Mr. Purple

What Mr. Purple does

Mr. Purple is a rooftop bar and lounge located on the 15th floor of the Hotel Indigo Lower East Side in New York City, operated by Gerber Group as part of the operator's multi-property hospitality portfolio. The venue spans roughly 3,000 sq ft of interior space plus more than 5,000 sq ft of outdoor terraces, including a western terrace with a pool and panoramic Manhattan skyline views, and sits adjacent to The Club by Mr. Purple, a 14th-floor nightlife concept. Core products include a craft cocktail program ($18-$23 signature drinks, $200 large-format serves), a locally sourced food menu (items ranging $8-$105, including caviar), and a private-events program spanning multiple terraces and indoor spaces.

The business operates three revenue streams: per-cover F&B service at the rooftop, late-night cover/table service at The Club, and private-event buyouts and brand activations. Reservations are managed through SevenRooms, private events through Tripleseat, and nightlife through Speakeasy, while the website runs on BentoBox, indicating a multi-vendor SaaS stack typical of contemporary hospitality operators. Distribution is anchored by the Hotel Indigo/IHG hotel-guest channel and amplified by ongoing press coverage in Vogue, Forbes, Architectural Digest, and other lifestyle media, which feeds both walk-in demand and corporate-event inquiries. Pricing, venue footprint, and Gerber Group's portfolio positioning place Mr. Purple in the premium NYC rooftop segment, targeting tourists, hotel guests, local professionals, and corporate/private event hosts.

Name

Mr. Purple

Website

https://mrpurplenyc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mr. Purple is a ten-year rooftop bar and lounge on the 15th floor of Hotel Indigo Lower East Side in New York City, operated by Gerber Group, serving tourists, locals, and private-event hosts with craft cocktails, panoramic skyline views, private events, and The Club nightclub.

Ownership category

akta.pro rank

Product category

Rooftop Bar & Lounge

NAICS

Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (72241)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Rooftop Bars & Beach/Pool Bars (THAFAEAJ)

akta.pro secondary industries

Hotel Bars & Rooftop Bars (CRANACAL), Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF), Karaoke Bars & Entertainment Bars (THAFAEAH)

Keywords

• Rooftop bar lounge
• Craft cocktail venue
• Private event hosting
• Hotel rooftop dining
• Nightlife entertainment

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Primary revenue from craft cocktails ($18-$23 individual, $200 large format), wine, beer, spirits, and locally sourced food menu items ranging from $8-$105. Includes Happy Hour program Monday-Friday 4pm-7pm.
2. The Club Cover and Table Service: Entry at door discretion with table bookings available via SevenRooms. Revenue from cover charges and bottle service minimums at the 14th floor nightclub venue featuring 360-degree DJ booth and dance floor.
3. Private Events and Catering: 3,000 sq. ft. interior space plus two terraces (750 sq. ft. eastern terrace, 5,000 sq. ft. western terrace with swimming pool) available for private bookings. Serves corporate events, weddings, brand activations, and fashion week events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mr. Purple operates an upscale rooftop bar and lounge on the 15th floor of Hotel Indigo Lower East Side in New York City, offering craft cocktails, locally sourced food, and panoramic skyline views. The venue also runs The Club by Mr. Purple, a 14th-floor nightclub with a 360-degree DJ booth, and provides private event hosting services across 3,000 sq. ft. of interior space plus two outdoor terraces including a rooftop swimming pool.

Product overview

Mr. Purple operates as a hospitality venue offering multiple distinct products: the main Mr. Purple Rooftop Bar & Lounge (15th floor, Hotel Indigo LES) providing panoramic views and craft cocktails; The Club by Mr. Purple (14th floor nightclub with DJ booth); Private Events services with indoor/outdoor spaces and swimming pool terrace; and a full Cocktails & Food Menu including Happy Hour offerings. The company also runs seasonal pop-ups like the Veuve Clicquot Winter Chalet. All venues are operated by Gerber Group, a hospitality management organization.

Differentiator

Problem solved

Functional benefit

Brands

• The Club by Mr. Purple: A nightclub space located on the 14th floor featuring a 360-degree DJ booth, luxury banquet seating, full bar, photo booth, and dancing room under disco lights with floor-to-ceiling windows offering views of downtown NYC.

Products and services

• Mr. Purple Rooftop Bar & Lounge Main rooftop bar and lounge located on the 15th floor of Hotel Indigo Lower East Side, offering panoramic skyline views, craft cocktails, locally sourced food, and artisanal beverages. Features an upscale atmosphere with fashionable attire guidelines.
• The Club by Mr. Purple Nightclub venue on the 14th floor featuring a 360-degree DJ booth, luxury banquette seating, full bar, photo booth, and ample dancing space under disco lights. Operates Friday-Saturday at 11pm with floor-to-ceiling windows offering downtown NYC views.
• Private Events Event hosting services featuring 3,000 sq. ft. interior space with two terraces — a 750 sq. ft. eastern terrace for intimate gatherings and a 5,000 sq. ft. western terrace with swimming pool, bar, and varied seating. Hosts corporate events, fashion week activations, brand partnerships, weddings, and PRIDE events.
• Veuve Clicquot Winter Chalet Seasonal winter pop-up experience featuring Veuve Clicquot champagne and après-ski themed décor, bringing Swiss chalet vibes to the NYC rooftop venue.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Gerber GroupcoreStrategic or Co-development PartnerMr. Purple is operated by Gerber Group, a renowned hospitality management and nightlife organization led by founder Scott Gerber. Gerber Group has established itself as a premier player in creation, development, and operation of iconic bars, lounges, and restaurants. Their portfolio includes Mr. Purple, The Campbell, and The Club by Mr. Purple in New York, 12 Stories in Washington D.C., and Rosé & Rye in Atlanta, GA.
• Hotel Indigo Lower East SidecoreStrategic or Co-development PartnerMr. Purple is located on the 15th floor of Hotel Indigo Lower East Side, capturing the vibrant and artistic spirit of the local neighborhood. The partnership provides Mr. Purple with prime rooftop real estate while offering Hotel Indigo guests access to upscale rooftop dining and nightlife.
• SevenRoomscoreTechnology or IntegrationSevenRooms provides the reservation platform for Mr. Purple, allowing guests to book tables online. The system supports party sizes from 1-8+ people and handles both general dining and The Club table bookings.
• SpeakeasysupportingGTM or Marketing PartnerSpeakeasy serves as Mr. Purple's events platform for live cover events and upcoming events discovery, providing ticketing and event promotion services.
• TripleseatsupportingTechnology or IntegrationTripleseat provides private events management software for booking inquiries and event coordination at Mr. Purple.
• BentoBoxsupportingTechnology or IntegrationBentoBox serves as Mr. Purple's website CMS provider, powering the restaurant's digital presence and online operations.
• IHG (InterContinental Hotels Group)supportingChannel Partner/ Reseller/ DistributorMr. Purple partners with IHG for Hotel Indigo room reservations, offering guests the option to stay overnight at the hotel where the rooftop venue is located.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mrpurplenyc
• TikToktiktok.com/@mrpurpleny?lang=en
• LinkedInlinkedin.com/company/mr.-purple

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr. Purple