Poké Perfect

What Poké Perfect does

Poké Perfect is a Dutch poke bowl restaurant chain founded in 2016 by siblings Quinta and Gerrit Jan Witzel after Quinta encountered the poke concept while modeling in New York. The company is headquartered in Amsterdam (Prinsengracht 502H) and operates as a private B.V. (Poké Perfect Beheer B.V.), with their sister Anna Witzel joining the management team in 2017 after completing a Hospitality Management degree. It runs 14 physical locations across the Netherlands, including five Amsterdam stores, plus Rotterdam, Utrecht, Den Haag, Almere (two units), Leiden, Nijmegen, Den Bosch, and a Schiphol Airport pickup location, with 251-500 employees. The menu centers on fresh, made-to-order poke bowls priced roughly €12.95-€15.95, spanning signature combinations (The Original, The Witzel, Shrimply The Best, Spicy Sriracha Tuna, Slow Cooked Beef, Teriyaki Ginger Chicken, The Vegan Original, Next Level Tempeh, plus protein-focused and seasonal options), a Build Your Own configurator, kids' bowls, shared Poké Platters, sides, and desserts, with full halal meat certification and vegan options across the menu.

The business operates a hybrid revenue model with four streams: retail bowl sales (dine-in, takeaway, and pre-order pickup via order.pokeperfect.nl), third-party delivery (Thuisbezorgd and Uber Eats — which do not earn loyalty points and carry higher prices), corporate and event catering (minimum 10 bowls, served via Catermonkey with clients including ABN AMRO, KPMG, Salesforce, ING, Netflix, BNP Paribas, KPN, Apple Store, Johan Cruijff Arena, Universiteit Utrecht, and Gemeente Amsterdam), and franchise fees (€10,000 buy-in, 7% annual royalty, €150-180k total investment, €25k required own capital) across 14 franchise locations active since the program's 2016 launch. Pricing is unit-based for consumer products and milestone-based for the franchise program.

The technology stack is entirely third-party SaaS-based: Cloudflare for hosting and security, Google Analytics 4 for web analytics, Pokett (AWS-hosted in Ireland) for the Poké Perfect Rewards loyalty platform, Mailchimp for email marketing, Rabobank OmniKassa for payments, Catermonkey for catering order handling, and Trengo for WhatsApp customer support. Go-to-market combines walk-in traffic, online pre-order pickup, delivery aggregation, B2B catering field sales (24-hour response time on catering inquiries), and an active franchise sales motion. Marketing spans organic social (Instagram, TikTok, Facebook, LinkedIn), email, the loyalty program, and earned media in international publications (The Guardian, Cosmopolitan, Marie Claire, Men's Health, Glamour) and Dutch press (AD, De Telegraaf, Quote, Het Parool, LINDA.nl, Misset Horeca).

Name

Poké Perfect

Legal name

Poké Perfect Beheer B.V.

Website

https://pokeperfect.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Poké Perfect is a Netherlands-based poke bowl restaurant chain founded in 2016, operating 14 dine-in, takeaway, and pickup locations across Dutch cities including Amsterdam, Rotterdam, Utrecht, and Schiphol Airport. It serves health-conscious individual consumers with fresh, customizable bowls and supplements retail sales with corporate catering and a franchise program.

Ownership category

akta.pro rank

Product category

Quick-service restaurant chain

NAICS

Limited-Service Restaurants (722513)

akta.pro primary industry

Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European) (THAFABAM)

Keywords

• Poke bowl restaurants
• Quick service dining
• Healthy fast casual
• Corporate catering services
• Restaurant franchise

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Bowl Sales (Dine-in and Takeaway): Poké Perfect generates revenue through direct sales of poké bowls at its 14 physical locations across the Netherlands. Customers can order in-store, pre-order online for pickup, or order takeaway. The company emphasizes that in-store and direct pickup orders earn rewards points, incentivizing direct purchases over third-party delivery.
2. Third-Party Delivery: Revenue is generated through delivery orders placed via Thuisbezorgd (Just Eat Takeaway.com) and Uber Eats. The company receives orders forwarded by these platforms and fulfills them. Note that delivery prices are higher than in-store and delivery orders do not earn rewards points.
3. Corporate and Private Catering: Poké Perfect provides catering services for corporate events, team lunches, parties, and celebrations. Catering is delivered on location across the Netherlands with a minimum order of 10 bowls. This B2B revenue stream includes corporate clients such as ABN AMRO, KPMG, Salesforce, ING, and others.
4. Franchise Fees: Poké Perfect operates a franchise model with franchisees paying a buy-in fee of €10,000 and a 7% annual fee. Total investment is €150-180k with €25,000 own capital required. Franchisees gain access to the proven concept, brand, national marketing, menu development, training, and operational support.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Poké Perfect operates a chain of quick-service restaurants in the Netherlands serving fresh, customisable Hawaiian-inspired poke bowls built to order. The menu includes signature bowls, Build Your Own bowls, protein bowls, kids meals, sides, desserts, and shared Poké Platters, available for dine-in, pre-order pickup, and delivery. The company also offers corporate and private catering for events and a franchise programme for entrepreneurs to open Poké Perfect locations under the brand.

Product overview

Poké Perfect is a Dutch poke bowl restaurant chain operating on a franchise model. The core product is fresh, customisable poke bowls made to order, with signature pre-built combinations (The Original, The Witzel, Shrimply The Best, etc.) and a Build Your Own option. The offering spans: Signature Bowls as the primary product, Build Your Own Bowl for customisation, Poké Platters for shared dining, Kids Poké Menu, and Sides & Desserts as add-ons. Supporting services include Poké Perfect Rewards (loyalty programme), Catering (corporate and event delivery), and a Franchise programme for expansion. Customers can order for dine-in, pre-order for pickup, or get delivery via Thuisbezorgd and Uber Eats.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Bowls Pre-built signature poke bowls with sushi rice base, premium protein, toppings, sauce, and final touches. Covers fish, halal meat, and vegan options priced between €12.95 and €15.95. Designed for health-conscious individual diners and shared occasions.
• Build Your Own Bowl Custom poke bowl builder allowing customers to choose one base, one premium protein, three toppings, one sauce, and two final touches. Starting price €13.50 with premium add-ons ranging from €0.50 to €3.00. For health-conscious individual diners who want a personalised meal.
• Poké Platters Shared dining platter for groups and events. Poké Platter (€29.95) serves 2–3 with sushi rice or 6 with nori sheets as a snack platter; Poké Platter Bites includes warm bites such as gyoza, spring rolls, and tempura shrimp. For groups, parties, and events.
• Kids Poké Menu Child-friendly poke bowl options including Kids Poké Popcorn Chicken (€7.25) and Kids Poké Salmon, with smaller portions and kid-friendly ingredients for families.
• Sides and Desserts Supplementary food items including shrimp tempura (€4.95), popcorn chicken (€5.95), spring rolls (€4.50), gyoza, seaweed salad (€3.75), K-pop sides (€3.95), chocolate brownie (€4.75), and mochi desserts (€4.90). For individual diners adding to a bowl meal.
• Miso Glazed Salmon Seasonal Special Limited-edition seasonal signature bowl with miso glazed salmon, broccoli, avocado, cucumber, miso tahini sauce, crunchy onion, and sesame seeds at €15.95. For individual diners seeking the current seasonal offering.
• Poké Perfect Rewards Digital loyalty programme where members earn 1 Poké Point per bowl; after 10 points the 11th bowl is free. Additional perks include free avocado on first bowl, birthday treat, cookbook at 50 bowls, and exclusive member deals. Powered by the Pokett loyalty platform. For repeat individual customers across all 14 locations.
• Corporate and Private Catering Catering service delivering fresh poke bowls to corporate events, team lunches, client meetings, celebrations, and parties across the Netherlands. Minimum order of 10 bowls. Catering enquiries handled via the Catermonkey platform with a 24-hour response time. For enterprise clients including ABN AMRO, KPMG, Salesforce, ING, Netflix, KPN, BNP Paribas, Gemeente Amsterdam, Universiteit Utrecht, Johan Cruijff Arena, and Apple Store.
• Poké Perfect Franchise Franchise opportunity allowing entrepreneurs to open Poké Perfect locations within a proven business formula. Buy-in fee €10,000, 7% annual royalty, total investment €150–180k, and €25,000 own capital required. Includes national marketing, menu development, training, and operational support. For prospective franchisees in the Netherlands.

Named customers11 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Four partnerships are on record, tiered core.

• Thuisbezorgd (Just Eat Takeaway.com)coreChannel Partner/ Reseller/ DistributorThuisbezorgd is a delivery aggregator partner that processes delivery orders for Poké Perfect. Customers can place delivery orders through the Thuisbezorgd platform. Thuisbezorgd acts as an independent controller for orders placed on their platform. Orders through Thuisbezorgd do not earn Poké Perfect Rewards points.
• Uber Eats (Uber B.V.)coreChannel Partner/ Reseller/ DistributorUber Eats is a delivery aggregator partner that processes delivery orders for Poké Perfect. Customers can place delivery orders through the Uber Eats platform. Uber Eats acts as an independent controller for orders placed on their platform. Orders through Uber Eats do not earn Poké Perfect Rewards points.
• PokettcoreTechnology or IntegrationPokett provides the loyalty platform powering Poké Perfect Rewards. The platform manages account data, points balance, and transaction history for the loyalty program. Hosted on Amazon Web Services in Ireland (EU).
• Rabobank (Rabo OmniKassa)coreTechnology or IntegrationRabobank processes payments for in-store and online orders through Rabo OmniKassa. Handles payment data and transaction status for both physical and digital transactions.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Poke House: Italy-headquartered poke bowl fast-casual chain that has expanded across Europe with a franchise-led model — directly comparable to Poké Perfect on cuisine, service style, and European franchise go-to-market.
• Freshii: Canadian fast-casual franchise concept centred on salads, bowls, wraps, and juices with a franchise-driven, health-forward menu — directly comparable on format, franchise-led growth, and customer target.
• Pokeworks: US-born poke bowl franchise chain with a directly overlapping cuisine, build-your-own menu, and franchise-led expansion strategy — a direct comparator on product and unit economics.
• Sweetgreen: US fast-casual chain built around customisable, healthy bowls/salads with strong digital and loyalty infrastructure — directly analogous to Poké Perfect's build-your-own bowl model and repeat-visit mechanic.
• CAVA: US fast-casual Mediterranean bowl/mezze chain with a build-your-own format and strong average unit volumes — a comparable fast-casual customisable-bowl operating model.
• Leon Restaurants: UK fast-casual chain focused on healthy, naturally fast food with broad menu inclusivity — comparable positioning, customer demographic, and quick-service health-led value proposition to Poké Perfect.
• It's Poke: European poke bowl chain with locations in multiple countries offering build-your-own poke menus — a direct product and category competitor operating in adjacent European geographies.

Broad incumbents

• Wasabi: UK sushi and hot Japanese food chain with high-street and travel-hub locations — comparable on Asian-inspired fast-casual cuisine and presence in transit/city-centre real estate similar to Poké Perfect's Schiphol and Amsterdam sites.
• YO! Sushi: Established UK-based Japanese/sushi fast-casual and retail brand operating conveyor-belt and takeaway formats — overlaps with Poké Perfect on Japanese-inspired proteins, fast-casual service, and European footprint.

Regional players

• Sumo Sushi & Bento: Dutch-based Asian fast-food chain specialising in sushi and bento boxes — comparable on Japanese-inspired proteins, Dutch retail footprint, and value-tier positioning relative to Poké Perfect's premium bowl offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PokePerfect
• LinkedInnl.linkedin.com/company/pok%C3%A9perfect
• Instagraminstagram.com/poke.perfect
• TikToktiktok.com/@poke.perfect

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poké Perfect