit

Brands

• Betnacional App: Official mobile application for Betnacional platform offering sports betting and casino games.

Products and services

• Apostas Esportivas (Sports Betting) Fixed-odds sports betting platform covering Brazilian and international sporting events including Brasileirão Série A, Champions League, Premier League, NBA, and other competitions. Supports pre-match and live in-play betting with single bets, multiple bets (up to 15 events), and Bet Builder custom combinations (up to 25 markets per match). Targets adult Brazilian consumers interested in football, basketball, tennis, MMA, Formula 1, and other sports.

Quantifiable outcome

• Minimum 85% RTP on all casino games as certified per Portaria SPA/MF nº 722/2024
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• EBACminorStrategic or Co-development PartnerPartnership with EBAC for responsible gaming support and player assistance. EBAC provides specialized support services to platform users who may develop gambling-related issues.
• Gaming Laboratories International (GLI)coreTechnology or IntegrationGLI provides third-party certification of game fairness (RTP minimum 85%) and operational integrity for the Brazilian market under Portaria SPA/MF nº 722/2024 requirements.
• RampcoreTechnology or IntegrationReal-time data provider for sports betting odds, live match tracking, and official ticket resolution. Ramp collects and analyzes results from official match reports provided by competition organizers for accurate bet settlement.
• OPTA (Stats Perform)coreTechnology or IntegrationOfficial sports statistics provider used for settlement of player-based betting markets including shots, tackles, assists, passes, and other performance metrics across football and basketball competitions.
• Certified Game ProviderscoreTechnology or IntegrationCasino games are developed exclusively by certified partner providers operating under Portaria SPA/MF nº 722/2024. Providers include game developers for slots (Fortune Tiger, Gates of Olympus), crash games (Aviator, Mines, JetX), and live dealer tables.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Galera.bet: Brazilian sportsbook and casino licensed under SPA/MF authorization; direct competitor in the same regulated Brazilian online betting market as Betnacional.
• KTO: Online sportsbook and casino licensed in Brazil offering fixed-odds betting, casino, and live dealer; competes head-to-head with Betnacional on Brazilian consumer sports betting.
• Sportingbet: Long-standing sportsbook licensed in Brazil under Entain group; offers sports betting, casino, and live dealer with similar PIX integration as Betnacional.
• Novibet: Regulated Brazilian sportsbook and casino offering pre-match, live betting, and casino games; comparable product mix and PIX-driven onboarding to Betnacional.
• Betano: Brazilian sportsbook and casino operated by Kaizen Gaming; directly competes with Betnacional in fixed-odds betting, online casino, and crash games within the same Brazilian regulated market.
• PixBet: Brazilian sportsbook built around PIX-native payments; comparable local positioning, sportsbook + casino offering, and target customer base to Betnacional.

Emerging players

• 1xBet: International operator with growing Brazilian presence; competes in sportsbook and casino verticals with comparable feature set (multi-bets, casino, live dealer) to Betnacional.

Broad incumbents

• Betfair Brasil: Flutter-owned sportsbook and exchange operating in Brazil; directly comparable given shared Flutter parent ownership and sportsbook/exchange product overlap.
• Bet365: Global online gaming giant now licensed in Brazil; offers broader product portfolio (sports, casino, poker) and substantially larger international scale than Betnacional.

Regional players

• Esportes da Sorte: Brazilian-originated sportsbook and casino; competes with Betnacional in the same domestic market with comparable product mix.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mrjack-bet

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr. Jack