Monsieur M - Traiteur

What Monsieur M - Traiteur does

Monsieur M – Traiteur (legal entity AD1, SARL à associé unique) is a regional event catering company headquartered in Vezin-le-Coquet, France, with operations centered in Pacé (Rennes metropolitan area) and active in the Ille-et-Vilaine department and the broader Grand Ouest region (Brittany and Pays de la Loire). Founded in 2010, the company has operated for more than 10 years with 24 employees and €10,000 share capital, delivering bespoke high-end catering for events ranging from 30 to 3,000 guests. Its core offering spans three pillars: (1) full-service event catering for private receptions (weddings, birthdays, baptisms) and corporate events (seminars, galas, congresses, conventions, product launches, CSE events), (2) ephemeral restaurant installations enabled by a proprietary modular mobile kitchen and restaurant infrastructure that can be deployed in any venue including unequipped locations, and (3) two e-commerce storefronts — 'Monsieur M – A la Maison' for B2C click-and-collect and 'Monsieur M – Au Bureau' for B2B delivery — selling prepared dishes, buffets, cocktail pieces, and tableware rentals.

The company's underlying technology is predominantly physical: modular mobile catering equipment capable of installing complete kitchens, restaurants (grill to gastronomic), self-service lines, bars, and fast-refreshment stations in any venue. There is no app, no API, no proprietary AI, and no disclosed digital platform layer beyond the SEO-optimized e-commerce storefronts. The go-to-market is dual: direct-to-customer event sales via a quote-based, project-managed model for private and corporate clients, and self-service e-commerce for smaller one-off purchases. Pricing is per-person or per-event for full-service catering, per-unit pay-as-you-go for retail (€16.50–€28.60 per person for cold buffets, €19.80–€23.60 HT for B2B mains, €38–€64.90 for cocktail boxes), and per-unit for equipment rental with minimum order quantities and a 2-day maximum rental period. There is no publicly disclosed revenue, no disclosed funding, no parent company, and no subsidiary structure; the company is wholly owned within the SARL à associé unique legal form, with Aloïs Deroche listed as Directeur de la publication.

Name

Monsieur M - Traiteur

Legal name

AD1 (Monsieur M)

Website

https://mrmtraiteur.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Monsieur M – Traiteur is a French regional event caterer operating from the Rennes metropolitan area across the Grand Ouest, serving 30 to 3,000 guests at private and corporate events with modular mobile kitchen infrastructure, two e-commerce storefronts, and a 24-person team.

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Caterers (722320), Caterers (72232), Food Service Contractors (722310), Mobile Food Services (72233)

akta.pro primary industry

Event Catering (Weddings, Social, Private Parties) (THAFAIAB)

akta.pro secondary industries

Wedding & Social Event Catering (THAHAKAE), Full-Service Catering (Off-Premise) (HSACAGAA), Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL)

Keywords

• Event catering services
• Corporate reception catering
• Ephemeral restaurant setup
• Click and collect meals
• Office meal delivery

Headquarters

HQ city

Vezin-le-Coquet

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Event Catering Services: Monsieur M provides bespoke, high-end catering services for events ranging from 30 to 3,000 guests. Services include cocktail receptions, seated dinners, gala dinners, seminars, weddings, and large-scale congresses. Pricing is per-person or per-event, with the company managing food preparation, service, and logistics.
2. Click & Collect / Delivery Retail: Monsieur M operates two e-commerce storefronts ('Monsieur M – A la Maison' for individuals and 'Monsieur M – Au Bureau' for businesses) selling prepared dishes, buffets, cocktail assortments, meal trays, drinks, and tableware rentals. Products are priced per unit or per set, with delivery available to businesses and click-and-collect for individuals.
3. Ephemeral Restaurant Services: Monsieur M installs fully equipped temporary restaurants in any venue, from a Grill to a Gastronomic restaurant, self-service, bar, or fast refreshment. This covers events at unequipped venues including congress centers, exhibition parks, city center salons, and castles.
4. Equipment & Tableware Rental: Rental of table linens (cloth napkins, tablecloths in various sizes), porcelain plates (22cm and 28cm), cutlery sets, water glasses, champagne flutes, and other event equipment. Rentals are charged per unit with minimum quantities and a 2-day maximum rental period.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Monsieur M delivers full-service event catering for private receptions (weddings, birthdays, anniversaries) and corporate events (seminars, galas, congresses) for 30 to 3,000 guests across Rennes and the Grand Ouest region. The company operates a modular mobile catering infrastructure that installs complete ephemeral restaurants in any venue, and sells prepared dishes, buffets, cocktails, beverages, and tableware via two proprietary e-commerce storefronts — 'A la Maison' for individuals (click & collect) and 'Au Bureau' for businesses (delivery with refrigerated trucks).

Product overview

Monsieur M – Traiteur is a catering and event company based in Rennes, operating across the Grand Ouest region for over 10 years. The company offers a portfolio of catering services organized into three main pillars: (1) Event catering for private and corporate receptions (Réception Privée, Réception d'Entreprise, Grand Événement including congresses, gala dinners, sports events, and ceremonies), (2) Ephemeral restaurant installations with modular equipment, and (3) Online retail through two Click & Collect platforms — Monsieur M – A la Maison for individuals and Monsieur M – Au Bureau for businesses. The retail platforms sell cocktails, cold/hot buffets, full menus (starters, main courses, cheese, desserts, wedding cakes, children's options), sharing dishes, cocottes, beverages, and tableware/equipment rental. The company serves 30 to 3000 guests depending on event type, with professional teams from the restaurant and events industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Réception Privée (Private Reception Catering)
• Réception d'Entreprise (Corporate Reception Catering)
• Grand Événement (Large-Scale Event Catering)
• Restaurant Éphémère (Ephemeral Restaurant Installation)
• Monsieur M – A la Maison (B2C Click & Collect)
• Monsieur M – Au Bureau (B2B Delivery)
• Location de Vaisselle et Matériel (Tableware & Equipment Rental)

Quantifiable outcome

• Events served for 30 to 3,000 guests with consistent quality

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lenôtre: Historic French premium caterer (now part of Sodexo group) offering event catering, gastronomic retail, and culinary schools nationwide. Overlaps with Monsieur M's premium event catering and ephemeral restaurant positioning but at significantly larger scale, broader geography, and with a more diversified revenue mix.
• Sodexo Events: Global food services and facilities management giant with a substantial event and premium catering division in France. Competes for large corporate accounts, conventions, and venue-based catering contracts at a scale and geographic footprint that dwarfs regional players like Monsieur M.

Regional players

• Ducs de Gascogne: Regional French caterer based in southwestern France offering event catering, buffets, and prepared meals for private and professional clients. Similar product offering and customer segments to Monsieur M but serving a different geographic territory, making it a non-competing regional comparable.

Emerging players

• Atelier des Chefs: French cooking school and corporate team-building event operator offering cooking workshops and culinary events for businesses and individuals. Overlaps with Monsieur M's team-building catering and corporate event segments from an experiential rather than full-service catering angle.

Direct peers

• Saint-Clair Le Traiteur: Well-established French event caterer offering wedding, corporate, and private reception services with comparable product breadth (cocktails, buffets, seated dinners, tableware rental). Comparable business model and target customer segments, with similar scale to Monsieur M and regional concentration.
• Potel et Chabot: Iconic Paris-based premium event caterer specializing in high-end corporate galas, weddings, and large-scale luxury receptions. Directly comparable in service portfolio (cocktails, seated dinners, ephemeral installations) and target customer (premium B2B and private). Operates at greater scale and geographic reach than Monsieur M.
• Bertrand Traiteur: French event caterer offering receptions, weddings, corporate events, and delivery services. Directly comparable product mix (cocktails, buffets, seated dinners, online ordering) and target customer base, with broader geographic footprint including Paris and surrounding regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/monsieurmtraiteur
• LinkedInlinkedin.com/company/monsieur-m

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monsieur M - Traiteur