MoonShot: creating awesome experiences at the world's greatest events.

What MoonShot: creating awesome experiences at the world's greatest events. does

MoonShot is a UK-based professional services firm, operating as a division of LynchCo Limited, that designs and delivers guest experience training, staff recognition, and volunteer management programs for major sports venues and event operators. Founded by Matt Lynch, who brought guest experience expertise from Disney World, the Atlanta Braves, the College Football Hall of Fame, and Wembley Stadium, the firm has assembled a small leadership team drawn from Premier League clubs, MLB franchises, the NFL, and Wimbledon. MoonShot serves enterprise clients across football (Chelsea FC, Wembley Stadium, Huddersfield Town AFC, England Women's Football Team), American football (NFL Super Bowl LIX, Washington Commanders, San Francisco 49ers, NFL London Games), baseball (Milwaukee Brewers, MLB London Series), cricket (ICC Women's T20 World Cup 2026, England and Wales Cricket Board), Formula 1 (F1 Miami Grand Prix), and arena venues (Capital One Arena, Co-op Live).

The firm's service portfolio is organized into three progressive tiers — Launch, Lift Off, and Leap — that bundle training audits, leadership workshops, virtual and in-person training delivery, animated training videos, interactive quiz software, on-site recognition teams, and biannual secret shops. Underlying these tiers are five core service areas: Staff Training & Recognition Programmes, Volunteer Training & Management, Experience Audits, Operational Consultancy, and Guest Experience Training. A sub-brand, FANSFIRST!, is deployed as a recognition platform for NFL frontline staff and was used at Super Bowl LIX via a custom app. MoonShot also partners with technology providers such as Rosterfy for volunteer management and with venue concessionaires such as Aramark at Capital One Arena.

MoonShot generates revenue through professional services engagements sold directly to enterprise venue and event clients, structured as multi-year subscription-style contracts across its tiered programs. Go-to-market is enterprise field sales driven by industry reputation, case studies, whitepapers, and referrals, with delivery supported from offices in London (UK headquarters) and San Diego, CA (North American regional headquarters). The firm has no disclosed external funding, no listed patents, and limited proprietary technology, with a disclosed headcount of approximately 10 employees.

Name

MoonShot: creating awesome experiences at the world's greatest events.

Legal name

LynchCo Limited

Website

https://mshot.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MoonShot is a UK-headquartered professional services firm that designs guest experience training, staff recognition, and volunteer management programs for major sports venues, leagues, and global sporting events, operating from London and San Diego.

Ownership category

akta.pro rank

Product category

Sports Venue Guest Experience Consulting

SIC

Services-Facilities Support Management Services (8744), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Hospitality, VIP Hosting & Client Entertainment (Internal-led) (THAHAIAI)

Keywords

• Guest experience training
• Staff recognition programs
• Volunteer management services
• Event experience consultancy
• Venue operations consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - Experience Programs: MoonShot generates revenue through structured experience programs delivered to venues and event operators. Programs are tiered (Launch, Lift Off, Leap) providing escalating levels of service from initial audits and workshops through to comprehensive on-site training and recognition support for major events.
2. Training and Recognition Services: Direct delivery of staff training, volunteer management, and recognition program services at client venues and events. Revenue derived from project-based engagements and retainer arrangements for ongoing consultancy.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MoonShot delivers tiered guest-experience professional services for major sporting venues and event operators, organized as three progressive programmes (Launch, Lift Off, Leap). The offering spans staff training and recognition, volunteer recruitment and management, experience audits, operational consultancy, and on-site recognition team deployment for flagship events, sold as multi-year subscriptions to enterprise clients.

Product overview

MoonShot offers a suite of experiential services designed for events and venues, organized around three progressive programme tiers (Launch, Lift Off, Leap) that build from initial assessments and leadership workshops to comprehensive on-site support. The core portfolio comprises five interconnected service areas: Staff Training & Recognition Programmes, Volunteer Training & Management, Experience Audits, Operational Consultancy, and Guest Experience Training. These services work together to help organizations build guest-centric cultures by empowering front-line staff and volunteers to deliver exceptional experiences. The company's methodology emphasizes purpose-driven engagement, consistent training delivery across multiple formats (virtual, in-person, webinars), and ongoing recognition to sustain performance.

Differentiator

Problem solved

Functional benefit

Brands

• FANSFIRST!: NFL staff recognition program delivered by MoonShot to frontline staff and volunteers at Super Bowl and NFL events.

Quantifiable outcome

• Over 8,000 frontline staff and volunteers trained at single Super Bowl event (SBLIX)
• +3 more outcomes

Named customers16 records

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• AramarkcoreStrategic or Co-development Partner · 1 January 2025Aramark serves as the food and beverage provider at Capital One Arena, working alongside MoonShot's training programs for frontline staff. MoonShot delivered guest experience training that included Aramark staff in the comprehensive program covering the arena's ongoing renovations.
• England Women's Football TeamcoreStrategic or Co-development PartnerMoonShot leads the volunteer experience program at England Women's football team's on-the-road games, including the England vs Australia fixture at Pride Park and England vs Ghana game at St Mary's Stadium.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Delaware North: Global hospitality and food service company with major sports and entertainment venue partnerships including Wembley, NFL, MLB, and NHL. Comparable to MoonShot in addressing in-venue guest experience and frontline staff service quality, but Delaware North focuses on concessions and hospitality operations rather than training and recognition as a standalone service.
• BCD Meetings & Events: Global corporate event management and meetings delivery firm. Comparable to MoonShot in providing event experience consulting and delivery, though BCD operates across corporate meetings and incentives rather than specializing in frontline staff training for sports venues.
• Freeman: Global event experience company providing event production, brand experience, and digital services for major brand and association events. Comparable to MoonShot in delivering event experience and guest engagement services, though at much larger scale and focused on corporate/trade events rather than sporting events.
• Legends Hospitality: Provides premium hospitality, merchandise, and venue experience services for major sports stadiums and live entertainment venues across the US and UK. Comparable to MoonShot in serving elite sports venues with guest experience and operational support, but operates at significantly greater scale and with broader service offerings.
• Sodexo Live!: Hospitality services provider specializing in sports venues, convention centers, and entertainment destinations. Comparable to MoonShot in addressing frontline staff and guest experience at major venues, but Sodexo Live! delivers food service and hospitality operations as the primary offering rather than standalone training and recognition services.
• Oak View Group: Sports and entertainment venue development and advisory firm working with major arena operators and leagues. Comparable to MoonShot in serving elite venues and event operators with experience-related services, but operates more broadly across venue development, content, and premium hospitality strategy.
• Disney Institute: Disney's corporate training and professional services arm, selling the Disney customer service methodology to external organizations. Strongly comparable to MoonShot in the training-of-frontline-staff-for-guest-experience niche, with founder Matt Lynch's Disney World pedigree making the methodology lineage direct.
• ASM Global: World's largest venue management and event services company, operating hundreds of arenas, stadiums, and convention centers. Comparable to MoonShot in delivering guest experience and frontline staff standards at major venues, though ASM Global operates as the venue manager itself rather than an external training partner.
• Spectra: Venue management and guest experience services firm (now part of ASM Global) operating in arenas, stadiums, and convention centers. Comparable to MoonShot in delivering in-venue guest experience services, though at a venue-operator level rather than as an external training partner.

Emerging players

• Rosterfy: Volunteer management software platform used by major sporting events including Super Bowl LV. Comparable to MoonShot as a partner in volunteer workforce management for large events, but Rosterfy is a SaaS platform rather than a training and recognition consultancy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/moonshotpurpose

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoonShot: creating awesome experiences at the world's greatest events.