McRae, Smith, Peek, Harman, & Monroe LLP

What McRae, Smith, Peek, Harman, & Monroe LLP does

McRae, Smith, Peek, Harman & Monroe, LLP (DBA "MSP Attorneys") is a general practice law firm headquartered in Rome, Georgia, with a second office in Cedartown, serving Northwest Georgia since its founding in 1899. The firm is the oldest in Floyd County and is organized as a privately-held limited liability partnership owned by its equity partners, led by Managing Partner Scott M. Smith. With 16 attorneys supported by additional staff (approximately 25 total employees), MSP operates across 13 practice areas including family law, corporate law, banking law, criminal defense, employment law, estate planning and probate, appellate practice, mediation, civil and commercial litigation, personal injury, real estate, workers' compensation, and collections.

The firm generates revenue through professional legal service fees across these practice areas, with no proprietary technology platform; it relies on standard legal software, document management systems, and LawPay for online payments. Customer acquisition is relationship-driven: direct attorney-client consultations, referrals from existing clients and professional counterparts, active participation in the Rome-Floyd Chamber of Commerce (winner of Best Business After Hours in 2024, second consecutive year), and community involvement across organizations such as Georgia Highlands College and Berry College. Distribution occurs through in-person consultations at the Rome and Cedartown offices and representation in state and federal courts throughout Northwest Georgia.

The firm's client base spans individual consumers, small and medium businesses, local government entities (City of Cedartown, City of Rockmart, Haralson County Water Authority, Development Authority of Floyd County, Polk School District, Cedartown Housing Authority, and, most recently, Gordon County), healthcare providers (Floyd Medical Center, for which the firm serves as co-litigation counsel in medical malpractice defense), and financial institutions (River City Bank and other Northwest Georgia banks). MSP has no disclosed external investors, no parent company, no subsidiaries, and no disclosed revenue figures; it operates on the partner-ownership model typical of mid-sized U.S. law partnerships, with internal partner promotions in 2019, 2023, and 2026 sustaining bench depth across generations of practitioners.

Name

McRae, Smith, Peek, Harman, & Monroe LLP

Legal name

McRae, Smith, Peek, Harman & Monroe, LLP

Website

https://msp-lawfirm.com

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

11–50 employees

Short description

McRae, Smith, Peek, Harman & Monroe LLP is a general practice law firm founded in 1899, serving individuals, businesses, government entities, and healthcare and banking institutions across Northwest Georgia from offices in Rome and Cedartown.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industries

Family & Private Client (Trusts & Estates) Law (BPAHAAAK), Litigation Support & Expert Witness Services (BPAHALAG)

Keywords

• Legal services
• Banking law
• Estate planning
• Litigation services
• Real estate law

Headquarters

HQ city

Rome

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Legal Services Fees: The firm generates revenue through professional legal service fees for individuals and businesses across multiple practice areas including family law, corporate law, litigation, personal injury, real estate, workers' compensation, estate planning, criminal defense, and banking law.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

McRae, Smith, Peek, Harman & Monroe LLP is a full-service regional law firm (DBA MSP Attorneys) that provides legal counsel and representation across more than a dozen practice areas, including family law, corporate law, banking law, criminal defense, employment law, estate planning and probate, appellate practice, mediation, litigation, personal injury, real estate, workers' compensation, and collections. The firm serves individuals, small and medium businesses, financial institutions, and government entities primarily in Northwest Georgia, with offices in Rome and Cedartown.

Product overview

McRae, Smith, Peek, Harman & Monroe LLP is a general practice law firm offering comprehensive legal services through multiple specialized practice areas. The firm provides services in Family Law (divorce, custody, adoption), Corporate Law, Banking Law, Criminal Defense, Employment Law, Estate Planning & Probate, Appellate Practice, Mediation Services, Litigation, Personal Injury, Real Estate Law, Workers' Compensation, and Collections. The practice areas operate as distinct service lines within the unified firm structure, allowing the firm to serve both individual and business clients across all their legal needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Law Services
• Corporate Law Services
• Banking Law Services
• Criminal Defense Services
• Employment Law Services
• Estate Planning and Probate Services
• Appellate Practice Services
• Mediation Services
• Litigation Services
• Personal Injury Services
• Real Estate Law Services
• Workers' Compensation Services
• Collections Services

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Haralson County Water AuthoritycoreOthersFirm partner Michael D. McRae serves as legal counsel for the Haralson County Water Authority, providing representation in various legal matters.
• Area Development AuthoritiescoreOthersFirm provides legal counsel for various development authorities in Northwest Georgia, assisting with economic development and land acquisition matters.
• Development Authority of Floyd CountycoreOthersPartner Scott M. Smith has served as attorney for the Development Authority of Floyd County since 1999, handling development authority legal matters.
• Georgia Municipal AssociationminorStrategic or Co-development PartnerMichael D. McRae authored and co-founded the Georgia Municipal Association's Model Code of Ethics, demonstrating strategic involvement in municipal governance standards.
• Gordon CountycoreOthersFirm selected as new legal counsel for Gordon County in March 2025, providing comprehensive county legal services including representation for land acquisition and condemnation matters.
• Georgia Highlands CollegeminorStrategic or Co-development PartnerFirm has longstanding support for Georgia Highlands College. Partner Andy Garner serves as chairman of the GHC Foundation board of trustees and firm established scholarships in partnership with the college.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Fisher Phillips: National labor and employment law firm with strong Southeast presence. Comparable to MSP's employment law practice area but specialized and at national scale rather than as part of a general practice.
• Baker, Donelson, Bearman, Caldwell & Berkowitz: Major Southeast full-service law firm with extensive banking, healthcare, government, and litigation practices. Comparable to MSP's general practice model but at significantly larger scale, with overlapping healthcare and government mandates.
• Butler Snow: Southeast regional full-service firm with banking, litigation, and government practices. Comparable to MSP's diversified practice model but at significantly larger scale across multiple states.
• Burr & Forman: Southeast regional full-service law firm with significant banking, real estate, and litigation practices. Comparable to MSP's banking law and commercial practice areas but operating at substantially larger scale across multiple states.

Regional players

• Swift, Currie, McGhee & Hiers: Atlanta-based firm with strong insurance defense and litigation practice that directly overlaps with MSP's Floyd Medical Center medical malpractice defense and general liability work. Closest peer on the insurance defense practice area.
• Morris, Manning & Martin: Atlanta-based full-service firm with comparable practice breadth including banking, real estate, litigation, and corporate law. Regional peer overlapping with MSP's general practice positioning but operating at significantly larger scale.
• Smith, Gambrell & Russell: Atlanta-based full-service law firm with similar broad practice areas including corporate, banking, real estate, litigation, and government law. Comparable to MSP's full-service general practice model but at much larger regional scale.
• Constangy, Brooks, Smith & Prophete: Atlanta-headquartered labor and employment law firm that competes directly with MSP's employment law practice. Specialized employment focus overlapping with MSP's employment service line.

Others

• Hine & Carroll: Earlier associated firm where partner Virginia Harman worked as an associate. Adjacent professional connection within the regional legal community, though the firm itself is not a current major competitor.

Direct peers

• Brinson Askew Berry Seigler Richardson & Davis: Long-established full-service law firm headquartered in Rome, GA with comparable size, full-service practice mix, and overlapping practice areas including banking, litigation, real estate, and government law. The most direct local competitor in the same Northwest Georgia market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/McRaeSmithPeek
• LinkedInlinkedin.com/company/msplawfirm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McRae, Smith, Peek, Harman, & Monroe LLP