PSB Mrówka

What PSB Mrówka does

PSB Mrówka is a Polish chain of building materials and home improvement retail stores operating under the umbrella of Grupa PSB Handel S.A., a centralized wholesale and franchise platform. The network serves primarily individual homeowners, DIY consumers, and professional contractors across Poland, supplying construction materials, renovation products, tools, garden equipment, and home furnishings. The retail operation is organized across multiple store formats — Mrówka Home & Garden, Mini-Mrówka, PSB Profi, and Mrówka Express — to address varying market sizes from larger urban areas to smaller towns. As of August 2025, the network comprised more than 400 stores nationwide, having grown from 350 stores in mid-2022.

The PSB Mrówka business model is a franchise-led retail network in which independent operators (e.g., ATO Sp. z o.o. in Nowy Dwór Mazowiecki) run individual stores under a unified brand, while Grupa PSB Handel S.A. provides centralized procurement, logistics, marketing, and digital infrastructure including the Moja Mrówka mobile app. This hub-and-spoke structure allows the network to capture wholesale margin at the central level while distributing retail operating costs and execution risk across hundreds of franchisees. The specific operating entity ATO Sp. z o.o. traces its history to building-materials distribution activity dating from 1996, formalized in 2013 as a PSB Mrówka franchise store.

Revenue mechanics are anchored to retail markups on construction and home goods, with the parent group reporting partner-side network revenue of 5.3 billion PLN in 2019 and central wholesale revenue of 2.3 billion PLN. The recent strategic agenda has emphasized geographic expansion (new openings in Łęczyca, Wyrzysk, Żagań, Karsin), format extension (Mrówka Express), and brand reinforcement through Polish industry awards. Public validation has included BLIX Awards, Lista 2000, Champion Biznesu, Polish Quality Award, and Forbes Diamonds recognitions in 2025. The company has not disclosed any proprietary AI capabilities, research, or senior data/ML hires in the provided input.

Name

PSB Mrówka

Legal name

ATO Sp. z o.o.

Website

https://mrowkandm.pl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

PSB Mrówka is a Polish building-materials and home-improvement retail franchise network of 400+ stores operated under Grupa PSB Handel S.A., serving homeowners, DIY consumers, and professional contractors across Poland via multiple store formats.

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Home Centers (444110), Home Centers (44411), Hardware Retailers (444140)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Cutlery, Handtools & General Hardware (3420), Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

General Home Improvement & Hardware Stores (CRAIADAA)

akta.pro secondary industry

Construction, Hardware & MRO Supply Clubs (Trades/Contractors) (CRAEAEAG)

Keywords

• Building materials retail
• Home improvement stores
• Construction supplies
• DIY retail
• Garden equipment

Headquarters

HQ city

Nowy Dwór Mazowiecki

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Building Materials Retail Sales: Sale of construction materials, renovation products, tools, garden equipment, home furnishings including wallpapers, carpets, curtains, paints, adhesives, plasters, kitchen and bathroom fixtures
2. Installment Payment Processing: Consumer installment payment plans for purchases

Pricing tiers

Distribution channels2 records

Marketing channels5 records

Core offering

PSB Mrówka is a Polish building materials and home improvement retail chain selling construction materials, renovation products, finishing materials (wallpapers, carpets, curtains, paints, adhesives, plasters), hand and power tools, kitchen and bathroom fixtures, and garden equipment through a nationwide network of physical stores. The chain serves both individual homeowners/DIY consumers and professional contractors, and supplements in-store shopping with phone orders and the Moja Mrówka mobile application offering exclusive discounts.

Product overview

PSB Mrówka is a Polish building materials and home improvement retail chain operated as part of the PSB (Polski Skład Budowlany) network. Founded in 1996, the chain operates multiple store formats including full-size Mrówka Home and Garden markets, Mini-Mrówka smaller formats, and PSB Profi professional-focused stores. The network offers a comprehensive product portfolio spanning construction materials, renovation and finishing products, hand and power tools, paints, adhesives, plasters, home furnishings (wallpapers, carpets, curtains), kitchen and bathroom equipment, and garden supplies. The company serves both individual consumers and professional contractors through approximately 400 stores across Poland. Key product categories include Budowa i Remont (Construction and Renovation), Wyposażenie (Equipment), Narzędzia (Tools), Ogrodnictwo (Gardening), and Wykończenie (Finishing). The chain also offers promotional catalogs (Gazetka Promocyjna) with monthly deals and a mobile application called Moja Mrówka providing exclusive customer discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• PSB Mrówka Building Materials Retail Chain
• Market Dom i Ogród (Home and Garden Market)
• Mini-Mrówka
• PSB Profi

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Grupa PSB Handel S.A.coreStrategic or Co-development Partner · 23 August 2025Mrówka stores are part of the PSB (Polski Skład Budowlany) network operated by Grupa PSB Handel S.A. headquartered in Wełecz, Busko-Zdrój. Grupa PSB provides centralized purchasing, marketing support, brand standards, and network coordination for all Mrówka stores across Poland.

Scale indicators5 records

Recent moves13 records

Expansion highlights4 records

Others

• Travis Perkins: UK-listed builders' merchant with a franchise/branch model for trade and DIY; useful international benchmark for the network economics of a franchise-led building materials retailer.

Direct peers

• OBI Polska: German home-improvement chain active in Poland; overlap in core construction materials, tools, garden, and renovation categories aimed at DIY and semi-pro customers.
• Castorama Polska: Kingfisher-owned DIY and building-materials retailer in Poland; competes head-to-head with Mrówka on assortment, project-oriented merchandising, and trade contractor service.
• Bricoman Polska: Trade-focused construction materials retailer in Poland; closest comparable to the PSB Profi format given its focus on professional contractors and bulk purchase behavior.
• Majster Plus: Polish building-materials and DIY chain; competes in similar local catchments with overlapping construction, renovation, tools, and garden product lines.
• Merkury Market: Polish home improvement, furniture, and household goods retailer with overlapping building materials, finishing, and garden assortment across large-format stores.
• Bricomarché Polska: Polish arm of Groupement Les Mousquetaires; operates mid-sized home improvement and DIY stores with a comparable value-positioned assortment to PSB Mrówka.
• Leroy Merlin Polska: Polish arm of the Adeo home-improvement chain; operates big-box DIY and renovation stores across Poland with comparable building materials, tools, garden, and finishing categories.

Broad incumbents

• Selgros Cash & Carry (Transgourmet Polska): B2B cash-and-carry operator serving trades and HoReCa in Poland; overlaps with PSB Profi on construction and MRO supply but operates a broader food and non-food assortment.
• Makro Polska: Cash-and-carry wholesaler serving small businesses including trades; competes indirectly for professional contractor spend on hardware and consumable building materials.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mrowkandm
• LinkedInlinkedin.com/company/psb-mr%C3%B3wka

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PSB Mrówka