Grupo M.Rodarte

What Grupo M.Rodarte does

Grupo M.Rodarte is a privately held, founder-owned Brazilian fashion group headquartered in Belo Horizonte, Minas Gerais, operating under the legal entity Sabor Tropical Confecções Ltda (CNPJ: 17.787.730/0001-87). Founded by Marina Rodarte, the group runs a multi-brand premium apparel portfolio targeting sophisticated urban Brazilian women across three labels: M.RODARTE (the flagship high-fashion brand for elegant evening and occasion wear), Marrô (launched 2016, focused on impeccable fit and striking prints), and Marrô.URB (a casual urban sub-brand).

The company's core competency is in-house fashion design and apparel manufacturing using specialized dressmaking techniques, most notably the moulage method for precise body shaping and laser-cut detailing for intricate fabric patterns. Products are constructed from premium fabrics including Crepe Patou, Zibeline, and organza, with dresses priced R$2,000-R$9,999, skirts R$2,000-R$3,900, and tops/pants in the R$1,145-R$2,300 range. Collections are organized under named seasonal lines such as La Seine and Soho Studio.

Grupo M.Rodarte generates revenue through three channels: a direct-to-consumer e-commerce platform (mrodarte.com.br), an exclusive wholesale showroom in Belo Horizonte serving B2B buyers, and a network of physical retail resellers across 26 Brazilian states spanning all major regions. The company offers installment payments (up to 6x without interest on orders above R$500) and free PAC shipping above R$500. The group operates with 1-10 employees, has no disclosed institutional funding or private equity backing, and ownership remains concentrated with the founder.

Name

Grupo M.Rodarte

Legal name

Sabor Tropical Confecções Ltda

Website

https://mrodarte.com.br

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Grupo M.Rodarte is a privately held Brazilian fashion group operating three premium apparel brands (M.RODARTE, Marrô, Marrô.URB) for sophisticated urban women, distributing via D2C e-commerce, a wholesale showroom, and physical resellers across 26 Brazilian states.

Ownership category

akta.pro rank

Headquarters

HQ city

Belo Horizonte, MG

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct product sales: Grupo M.Rodarte generates revenue through direct sales of branded fashion products via their e-commerce platform and wholesale showroom. Products are sold at full retail price with installment payment options (up to 6x without interest for purchases above R$500). The company operates a multi-brand portfolio (M.RODARTE, Marrô, Marrô.URB) selling dresses, skirts, tops, and trousers primarily in the premium fashion segment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Grupo M.Rodarte is a Brazilian fashion group that designs, manufactures, and sells premium women's apparel under three brands: M.RODARTE (high-end evening wear and occasion dresses), MARRÔ (contemporary dresses, skirts, tops, and pants with striking prints), and MARRÔ.URB (urban casual wear). The company sells through direct-to-consumer e-commerce on mrodarte.com.br, an exclusive wholesale showroom in Belo Horizonte for B2B buyers, and a network of physical retail resellers across 26 Brazilian states, with prices ranging from approximately R$238 to R$9,999.

Product overview

Grupo M.Rodarte is a Brazilian fashion group founded over 30 years ago by Marina Rodarte, originally as Sabor Tropical. The group operates as a multi-brand fashion company comprising three distinct brands: M.RODARTE (the flagship brand targeting sophisticated, urban women with high-end evening wear and elegant dresses), MARRÔ (the second brand launched in 2016 offering contemporary fashion with impeccable fit and striking prints), and MARRÔ.URB (an urban casual line). The portfolio includes dresses (long, midi, mini), skirts, pants, tops, blouses, and coordinated sets. The company sells through wholesale (B2B) channels and a direct e-commerce platform, with physical retail presence across Brazil in multiple cities. Products range from luxury evening wear (up to R$9,999) to casual urban pieces (starting around R$238), serving different market segments under the unified Grupo M.Rodarte umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• Marrô: Second brand of Grupo M.Rodarte, created in 2016, characterized by impeccable modeling, striking prints, and always feminine shapes.
• MARRÔ.URB

Products and services

• M.RODARTE The flagship brand of Grupo M.Rodarte, offering elegant and exclusive fashion for women. Targets urban, contemporary, and sophisticated consumers with high-end dresses and evening wear, priced from R$2,000 to R$9,999, including long, midi, and mini occasion dresses.
• MARRÔ Second brand of Grupo M.Rodarte launched in 2016, characterized by impeccable fit, striking prints, and feminine shapes. Offers contemporary dresses, skirts, tops, pants, and blouses, with prices ranging from R$1,145 to R$5,750, featuring moulage construction and laser-cut detailing on select pieces.
• MARRÔ.URB Urban casual line under the MARRÔ brand, offering more relaxed everyday wear pieces including shorts, crochet sets, and casual skirts, with prices starting from R$238 and frequent promotional discounts of 20% to 70% off.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Direct peers

• Patricia Bonaldi: Brazilian designer-led luxury womenswear label known for couture craftsmanship, bridal and occasion wear, distributed through DTC and select multi-brand stores. Compares to M.Rodarte on Brazilian design heritage, premium occasion focus, and craft-led construction.
• Le Lis Blanc: Brazilian premium women's apparel and accessories brand owned by Restoque, with strong department-store and multi-brand presence plus DTC. Direct rival in the premium Brazilian occasion/everyday-elegant womenswear segment.
• Shoulder: Brazilian women's fashion brand with strong national presence, mixing everyday and occasion wear through multi-brand and own stores. Compares to Grupo M.Rodarte on the multi-brand-occasion + everyday portfolio and nationwide wholesale model.
• Farm Rio: Brazilian women's fashion label famous for colorful, print-driven dresses and a strong omnichannel and international DTC presence. Comparable on Brazilian dress-led womenswear, omnichannel distribution, and strong brand IP despite a different aesthetic niche.
• Animale: Brazilian contemporary women's fashion label with broad price-point coverage and strong national wholesale plus DTC footprint. Highly comparable to M.Rodarte's multi-brand, multi-channel Brazilian women's apparel model at a slightly more accessible price tier.
• Lenny Niemeyer: Iconic Brazilian luxury swimwear and occasion-wear designer with a multi-channel model (boutiques, wholesale, DTC). Closest analogue to M.Rodarte's premium-occasion women's positioning in Brazil, serving a similar sophisticated urban consumer with elevated price points and national retail distribution.
• BoBô: Brazilian contemporary womenswear label known for feminine, occasion-leaning silhouettes distributed via multi-brand and DTC. Comparable to Marrô on aesthetic and to M.Rodarte on occasion-wear positioning and Brazilian premium-channel distribution.

Emerging players

• Zattini: Brazilian large e-commerce footwear and apparel marketplace, partial overlap with M.Rodarte as a Brazilian multi-brand e-commerce aggregator. Listed as a channel/marketplace option M.Rodarte could leverage for online distribution scale.
• Amaro: Brazilian digital-first fashion platform curating multiple brands. Adjacent to M.Rodarte as a Brazilian omnichannel apparel platform reaching a similar urban female demographic, though positioned at more accessible price points.

Broad incumbents

• Osklen: Established Brazilian fashion brand spanning menswear, womenswear, and footwear with premium positioning and own-store plus multi-brand distribution. Broader incumbent analogue to M.Rodarte, overlapping mainly on the premium Brazilian casual-occasion womenswear niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/m.rodarte
• LinkedInlinkedin.com/company/grupo-m-rodarte

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo M.Rodarte