MSD Animal Health Italia

What MSD Animal Health Italia does

MSD Animal Health Italia (legal entity: MSD Animal Health S.r.l. con socio unico) is the Italian operating subsidiary of MSD Animal Health, the animal health division of Merck & Co., Inc. The company distributes veterinary pharmaceutical and health products across Italy for both companion animals (dogs, cats, rabbits, horses) and livestock (ruminants, swine, poultry, sheep/goats), reaching customers through a five-channel model: direct field sales to veterinarians, pharmacists and pet shops for companion-animal products, direct engagement with livestock farmers and breeders, and a registered-professional e-commerce portal at connect.msd-animal-health.it. It employs approximately 130 people and is headquartered at Centro Direzionale Milano Due in Segrate (Milan), with a registered share capital of €4,918,708. The entity is wholly owned by Intervet Holding BV and operates under the direction and coordination of the MSD Animal Health division of Merck & Co., Inc., Rahway, NJ, USA.

The company's product portfolio spans pharmaceuticals and health solutions for multiple species, organized around the "One Health" philosophy that links human, animal, and environmental health. Around the core pharmaceutical offering, the company maintains a digital ecosystem of branded properties: MyPet (it.mypet.com) for pet owners, Scalibor (scalibor.it) for anti-parasitic products, ricordavet (ricordavet.it and livestock.ricordavet.it) for pet and livestock health reminders, and Allflex for livestock identification and monitoring. Marketing combines an informational species-segmented website (covering pet parents, veterinarians, breeders, pharmacists, and pet shops), organic social channels, professional training programs, and email/newsletter direct communications.

Revenue mechanics are driven by pharmaceutical product sales through the multi-channel distribution network; pricing is not publicly disclosed. The company is subject to veterinary pharmaceutical regulations, EU GDPR (with Global Cross-Border Privacy Rules, EU-U.S. Data Privacy Framework, Swiss-U.S. Data Privacy Framework, and Binding Corporate Rules certifications), and Italian Legislative Decree 231/2001 on corporate liability, for which it adopted an Organizational, Management and Control Model in 2010 (most recently updated in March 2020). It also operates a dedicated pharmacovigilance reporting channel ([email protected]) consistent with regulated-product obligations.

Name

MSD Animal Health Italia

Legal name

MSD Animal Health S.r.l. con socio unico

Website

https://msd-animal-health.it

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

MSD Animal Health Italia distributes veterinary pharmaceuticals and health products for companion animals and livestock across Italy, serving veterinarians, livestock farmers, pharmacists, pet shops, and pet owners as the Italian subsidiary of MSD Animal Health, a division of Merck & Co., Inc.

Ownership category

akta.pro rank

Product category

Veterinary Pharmaceuticals

SIC

Pharmaceutical Preparations (2834), Biological Products, (No Disgnostic Substances) (2836)

akta.pro primary industry

Livestock & Production Animal Therapeutics (Rx) (HLAMAEAB)

akta.pro secondary industries

Veterinary Vaccines (Biologics) (HLAMAEAL), Veterinary Pharmacy, Vaccine & Biologics Services (AFAEANAK), Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ), Pharmacy, Biologics & Veterinary Supply Dispensing (Farm Animal) (AFACADAM)

Keywords

• Veterinary pharmaceuticals
• Animal health products
• Livestock health solutions
• Companion animal vaccines
• Anti-parasitic products

Headquarters

HQ city

Segrate

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Veterinary Pharmaceutical Products: MSD Animal Health Italia generates revenue through the sale of veterinary pharmaceutical products for companion animals (dogs, cats, rabbits, horses) and livestock (ruminants, swine, poultry, sheep/goats). Products are distributed through veterinarians, pharmacists, pet shops, and directly to farmers/breeders.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

MSD Animal Health Italia manufactures, markets, and distributes veterinary pharmaceutical and animal health products across Italy for companion animals (dogs, cats, rabbits, horses) and livestock species (ruminants, swine, poultry, sheep/goats). Products include vaccines, anti-parasitics, and other pharmaceuticals supplied to veterinarians, livestock farmers, pharmacists, and pet shops, supplemented by digital pet-owner services under the One Health approach.

Product overview

MSD Animal Health Italia offers a comprehensive portfolio of veterinary pharmaceutical and health products under the One Health approach. The company serves multiple customer segments including pet owners (cani, gatti, conigli, cavalli), veterinarians (ruminanti, equini, suini, avicoli, ovicaprini), livestock farmers, pharmacists, and pet shops. The product portfolio includes pharmaceuticals and health solutions across companion animals and livestock, aligned with the integrated One Health philosophy connecting human health, animal health, and environmental protection.

Differentiator

Problem solved

Functional benefit

Brands

• One Health: An approach that aims to protect human health, animal health, and the environment. MSD Animal Health's mission focuses on innovative solutions in animal health.
• MyPet

Products and services

• Veterinary Pharmaceutical and Vaccine Portfolio Vaccines and pharmaceutical products marketed to veterinarians across Italy for companion animals (dogs, cats, rabbits, horses) and livestock (ruminants, swine, poultry, sheep/goats). For veterinary professionals only.
• Livestock Animal Health Products Health products and solutions for Italian livestock farmers (allevatori) managing ruminants, swine, poultry, and sheep/goats, distributed via a direct sales channel.
• Scalibor Anti-Parasitic Products Anti-parasitic collar and related products for dogs, sold under the Scalibor brand via a dedicated consumer-facing website operated by MSD Animal Health Italia.
• Companion Animal Health Products (Pet Parent Range) Health and wellness products for dogs, cats, rabbits, and horses sold through Italian pet shops and pharmacies to pet owners.
• MyPet Consumer Portal Online resource for Italian pet owners offering pet care information, product guidance, and engagement tools, operated by MSD Animal Health Italia as a related brand site.
• Ricordavet Pet and Livestock Reminder Platforms

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Merck & Co., Inc.coreOthersMerck & Co., Inc. (Rahway, NJ, USA) is the parent company of MSD Animal Health. The Italian subsidiary MSD Animal Health S.r.l. is subject to direction and coordination by Intervet Holding BV, a subsidiary of Merck & Co., Inc.
• Intervet Holding BVcoreOthersIntervet Holding BV is the entity exercising direction and coordination over MSD Animal Health S.r.l. in Italy. It is part of the MSD/Merck corporate group.
• MyPetminorOthersRelated website (it.mypet.com) operated by MSD Animal Health Italia providing pet owner resources and information. Listed as a related site on the company website.
• ScaliborminorOthersRelated brand website (scalibor.it) operated by MSD Animal Health Italia for Scalibor anti-parasitic products. Listed as a related site on the company website.
• RicordavetminorOthersRelated brand platform (ricordavet.it) and livestock platform (livestock.ricordavet.it) operated by MSD Animal Health Italia for pet and livestock health reminders. Listed as related sites on the company website.
• AllflexminorOthersAllflex brand (part of MSD Animal Health) featured on the related sites section of the company website, providing livestock identification and monitoring solutions.
• MSD Italia S.r.l.coreOthersMSD Italia S.r.l. shares the whistleblowing channel with MSD Animal Health S.r.l. and is co-located at Via Vitorchiano 151, Rome, for whistleblowing reporting purposes. Both entities are part of the MSD group in Italy.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Phibro Animal Health: Global animal health and nutrition company focused on livestock. Competes in livestock pharmaceuticals, vaccines, and nutritional specialties, with overlap in ruminants, poultry, and swine product lines.
• Ceva Santé Animale Italia: Italian subsidiary of French global animal health company Ceva. Direct competitor in veterinary pharmaceuticals, vaccines, and reproductive products for livestock and companion animals, with comparable veterinarian and farmer channel strategies.
• Vetoquinol Italia: Italian subsidiary of French independent animal health company Vetoquinol. Competes in veterinary pharmaceuticals with focus on companion animals and livestock, serving veterinarians and breeders through similar field sales models.
• Zoetis Italia: Italian subsidiary of Zoetis, the world's largest pure-play animal health company. Direct competitor across companion animal and livestock pharmaceuticals, vaccines, and diagnostics, with overlapping customer segments (veterinarians, farmers, pet owners).
• Dechra Pharmaceuticals (European operations): Specialty animal health company with strong European presence. Competes in companion animal and livestock pharmaceuticals, particularly in endocrinology, dermatology, and veterinary specialty therapeutics, with overlapping prescriber-focused commercial strategies.
• Elanco Animal Health Italia: Italian subsidiary of Elanco, a major animal health company. Overlap in companion animal parasiticides, livestock pharmaceuticals, and vaccines, with similar multi-channel distribution targeting veterinarians and farmers.
• Virbac Italia: Italian subsidiary of Virbac, a French animal health company. Direct competitor in veterinary pharmaceuticals, vaccines, and parasiticides for companion animals and livestock, with overlapping distribution channels and target segments.
• Boehringer Ingelheim Animal Health Italia: Italian arm of Boehringer Ingelheim's animal health division. Competes head-to-head in veterinary vaccines, parasiticides, and pharmaceuticals for both companion animals and livestock, with comparable distribution through veterinarians and pet retail channels.

Regional players

• Hipra: Spanish animal health company specializing in veterinary vaccines and pharmaceuticals. Has a growing presence in Italy and competes particularly in livestock and companion animal vaccines, though its primary geographic focus is the Iberian Peninsula and southern Europe.

Others

• Biovet (Italian veterinary distributor): Italy-based veterinary pharmaceutical company and distributor. Adjacent competitor in the Italian veterinary pharmaceutical market, focused on livestock and small ruminants, providing a regional comparison point for MSD Animal Health Italia's livestock portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/msd-animal-health-italia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSD Animal Health Italia