M Social Paris
M Social Hotel Paris is a 4-star lifestyle hotel in Paris's 9th arrondissement offering rooms, signature dining, and event venues to leisure and business travelers. It operates under the M Social brand and Millennium Hotels and Resorts portfolio, with 25 employees and no disclosed AI or API capabilities.
- Company typePrivate
- Founded-
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What M Social Paris does
M Social Hotel Paris is a 4-star lifestyle hotel located at 12 Boulevard Haussmann in the 9th arrondissement of Paris, operated as part of the M Social brand under the Millennium Hotels and Resorts portfolio. The property blends Art Deco heritage with contemporary design and offers five room categories (Alcove Room 17-19 sqm through La Grande Sweetie suite 45-55 sqm), signature dining at Papillons & Co by Beast and Butterflies, mixology at Bar Le Douze, and event venues accommodating up to 85 guests. The hotel is registered in France as a Société par Actions Simplifiée with reported capital of €17,486,550 and approximately 25 employees.
The business operates across three primary revenue streams: accommodation (five room categories priced variably by season and package), food and beverage (on-site restaurant, bar, and room service), and meetings and events (Salon Concorde, Salon Madeleine, Salon Montmartre, and Salle Pereire). Go-to-market is predominantly direct-to-consumer via the official msocial.com website with best-rate guarantees and exclusive packages such as Book Early & Save and Summer Exclusive, supplemented by major Online Travel Agencies, GDS channels, and the parent company's MyMillennium loyalty platform. The underlying technology is standard hospitality PMS/digital booking infrastructure with no public API, no AI capabilities, and limited proprietary differentiation beyond the brand and location.
Customer segments span leisure travelers, business travelers, couples, and families, with marketing executed through social media (Facebook, Instagram, LinkedIn), email newsletter, content marketing, and SEO. The hotel was awarded Green Key 2026 environmental certification and benefits from the global distribution and loyalty infrastructure of Millennium Hotels and Resorts across 9 branded properties worldwide.
M Social Paris firmographics
Firmographics- Name
- M Social Paris
- Legal name
- M Social Hotel Paris S.A.S.
- Website
- https://msocial.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- M Social Hotel Paris is a 4-star lifestyle hotel in Paris's 9th arrondissement offering rooms, signature dining, and event venues to leisure and business travelers. It operates under the M Social brand and Millennium Hotels and Resorts portfolio, with 25 employees and no disclosed AI or API capabilities.
- Ownership category
- akta.pro rank
M Social Paris industry classification
Industry- Product category
- Lifestyle Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (721110)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Lifestyle & Social Hotels (THAGADAB)
Keywords
Where M Social Paris is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
M Social Paris business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Accommodation: Room rentals across multiple room categories including Alcove Room, Signature Room, Grande Signature Room, La Sweetie, and La Grande Sweetie suite, with nightly rates varying by room type and season.
- Food & Beverage: On-site dining through Papillons & Co restaurant (refined seasonal cuisine) and Bar Le Douze (fine mixology cocktails), plus room service.
- Meetings & Events: Venues for corporate meetings, social events, and celebrations including Salon Concorde (45 sqm), Salon Madeleine, Salon Montmartre, and Salle Pereire.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Room accommodation across 5 room categories |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
M Social Paris product offering
Product offeringCore offering
M Social Hotel Paris operates a four-star lifestyle hotel at 12 Boulevard Haussmann in Paris's 9th arrondissement, offering five room categories (Alcove Room, Signature Room, Grande Signature Room, La Sweetie, and La Grande Sweetie suite). The property combines accommodation with on-site dining through Papillons & Co restaurant and Bar Le Douze, plus meeting and event venues (Salon Concorde, Salon Madeleine, Salon Montmartre, Salle Pereire) for corporate and social gatherings.
Product overview
M Social Hotels is a lifestyle hotel brand under Millennium Hotels and Resorts operating a portfolio of 9 properties across global destinations (Singapore, Phuket, Paris, New York Times Square, Auckland, Penang, Suzhou, New York Downtown, and upcoming Sunnyvale). The brand offers core hotel accommodations with contemporary design aesthetics, featuring signature dining concepts including Beast & Butterflies (pan-Asian cuisine), Papillons and Co by Beast and Butterflies (Paris), Bar Le Douze (Paris), and Bincho Izakaya (Phuket). Properties include meeting and event venues, with M Social Paris offering the Grand Opéra and various salon rooms. The portfolio is supported by the MyMillennium App for bookings and loyalty rewards. No AI capabilities or public API are offered.
Differentiator
Problem solved
Functional benefit
Brands
- Beast & Butterflies: Signature dining concept featuring Asian-fusion cuisine across M Social properties globally
- Papillons & Co by Beast and Butterflies
- Le Douze Bar
Products and services
- Room Accommodations - M Social Paris
Companies that use M Social Paris
Customer profileSegments4 records
Ideal customer profiles3 records
M Social Paris technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
M Social Paris partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Millennium Hotels and ResortscoreM Social Hotel Paris is part of the Millennium Hotels and Resorts portfolio, operating under the parent company's brand standards, reservation systems, loyalty program (MyMillennium), and centralized marketing infrastructure. The hotel benefits from corporate support in operations, training, and brand development while maintaining its distinct lifestyle positioning.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
M Social Paris competitors and assessment
Company assessmentDirect peers
- citizenM Paris Gare de Lyon: citizenM operates compact luxury lifestyle hotels in Paris targeting tech-savvy business and leisure travelers. Competes with M Social on design-forward positioning and central Paris accessibility.
- Hotel des Grands Boulevards: Boutique 4-star hotel located on the same Grands Boulevards corridor in Paris's 9th/10th arrondissement. Directly comparable location, price tier, and independent-boutique positioning.
- Mama Shelter Paris: Accor's lifestyle hotel brand with strong Paris presence targeting the same design-conscious, social, urban traveler segment as M Social. Directly comparable on positioning, price tier, and target demographic.
- 25hours Hotels: Independent lifestyle hotel brand with storytelling-driven design, operating in major European cities including Paris. Closely comparable to M Social on lifestyle positioning, design-led identity, and urban location strategy.
- Hotel Banke: 5-star lifestyle boutique hotel in Paris's 9th arrondissement near Opéra. Competes with M Social on design identity and central Paris location, though positioned slightly upmarket.
Regional players
- Millennium Hotel Paris Opera: Sibling property of the same parent company (Millennium Hotels and Resorts) operating a more traditional hotel product in Paris. Shares corporate infrastructure, loyalty, and back-office with M Social Paris but competes for overlapping guests in the 9th arrondissement.
Emerging players
- JO&JOE (Accor): Accor's open-house hybrid lifestyle concept targeting younger travelers with shared and private spaces. Overlaps with M Social on social, design-driven experience and budget-conscious urban guests.
- Generator Paris: Design-led hostel/hybrid accommodation brand in Paris. Comparable on design-driven branding and social spaces, but at a lower price point than M Social.
Broad incumbents
- Hilton Garden Inn / Hampton by Hilton (Paris): Major chain select-service brands operating across Paris. Compete with M Social for value-conscious business and leisure travelers, particularly through corporate RFP channels.
- Moxy Hotels (Marriott): Marriott's lifestyle/select-service brand with multiple Paris-area locations. Larger corporate platform and Bonvoy loyalty create overlap with M Social's millennial-leaning urban positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
M Social Paris social profiles
Digital presenceM Social Paris compliance and trust
Trust signalCompliance1 record
M Social Paris financial estimates
Financial estimateRevenue estimate
Valuation estimate
M Social Paris leadership team
Management profileNumber of profiles
M Social Paris funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M Social Paris M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M Social Paris
What does M Social Paris do?
M Social Hotel Paris operates a four-star lifestyle hotel at 12 Boulevard Haussmann in Paris's 9th arrondissement, offering five room categories (Alcove Room, Signature Room, Grande Signature Room, La Sweetie, and La Grande Sweetie suite). The property combines accommodation with on-site dining through Papillons & Co restaurant and Bar Le Douze, plus meeting and event venues (Salon Concorde, Salon Madeleine, Salon Montmartre, Salle Pereire) for corporate and social gatherings.
Is M Social Paris a public or private company?
M Social Paris is a private company. It is classified as corporate owned and is currently operating.
When was M Social Paris founded?
M Social Paris was founded in -1. It employs 11 to 50 people.
Where is M Social Paris based?
M Social Paris is headquartered in Paris, France, in the Europe region.
How does M Social Paris make money?
Three revenue lines are on record. Accommodation is the primary driver. The others are food & Beverage and meetings & Events.
Who are M Social Paris's main competitors?
Direct peers on record are citizenM Paris Gare de Lyon, Hotel des Grands Boulevards, Mama Shelter Paris, 25hours Hotels and Hotel Banke. Millennium Hotel Paris Opera is listed as a regional player. Emerging players are JO&JOE (Accor) and Generator Paris. Broad incumbents are Hilton Garden Inn / Hampton by Hilton (Paris) and Moxy Hotels (Marriott).
Does M Social Paris have an API?
No public API is recorded for M Social Paris.
What industry is M Social Paris in?
M Social Paris's product category is Lifestyle Hotels. Its primary akta.pro industry code is THAGADAB, Lifestyle & Social Hotels. Its NAICS code is 721110 and its SIC code is 7011.