The International Union of Youth (MSM)

What The International Union of Youth (MSM) does

The International Union of Youth (Mezinárodní Svaz Mládeže, MSM) is a Prague-headquartered international education services organization founded in 2007 and structured as a Czech civic association (ženský spolek). MSM brokers study-abroad and international education pathways for young students from 20+ countries, with the majority of demand sourced from CIS and Central Asian markets. Its service portfolio spans double-degree programs, university foundation/preparation courses, secondary school placement, higher education placement, language courses, summer camps, sports programs (including a dedicated football academy, plus tennis, dance, and martial arts schools), internships abroad, and group trips. MSM also operates an ETS Global-accredited examination center in Prague, Kyiv, and Almaty administering TOEFL, TOEIC, IELTS, and ELTiS tests, and runs the annual International MSM Olympiad in English. Core technology is not publicly disclosed, and digital products are limited to an online English placement test, an online American High School Diploma, and University of London distance learning. The business model is fee-for-service professional services: revenue is generated through program and preparation fees, partner-university referral economics, and examination fees, with end prices ranging from €4,500 for short preparatory courses up to €18,285 per year for full bachelor's programs at partner institutions. Distribution runs through the msmstudy.com website, three branch offices (Prague, Kyiv, Almaty), and a recurring seminar circuit in Moscow, St. Petersburg, Kazan, and Kiev.

Name

The International Union of Youth (MSM)

Legal name

Mezinárodní Svaz Mládeže zs (Международный Союз Молодежи)

Website

https://msmstudy.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Prague-based international education services organization founded in 2007 that brokers study-abroad programs, university preparation, language courses, sports academies, and ETS-accredited testing for students from 20+ countries.

Ownership category

akta.pro rank

Product category

International Education Services

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Learning Management Systems (LMS) & Academic Application Support (EDALAMAC)

akta.pro secondary industry

Compliance, Certification & Continuing Education LMS (EDAFAAAD)

Keywords

• Study abroad programs
• International education services
• University preparation courses
• Language academy programs
• English proficiency testing

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Educational Program Fees: MSM generates revenue through fees for various educational programs including language courses, summer camps, university preparation courses, sports programs, internships abroad, and group trips. Programs range from language courses to full degree preparation.
2. Examination Services: The company operates an accredited testing center for international exams including TOEFL Primary, TOEFL Junior, TOEFL ITP, TOEFL iBT, TOEIC, IELTS, and ELTiS. Revenue comes from examination fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

MSM is a study-abroad education services provider that places students from 20+ countries into secondary schools, universities, language programs, and sports academies across Europe and beyond. It also operates an ETS Global-accredited Examination Center delivering international English proficiency tests (TOEFL, TOEIC, IELTS) and entrance exams for partner universities. Revenue is generated primarily through program/service fees and examination fees paid by individual students and their parents.

Product overview

The International Union of Youth (MSM) is an educational services provider offering a comprehensive portfolio of programs for international education. The core offerings include dual degree programs, university preparation courses (Foundation), secondary school placement, sports programs (including MSM Football Academy), summer camps, higher education placement, language courses (via MSM Language Academy), internships abroad, and group trips. The company also operates an accredited Examination Center offering TOEFL, TOEIC, IELTS, and other international tests, along with an annual International MSM Olympiad. MSM positions itself as the largest provider of educational programs in the Czech Republic, with operations extending to 20+ countries. The product architecture follows a service-centric model where each program type represents a distinct service line, supported by auxiliary offerings such as Test Your English (online assessment), TESOL training, and career consulting.

Differentiator

Problem solved

Functional benefit

Products and services

• Double Degree Program (Двойной Диплом) Dual diploma program enabling students to obtain degrees from two leading international universities, marketed as a time- and cost-efficient pathway for prospective students.
• University Preparation / Foundation Program (Подготовка к университету) Foundation-year preparation program providing language learning with native speakers, specialized academic preparation, and manager-led support throughout the application process for international university admission.
• Secondary Schools / Boarding Schools (Средние школы) Placement service for enrollment at leading international secondary schools (boarding schools), providing access to prestigious universities and full immersion in foreign education.
• Sports Programs (Спортивные программы) Sports skill-development programs led by attentive coaches and teachers, combining athletic training with foreign language practice and exposure to athletes from different countries.
• MSM Football Academy Professional football career program operated under the MSM Football Academy sub-brand in Prague, helping aspiring players pursue a professional football career in Europe.
• Summer Camps (Летние лагеря) Vacation programs abroad combining recreation, active entertainment, travel, and foreign-language learning within a structured cultural program.
• Higher Education Placement (Высшее образование) Placement service for admission to prestigious international universities, emphasizing innovative teaching methods, practical application of knowledge, and qualified faculty.
• Language Courses (Языковые курсы) Foreign language courses designed to improve language proficiency through immersion in a language environment with a rich cultural program.
• MSM Language Academy International language academy operated by MSM in Prague, offering English and Czech language instruction under a distinct sub-brand (msmacademy.eu).
• Internships Abroad (Стажировки за рубежом) International internship placements offering practical application of academic knowledge to improve students' resumes and future career opportunities.
• Group Trips (Поездки в группе) Supervised group trips during autumn, winter, spring, and summer holidays, designed for students who prefer recreation and learning in familiar groups with supervisors.
• MSM Examination Center (Экзаменационный центр МСМ) ETS Global-accredited testing center administering TOEFL Primary, TOEFL Junior, TOEFL ITP, TOEFL iBT, TOEIC, IELTS, ELTiS, and entrance exams for partner educational institutions; 1,500+ students tested annually across Prague, Kyiv, and Almaty branches.
• International MSM Olympiad (Международная Олимпиада МСМ) Annual international English-language olympiad for high school students, designed to develop social competencies, mobility, and civic self-determination of youth under 18 through participation in international educational projects.

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Swiss Education Group (SEG)coreStrategic or Co-development PartnerPartnership for double degree programs combining Czech and Swiss education. SEG is a consortium of Swiss hospitality management schools. MSM students can earn degrees from both Czech and Swiss universities through this program. SEG representatives participate in MSM seminars and provide scholarships to MSM Olympiad winners.
• ETS GlobalcoreStrategic or Co-development PartnerSince 2016, MSM has ETS Global accreditation for conducting TOEFL Primary, TOEFL Junior, TOEFL ITP, and TOEIC tests. This partnership enables MSM to serve as an official testing center for international English proficiency exams.
• Czech Technical University (ČVUT)coreStrategic or Co-development PartnerLeading technical university in Europe offering preparatory courses for MSM students. MSM receives students annually for preparation programs before admission to ČVUT.
• Czech University of Life Sciences Prague (ČZU)coreStrategic or Co-development PartnerMajor agricultural university in Czech Republic partnering with MSM for student enrollment and preparation programs.
• Westbourne School (UK)minorChannel Partner/ Reseller/ DistributorBritish school for which MSM administers entrance exams and provides student recruitment services in Eastern European markets.
• IUBH School of Business and ManagementminorChannel Partner/ Reseller/ DistributorGerman university for which MSM administers entrance exams and recruits students from Eastern Europe.
• University of Applied Sciences EuropeminorChannel Partner/ Reseller/ DistributorGerman university (campuses in Hamburg, Iserlohn, Berlin) for which MSM provides student recruitment and entrance exam administration.
• Jacobs UniversityminorChannel Partner/ Reseller/ DistributorGerman university in Bremen for which MSM administers entrance exams and recruits students.
• Westcliff UniversityminorChannel Partner/ Reseller/ DistributorAmerican university in Irvine, California for which MSM recruits students and administers entrance exams.
• Full Sail UniversityminorChannel Partner/ Reseller/ DistributorAmerican university near Orlando, Florida for which MSM recruits students and administers entrance exams.
• Embassy of Ukraine in Czech RepublicminorGTM or Marketing PartnerPatronage partnership providing support and recognition for MSM activities serving Ukrainian students.
• Embassy of Kazakhstan in Czech RepublicminorGTM or Marketing PartnerPatronage partnership providing support for MSM activities serving Kazakh students.
• Football Federation of Czech RepublicminorGTM or Marketing PartnerPatronage partnership supporting MSM football programs and sports activities in Czech Republic.
• British CouncilminorGTM or Marketing PartnerPatronage partnership supporting British education programs and English language testing services.
• TV Company AMIKminorGTM or Marketing PartnerPatronage partnership providing media support for MSM events and programs.
• Coventry UniversityminorStrategic or Co-development PartnerBritish university providing Grand Prize scholarship for MSM International Olympiad winners (8000 GBP for Bachelor's Foundation program).
• ILAC (International Language Academy of Canada)minorChannel Partner/ Reseller/ DistributorLeading language school in Toronto, Canada. MSM Kyiv office conducts seminars about education in Canada with ILAC representatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kaplan International: Kaplan International offers English language training and university preparation programs globally, with own-branded language schools. Comparable to MSM's Language Academy, foundation programs, and exam preparation (TOEFL/IELTS) services.
• IDP Education: IDP Education is a global international student placement and English testing (IELTS) powerhouse. Comparable to MSM in placing students at overseas universities and operating accredited test centers, though at much larger scale and broader geographic reach.
• EF Education First: EF Education First is a global language training, study abroad, and academic travel provider with its own schools. Comparable to MSM's Language Academy, summer camps, and study abroad programs, though operating at much larger scale.
• QS Global Education Group: QS operates global education events, rankings, and student recruitment services connecting institutions with prospective international students. Comparable to MSM's seminar and recruitment event model, though QS also serves institutional marketing.

Direct peers

• Navitas: Navitas provides university pathway programs and college partnerships for international students. Comparable to MSM in recruiting and preparing CIS-region students for European partner universities, though more US/Australia focused.
• Shorelight Education: Shorelight partners with US universities to recruit, enroll, and support international students. Comparable to MSM's university placement and student support model, focused primarily on US-bound recruitment.
• ApplyBoard: ApplyBoard is a digital platform that recruits international students to partner universities across multiple destination countries. It directly competes with MSM's CIS-to-Europe recruitment motion at greater scale and with a tech-enabled funnel.
• Study Group: Study Group operates university pathway and foundation programs globally, recruiting international students into partner institutions. Highly comparable to MSM's foundation/year preparation and university placement services, though with stronger UK/US orientation.
• INTO University Partnerships: INTO designs and delivers pathway, English language, and academic preparation programs at partner universities worldwide. Directly analogous to MSM's Foundation/University Preparation product line and double-degree pathway concept.

Emerging players

• Cialfo: Cialfo is a college and university application platform connecting international students to global institutions. Comparable to MSM's higher education placement and counseling service but delivered as a technology platform rather than branch-office model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-international-union-of-youth-msm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The International Union of Youth (MSM)