What Majster Plus does

Majster Plus is a Polish franchise retail network of building, renovation, and interior finishing materials, operating 110 stores across all 16 voivodeships and headquartered under parent company Składy VOX Sp. z o.o. sp. k. (Czerwonak, Poland). Founded in 1994, the network has run for over 30 years and is structured as a franchise system in which independent partner-entrepreneurs operate branded stores with support from the central entity covering store layout, training, marketing materials, and supplier coordination. The core assortment spans four categories: Doors (internal, entry, external, frames, handles), Floors (laminate panels from VOX Querra and VILO, vinyl panels from Pergo, natural wood floors, skirting boards, accessories), Walls (lamellar panels such as Linerio, upholstered panels, decorative wall panels), and Facades (Vilo siding, Fronto lamellar panels, Vilo roof edging, Gutta door canopies). Selected stores also offer ceramic tiles, lighting, paints, window joinery, garage doors, aluminum joinery, and industrial doors.

Revenue is generated through franchisee-driven retail product sales sourced from more than 20 manufacturer brands including VOX, Pergo, Classen, Krono, Porta, Erkado, Vilo, Gutta, Meister, Egger, DRE, and Gerflor. Pricing is unit-based with promotional discounts typically in the 15–25% range; example products include laminate panels at 34.90–99.90 PLN/m², vinyl flooring from 179.96 PLN/unit, Vilo siding from 31.66 PLN, and Gutta door canopies ranging from 990 PLN to 11,100 PLN. The network monetizes not only hardware sales but also attached services: on-site measurement, technical consultation, professional installation coordination, and delivery, with installation services qualifying for a reduced 8% VAT rate.

The go-to-market motion is omnichannel but anchored in physical retail: 110 neighborhood stores serve homeowners, renovators, and small contractors, supplemented by SEO visibility, social media, outdoor advertising, and local PR for franchise openings. A separate installer-partner program (Montaż) creates a B2B demand-generation layer by routing installation orders from store customers to trained local contractors. Direct revenue, ARR, and corporate headcount (9 disclosed) are not material relative to network GMV; the franchise structure means most economic activity is captured at the franchisee level rather than the central entity. No AI, proprietary software platform, mobile app, or API infrastructure is disclosed.

Name

Majster Plus

Legal name

Składy VOX Sp. z o.o. sp. k.

Website

https://walbrzych.majsterplus.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Majster Plus is a Polish franchise retail network of 110 building and finishing-materials stores operating across all 16 voivodeships, selling doors, floors, walls, and facades to homeowners, renovators, and small installers, with attached measurement, consultation, installation, and delivery services.

Ownership category

akta.pro rank

Headquarters

HQ city

Warsaw (and 109 other locations)

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Retail Product Sales: Majster Plus generates revenue through retail sales of building materials, renovation products, and interior design items. The company operates a franchise network where franchisees purchase products from suppliers and sell to end consumers through physical retail stores. Revenue is derived from product margins across categories including doors, floors, walls, and facades.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Majster Plus is a franchise retail chain of 110 building, renovation, and interior finishing materials stores across Poland. Its core offering is the retail sale of doors, flooring (laminate, vinyl, and natural wood), wall panels (lamellar, upholstered, decorative), and facade products (siding, roof edging, door canopies), complemented by measurement, technical consultation, professional installation, and transport services.

Product overview

Majster Plus is a retail chain of over 110 building and finishing materials stores in Poland, offering a comprehensive product portfolio focused on four main categories: Drzwi (Doors) including internal, entry, and external doors with frames and handles; Podłogi (Floors) encompassing laminate panels (VOX Querra, VILO), vinyl panels (Pergo Glomma), natural wood floors, and accessories; Ściany (Walls) featuring decorative panels including Linerio lamellar panels, upholstered panels, and wall panels; and Fasady (Facades) with Vilo siding, Fronto lamellar panels, roof edging, and Gutta door canopies. The company operates as a franchise network providing products from major manufacturers including VOX, Pergo, VILO, Classen, Krono, Egger, DRE, and Gutta, with services including measurement, technical advice, professional installation, and delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Doors (Drzwi) category Retail category covering interior, entry, and exterior doors, plus handles and door frames, for residential and commercial customers undertaking renovation or new-build projects in Poland.
• Floors (Podłogi) category Retail category covering laminate floor panels, natural wood floors, vinyl floor panels, skirting boards, and flooring underlays/accessories, offered to homeowners, renovators, and builders across the Polish store network.
• Walls (Ściany) category Retail category of decorative wall finishes including lamellar panels, upholstered acoustic panels, and decorative wall panels for interior design projects.
• Facades (Fasady) category Retail category including facade siding, lamellar front panels (Fronto), roof edging (podbitka dachowa), and door canopies, offered to customers across the Polish store network.
• Professional installation services On-site measurement, technical consultation, and professional installation of purchased doors, floors, and windows, delivered through partner installers and eligible for a reduced 8% VAT rate. Available to retail customers of Majster Plus stores in Poland.
• Product delivery service Transport of purchased bulky products (doors, flooring, facade elements) from the local Majster Plus store to the customer's site, offered as part of the in-store service bundle.
• Majster Plus franchise program (Dla partnera) Franchise offering for entrepreneurs who want to open a building and finishing materials store under the Majster Plus brand, including support with store layout, product assortment, training, marketing materials, and PR for openings.
• Installer partner program (Dla montażysty) Partnership program for installation companies covering floor panels, LVT, wooden floors, internal and external doors, and windows. Members gain access to training programs organized jointly with manufacturers, special tool pricing, and marketing support.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• ClassencoreOthersSupplier of laminate flooring panels. Classen products are offered across the Majster Plus store network as part of the main product assortment.
• ErkadocoreOthersDoor manufacturer supplying internal and external doors. Erkado products are featured in the Majster Plus product portfolio.
• PortacoreOthersMajor door manufacturer providing a wide range of door products. Porta is one of the key suppliers for the Majster Plus network.
• VilocoreOthersManufacturer of vinyl products including siding, roof gutters, and facade panels. Vilo supplies multiple product categories to Majster Plus.
• VOXcoreOthersParent company brand and key supplier of floor panels, wall panels, and accessories. VOX is the operating company behind the Majster Plus brand.
• KronocoreOthersSupplier of laminate flooring panels. Krono products are part of the main flooring assortment offered by Majster Plus.
• PergocoreOthersPremium vinyl flooring manufacturer. Pergo Glomma Pad Pro series and other vinyl products are available at Majster Plus stores.
• GuttacoreOthersGerman manufacturer of door canopies and entrance coverings. Gutta products range from 990 PLN to over 11,000 PLN.
• InvadominorOthersDoor and interior finishing products supplier for the Majster Plus network.
• EggerminorOthersLaminate flooring and wood-based materials manufacturer. Egger products are included in the flooring assortment.
• GerflorminorOthersVinyl flooring specialist. Gerflor Creation and Senso product lines are available through Majster Plus.
• DREminorOthersDoor manufacturer and skirting board supplier. DRE products include internal doors and decorative skirting boards.
• MeisterminorOthersPremium flooring manufacturer supplying high-quality laminate and vinyl floor panels to Majster Plus stores.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• OBI: OBI runs DIY and home improvement hypermarkets in Poland, offering building materials, tools and renovation supplies. It is a broad competitor to Majster Plus in DIY renovation, though without the franchise/local-density model.
• Leroy Merlin: Leroy Merlin (Adeo Group) operates large DIY hypermarkets in Poland offering building materials, doors, flooring and renovation products. It competes with Majster Plus on the same end-customer and categories, but with greater scale, broader assortment and stronger digital infrastructure.
• Castorama: Castorama is a leading big-box DIY chain in Poland (Kingfisher Group), selling building materials, tools, kitchens and home improvement across a broad assortment. It overlaps with Majster Plus on doors, flooring and renovation supplies but operates large-format stores rather than a franchise network.
• Bricoman: Bricoman is a pro-focused building materials retailer in Poland selling heavy and bulk renovation supplies to tradespeople and small contractors. It competes with Majster Plus for the renovation and small-contractor customer base, particularly on flooring, doors and installation-related categories.
• Bricomarché: Bricomarché (Les Mousquetaires Group) operates mid-sized DIY and home improvement stores in Poland, selling building materials, hardware and renovation products. Its store size and assortment overlap with Majster Plus's franchise stores on similar homeowner customers.
• Hornbach: Hornbach operates large-format DIY and building materials superstores in Poland aimed at both DIY consumers and professional tradespeople. It overlaps with Majster Plus on building materials and flooring but with significantly larger store formats and a pro-customer focus.

Direct peers

• Komfort: Komfort is a Polish specialty retailer of floors, doors and interior finishing products, operating a network of branded stores across Poland. It competes head-to-head with Majster Plus on the same core categories (doors and flooring) and on the same homeowner customer.
• PSB Mrówka (PSB Group): PSB Mrówka is Poland's largest franchise network of building and finishing materials stores, with a similar asset-light franchisor model serving individual renovators and tradespeople across small and mid-sized Polish cities — directly comparable to Majster Plus in format, customer base and assortment.

Others

• VOX (Składy VOX): VOX (parent of Majster Plus via Składy VOX) is a Polish manufacturer of floors, walls and interior finishing products. It is the parent supplier and an ecosystem enabler rather than a competitor — relevant for understanding Majster Plus's supply chain and category strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/majster-plus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Majster Plus