Stiftung Medienpädagogik Bayern

What Stiftung Medienpädagogik Bayern does

Stiftung Medienpädagogik Bayern is a non-profit public foundation under German civil law (rechtsfähige öffentliche Stiftung Bürgerlichen Rechts), headquartered in Munich at the offices of its parent institution, the Bayerische Landeszentrale für neue Medien (BLM). The foundation's mandate is to strengthen media literacy across the German state of Bavaria. It operates statewide through three principal projects: Medienführerschein Bayern, a modular media literacy curriculum covering topics such as copyright, social media, digital games, advertising, and online safety; FLIMMO, a parent-facing guide for TV, streaming, YouTube, TikTok, Instagram, and cinema with traffic-light age ratings for children aged 3–13; and the Medienpädagogisches Referentennetzwerk Bayern, a network of qualified speakers delivering free parent information events at educational institutions. Target audiences are children and youth, parents, and educators (pädagogisch Tätige und Multiplikatoren) in Bavaria.

Name

Stiftung Medienpädagogik Bayern

Legal name

BLM Stiftung Medienpädagogik Bayern

Website

https://stiftung-medienpaedagogik-bayern.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Stiftung Medienpädagogik Bayern is a Munich-based non-profit public foundation that delivers free media literacy curricula, parent guides, and speaker events to Bavarian schools, kindergartens, and families, funded by the Bavarian state government.

Ownership category

akta.pro rank

Product category

Media Literacy Education

NAICS

Book Publishers (513130), Educational Support Services (611710), Educational Services (611)

SIC

Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200), Miscellaneous Publishing (2741)

akta.pro primary industry

K–12 Textbook Publishing (Core Curriculum) (MPAJABAA)

akta.pro secondary industry

Accessible Media Production (Alt Formats, Captioning, Audio Description) (EDALAGAC)

Keywords

• Media literacy education
• Educational content development
• Youth media programs
• Parent education resources
• Curriculum-aligned materials

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Grants and Government Funding: As a nonprofit foundation, Stiftung Medienpädagogik Bayern operates primarily through funding from the Bayerische Staatskanzlei (Bavarian State Chancellery), the Bayerisches Staatsministerium für Unterricht und Kultus, and the Bayerisches Staatsministerium für Familie, Arbeit und Soziales. The initiative Medienführerschein Bayern was launched by the Bavarian State Government in 2009 and continues to be funded by the Bayerische Staatskanzlei.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Stiftung Medienpädagogik Bayern is a non-profit foundation that develops and distributes free media literacy education materials, programs, and events for children, youth, parents, and educators across Bavaria. Its core offerings include the Medienführerschein Bayern curriculum (mandatory in all Bavarian state schools since 2021), the FLIMMO parent guide for TV/streaming content, and the Medienpädagogisches Referentennetzwerk Bayern speaker network for parent information events. All materials, courses, brochures, film clips, and speaker services are provided free of charge.

Product overview

The BLM Stiftung Medienpädagogik Bayern operates as a non-profit foundation that coordinates multiple media literacy initiatives and projects across Bavaria. The core portfolio includes Medienführerschein Bayern (a free educational program with materials for schools and educational institutions), FLIMMO (a parent guide for TV/streaming/YouTube content), and the Medienpädagogisches Referentennetzwerk Bayern (a network providing free lecturers for parent information events). Supporting these main offerings are product lines including brochures, film clips, and parent-focused materials available in multiple languages (German, English, Arabic, Turkish). All materials and services are provided free of charge.

Differentiator

Problem solved

Functional benefit

Brands

• Medienführerschein Bayern: A free materials initiative for strengthening media literacy for children, youth, and young adults, covering topics like copyright, social media, and digital games. Materials are available for elementary schools, secondary schools, vocational schools, special education, afterschool care, and extracurricular youth work.
• Medienpädagogisches Referentennetzwerk Bayern
• FLIMMO

Products and services

• Medienführerschein Bayern A free educational initiative providing modular curriculum materials for media literacy education targeting children, youth, young adults, and educators in Bavaria. Covers topics such as copyright, social media, digital games, advertising, and media consumption. Since September 2021, its contents have been integrated into the media curriculum at all state schools in Bavaria.
• FLIMMO A parent guide for TV, streaming, YouTube, TikTok, Instagram and cinema that helps parents select age-appropriate content for children aged 3-13 through brief reviews and traffic-light ratings.
• Medienpädagogisches Referentennetzwerk Bayern A Bavaria-wide free network providing qualified media education speakers for parent information events at Bavarian educational institutions including kindergartens, family centers, and schools. Events are offered both online and in-person.
• Broschüren (Brochures) Media education informational brochures covering topics such as app safety, gaming safety, kindergarten children and media, and children and advertising, available free of charge via download or the BLM materials portal.
• Film-Clips Short film clips for introducing media literacy topics, available for primary and secondary schools, vocational schools, and extracurricular youth work. Many clips are available in accessible versions with subtitles, audio description, and German sign language.
• Angebote für Eltern (Offers for Parents) Media education material packages for parents and teachers covering topics such as media in the family, social media, online harassment, youth protection, sexualized content, and media health, available in German, English, Arabic, and Turkish.

Named customers3 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and major.

• Bayerische Landeszentrale für neue Medien (BLM)coreOthersThe foundation is hosted by and closely affiliated with the Bayerische Landeszentrale für neue Medien (BLM). BLM provides the foundation's headquarters, administrative support, and institutional backing. The foundation's contact address is c/o BLM, and its data protection officer is a BLM staff member.
• JFF – Institut für Medienpädagogik in Forschung und PraxiscoreStrategic or Co-development PartnerJFF is commissioned with the operational execution of the FLIMMO project and was commissioned to create the informational brochure 'Kindergartenkinder und ihre Medien' for the foundation.
• Helliwood media & educationcoreStrategic or Co-development PartnerHelliwood media & education created the informational brochure 'Kinder und Werbung – Tipps für die Medienerziehung' on behalf of the foundation.
• Verein Programmberatung für Eltern e.V.coreStrategic or Co-development PartnerThe foundation is a member of the association Programmberatung für Eltern e.V., which publishes the FLIMMO parents' guide. The foundation holds a seat on the board and manages project organization for FLIMMO. The association also includes ten state media authorities, the International Central Institute for Youth and Educational Television (IZI), and the German-speaking Community of Belgium.
• Staatsinstitut für Schulqualität und Bildungsforschung (ISB)majorStrategic or Co-development PartnerThe Medienführerschein Bayern materials were reviewed and approved by ISB for use in Bavarian schools, ensuring alignment with official educational standards and curricula.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Internet-ABC: A non-profit platform offering free, curriculum-aligned materials on internet safety and competence for German primary school children and educators. Highly comparable in target audience, free model, and curriculum integration for K-12 schools.
• Stiftung Lesen: A German non-profit foundation promoting reading and media literacy, funded by public and private sources, providing free materials and programs for schools, families, and libraries. Closely comparable as a public-benefit German Stiftung delivering free media/reading literacy content nationwide.
• JFF – Institut für Medienpädagogik in Forschung und Praxis: A Munich-based institute that researches and develops media education practices, and is the foundation's co-development partner on FLIMMO and brochures. Comparable as a Bavaria-focused media pedagogy organization producing curriculum-aligned educational content and projects.
• klicksafe: The German awareness node of the EU Safer Internet programme, offering free materials and projects on online safety and media literacy for children, youth, parents, and educators. Directly comparable as a publicly funded media literacy program targeting the same three Bavarian-style audiences with free downloadable content.
• Stiftung Digitale Chancen: A German non-profit foundation that promotes digital literacy and inclusion, including media competency for various age groups. Closely comparable as a publicly funded German foundation producing free digital/media literacy content for educational and social purposes.
• Deutschland sicher im Netz (DsiN) - Teachtoday: A German initiative providing free digital and media literacy teaching materials for schools, parents, and educators. Highly comparable to Medienführerschein Bayern in audience, free distribution model, and curriculum-aligned educational content delivery.

Others

• Helliwood media & education: A German media education provider and the foundation's co-development partner on brochure materials. Comparable as a specialist media-education content producer serving schools and youth organizations in Germany.
• Bayerische Landeszentrale für neue Medien (BLM): The Bavarian state media authority that hosts, governs, and provides institutional backing to the foundation. Included as the parent/host institution rather than a competitor, but materially relevant as the governance and infrastructure counterparty that shapes the foundation's operating model.

Broad incumbents

• Common Sense Media: A US non-profit providing media ratings, reviews, and digital literacy curricula for children, parents, and educators. Comparable in audience (parents, children, educators) and free distribution model, though operating at national scale in a different geography.

Regional players

• Landesanstalt für Medien NRW: The state media authority for North Rhine-Westphalia, with comparable mandates to support media literacy and provide free educational resources for schools and families in its state. Comparable as a parallel state-level public media literacy institution, but operating in a different German state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stiftung-medienp%C3%A4dagogik-bayern

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Stiftung Medienpädagogik Bayern