Kameleon
MSQ/Sustain is a specialist sustainability communications agency within MSQ Group providing strategy, creative campaigns, and studio production services to climate, nature, and ocean-focused NGOs, coalitions, and corporations globally from six offices.
- Company typePrivate
- Founded2008
- HeadquartersLondon, England, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Kameleon does
MSQ/Sustain is a specialist sustainability communications agency that operates as a subsidiary of MSQ Group, with headquarters at 34 Bow Street, London, and offices in Amsterdam, New York, San Francisco, Singapore, and Shanghai. The firm provides strategy consulting, creative campaign development, and in-house studio production services (design, artwork, animation, video) to organizations working on climate, nature, and ocean conservation. Its named clients span major environmental NGOs and coalitions — including Nature4Climate, The Nature Conservancy, WWF, IUCN, UNDP, the UN, We Mean Business Coalition, Tropical Forest Alliance, Friends of Ocean Action, and the Forest & Climate Leaders' Partnership — alongside corporate sustainability work for clients such as Royal Mail, AXA, Patagonia, Zalando, Primark, Kia, and Reckitt. The agency operates with a dedicated MSQ/Ocean sub-offering for ocean conservation and maintains an active presence at international climate events including COP26, COP27, COP28, COP29, and Biodiversity COP16.
The business model is project-based professional services, with three principal revenue streams: Consultancy Services (sustainability positioning, strategy, and advisory), Creative and Campaign Services (campaign development, branding, multi-channel delivery), and Studio Services (design, artwork, animation, and video production). The go-to-market approach is sales-led and consultative, leveraging direct outreach, conference presence, industry recognition (including the 2023 Campaign Magazine Purpose Award), and referrals within the sustainability and climate action space. No publicly disclosed pricing tiers or rate cards are available. The firm is not a technology platform: no proprietary AI/ML products, APIs, SDKs, or patent portfolio are disclosed, and core technology is centered on strategic communications and creative production rather than software.
The firmographic header references 'Kameleon' alongside the MSQ/Sustain website (msqsustain.com); the underlying operating business described across the source material is MSQ/Sustain. Founding year is stated as 2008 in the firmographic header, but the company timeline within the input indicates MSQ/Sustain was established as a specialized practice within MSQ Group in 2022.
Kameleon firmographics
Firmographics- Name
- Kameleon
- Legal name
- MSQ/Sustain
- Website
- https://msqsustain.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MSQ/Sustain is a specialist sustainability communications agency within MSQ Group providing strategy, creative campaigns, and studio production services to climate, nature, and ocean-focused NGOs, coalitions, and corporations globally from six offices.
- Ownership category
- akta.pro rank
Kameleon industry classification
Industry- Product category
- Sustainability Communications Agency
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Climate Resilience & Disaster Risk Reduction (DRR) (BPAGABAK)
- akta.pro secondary industry
- Climate Finance, Carbon Markets & MRV Systems (BPADALAB)
Keywords
Where Kameleon is headquartered
LocationHeadquarters
- HQ city
- London, England
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Kameleon business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consultancy Services: Strategy consulting engagements helping clients articulate positioning and translate technical sustainability initiatives into customer value propositions. Projects include campaign development, brand strategy, and communications advisory.
- Creative and Campaign Services: Creation of transformational ideas and campaigns for positive change, including video production, branding, and multi-channel campaign delivery.
- Studio Services: Design, artwork, animation, and video production services delivered by in-house creative team.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Kameleon product offering
Product offeringCore offering
Kameleon (MSQ/Sustain) is a specialist sustainability communications agency that helps NGOs, climate coalitions, and corporations translate complex sustainability initiatives into compelling narratives and campaigns. It delivers strategy consulting, creative campaign development, and in-house studio production (design, artwork, animation, video) across climate, nature, biodiversity, and ocean conservation topics, with a dedicated MSQ/Ocean offering for ocean-focused work.
Differentiator
Problem solved
Functional benefit
Products and services
- Sustainability Consultancy Services Strategy consulting engagements that help clients articulate their sustainability positioning and translate technical sustainability initiatives into customer value propositions, including campaign development, brand strategy, and communications advisory.
- Creative and Campaign Services Creation of transformational ideas and campaigns for positive change, including video production, branding, and multi-channel campaign delivery for sustainability-focused clients.
- Studio Services Design, artwork, animation, and video production services delivered by an in-house creative team supporting both the consultancy and campaign work.
- MSQ/Ocean (Ocean Conservation Communications) Specialized offering focused on ocean conservation communications for ocean NGOs and blue economy organizations, covering strategy, campaigns, branding, expedition communications, design, production, influencer marketing, and PR.
Quantifiable outcome
- Nature Positive campaign won Campaign Magazine Purpose Award and achieved mainstream adoption of the term 'NaturePositive' comparable to 'net zero'
Companies that use Kameleon
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
Kameleon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kameleon partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- Nature4ClimatecoreLong-standing partnership delivering the Nature Positive campaign and Nature4Climate communications work, including the 'NATURE4Climate with Nature' campaign and efforts to mainstream 'NaturePositive' terminology in climate discourse.
- The Nature ConservancycoreMultiple campaign collaborations including Blue Carbon initiative to highlight ocean-based climate solutions, and freshwater communications work. Featured at G20 with climate keynote presentation.
- Friends of Ocean ActioncoreBlue Thread creative campaign partnership to shine spotlight on members working to protect and restore the ocean.
- We Mean Business CoalitioncorePartnership for COP26 Glasgow communications keeping 1.5C climate target at the heart of the summit.
- Tropical Forest AlliancemajorEditorial platform 'Perspectives' targeting policy, finance and private sector audiences to help end tropical deforestation.
- Forest & Climate Leaders' PartnershipmajorLaunched major government-backed commitment at COP27 to halt and reverse forest loss.
- Citizen SeamajorCampaign to launch world's largest citizen science project for ocean conservation.
- Global Mangroves AlliancemajorDesigned and launched first-ever report on health of mangrove ecosystems and solutions required to restore and utilise them.
- IUCNcoreCommunications work for IUCN World Congress setting the stage for world's largest gathering of conservationists.
- Reef Resilience NetworkminorCampaign to launch initiative mapping coral reefs from the air.
- Northwest Passage Ocean Science ExpeditionmajorExpedition communications partnership navigating Northwest Passage to highlight Arctic Tipping Points and collect essential data on ocean health, microplastics, eDNA, and acoustics.
- Reduce & Invest (Voluntary Carbon Market Coalition)coreLed campaign for new Voluntary Carbon Market coalition calling for businesses to balance carbon books through reduce and invest in equal measure.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Kameleon competitors and assessment
Company assessmentEmerging players
- EcoAct: EcoAct is a climate consultancy and advisory firm helping organizations measure, reduce, and communicate carbon footprints and climate strategy. While more technical in focus, it increasingly overlaps with MSQ/Sustain in supporting climate-communications and stakeholder-engagement work for corporates and climate-focused organizations.
Broad incumbents
- Havas: Havas is a global creative and communications group with dedicated sustainability and purpose-led marketing practices serving major brands and NGOs. As a holding-company incumbent, it competes for integrated sustainability communications briefs at greater scale and resources than specialist agencies like MSQ/Sustain.
- Ketchum: Ketchum is a global communications consultancy with established sustainability, ESG, and climate-change practices serving corporate and NGO clients. Its broad portfolio and global footprint compete with MSQ/Sustain for sustainability mandates from multinational corporates and large nonprofit coalitions.
- Edelman: Edelman is a global public relations firm with a substantial sustainability and climate practice serving both NGOs and Fortune 500 corporates. While far larger and broader than MSQ/Sustain, its dedicated sustainability teams compete for the same climate-communications and ESG-narrative mandates, particularly from large multinationals.
- WE Communications: WE Communications is a global communications agency with a strong sustainability and clean-technology practice serving brands, NGOs, and B corporations. It is comparable to MSQ/Sustain in serving sustainability clients with purpose-driven PR and creative work, though at greater scale and broader sectoral reach.
Direct peers
- Futerra: Futerra is a London-headquartered sustainability communications agency that works with NGOs, brands, and governments to build movements for change. It is one of the closest direct competitors to MSQ/Sustain, sharing both the climate/sustainability specialization and a similar client base of environmental advocacy and purpose-driven organizations.
- Salterbaxter: Salterbaxter is a specialist sustainability and ESG communications consultancy that is also part of the MSQ Group. As a sister agency within the same parent group, it overlaps closely with MSQ/Sustain in client offerings around ESG strategy, climate communications, and purpose-driven campaigns for global brands.
- Climate Focus: Climate Focus is a climate strategy and advisory firm supporting public and private sector clients on climate policy, mitigation, and nature-based solutions. It overlaps with MSQ/Sustain in serving environmental NGOs and coalitions, though its emphasis leans more toward technical advisory than creative campaign execution.
- Blue State: Blue State is a digital agency that builds campaigns, platforms, and brand experiences for nonprofits, advocacy groups, and purpose-driven brands. It is comparable to MSQ/Sustain in serving climate/environmental advocacy clients with integrated creative and campaign capabilities, though with a stronger digital and technology bent.
- Purpose: Purpose is a public-benefit creative agency that designs movements, campaigns, and narratives for climate, social justice, and public health causes. It serves a similar nonprofit/coalition client base to MSQ/Sustain and competes for the same purpose-driven communications mandates from environmental organizations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kameleon social profiles
Digital presenceKameleon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kameleon leadership team
Management profileNumber of profiles
Profiles2 records
Kameleon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kameleon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kameleon
What does Kameleon do?
Kameleon (MSQ/Sustain) is a specialist sustainability communications agency that helps NGOs, climate coalitions, and corporations translate complex sustainability initiatives into compelling narratives and campaigns. It delivers strategy consulting, creative campaign development, and in-house studio production (design, artwork, animation, video) across climate, nature, biodiversity, and ocean conservation topics, with a dedicated MSQ/Ocean offering for ocean-focused work.
When was Kameleon founded?
Kameleon was founded in 2008. It employs 11 to 50 people.
Where is Kameleon based?
Kameleon is headquartered in London, England, United Kingdom, in the Europe region.
How does Kameleon make money?
Three revenue lines are on record. Consultancy Services are the primary driver. The others are creative and Campaign Services and studio Services.
Who are Kameleon's main competitors?
EcoAct is listed as an emerging player. Broad incumbents are Havas, Ketchum, Edelman and WE Communications. Direct peers are Futerra, Salterbaxter, Climate Focus, Blue State and Purpose.
Does Kameleon have an API?
No public API is recorded for Kameleon.
What industry is Kameleon in?
Kameleon's product category is Sustainability Communications Agency. Its primary akta.pro industry code is BPAGABAK, Climate Resilience & Disaster Risk Reduction (DRR), with a secondary code of BPADALAB, Climate Finance, Carbon Markets & MRV Systems. Its NAICS code is 541430 and its SIC code is 8741.