Mr. Sushi Nederland

What Mr. Sushi Nederland does

Mr. Sushi Nederland is a Netherlands-based sushi delivery and pickup chain founded in 2010 and headquartered in Amsterdam. The company operates 75+ locations across the Dutch market through a franchise model, offering 100+ menu items ranging from individual sushi pieces (from €4.50) to multi-person boxes (up to €117). It serves mass-market Dutch consumers seeking convenient Japanese-inspired meals via takeout, delivery, and dine-in channels, with menu extensions into poke bowls, kids boxes, vegetarian/vegan options, and Korean fried chicken (via the MrChikin sub-brand).

The business runs a hub-and-spoke franchise structure. Corporate operations employ approximately 151 staff focused on franchise support, marketing, and technology, while individual locations are operated by franchisees handling local production and front-of-house. Customer orders flow through a proprietary-branded mobile application (available on iOS and Android), a desktop ordering portal, and third-party delivery platforms. The underlying digital storefront is powered by Sitedish, which centralizes ordering infrastructure across the network. Customer engagement is supported by an active social media presence on Instagram, TikTok, and Facebook, with aggregated review counts of 1,400+ in Zwolle and 2,000+ in Zevenaar indicating meaningful local-market traction.

Revenue mechanics combine per-order menu pricing with franchise economics: corporate captures franchise fees, royalties, and marketing contributions from the 75+ franchised locations, while franchisees generate location-level revenue from end-consumer transactions. The company has progressively broadened its menu and brand portfolio beyond traditional sushi to defend and grow its share of the Dutch convenience-food category.

Name

Mr. Sushi Nederland

Legal name

Mr. Sushi

Website

https://mrsushi.nl

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Mr. Sushi Nederland is an Amsterdam-based sushi delivery and pickup chain founded in 2010, operating 75+ franchised locations across the Netherlands with 100+ menu items ordered via its mobile app and Sitedish-powered platform.

Ownership category

akta.pro rank

Product category

Restaurant / Food Delivery Services

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

Keywords

• Sushi delivery
• Japanese restaurant
• Food delivery service
• Restaurant franchise
• Online food ordering

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Sushi and Japanese food sales: Revenue is generated through direct transaction-based sales of sushi, poke bowls, temaki, and Japanese side dishes to consumers via delivery and pickup orders. Customers place orders online and pay per transaction.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mr. Sushi Nederland is a sushi restaurant chain operating 75+ locations across the Netherlands, founded in 2010. It sells sushi and Japanese cuisine through dine-in, pickup, and delivery channels, with orders placed via the company's website and mobile app. Operations are run on a franchise model enabling standardized offerings across multiple markets.

Product overview

Mr. Sushi Nederland operates a multi-location sushi restaurant chain offering online ordering, delivery, and takeaway services across 75+ locations throughout the Netherlands. The company provides a unified ordering platform with a comprehensive product portfolio organized into distinct product lines: Special Boxen (curated multi-piece boxes), Sushi Boxen (individual and family boxes), Poke Bowls (fresh fish bowls), Sashimi (sliced raw fish), Nigiri (rice-topped fish), Hosomaki (thin rolls), Uramaki (inside-out rolls), Specials (premium specialty rolls), Futo Maki (large rolls), Temaki (hand rolls), Crispy Rolls (fried sushi), Snack Boxen (Asian appetizers), Kids Boxes (children's meals), Vegetarian Sushi (plant-based options), Korean Fried Chicken, Desserts, Bites & Extras (sides and condiments), Drinks, Limited Edition items, and Sustainable Options. The company also offers a mobile app for iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Sushi and Japanese cuisine (dine-in, pickup, and delivery) Prepared sushi and Japanese dishes sold to individual consumers at 75+ physical restaurant locations, with options for dine-in, in-store pickup, and home delivery dispatched via the company's website and mobile app.
• Online sushi ordering (website and mobile app) Digital ordering service that allows customers to browse the menu, place orders for sushi delivery or pickup, and complete payment through the Mr. Sushi Nederland website and mobile app.
• Mr. Sushi franchise opportunity Franchise business model enabling third-party franchisees to operate Mr. Sushi restaurant locations under the brand across the Netherlands, supported by standardized operations and supply.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SitedishcoreTechnology or IntegrationSitedish provides the online ordering platform and delivery management system used by Mr. Sushi across all locations. The platform handles menu management, ordering, and delivery logistics.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sushi Daily: European sushi-in-grocery concept operating fresh sushi counters in supermarkets. Adjacent competitor for at-home sushi occasions, though via a grocery channel rather than direct delivery.
• Yo! Sushi: Established UK-headquartered Asian/QSR chain with broad menu and delivery operations across Europe. Comparable product mix and brand-led positioning, but operates at larger scale and broader international footprint than Mr. Sushi.
• Wasabi Sushi & Bento: UK-based sushi and hot Asian food chain operating takeaway-oriented stores. Conceptually similar to Mr. Sushi (counter-service, sushi-and-bento boxes), but UK-focused and part of a larger retail group.

Others

• HelloFresh: European meal-kit subscription leader including Asian/sushi-inspired kits. Competes indirectly for 'Asian dinner at home' occasions, though through a different fulfilment model.
• Just Eat Takeaway.com: Dominant Dutch food delivery aggregator. Not a direct competitor in food production but the platform through which much of Mr. Sushi's delivery demand flows, and a key ecosystem relationship.

Emerging players

• Poké Perfect: Multi-country poke bowl chain targeting healthy, customizable Asian-inspired meals — overlapping with Mr. Sushi's poke bowl line. Smaller scale and more concept-narrow than Mr. Sushi's full sushi offering.

Direct peers

• Sushi 2 Go: Dutch sushi takeaway and delivery brand with multiple branches. Mirrors Mr. Sushi's grab-and-go / home delivery value proposition and franchise-style footprint.
• Sumo Sushi: Largest direct competitor in the Netherlands, operating a multi-location sushi delivery and pickup chain with comparable menu, pricing and franchise-style structure. Closest one-to-one analogue to Mr. Sushi's model.
• SushiTime: Dutch sushi delivery chain offering online ordering for sushi, poke bowls and Asian bites across multiple NL cities. Competes head-to-head with Mr. Sushi for the same home-delivery and pickup occasions.
• Konnichiwa Sushi: Netherlands-based sushi delivery and takeaway operator with similar product range (nigiri, maki, poke) and online ordering flow. Direct competitor in the same geography and price band as Mr. Sushi.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Mrsushinl
• Instagraminstagram.com/mrsushinl
• TikToktiktok.com/@mrsushinl
• LinkedInlinkedin.com/company/mr.sushi-&-miss.wok

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr. Sushi Nederland