M-SPACE
M-SPACE is a Shanghai-based workplace solutions provider and the first authorized MillerKnoll dealer in China, distributing premium Herman Miller, Knoll, and other international furniture brands alongside bundled air quality, flooring, and acoustic services to multinational enterprise clients across China.
- Company typePrivate
- Founded2006
- HeadquartersShanghai, China
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What M-SPACE does
M-SPACE is a Shanghai-based workplace holistic solutions provider founded in 2006, originally as POSH Shanghai (上海科誉) and rebranded to Multi-Space (M-SPACE/恒雅) in April 2019. The company operates as the first authorized MillerKnoll dealer in China, distributing premium international office furniture brands including Herman Miller, Knoll, HAY, Muuto, NaughtOne, Geiger, Design Within Reach, and Colebrook Bosson Saunders, alongside soundproof office pods from Framery. Beyond furniture distribution, M-SPACE bundles complementary workplace services through sister companies PureSieving (indoor air quality, with mild acidic electrolyzed water technology developed in collaboration with Toshiba Japan) and Spreadflooring (carpet and flooring), along with sound masking solutions from Cambridge Sound Management, meeting room booking systems, and artwork consultancy.
The core business model is project-based, consultative enterprise field sales targeting multinational corporations, design firms, healthcare facilities, and educational institutions in China. M-SPACE runs a 1,700 square meter flagship showroom in Shanghai's Surpass Space Heritage Plaza, which achieved WELL Certified Gold in October 2019 (the first furniture showroom in China to do so) and Good AIR Five-Star Indoor Air Quality Certification in August 2023. The showroom operates by appointment Monday-Friday, serving as both demonstration platform and event venue for industry workshops and seminars. Named enterprise engagements span Adidas APAC Headquarters (26,000 sqm, completed December 2018 with SPARK Design Group), Apple, Amazon, GE Digital, Nokia, American Express, Johnson & Johnson, Sanofi, Louis Vuitton, Swarovski, Synopsys, Merck, Covestro, and others, with project delivery executed across East China (Shanghai, Suzhou), South China (Guangzhou, Shenzhen), North China (Beijing), and Southwest China (Chengdu).
M-SPACE is privately held by three shareholders — General Manager Alex Liu, Director Helen Lu, and Director Tony Gu — with no disclosed external funding or institutional investment and no parent holding company. Leadership includes Norman Wu as Deputy General Manager/COO, Jacky Zhou as Sales Director, and Vivian Wu as HR/Administration Manager. Revenue is generated primarily through hardware sales of premium office furniture bundled with services, with project-based pricing not publicly disclosed. The firm has served over 1,000 local and international clients since founding and operates with approximately 70 employees based on 2021 annual dinner attendance.
M-SPACE firmographics
Firmographics- Name
- M-SPACE
- Legal name
- M-SPACE
- Website
- https://m-space.com.cn
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- M-SPACE is a Shanghai-based workplace solutions provider and the first authorized MillerKnoll dealer in China, distributing premium Herman Miller, Knoll, and other international furniture brands alongside bundled air quality, flooring, and acoustic services to multinational enterprise clients across China.
- Ownership category
- akta.pro rank
M-SPACE industry classification
Industry- Product category
- Office Furniture
- NAICS
- Office Furniture (including Fixtures) Manufacturing (3372), Office Furniture (except Wood) Manufacturing (337214), Facilities Support Services (561210), Showcase, Partition, Shelving, and Locker Manufacturing (337215)
- SIC
- Retail-Furniture Stores (5712), Office Furniture (2520), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Space & Occupancy Services (Move/Add/Change, Seating, Wayfinding) (IMAIALAF)
- akta.pro secondary industry
- Workplace Strategy & Space Standards (BPABAFAA)
Keywords
Where M-SPACE is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
M-SPACE business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Office Furniture Sales and Workplace Solutions: M-SPACE generates revenue through the sale and installation of premium office furniture and comprehensive workplace solutions to enterprise clients. Revenue is project-based, driven by consultative enterprise sales with long sales cycles. The company acts as an authorized dealer for Herman Miller/MillerKnoll brands and collaborates with sister companies PureSieving (air quality) and Spreadflooring (flooring) to deliver bundled solutions.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
M-SPACE product offering
Product offeringCore offering
M-SPACE is a workplace holistic solution provider integrating premium office furniture (Herman Miller, Knoll, and other MillerKnoll collective brands including HAY, Muuto, NaughtOne, Geiger, Design Within Reach, plus Framery soundproof pods and Colebrook Bosson Saunders monitor arms) with comprehensive workplace services. The company delivers workspace design consultation, project delivery, and bundles furniture with indoor air quality, flooring, sound masking, and artwork consultancy solutions through sister companies PureSieving and Spreadflooring.
Product overview
M-SPACE is a workplace holistic solution provider offering comprehensive office furniture and workspace solutions. The company serves as the first authorized MillerKnoll dealer in China, distributing Herman Miller, Knoll, and other premium furniture brands including Framery soundproof pods, HAY, Muuto, NaughtOne, and Geiger. Their portfolio includes ergonomic seating (Aeron, Embody, Cosm, Setu, SAYL), desk systems (Ratio, Optimis), monitor arms (Flo, Ollin), and sound masking solutions. Beyond furniture products, M-SPACE provides integrated services spanning workspace design consultation, healthcare and education furniture, indoor air quality solutions, flooring, artwork consultancy, and meeting room booking systems. The company operates a 1,700 square meter showroom in Shanghai showcasing their complete workspace solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Workplace Furniture Solutions
- Healthcare and Education Furniture Solutions
Quantifiable outcome
- WELL Certified Gold — recognized commitment to workplace health and sustainability
- +2 more outcomes
Companies that use M-SPACE
Customer profileNamed customers28 records
Segments4 records
Ideal customer profiles3 records
M-SPACE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
M-SPACE partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- Herman Miller / MillerKnollflagshipM-SPACE is the first and authorized dealer of MillerKnoll (formerly Herman Miller) in China since 2006. The partnership grants M-SPACE exclusive rights to represent Herman Miller, Knoll, and MillerKnoll collective brands including NaughtOne, Colebrook Bosson Saunders, Geiger, HAY, Muuto, Maharam, Design Within Reach, Datesweiser, Spinneybeck, and Edelman Leather across the China market. MillerKnoll is described as a collective of dynamic brands designing for the good of humankind.
- PureSievingcorePureSieving is a sister company of M-SPACE specializing in indoor air quality solutions including mild acidic electrolyzed water (HCIO) disinfection systems developed in collaboration with Toshiba Japan. PureSieving provides professional air purification and disinfection services, which M-SPACE bundles into its holistic workplace solutions.
- SpreadflooringcoreSpreadflooring is a sister company providing carpet and flooring solutions, bundled with M-SPACE's furniture offerings as part of the integrated workplace service package.
- FramerycoreFramery is a Finnish brand and pioneer of soundproof office pods and workspaces. M-SPACE distributes Framery products (Framery One, Framery O, Framery Q, Framery 2Q) in China. Framery's products solve noise and privacy issues in open offices, with 40% of Forbes 100 companies using Framery globally.
- Colebrook Bosson Saunders (CBS)coreCBS is a brand under Herman Miller specializing in human ergonomic solutions including monitor arms (Flo, Ollin), AV/VC systems, lighting and charging solutions. M-SPACE distributes CBS products and hosts CBS events in Asia Pacific at its Shanghai showroom.
- Cambridge Sound ManagementminorM-SPACE partners with Cambridge Sound Management to provide sound masking solutions as part of its integrated workplace offering.
- Design Within ReachminorDesign Within Reach (DWR) is part of the MillerKnoll collective, with M-SPACE distributing DWR products in the China market.
- SPARK Design GroupcoreSPARK Design Group is an international architectural and interior design firm that collaborated with M-SPACE on the Adidas APAC Headquarters project (26,000 sqm, Shanghai, 2018). SPARK designed the facility while M-SPACE provided Herman Miller furniture solutions.
- Jones Lang LaSalle (JLL)minorM-SPACE participated as an exhibitor in JLL's first China PropTech Forum & Exhibition in Shanghai (May 2019), which gathered over 1,000 real estate executives. M-SPACE demonstrated its expertise under the 'Design and Build' sector.
- Adam AubreyminorAdam Aubrey partnered with M-SPACE at WORKSPACE 2020 exhibition to jointly showcase a quality workplace setting, demonstrating M-SPACE's design and furniture expertise.
Scale indicators4 records
Recent moves9 records
Expansion highlights6 records
M-SPACE competitors and assessment
Company assessmentBroad incumbents
- Steelcase: US-headquartered global leader in premium office furniture manufacturing and workspace solutions. Directly competes with the Herman Miller/MillerKnoll brands that M-SPACE distributes, and operates its own Asia Pacific presence including China, putting it in direct competition for the same enterprise client projects.
- Haworth: Privately-held US premium office furniture manufacturer with global operations including Asia Pacific. Competes with MillerKnoll brands for enterprise office fitouts and serves many of the same multinational accounts M-SPACE targets in China.
- Vitra: Swiss design-led furniture manufacturer with a curated portfolio of designer pieces across office and home. Highly comparable to M-SPACE's HAY and Muuto distribution model and competes with MillerKnoll brands for design-conscious enterprise clients.
- Kinnarps: Swedish office furniture manufacturer with European design heritage and active Asia Pacific distribution. Operates as a design-led premium competitor to the MillerKnoll brands M-SPACE carries, with comparable enterprise-focused go-to-market motion.
- Itoki: Japanese office furniture and space solutions provider with growing international footprint. Competes with M-SPACE's integrated workplace solutions model, particularly for Japanese multinational clients in China and across Asia.
- Kokuyo: Japanese office furniture manufacturer with deep Asia Pacific presence including China. Competes directly with M-SPACE's premium enterprise offering, particularly for Japanese multinational clients and Asian-headquartered enterprises operating in China.
- Okamura: Japanese premium office furniture manufacturer with growing international presence including a China subsidiary. Targets the same enterprise office fitout segment as M-SPACE and offers ergonomic seating and desking systems comparable to Herman Miller's portfolio.
- Actiu: Spanish design-led office furniture manufacturer with international presence. Comparable to M-SPACE's premium design brand positioning and competes for European multinational enterprise accounts in China.
Regional players
- Sunon: Established Chinese office furniture manufacturer with broad product portfolio across seating, desking, and partitions. Competes with M-SPACE for domestic enterprise projects in China where premium imported brands are not mandated.
- Lamex: One of the largest Chinese office furniture manufacturers, headquartered in the Greater China region. Competes with M-SPACE on enterprise office furniture in the China market, though positioned at a lower price point and primarily domestic client base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
M-SPACE social profiles
Digital presenceM-SPACE compliance and trust
Trust signalCompliance2 records
M-SPACE financial estimates
Financial estimateRevenue estimate
Valuation estimate
M-SPACE leadership team
Management profileNumber of profiles
Profiles7 records
M-SPACE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M-SPACE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M-SPACE
What does M-SPACE do?
M-SPACE is a workplace holistic solution provider integrating premium office furniture (Herman Miller, Knoll, and other MillerKnoll collective brands including HAY, Muuto, NaughtOne, Geiger, Design Within Reach, plus Framery soundproof pods and Colebrook Bosson Saunders monitor arms) with comprehensive workplace services. The company delivers workspace design consultation, project delivery, and bundles furniture with indoor air quality, flooring, sound masking, and artwork consultancy solutions through sister companies PureSieving and Spreadflooring.
Is M-SPACE a public or private company?
M-SPACE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was M-SPACE founded?
M-SPACE was founded in 2006. It employs 11 to 50 people.
Where is M-SPACE based?
M-SPACE is headquartered in Shanghai, China, in the Asia region.
How does M-SPACE make money?
One revenue line is on record: office Furniture Sales and Workplace Solutions.
Who are M-SPACE's main competitors?
Broad incumbents on record are Steelcase, Haworth, Vitra, Kinnarps, Itoki, Kokuyo, Okamura and Actiu. Regional players are Sunon and Lamex.
Does M-SPACE have an API?
No public API is recorded for M-SPACE.
What industry is M-SPACE in?
M-SPACE's product category is Office Furniture. Its primary akta.pro industry code is IMAIALAF, Space & Occupancy Services (Move/Add/Change, Seating, Wayfinding), with a secondary code of BPABAFAA, Workplace Strategy & Space Standards. Its NAICS code is 3372 and its SIC code is 5712.