株式会社ムサシ
株式会社ムサシ (M-SOUL) is a Japanese custom motorcycle parts maker and DTC retailer, designing and selling proprietary exhaust systems (MUSASHI χ SPEC-R), audio, LED lighting, and complete custom scooters and big bikes to Japanese enthusiasts via proprietary e-commerce and its Kawasaki showroom.
- Company typePrivate
- Founded2005
- HeadquartersKawasaki (川崎市), Japan
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What 株式会社ムサシ does
株式会社ムサシ (MUSASHI Corporation), operating under the M-SOUL brand (エムソウル), is a privately held Japanese company founded on April 1, 2005, headquartered at 9-4 Shiomidai, Miyamae-ku, Kawasaki, Kanagawa. The company designs, manufactures, and sells proprietary custom parts and complete custom motorcycles for the Japanese scooter and big-bike aftermarket, with its product portfolio centered on the MUSASHI χ SPEC-R exhaust system line (stainless steel, titanium, and black metal silencer variants with 70Φ pipes and JMCA certification), M-SOUL original audio systems integrating Carrozzeria MD decks with waterproof speakers and LED lighting, LEVEL10 RACING performance parts, suspension components, handlebars, LED and HID lighting, and vintage Kawasaki parts for 750 turbo, H2, H1, and Z-series motorcycles. Its premium 634COMP sub-brand delivers turnkey custom complete motorcycles under three tiers — EURO SPORTS, S LUXURY STYLE (Forza-based, ¥2,000,000), and J LUXURY STYLE MAXAM Limited Edition (¥1,480,000) — that integrate in-house parts with partner-brand components.
The firm operates a direct-to-consumer go-to-market: its primary sales channel is the proprietary M-SOUL Store at shop.msoul.co.jp, supplemented by Yahoo! Store and Yahoo! Auction storefronts, and physical sales at the Kawasaki facility for installation services and complete vehicle purchases. Pricing is unit-based across accessory SKUs (exhausts ¥45,000-¥55,000; audio systems ¥10,000-¥63,200) and high-ticket complete builds (¥1,480,000-¥2,000,000). M-SOUL serves three primary segments: scooter enthusiasts customizing maxi-scooters, owners of classic Kawasaki motorcycles seeking restoration and upgrade parts, and dealers/resellers purchasing wholesale parts. The company explicitly does not offer international shipping, capping its addressable market to domestic Japan (Kanto region focus).
Revenue streams include custom parts sales (one-time), custom complete vehicle sales (one-time), and installation/professional services performed at the Kawasaki facility. Partnerships with TM Works (ignition systems), LEVEL10 RACING (performance parts distribution), Carrozzeria/Pioneer (audio integration), and YSS (suspension), along with marketing alliances with professional GT racers Akira Iida, Masato Orido, and Nobuteru Taniguchi, support product credibility and channel reach. The company holds JMCA exhaust certifications and PSE electrical safety certification, both serving as regulatory moats in the Japanese aftermarket.
株式会社ムサシ firmographics
Firmographics- Name
- 株式会社ムサシ
- Legal name
- 株式会社ムサシ
- Website
- https://msoul.co.jp
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 株式会社ムサシ (M-SOUL) is a Japanese custom motorcycle parts maker and DTC retailer, designing and selling proprietary exhaust systems (MUSASHI χ SPEC-R), audio, LED lighting, and complete custom scooters and big bikes to Japanese enthusiasts via proprietary e-commerce and its Kawasaki showroom.
- Ownership category
- akta.pro rank
株式会社ムサシ industry classification
Industry- Product category
- Motorcycle Parts & Accessories
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Other Motor Vehicle Parts Manufacturing (33639), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Motorcycle Manufacturing (ICE) (IMACAEAA)
- akta.pro secondary industries
- Assembly, Conversion Kits & OEM/ODM Contract Manufacturing (IMACAOAL), Wheels, Tires, Brakes & Suspension Components Manufacturing (IMACAOAH)
Keywords
Where 株式会社ムサシ is headquartered
LocationHeadquarters
- HQ city
- Kawasaki (川崎市)
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
株式会社ムサシ business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Custom Parts Sales: Sale of proprietary custom motorcycle parts including exhaust systems, audio equipment, LED lighting, handlebars, suspension components, and various accessories. Revenue generated through direct e-commerce sales and dealer distribution.
- Custom Vehicle Sales: Sale of complete custom motorcycles built using M-SOUL parts. Customers can select their preferred vehicle base and customize with M-SOUL's extensive parts catalog.
- Installation Services: Parts installation and vehicle customization services performed at the company's facility in Kawasaki.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | SPEC-Rマフラー PCX/Signus-X: ¥45,000-55,000 |
| Unit Pricing | Pay-as-you-go | レベル10 RACING CAMSHAFT: ¥16,500 |
| Unit Pricing | Pay-as-you-go | コンプリート車両: ¥1,480,000-2,000,000 |
| Unit Pricing | Pay-as-you-go | パワーAmpシステム: ¥30,000-63,200 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
株式会社ムサシ product offering
Product offeringCore offering
株式会社ムサシ (MUSASHI Corporation) operates under the M-SOUL brand, designing, manufacturing, and selling custom aftermarket motorcycle parts for Japanese scooters and big bikes. Their product portfolio centers on the proprietary MUSASHIχ SPEC-R series of exhaust mufflers, complemented by M-SOUL original power amplifiers and audio systems, TARGET LED lighting products, LOOSE handlebars, suspension components, and vintage Kawasaki parts. The company also builds complete custom motorcycles under the 634COMP sub-brand (EURO SPORTS, S LUXURY STYLE, and J LUXURY STYLE tiers) and offers parts installation services at their Kawasaki facility.
Product overview
M-SOUL is a custom motorcycle parts developer and seller specializing in original parts for scooters and big bikes. Their product portfolio centers on exhaust systems (MUSASHIχ SPEC-R series in stainless steel, titanium, and black metal variants), audio systems (M-SOUL original power amplifiers, speakers, MD decks from partner brands), LED lighting products (TARGET LED systems, HID kits), handlebars (LOOSE bar kits, fat bars for Z900RS), and suspension components. Their 634COMP sub-brand produces complete custom motorcycles under three tiers: EURO SPORTS (select parts), S LUXURY STYLE, and J LUXURY STYLE (premium limited editions priced up to ¥2,000,000). The company also offers parts installation services and sells touring/camping gear. Products serve Yamaha (Majesty, TMAX, Forza, Cygnus, PCX), Kawasaki (Z series, H2/H1, 750 turbo, Z900RS), Honda (FAZE), and other Japanese motorcycle brands.
Differentiator
Problem solved
Functional benefit
Brands
- MUSASHIχ (武蔵改): High-end muffler brand featuring titanium, stainless, and black metal silencer options.
- MUSASHI WORKS (ムサシワークス)
- 634COMP / 634comp
Quantifiable outcome
- JMCA certification achieved for exhaust systems ensuring regulatory compliance
- +1 more outcomes
Companies that use 株式会社ムサシ
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
株式会社ムサシ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
株式会社ムサシ partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- TM WorkscoreCo-development partnership for TM direct coil ignition systems. TM Works, a Super GT race machine parts developer, collaborated with M-SOUL to create direct ignition coils that reduce voltage loss, minimize noise, and provide stable ignition for improved fuel efficiency and power output.
- LEVEL10 RACINGcoreAuthorized distributor of LEVEL10 RACING products including racing camshafts, racing power filters, LED tail lenses, and various performance parts for Yamaha and other motorcycle brands.
- Carrozzeria ( Pioneer )corePartnership for MD audio deck systems and related car stereo equipment integration into motorcycles. M-SOUL designs custom panels and integration kits for Carrozzeria products.
- Akira Iida, Masato Orido, Nobuteru TaniguchiminorM-SOUL maintains link partnerships with professional racing drivers who are motorcycle enthusiasts. These partnerships provide brand visibility within the racing and motorsport community.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
株式会社ムサシ competitors and assessment
Company assessmentDirect peers
- Yoshimura Japan: Legendary Japanese exhaust and engine performance specialist with JMCA-certified systems for sport bikes and scooters. Directly comparable as a Japanese performance exhaust manufacturer serving the same enthusiast base.
- Kijima Inc. Long-established Japanese aftermarket motorcycle parts manufacturer covering lighting, electrical, and accessory categories. Comparable in breadth of parts catalog and Japanese domestic distribution model.
- POSH Faith: Japanese manufacturer of motorcycle handlebars, levers, and accessory parts. Comparable as a domestic boutique parts maker focused on rider interface components.
- BEAMS (Beeems): Japanese custom motorcycle builder and parts developer producing exhaust systems and accessories for scooters and big bikes. Directly comparable as a domestic custom parts and complete-vehicle specialist.
- Special Parts Takegawa (SP Takegawa): Japan-based specialist designing and manufacturing high-performance aftermarket parts for Honda motorcycles including Monkey, Dax, and Cub platforms. Closely comparable as a domestic parts developer serving the Japanese motorcycle customization community.
Emerging players
- Two Brothers Racing: US-based aftermarket exhaust and performance parts specialist for motorcycles and ATVs. Comparable in product category focus on exhaust systems and performance upgrades for motorcycle enthusiasts.
Broad incumbents
- M-TEC (Mugen): Honda-affiliated performance parts manufacturer producing OEM-quality tuning components for Honda vehicles including motorcycles. Comparable as a Japanese premium parts brand tied to a major OEM.
- DAYTONA Corporation: Major Japanese motorcycle accessories and parts distributor/manufacturer with a broad catalog across multiple bike categories. Comparable in serving the Japanese motorcycle aftermarket with a wider portfolio than M-SOUL's specialized scooter/vintage focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
株式会社ムサシ social profiles
Digital presence株式会社ムサシ compliance and trust
Trust signalCompliance2 records
株式会社ムサシ financial estimates
Financial estimateRevenue estimate
Valuation estimate
株式会社ムサシ leadership team
Management profileNumber of profiles
Profiles1 record
株式会社ムサシ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
株式会社ムサシ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 株式会社ムサシ
What does 株式会社ムサシ do?
株式会社ムサシ (MUSASHI Corporation) operates under the M-SOUL brand, designing, manufacturing, and selling custom aftermarket motorcycle parts for Japanese scooters and big bikes. Their product portfolio centers on the proprietary MUSASHIχ SPEC-R series of exhaust mufflers, complemented by M-SOUL original power amplifiers and audio systems, TARGET LED lighting products, LOOSE handlebars, suspension components, and vintage Kawasaki parts. The company also builds complete custom motorcycles under the 634COMP sub-brand (EURO SPORTS, S LUXURY STYLE, and J LUXURY STYLE tiers) and offers parts installation services at their Kawasaki facility.
Is 株式会社ムサシ a public or private company?
株式会社ムサシ is a private company. It is classified as unknown and is currently operating.
When was 株式会社ムサシ founded?
株式会社ムサシ was founded in 2005. It employs 1 to 10 people.
Where is 株式会社ムサシ based?
株式会社ムサシ is headquartered in Kawasaki (川崎市), Japan, in the Asia region.
How does 株式会社ムサシ make money?
Three revenue lines are on record. Custom Parts Sales are the primary driver. The others are custom Vehicle Sales and installation Services.
Who are 株式会社ムサシ's main competitors?
Direct peers on record are Yoshimura Japan, Kijima Inc., POSH Faith, BEAMS (Beeems) and Special Parts Takegawa (SP Takegawa). Two Brothers Racing is listed as an emerging player. Broad incumbents are M-TEC (Mugen) and DAYTONA Corporation.
Does 株式会社ムサシ have an API?
No public API is recorded for 株式会社ムサシ.
What industry is 株式会社ムサシ in?
株式会社ムサシ's product category is Motorcycle Parts & Accessories. Its primary akta.pro industry code is IMACAEAA, Motorcycle Manufacturing (ICE), with a secondary code of IMACAOAL, Assembly, Conversion Kits & OEM/ODM Contract Manufacturing. Its NAICS code is 336991 and its SIC code is 3751.