Rosterfy
Rosterfy is an Australian SaaS company selling an end-to-end volunteer management platform to nonprofits, government, sporting federations, major events, healthcare charities, universities, and corporate ESG programs across 77+ countries, with marquee clients including 10 consecutive Super Bowls and FIFA World Cup.
- Company typePrivate
- Founded2015
- HeadquartersSouthbank, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Rosterfy does
Rosterfy is an Australian-headquartered SaaS company that sells an end-to-end volunteer management platform to organizations that mobilize large workforces of unpaid or non-traditional workers. Founded in 2014 and based in Southbank, Melbourne, the company has expanded into a multi-region operation with regional headquarters in Melbourne and London and additional offices in Sydney, Denver, and Brooklyn. The platform digitizes the full volunteer lifecycle — recruitment, screening, background checks, training, advanced scheduling, two-way messaging, attendance tracking, and impact reporting — across seven core modules (Recruit & Onboard, Online Training & Inductions, Advanced Scheduling, Reward & Retain, Insights & Impact, the Volunteer App, and the Pip AI Agent). Underlying technology is a cloud-based, ISO 27001 and SOC 2 certified SaaS architecture with a mobile-first volunteer app on iOS and Android and 50+ API integrations across CRM, fundraising, background screening, payroll, training, document signing, and message-bus systems.
The platform serves seven primary verticals: nonprofits and charities, cities and local government, major events, sporting federations, hospitals and healthcare charities, universities and colleges, and corporate volunteering programs. Its marquee customers include 10 consecutive Super Bowls, FIFA World Cup Qatar, Commonwealth Games Birmingham 2022, SXSW, World Scouting, British Heart Foundation, TCS Sydney Marathon, and Golf Australia. The platform is used by more than 5 million volunteers and staff across 77+ countries and has managed over 150 million volunteer hours.
Rosterfy monetizes primarily through annual or multi-year subscription licensing priced on organization size, volunteer volume, and feature tier, with premium add-ons such as Volunteer Messaging billed per active user. A separate Professional Services line — including Quick Start, Quick Start Pro, Configuration Engineering as a Service, and Health Check engagements — provides implementation and optimization revenue. The company runs direct enterprise sales with region-specific teams in APAC, EMEA, and North America, complemented by a Customer Advocacy referral program offering up to 10% of first-year ARR. Capital structure is private and venture-backed, with ~$18.3M raised across a 2023 round led by Bailador Technology Investments and a February 2025 round led by OIF Ventures.
Rosterfy firmographics
Firmographics- Name
- Rosterfy
- Legal name
- Rosterfy
- Website
- https://rosterfy.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rosterfy is an Australian SaaS company selling an end-to-end volunteer management platform to nonprofits, government, sporting federations, major events, healthcare charities, universities, and corporate ESG programs across 77+ countries, with marquee clients including 10 consecutive Super Bowls and FIFA World Cup.
- Ownership category
- akta.pro rank
Rosterfy industry classification
Industry- Product category
- Volunteer Management Software
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Corporate Event Staffing & Registration Services (HSACADAE)
Keywords
Where Rosterfy is headquartered
LocationHeadquarters
- HQ city
- Southbank
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Rosterfy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Software Licensing: Annual or multi-year subscription model for access to the Rosterfy volunteer management platform. Pricing varies based on organization size, volunteer volume, and feature tier. Premium add-ons (e.g., Volunteer Messaging) available at additional cost per active user.
- Professional Services: Implementation and onboarding services including Quick Start, Quick Start Pro, Professional Services, Configuration Engineering as a Service (CEaaS), and Health Check engagements to help clients configure and optimize the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Volunteer Messaging (Included) |
| Usage-based | Monthly | Premium Volunteer Messaging (Paid Add-on) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Rosterfy product offering
Product offeringCore offering
Rosterfy is a cloud-based SaaS volunteer management platform that digitizes the complete volunteer lifecycle for organizations running volunteer programs at scale. Its offering combines automated recruitment and onboarding, online training and inductions, advanced scheduling and rostering, two-way volunteer messaging, gamified rewards and recognition, and DEI/ESG impact reporting, supported by a mobile app for volunteers and 50+ API integrations. Customers span major sporting events (Super Bowl, FIFA World Cup), nonprofits, cities, healthcare organizations, universities, and corporations, with the platform operating in 77+ countries.
Product overview
Rosterfy is a comprehensive, modular volunteer management software platform designed for organizations managing volunteers at scale. The platform consists of a unified core system with interconnected modules including Recruit & Onboard, Online Training & Inductions, Advanced Scheduling, Reward & Retain, Insights & Impact, and the Volunteer App. Additional offerings include the AI Agent Pip (launching 2026), Volunteer Messaging (Standard included or Premium add-on), Client Onboarding & Support services, Volunteer Passports for government organizations, and a free ROI Calculator. The platform supports 50+ API integrations, operates in 77+ countries, and is trusted by 5+ million volunteers and staff worldwide. Rosterfy automates up to 75% of volunteer management tasks with average customer time savings of 50%.
Differentiator
Problem solved
Functional benefit
Brands
- Pip (AI Agent): AI-powered volunteer management assistant that helps automate event and shift management through conversational prompts. Named after Charles 'Pip' Coghlan OAM, the founder's great-uncle who devoted 69 years to community service.
Products and services
- Rosterfy Volunteer Management Software Platform
Quantifiable outcome
- 800% efficiency increase for World Scouting
- +9 more outcomes
Companies that use Rosterfy
Customer profileNamed customers24 records
Segments8 records
Ideal customer profiles7 records
Rosterfy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability6 records
Feature7 records
Rosterfy partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- SalesforcecoreCRM integration allowing synchronization of volunteer data between Rosterfy and Salesforce ecosystem. Updates to volunteer fields in Rosterfy are automatically sent to Salesforce contact lists, enabling unified volunteer and donor management.
- BlackbaudcoreIntegration with Blackbaud's nonprofit CRM and fundraising platforms to sync volunteer information and eliminate double data entry. Blackbaud is positioned as a key integration partner on the website.
- HubSpotcoreCRM integration allowing automatic synchronization of volunteer details to HubSpot contact lists, maintaining consistent contact records across platforms.
- Microsoft Dynamics 365coreCRM data synchronization between Rosterfy and Microsoft Dynamics 365. Volunteer updates in Rosterfy automatically sent to Dynamics contact lists.
- Adobe SigncoreDocument signing integration allowing signed documents from Adobe Sign to sync automatically with Rosterfy records, streamlining waiver and agreement workflows.
- DocuSigncoreDigital document signature integration linking signed documents with volunteer information in Rosterfy for seamless agreement management.
- StripecorePayment processing integration for processing donations, collecting fees, and managing financial transactions within the volunteer management workflow.
- SAP LitmoscoreLMS integration synchronizing SAP Litmos training courses with Rosterfy. When training is completed, volunteer records are updated and automated communications triggered.
- EloomicoreTraining and compliance integration allowing synchronization of training completion status with volunteer records. Automated communications triggered upon training completion.
- Sterling VolunteerscoreBackground screening integration for vetting and credentialing volunteers. Rosterfy integrates with Sterling's global background screening services for volunteer accreditation.
- Wiz TeamcoreAccreditation and background check integration allowing data updates on volunteer credentials, accreditation status, and pass status for check-in scans.
- uCheckcoreBackground checking integration covering DBS checks, Right to Work verification, Adverse Credit and Identity checks for screening volunteers.
- National Crime CheckcorePolice check integration allowing efficient processing of criminal record checks for volunteers through the Rosterfy platform.
- AsurintcoreBackground screening integration with Asurint for ongoing volunteer vetting. Updates on background checks received directly into Rosterfy to automate user journey.
- Accredit SolutionscoreAccreditation software integration for staff, media, and contractor accreditation across multiple events and venues. Seamless data exchange between systems.
- Microsoft TeamscoreCommunication platform integration enabling connectivity between Rosterfy and Microsoft Teams for volunteer coordination and notifications.
- SlackcoreTeam communication integration allowing Rosterfy notifications and updates to flow into Slack channels for volunteer management teams.
- DeelcorePayroll integration adding timesheet entries to Deel to facilitate payment to workforce managed through Rosterfy.
- PayReelcorePayroll processing integration connecting PayReel account to Rosterfy for managing contractor and freelancer payments.
- MicrOpaycorePayroll integration connecting Micropay account to Rosterfy for processing payroll.
- MicrokeepercoreIntegrated workforce management and payroll software integration for onboarding, rostering, timesheet tracking, and payment processing.
- NationBuildercoreCommunity engagement platform integration connecting Rosterfy volunteer management with NationBuilder's supporter base.
- AWS SNScoreAmazon Web Services Simple Notification Service integration enabling events to be published to AWS SNS for consumption by other services via message bus.
- Azure Service BuscoreMicrosoft Azure integration emitting tasks from Rosterfy into Azure Service Bus subscription for external publish/subscribe topology systems.
- Seek VolunteerminorVolunteer opportunity marketplace partnership for distributing volunteer opportunities to a broader audience.
Scale indicators17 records
Recent moves6 records
Expansion highlights6 records
Rosterfy competitors and assessment
Company assessmentDirect peers
- Better Impact: Better Impact provides volunteer management software for nonprofits, charities, and government agencies, with modules for scheduling, screening, and reporting. It directly competes with Rosterfy across the same core verticals and is one of the most cited alternatives in the space.
- VolunteerHub: VolunteerHub is a cloud-based volunteer management platform focused on nonprofits, schools, and corporate programs with features for scheduling, hour tracking, and event management. It is a direct functional competitor to Rosterfy, particularly in the North American SMB and mid-market segment.
- SignUpGenius: SignUpGenius offers sign-up and scheduling tools widely used by schools, nonprofits, churches, and corporate volunteer programs. While lighter on enterprise features than Rosterfy, it competes for the same volunteer coordinator buyer and at lower price points.
- GivePulse: GivePulse is a community engagement platform used by universities, nonprofits, and cities to track volunteering, service-learning, and civic engagement. It is comparable to Rosterfy in the higher education and civic segment, though more focused on student and community hour tracking.
- Samaritan Technologies: Samaritan provides volunteer management software for nonprofits, corporations, and grantmaking foundations, with a focus on corporate volunteer programs and impact measurement. It directly competes with Rosterfy in the corporate volunteering and ESG reporting use case.
- InitLive (Community Brands): InitLive (now part of Community Brands) provides event volunteer scheduling and workforce management software used by major events and festivals. It is a direct competitor to Rosterfy in the major event and festival volunteer management market.
Broad incumbents
- Galaxy Digital (Community Brands): Galaxy Digital, now part of Community Brands, offers volunteer management software as part of a broader association and nonprofit technology suite. It overlaps with Rosterfy in nonprofits and associations but is a much larger, more diversified incumbent.
- Salesforce Nonprofit Cloud: Salesforce's Nonprofit Cloud and Salesforce.org ecosystem offer program management, volunteer tracking, and CRM for social impact organizations. While Rosterfy integrates with Salesforce, the platform itself competes at the high end of the nonprofit and large-organization market.
- Blackbaud: Blackbaud is the leading provider of CRM, fundraising, and financial management software for nonprofits. While Rosterfy integrates with Blackbaud, Blackbaud's broader portfolio also includes capabilities that overlap with volunteer management, making it both a partner and adjacent competitor.
Emerging players
- Track It Forward: Track It Forward is an emerging volunteer hour tracking and management platform targeting nonprofits, schools, and small organizations. While smaller and more focused on hour tracking than Rosterfy, it addresses the same volunteer coordinator buyer at a lower price point.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Rosterfy social profiles
Digital presenceRosterfy compliance and trust
Trust signalCompliance3 records
Rosterfy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rosterfy leadership team
Management profileNumber of profiles
Profiles2 records
Rosterfy funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rosterfy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rosterfy
What does Rosterfy do?
Rosterfy is a cloud-based SaaS volunteer management platform that digitizes the complete volunteer lifecycle for organizations running volunteer programs at scale. Its offering combines automated recruitment and onboarding, online training and inductions, advanced scheduling and rostering, two-way volunteer messaging, gamified rewards and recognition, and DEI/ESG impact reporting, supported by a mobile app for volunteers and 50+ API integrations. Customers span major sporting events (Super Bowl, FIFA World Cup), nonprofits, cities, healthcare organizations, universities, and corporations, with the platform operating in 77+ countries.
Is Rosterfy a public or private company?
Rosterfy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rosterfy founded?
Rosterfy was founded in 2015. It employs 51 to 100 people.
Where is Rosterfy based?
Rosterfy is headquartered in Southbank, Australia, in the Oceania region.
How does Rosterfy make money?
Two revenue lines are on record. Subscription Software Licensing is the primary driver. The others are professional Services.
Who are Rosterfy's main competitors?
Direct peers on record are Better Impact, VolunteerHub, SignUpGenius, GivePulse, Samaritan Technologies and InitLive (Community Brands). Broad incumbents are Galaxy Digital (Community Brands), Salesforce Nonprofit Cloud and Blackbaud. Track It Forward is listed as an emerging player.
Does Rosterfy have an API?
Yes. Rosterfy offers 50+ API integrations allowing organizations to connect their existing tools with the platform. Integrations span multiple categories including CRM (Salesforce, Blackbaud, Hubspot, Microsoft Dynamics 365, Nation Builder), fundraising (GivenGain), background checks (Accredit Solutions, Asurint, uCheck, Sterling Volunteers, National Crime Check, Wiz Team), payroll (Deel, Pay Reel, MicrOpay, Microkeeper), training & compliance (Eloomi, SAP Litmos), document signing (Adobe Sign, DocuSign), communication (Microsoft Teams, Slack), payment processing (Stripe, PayPal), email/marketing (Brevo/SendinBlue, Mailchimp), location services (Fetchify, Google Maps), reporting (Airtable, Microsoft Power BI, Google Analytics), connectivity (AWS SNS, Azure Service Bus), and recruitment (VisioTalent). Developer documentation is at helpdesk.rosterfy.com.
What industry is Rosterfy in?
Rosterfy's product category is Volunteer Management Software. Its primary akta.pro industry code is HSACADAE, Corporate Event Staffing & Registration Services. Its NAICS code is 561920 and its SIC code is 7372.