msonic Oy

What msonic Oy does

msonic Oy is a Finnish private limited company founded in 2009 and headquartered in Vantaa, operating as an exclusive importer and distributor of professional audio, lighting, and audiovisual equipment for the Finnish market. The company holds exclusive rights for roughly twenty international pro-AV manufacturers including Universal Audio, Adamson, Chauvet Professional, Claypaky, MDG, RCF, TT+ Audio, APEX, SoundTube, Kino Flo, LiteGear, LumenRadio, Luminex, StageSmarts, Casemakers, Sommer Cable, Truss Aluminium Factory, and Avid (Sibelius). Its portfolio is organized into five core categories: Sound Reinforcement, Studio, Lighting, AV Technology, and Broadcast & Video Production.

Name

msonic Oy

Legal name

msonic oy

Website

https://msonic.fi

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

msonic Oy is a Finnish exclusive distributor of professional audio, lighting, and AV equipment, representing roughly twenty international pro-AV brands and serving Finnish integrators, venues, studios, broadcasters, and rental companies through authorized dealers.

Ownership category

akta.pro rank

Product category

Professional Audio-Visual Equipment Distribution

NAICS

Audio and Video Equipment Manufacturing (334310)

SIC

Radio & Tv Broadcasting & Communications Equipment (3663)

akta.pro industry

PRIMARYMPAIAJAD

Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Music Hardware & Instruments (Instruments, Pro Audio, DJ Gear)

SECONDARYMPAIAJAB

Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Music Hardware & Instruments (Instruments, Pro Audio, DJ Gear)

Keywords

• Professional audio distribution
• Professional lighting systems
• Audiovisual equipment import
• Concert sound reinforcement
• Studio recording equipment

Headquarters

HQ city

Vantaa

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Product Distribution: Revenue generated through importing and distributing professional audio, lighting, and AV equipment from international manufacturers to the Finnish market via dealer networks.
2. Professional Services: Design, installation, and maintenance services for audio and lighting systems. The company offers financing and leasing options for equipment purchases.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

msonic Oy is the exclusive importer and distributor in Finland of professional audio, lighting, and audiovisual equipment from leading international manufacturers. The company supplies sound reinforcement, studio recording, professional lighting, broadcast, and AV technology products through a network of authorized resellers, and complements distribution with design, installation, financing/leasing, and maintenance services.

Product overview

msonic Oy is a Finnish distributor and service provider of professional audio, lighting, and audiovisual solutions targeting creative professionals. The company operates as a multi-brand distributor representing international manufacturers including Universal Audio (audio interfaces, UAFX pedals, modeling microphones, LUNA recording system), Chauvet Professional, Claypaky, Kino Flo, LiteGear, MDG, and others. Product portfolio is organized into five core categories: Sound Reinforcement (speaker systems, amplifiers, mixing consoles, DSP, audio networks), Studio (DAW systems, software, audio interfaces, monitors), Lighting (performance lighting, film/TV lighting, haze/fog machines, control systems, power management), AV Technology, and Broadcast & Video Production. Services include financing/leasing, system design, and maintenance. msonic also offers Avid Pro Tools certification training.

Differentiator

Problem solved

Functional benefit

Products and services

• Sound Reinforcement Systems (Äänentoisto)
• Studio Recording Solutions (Studio)
• Professional Lighting (Valaistus)
• AV Technology (AV-tekniikka)
• Broadcast & Video Production
• Universal Audio Apollo
• Universal Audio UAFX Guitar Amp Emulator Pedals
• Universal Audio UAFX Effect Pedals (Golden Reverberator, Astra, Starlight)
• Universal Audio Sphere DLX and LX Modeling Microphones
• Universal Audio UAFX MAX, Del-Verb, and Galaxy '74 Pedals
• Universal Audio LUNA Recording System
• Chauvet Professional
• Claypaky Professional Lighting
• Minuit Une Effect Lighting
• Portman Lights
• Kino Flo Professional Lighting
• LiteGear Production Lighting
• INNLED Lighting
• MDG Fog and Haze Generators
• Lighting Control and Networking (LumenRadio, Luminex, Swisson, StageSmarts)
• Casemakers Custom Cases
• Sommer Cable Connectivity
• Truss Aluminium Factory (TAF) Rigging
• Avid Pro Tools Certification Training
• Equipment Financing & Leasing (Rahoitus & leasing)
• System Design (Suunnittelu)
• Maintenance (Ylläpito)

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• RCFcoreChannel Partner/ Reseller/ DistributorExclusive importer of RCF professional audio products in Finland since spring 2026. RCF is part of msonic's expanding portfolio of audio, lighting, and fixed installation solutions for professional use.
• TT+ AudiocoreChannel Partner/ Reseller/ DistributorExclusive importer of TT+ Audio professional audio products in Finland since spring 2026. Part of msonic's expanded product portfolio.
• APEXcoreChannel Partner/ Reseller/ DistributorExclusive importer of APEX professional audio products in Finland since spring 2026.
• SoundTubecoreChannel Partner/ Reseller/ DistributorExclusive importer of SoundTube professional audio products in Finland since spring 2026. Focus on fixed installation solutions.
• Kino FlocoreChannel Partner/ Reseller/ DistributorExclusive importer of Kino Flo professional lighting products in Finland since spring 2026. Kino Flo is known for soft, natural light and color reproduction in TV, film, and broadcast production.
• LiteGearcoreChannel Partner/ Reseller/ DistributorExclusive importer of LiteGear professional lighting products in Finland since spring 2026. LiteGear specializes in lightweight, flexible lighting solutions for productions and installations.
• Universal AudiocoreChannel Partner/ Reseller/ DistributorExclusive distributor of Universal Audio products in Finland. Products include Apollo audio interfaces, UAFX guitar pedals, Sphere microphones, and UAD-2 DSP accelerators. Authorized resellers include DLX Music, St Paul's Sound, and Verkkokauppa.com.
• AdamsoncoreChannel Partner/ Reseller/ DistributorExclusive distributor of Adamson professional audio products in Finland. Known for FletcherMachine immersive audio systems and IS-series line array loudspeakers. Notable implementations include Kotka City Theatre and Apollo Live Club.
• Chauvet ProfessionalcoreChannel Partner/ Reseller/ DistributorDistributor of Chauvet Professional lighting products in Finland. Products include moving heads, wash lights, atmospheric effects (Amhaze hazers, Cloud 9 low fog), and professional rigging equipment.
• ClaypakycoreChannel Partner/ Reseller/ DistributorDistributor of Claypaky professional lighting products in Finland. Known for high-performance moving fixtures for theater, concert, and event productions.
• MDGcoreChannel Partner/ Reseller/ DistributorDistributor of MDG fog and haze generators in Finland. Known for exceptional reliability, durability, and controlled effects used in entertainment, military training, and aerodynamic testing.
• Minuit UneminorChannel Partner/ Reseller/ DistributorDistributor of Minuit Une effect lighting products in Finland. Specializes in unique effect lights with moving central elements, beam/frost mirrors for clubs, fashion shows, and installations.
• Portman LightsminorChannel Partner/ Reseller/ DistributorDistributor of Portman Lights products in Finland. Known for visually distinctive fixtures where the luminaire itself is part of the visual aesthetic, used in restaurants, cafés, and public spaces.
• LumenRadiocoreTechnology or IntegrationDistributor of LumenRadio wireless lighting control solutions in Finland. Provides reliable wireless DMX control for lighting systems.
• Luminex Network IntelligencecoreTechnology or IntegrationDistributor of Luminex network switching and lighting control products in Finland. Provides Ethernet and DMX infrastructure solutions.
• StageSmartscoreTechnology or IntegrationDistributor of StageSmarts power management solutions in Finland. Provides safe, reliable power distribution for lighting, audio, and video systems.
• CasemakerscoreChannel Partner/ Reseller/ DistributorDistributor of Casemakers custom transport cases and flight cases in Finland. Finnish manufacturer specializing in durable cases for defense industry and AV professionals.
• Sommer CablecoreChannel Partner/ Reseller/ DistributorDistributor of Sommer Cable professional cables and connectivity solutions in Finland. German manufacturer of high-quality audio, video, and power cables.
• Truss Aluminium Factory (TAF)coreChannel Partner/ Reseller/ DistributorDistributor of Truss Aluminium Factory rigging and mounting solutions in Finland. Czech manufacturer of professional trusses, clamps, stages, and rigging hardware.
• AvidcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Avid Sibelius music notation software in Finland. Offers certification training for Avid Pro Tools. Authorized resellers include DLX Music, LariPro, Moonsoft, and Soitin Laine.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sound Technology: UK-based distributor of professional audio, lighting, and AV brands. Directly comparable to msonic as a multi-brand exclusive distributor serving live sound, installation, and broadcast markets through a dealer network.
• Full Compass Systems: US-based full-line retailer and distributor of professional audio, lighting, and AV equipment. Comparable to msonic as a multi-brand pro-AV distributor serving recording, live sound, broadcast, and installation markets.
• Mega Audio: Germany-based distributor of professional audio and broadcast equipment. Comparable to msonic as a regional multi-brand distributor serving studio, broadcast, and live sound markets with a similar value-added technical service offering.
• CUK Audio: UK and Ireland distributor of professional audio, AV, and lighting brands. Comparable to msonic as a multi-brand pro-AV distributor with a similar dealer/reseller go-to-market model focused on installation and live sound verticals.
• HHB Communications: UK-based pro audio distributor and broadcast equipment specialist. Comparable to msonic as a value-added distributor of leading pro audio brands serving studio, broadcast, and post-production end markets.
• Polar Audio: UK-based distributor of installed sound, AV, and stage lighting brands. Comparable to msonic as a multi-brand pro-AV distributor with focus on fixed installation and live event verticals through a dealer network.
• Bright Group: Leading Nordic distributor of professional audio, lighting, and AV equipment headquartered in Sweden with operations across the Nordics. Highly comparable to msonic as a regional multi-brand distributor serving live events, installation, and broadcast, though at materially larger scale across multiple countries.

Broad incumbents

• Thomann: Europe's largest online retailer and distributor of musical instruments, pro audio, and lighting equipment. Comparable to msonic as a broad pro-AV multi-brand distributor, though at much larger scale and primarily direct-to-consumer rather than dealer-channel.
• Adam Hall Group: German manufacturer and distributor of pro audio, lighting, and stage equipment (LD Systems, Cameo, Gravity). Comparable to msonic as a broad pro-AV solutions provider, though Adam Hall is vertically integrated as a manufacturer.

Regional players

• Noretron Audio: Finnish distributor of professional audio and acoustic equipment. The most direct geographic peer to msonic in the Finnish pro-AV market, though it focuses more on acoustic and measurement solutions than the lighting/broadcast breadth that msonic covers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/msonicoy
• LinkedInlinkedin.com/company/msonic-oy
• Instagraminstagram.com/msonic.fi

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about msonic Oy