What MRTOOLS does

MRTOOLS (trading brand of Matos & Ribeiro, Lda.) is a privately-held Portuguese specialty distributor and e-commerce retailer of professional surveying, topography, and measurement equipment, headquartered in Porto and operating since 1996. The company sells a comprehensive catalog spanning GPS/GNSS receivers and rover kits, total stations, 3D laser scanners (including Lidar and SLAM-based systems), UAS/UAV drones, bathymetry equipment, data collectors (Android and Windows), and surveying software such as Aplitop's TCP MDT and TCP Point Cloud Editor. It also carries a wide range of precision measurement tools (laser distance meters, levels, thermal cameras, videoscopes, environmental and electrical measurement instruments) and accessories (tripods, prisms, batteries, targets). Multi-brand partnerships with SatLab, Stonex, SingularXYZ, APLITOP, and Laserliner form the core of the assortment.

The business operates on three revenue streams: one-time equipment sales (the primary stream), usage-based rental of GPS/GNSS, total stations, survey levels, and data collectors, and sales of pre-owned equipment. Additional revenue comes from post-sale technical support and warranty repairs. Go-to-market is direct-to-consumer via the mrtools.com.pt e-commerce storefront, supplemented by authorized resellers in Portugal and selected Portuguese-speaking markets (Angola, Brazil). Customer segments are surveying and geomatics professionals, construction and engineering firms, and industrial inspection buyers. The company is small (6 employees), holds no institutional investment, and has not disclosed revenue.

Name

MRTOOLS

Legal name

Matos & Ribeiro, Lda.

Website

https://mrtools.com.pt

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

MRTOOLS is a Porto-based Portuguese e-commerce distributor of professional surveying, topography, and measurement equipment, serving surveying professionals, construction firms, and industrial inspection buyers across Portugal and Portuguese-speaking countries since 1996.

Ownership category

akta.pro rank

Product category

Surveying and Measurement Equipment

NAICS

Surveying and Mapping (except Geophysical) Services (541370)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Industrial Supplies & MRO Marketplaces (CRAFAHAA)

Keywords

• Surveying equipment
• GPS GNSS receivers
• Total stations
• Laser scanners lidar
• Precision measurement tools

Headquarters

HQ city

Porto

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales: Sale of professional surveying equipment including GPS/GNSS receivers, Total Stations, data collectors, laser scanners, drones, measurement tools, leveling equipment, and inspection instruments.
2. Equipment Rental: Rental services for GPS/GNSS equipment, Total Stations, topographic levels, and data collectors.
3. Used Equipment Sales: Sale of pre-owned surveying equipment including GNSS/GPS receivers, Total Stations, topographic levels, and data collectors.
4. Technical Support and Repair Services: Post-sale technical assistance available to resolve any problems with products or systems sold by Matos & Ribeiro, including repairs under warranty or paid repairs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

MRTOOLS distributes and retails professional surveying, mapping and measurement equipment from leading brands (SatLab, Stonex, Emlid, GeoMax, Hi-Target, GeoSLAM, CHC Navigation, among others), selling GPS/GNSS receivers, total stations, laser scanners/LiDAR/SLAM systems, surveying drones, thermal cameras, laser leveling tools and precision measurement instruments directly to surveying, construction, engineering and industrial inspection professionals through its e-commerce platform in Portugal and Portuguese-speaking markets. The portfolio is supported by complementary services including equipment rental, used-equipment resale and post-sale technical assistance.

Product overview

MRTOOLS is a specialized distributor and retailer of surveying, mapping, and measurement equipment based in Porto, Portugal. The company operates as an e-commerce platform offering a comprehensive portfolio of products including GPS/GNSS receivers and rover kits (SatLab, Stonex, SingularXYZ brands), data collectors running Android and Windows operating systems, total stations, 3D laser scanners with Lidar and SLAM technology, drone-based surveying systems, bathymetry equipment, surveying software solutions (Aplitop MDT, TCP Point Cloud Editor), thermal cameras, inspection equipment, and a wide range of precision measurement tools for distance, temperature, humidity, environmental parameters, and electrical measurements. MRTOOLS also provides rental services for temporary equipment needs and sells used/pre-owned surveying equipment. The product portfolio spans from high-precision geodetic instruments to construction-leveling lasers, reflecting the company's focus on technology-driven measurement solutions for surveying professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• GPS/GNSS Receivers and Surveying Kits Professional satellite positioning receivers, GNSS rovers and surveying kits from brands such as SatLab, Emlid, Stonex, Hi-Target, GeoMax and CHC Navigation, configured for topographic surveying, mapping and construction layout. Targeted at surveyors, geomatics engineers and construction professionals in Portugal and Portuguese-speaking markets.
• Total Stations Mechanical and robotic total stations from brands such as Stonex, GeoMax, Hi-Target and Pentax for angle and distance measurement, used in topographic surveying, construction layout and cadastral work. Targeted at surveying and construction professionals.
• Laser Scanners, LiDAR and SLAM Systems Terrestrial laser scanners, mobile mapping and SLAM-based scanning systems (including GeoSLAM and Stonex units) for 3D point cloud capture in surveying, BIM, mining and industrial environments. Targeted at surveying, engineering and inspection professionals.
• Surveying Drones / UAS Unmanned aerial systems equipped with photogrammetry and LiDAR payloads for aerial mapping, surveying and inspection. Targeted at surveying firms, construction companies and inspection professionals.
• Surveying and Point Cloud Software Software platforms for point cloud processing, CAD, photogrammetry and surveying workflows, including APLITOP TCP MDT, Carlson software and Emlid Studio. Targeted at surveying and engineering professionals who process data captured by GNSS, total stations and laser scanners.
• Data Collectors and Field Controllers Rugged field controllers and data collectors used to operate total stations, GNSS receivers and other surveying instruments in the field. Targeted at surveyors and field crews.
• Laser Levels and Laser Leveling Equipment Line, rotary and laser leveling tools used in construction layout, interior fitting and alignment tasks. Targeted at construction and interior finishing professionals.
• Thermal Imaging Cameras Handheld thermal imaging cameras for predictive maintenance, electrical diagnostics, building inspection and non-destructive testing. Targeted at maintenance engineers, electricians and inspection professionals.
• Inspection Equipment (Videoscopes / Borescopes) Industrial videoscopes and borescopes for visual inspection of inaccessible areas in machinery, engines, pipes and structures. Targeted at maintenance technicians, mechanics and inspection professionals.
• Metal and Wood Detectors Detection instruments used to locate metallic objects, rebar, studs, wiring and wood within walls, floors and structures. Targeted at construction, renovation and utility-locating professionals.
• Distance Measurement Tools Laser distance meters and distance measurement tools for fast, accurate length, area and volume measurement on construction sites and in interior fitting. Targeted at construction, surveying and interior finishing professionals.
• Environmental Monitoring Equipment Environmental measurement instruments including gas detectors and air-quality monitoring devices used to assess workplace and ambient conditions. Targeted at safety officers, HVAC professionals and environmental monitoring specialists.
• Electrical Measurement Equipment Electrical test and measurement instruments (multimeters, clamp meters and related tools) used by electricians and maintenance technicians for diagnosing and verifying electrical installations. Targeted at electricians and maintenance professionals.
• Equipment Rental Service Rental of professional surveying and measurement equipment (including GNSS, total stations, laser scanners and other instruments) for project-based or short-term use. Targeted at surveying, construction and engineering firms that need equipment without capital outlay.
• Used Equipment Sales Resale of pre-owned surveying and measurement equipment, providing a lower-cost entry point for buyers and a route to refresh or dispose of existing fleets. Targeted at cost-conscious surveying and construction professionals.

Quantifiable outcome

• Products help optimize work results, making jobs easier, faster, safer, and more precise

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• SatLabcoreTechnology or IntegrationSatLab is a key brand carried by MRTOOLS, specializing in GNSS/GNSS receivers, surveying equipment, and accessories including Cygnus, EYR, SL7, SLT series, and Lixel X1 SLAM scanners.
• StonexcoreTechnology or IntegrationStonex is a major brand offering GPS/GNSS receivers, total stations, data collectors, and surveying accessories including S-series rovers, R-series systems, and SLAM scanners.
• SingularXYZcoreTechnology or IntegrationSingularXYZ provides GNSS receivers and surveying equipment including Y1, T8 Pro, SC100, and related systems carried by MRTOOLS.
• APLITOPcoreTechnology or IntegrationAPLITOP provides surveying software solutions including TCP MDT, TcpGPS, TCP Point Cloud Editor, and TCP MDT Photovoltaic carried by MRTOOLS.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Stonex: Italy-based global manufacturer of surveying instruments (GNSS, total stations, SLAM scanners, data collectors). Both a key MRTOOLS supplier and a competitor via direct sales channels in Europe, making it a comparable incumbent in the same product categories.
• Topcon Positioning: Japan/US-based manufacturer of positioning, surveying, and construction equipment. Sells through a European dealer network that overlaps with MRTOOLS' customer segments in construction and infrastructure surveying.
• Trimble: Global leader in surveying, mapping, and geospatial technology. Sells direct and through authorised dealer networks across Europe, including Portugal — overlapping with MRTOOLS' product universe (GNSS, total stations, scanners, software).
• Hexagon Geosystems (Leica Geosystems): Swiss-headquartered manufacturer of Leica-branded surveying and measurement equipment. Operates a global dealer network that competes with MRTOOLS for the same surveying and construction customers in Portugal and Lusophone markets.
• SatLab Geosolutions: Sweden/China-based manufacturer of GNSS receivers, total stations, and SLAM hardware. A core supplier to MRTOOLS, but also sells through its own distributor and direct channels in Europe, overlapping with MRTOOLS' product range.

Direct peers

• South Surveying & Mapping Instruments: China-headquartered global distributor of surveying and mapping equipment (GNSS, total stations, drones, 3D scanners). Comparable to MRTOOLS as a multi-brand specialty distributor reaching customers across multiple geographies, but operating at a global rather than Lusophone scale.

Regional players

• Tecnitop: Portugal-based distributor of topographic and surveying instruments. Most direct regional analogue to MRTOOLS — same geographic footprint, same customer base, and overlapping product categories (GNSS, total stations, levels).

Emerging players

• CHC Navigation (CHCNAV): China-based manufacturer of GNSS, total stations, and mobile mapping systems. Increasingly competing with traditional distributors like MRTOOLS via direct online sales and aggressive pricing in European and Latin American markets.
• SingularXYZ: China-based manufacturer of GNSS receivers and surveying equipment (Y1, T8 Pro, SC100). A core supplier to MRTOOLS but also expanding its own European distribution, partially competing with MRTOOLS in the same product window.
• GeoMax Positioning: Switzerland-based manufacturer of GNSS, total stations, and laser equipment operating as a value-tier alternative to Leica. Targets the same surveying and construction professionals as MRTOOLS' lower-to-mid price points.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mrtools_PT
• YouTubeyoutube.com/channel/UCiSbo5ICKlPPJfC2NhgkqZg
• Facebookfacebook.com/MRTOOLS-276901886966
• LinkedInlinkedin.com/company/mrtools

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MRTOOLS