Medienstelle Augsburg des JFF | Institut für Medienpädagogik

What Medienstelle Augsburg des JFF | Institut für Medienpädagogik does

Medienstelle Augsburg des JFF (MSA) is a regional branch of JFF – Jugend Film Fernsehen e.V., a registered non-profit association (eingetragener Verein, VR 4586) headquartered in Munich at Arnulfstr. 205. MSA operates from Willy-Brandt-Platz 3, 86153 Augsburg, with a staff of six, and delivers media-pedagogy programs to children, youth, families, educators, and social workers in the city and district of Augsburg. Its portfolio combines curated materials (FLIMMO, klicksafe, medien toolbox, Medienführerschein, webhelm, JFF.de/kinder), recurring programs (Kinderfotopreis Augsburg Stadt & Land photography competition for ages 3–12, MEDIA SPRING AUGSBURG professional event series, the Bayerisches Kinder & Jugend Filmfestival hosted in 2026, and the Kommunalwahl4you youth journalism editorial project), and workshops on topics including disinformation, AI-generated content, dark patterns, and gaming literacy. A new project, Empowering Media Literacy (EML), developed jointly with tim – Staatliches Textil und Industriemuseum Augsburg under the EU AMIF-funded DIWA 4.0 consortium, introduces a smartphone game and refugee-youth-focused curriculum.

The organization operates on a public-funding business model with no commercial pricing; services are provided free to end users. Revenue is grant-driven from the City of Augsburg, Landkreis Augsburg, the Bayerisches Staatsministerium für Familie, Arbeit und Soziales, the Bayerische Landeszentrale für neue Medien (BLM), the European Union (Asyl-, Migrations- und Integrationsfonds), and supporting Sparkasse entities and local media partners. Go-to-market is community-led: MSA distributes programs through direct partnerships with kindergartens, schools, youth-work organizations, and family services, using newsletters, its website, Instagram, workshops, and film festivals as marketing channels. Leadership at the parent JFF includes Prof. Dr. Birgit Dorner (Chair of the Board), Dr. Susanne Eggert (Direktorium), and Axel Geißendörfer (Direktorium); MSA's named specialists include Kyra von Baeckmann and Marcel Floßmann (Medienpädagogische Referenten), with Lena-Maria Frank designated as responsible for content under § 55 Abs. 2 RStV.

Name

Medienstelle Augsburg des JFF | Institut für Medienpädagogik

Legal name

JFF – Jugend Film Fernsehen e. V.

Website

https://msa.institut-medienpaedagogik.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Medienstelle Augsburg is a six-person, non-profit regional branch of JFF e.V. that delivers media-literacy programs, workshops, and events to children, youth, families, educators, and refugee youth in Augsburg and across Bavaria, funded by public grants.

Ownership category

akta.pro rank

Product category

Media Education Services

NAICS

Educational Services (611), Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Professional Development & Teacher Training Media (EDAGALAI)

akta.pro secondary industries

Professional Development for Inclusive Practices (General Education Staff) (EDAKABAL), Family-School Collaboration & Inclusion Planning Support (EDAKABAK)

Keywords

• Media literacy education
• Youth media pedagogy
• Media education workshops
• Children's media programs
• Community media education

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Public Funding and Grants: As a non-profit media education institution under JFF (Jugend Film Fernsehen e.V.), the organization operates primarily through public funding, government grants, and institutional support rather than commercial revenue generation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Medienstelle Augsburg (MSA) delivers practice-oriented media education projects for children and youth in the city and district of Augsburg, offering workshops, training sessions, events, festivals, and curated media-pedagogical materials. It complements direct programming for young participants with professional development, consulting, and resources for educators, youth workers, and parents, anchored in the research-backed methodology of its parent organization JFF – Institut für Medienpädagogik.

Product overview

Medienstelle Augsburg des JFF operates as a media education center offering educational programs, workshops, and resources focused on media literacy for children, youth, families, and professionals in Augsburg, Germany. The organization provides a diverse portfolio of offerings including the FLIMMO media literacy program, the annual Kinderfotopreis photography competition, the MEDIA SPRING AUGSBURG event series, the Bayerisches Kinder & Jugend Filmfestival (BKJFF), youth journalism projects like Kommunalwahl4you, and the EU-funded Empowering Media Literacy (EML) project. Core offerings also include workshops on disinformation detection, dark patterns in digital media, and gaming literacy, supplemented by materials such as klicksafe resources, medien toolbox, Medienführerschein certification, and webhelm online competency programs. The EML project includes development of a smartphone game as a low-threshold instrument for active media work. These programs are educational services rather than technology products, targeting youth, families, educators, and social workers in the Augsburg region.

Differentiator

Problem solved

Functional benefit

Brands

• MSA: Abbreviated name for Medienstelle Augsburg des JFF, used as a short-form brand designation.
• JFF – Institut für Medienpädagogik in Forschung und Praxis
• Kommunalwahl4you
• MEDIA SPRING AUGSBURG
• Kinderfotopreis Augsburg Stadt & Land
• BAYERISCHES KINDER & JUGEND FILMFESTIVAL (BKJFF)

Products and services

• FLIMMO A media literacy program and rating guide helping parents and educators evaluate media content suitable for children.
• JFF.de/kinder A dedicated website for children providing age-appropriate media content and media literacy resources.
• Kinderfotopreis Augsburg Stadt & Land An annual photography competition for children aged 3–12 in Augsburg city and district that promotes creative photography skills.
• Fake oder Fakt – Workshop zu Desinformation A workshop teaching media literacy skills for recognizing and addressing disinformation, including AI-generated content, aimed at open youth work settings.
• klicksafe A European media literacy initiative providing resources and materials for safe and competent online use.
• medien toolbox A toolkit of media pedagogical resources and methods for educators working with children and youth.
• Medienführerschein A media literacy certification program teaching children and youth about responsible media use.
• webhelm – KOMPETENT ONLINE A program focused on online competency and internet safety education.
• MEDIA SPRING AUGSBURG An annual digital event series for professionals focusing on media literacy with refugees and migrant youth, part of the Empowering Media Literacy (EML) project.
• BAYERISCHES KINDER & JUGEND FILMFESTIVAL (BKJFF) A biennial Bavarian children and youth film festival organized by JFF and Bayerischer Jugendring, featuring short films from across Bavaria.
• Kommunalwahl4you – Jugendredaktion A youth journalism initiative where young people report on local politics, winner of the Bayerischer Engagiert-Preis 2026 in the Sonderpreis Jugend category.
• Empowering Media Literacy (EML) Project A collaborative project between Medienstelle Augsburg and tim museum developing a smartphone game and training materials for media literacy with refugee youth, funded by EU AMIF.

Quantifiable outcome

• Awarded Bayerischer Engagiert-Preis 2026 for Kommunalwahl4you youth journalism project
• +1 more outcomes

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

17 partnerships are on record, tiered core and minor.

• tim – Staatliches Textil und Industriemuseum AugsburgcoreStrategic or Co-development Partner · 1 January 2026Co-implementation of the 'Empowering Media Literacy' (EML) project focused on strengthening media competencies among refugee youth. The partnership includes joint development of a smartphone game for active media work.
• Bayerischer Jugendring (BJR)coreStrategic or Co-development Partner · 1 January 2026Co-organization of the Bayerisches Kinder & Jugend Filmfestival 2026, bringing together Bavaria's young filmmakers.
• Bezirksjugendring SchwabencoreStrategic or Co-development PartnerRegional co-organizer of the Bayerisches Kinder & Jugend Filmfestival 2026 in Augsburg.
• Amt für Kinder, Jugend und Familie der Stadt AugsburgcoreStrategic or Co-development PartnerJoint organizer of the Kinderfotopreis Augsburg Stadt & Land photography competition for children.
• Amt für Jugend und Familie des Landkreises AugsburgcoreStrategic or Co-development PartnerJoint organizer of the Kinderfotopreis Augsburg Stadt & Land photography competition for children.
• ufuq e.V. – Fachstelle BayernminorStrategic or Co-development PartnerExpert partner providing specialized knowledge on extremism prevention and online radicalization awareness for the MEDIA SPRING AUGSBURG series.
• Stadtsparkasse AugsburgminorOthersSupporting partner for the Kinderfotopreis photography competition.
• Sparkasse Schwaben-BodenseeminorOthersSupporting partner for the Kinderfotopreis photography competition.
• Umweltbildungszentrum AugsburgminorOthersCooperation partner for the Kinderfotopreis photography competition.
• Familienmagazin liesLotteminorOthersMedia partner for the Kinderfotopreis photography competition.
• CineStar AugsburgminorOthersCinema venue partner for the Kinderfotopreis photography competition awards.
• CITY-GALERIE AugsburgminorOthersVenue partner for the Kinderfotopreis photography competition.
• Stiftung Forum RechtminorStrategic or Co-development PartnerCooperation partner for the Bayerisches Kinder & Jugend Filmfestival 2026.
• Bayerische Landeszentrale für neue Medien (BLM)minorOthersFunding support for the Bayerisches Kinder & Jugend Filmfestival 2026.
• Bayerisches Staatsministerium für Familie, Arbeit und SozialesminorOthersState government funding support for youth media education projects.
• Büro für gesellschaftliche Integration der Stadt AugsburgcoreStrategic or Co-development PartnerCoordinator of the DIWA 4.0 projectverbund (Asyl-, Migrations- und Integrationsfonds), which includes the Empowering Media Literacy project.
• European Union (Asyl-, Migrations- und Integrationsfonds)coreOthersEU funding source for the DIWA 4.0 projectverbund including Empowering Media Literacy.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Internet-ABC: Provider of online literacy curricula for primary-school children and educators. Directly comparable to MSA's FLIMMO, Medienführerschein and webhelm programs targeting the same kindergarten and Grundschule segments.
• klicksafe: EU-funded German awareness center for internet safety and media literacy. Operates the same kind of workshops, materials and educator training that the MSA delivers in Augsburg, making it a directly comparable program competitor.
• Medienpädagogischer Forschungsverbund Südwest (mpfs): Regional research consortium producing the JIM and KIM youth media studies and developing media literacy materials. Shares the MSA's combination of empirical research and educational material development.
• Stiftung Medienpädagogik Bayern: Bavarian foundation specifically promoting media literacy across the same state. The most direct regional peer, running comparable programs, festivals and educator trainings across Bavaria.

Broad incumbents

• Bundeszentrale für politische Bildung (bpb): Federal agency providing civic and media education materials and funding. Frequently commissions youth media projects like Kommunalwahl4you and is a key alternative funding source for MSA's competitors.
• Gesellschaft für Medienpädagogik und Kommunikationskultur (GMK): Germany's leading professional association for media pedagogy. Provides professional development, conferences, and curricula across the same educator segment that the MSA serves, though at a much larger national scale.
• JFF – Jugend Film Fernsehen e. V. (Headquarters, Munich): The parent organization of the MSA and Germany's leading institute for media pedagogy. It operates the same media literacy programs and research agenda at national scale, making it the most directly comparable entity to the MSA's offerings.
• Freiwillige Selbstkontrolle Multimedia-Diensteanbieter (FSM): German self-regulation body for digital media that develops youth protection content and educator training. Competes for the same policy and educator-training funding streams as the MSA.

Emerging players

• ufuq e.V. Berlin-based specialist in extremism prevention and media pedagogy with migrant youth. Already partners with MSA on MEDIA SPRING AUGSBURG and operates in the same refugee-youth media-literacy niche.

Regional players

• Landesanstalt für Kommunikation Baden-Württemberg (LFK): State media authority running media literacy programs for children/youth in Baden-Württemberg. Comparable to MSA's role in Bavaria but for an adjacent region with the same target audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/medienstelle-augsburg-des-jff-institut-f%C3%BCr-medienp%C3%A4dagogik

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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