MULIER CARE

What MULIER CARE does

Mulier Care is a non-profit organization headquartered in Nashville, Tennessee, founded in 2013, that operates a mobile pregnancy help center serving women facing crisis or unplanned pregnancies. The organization's central offering is a mobile ministry unit outfitted with a limited OB ultrasound machine and lab-quality pregnancy testing capability, which travels to meet clients directly rather than requiring them to visit a fixed clinic. Its core service mix consists of free pregnancy testing, first-trimester ultrasound with fetal heartbeat detection, factual options education covering abortion, adoption, and parenting, and an Ongoing Care Program that coordinates downstream services including healthcare enrollment, legal aid, translation, domestic violence resources, adoption referrals, and OB/GYN advocacy. The mission is explicitly rooted in Catholic social teaching, drawing on St. John Paul II's Mulieris Dignitatem, and frames its work as empowering women to make life-affirming choices for themselves and their children.

The organization is structured as a community-led non-profit with only six employees, relying heavily on volunteers for client advocacy, medical roles (ultrasound technicians, unit nurses), event planning, and administrative support. Its revenue model is composed entirely of contributed income rather than fees for service: individual donations via online portal, checks, and PayPal; tiered monthly sponsorships ($750 to support four women, $1,500 for eight, $3,000 for sixteen per month); annual fundraising gala events with ticket sales, table purchases, and auctions; the Kroger Community Rewards affiliate program; and in-kind material donations such as gift cards and supplies. Marketing and awareness channels include a WordPress website (muliercare.org), Facebook, email newsletters, community/word-of-mouth referrals, and recurring volunteer recruitment. There is no disclosed board, no leadership team in the source data, no patents or trademarks, no institutional funding rounds, and no M&A activity.

The company's reported scale is concentrated entirely within the Nashville, Tennessee metropolitan area. In 2025 it served more than 200 women on its mobile unit and reports reaching an average of four abortion-minded women per day. Geographic reach, headcount, and programmatic scope are all narrow, with no announced plans for multi-unit, multi-city, or cross-state expansion. As a non-profit, Mulier Care does not have traditional commercial investors, and its sustainability depends on continued community donations, recurring sponsorships, and annual event fundraising.

Name

MULIER CARE

Legal name

Mulier Care

Website

https://muliercare.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Mulier Care is a Nashville, Tennessee non-profit operating a mobile pregnancy help center that provides free pregnancy testing, ultrasounds, options education, and ongoing care coordination to women facing crisis or unplanned pregnancies in the local metropolitan area.

Ownership category

akta.pro rank

Product category

Crisis Pregnancy Support Services

NAICS

Family Planning Centers (621410), Family Planning Centers (62141), Individual and Family Services (6241)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLAFAJAN

Lactation, Postpartum & Perinatal Support Services

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

SECONDARYHSAAAGAJ

Postpartum Family Helper (Non-Medical)

Home & Personal Services/Childcare, Babysitting & Nanny Services/Mother’s Helper & In-Home Child Supervision

Keywords

• Pregnancy support services
• Mobile health clinic
• Crisis pregnancy care
• Community nonprofit services
• Ultrasound and options counseling

Headquarters

HQ city

Nashville, Tennessee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individual donors through secure online portal, PayPal, and mailed checks. All donations are tax-deductible and go directly toward serving clients and maintaining the mobile unit.
2. Sponsorship Program: Monthly sponsorship tiers allowing donors to support specific numbers of women: 4 women for $750/month, 8 women for $1,500/month, or 16 women for $3,000/month. Provides predictable recurring revenue.
3. Event Fundraising: Annual gala events featuring cocktails, dinner, auctions, and powerful stories. Serves as primary awareness and fundraising channel with ticket sales, table purchases, and sponsorship opportunities.
4. Kroger Rewards Program: Community supporters can link their Kroger rewards card to Mulier Care, generating a percentage of purchases back to the organization.
5. Material Donations: In-kind donations including grocery gift cards, gas gift cards, and supplies like paper towels and hand soap for the mobile unit.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Mulier Care operates a mobile Pregnancy Help Center that delivers free, confidential pregnancy testing, first-trimester limited OB ultrasounds, and options education to women facing crisis or unplanned pregnancies in the Nashville, Tennessee area. The organization supplements these point-of-care services with an Ongoing Care Program that coordinates healthcare enrollment, free legal services, translation services, domestic violence resources, adoption referrals, OB/GYN advocacy, and material assistance. Services are provided at no charge and supported by donations, sponsorship tiers, and annual fundraising events.

Product overview

Mulier Care is a non-profit organization offering a mobile Pregnancy Help Center that delivers a continuum of care to women in crisis and unplanned pregnancies. The core offering consists of a mobile ministry unit providing pregnancy testing, limited OB ultrasounds, and options education. These services are complemented by an Ongoing Care Program that coordinates holistic support including healthcare enrollment, legal services, translation, domestic violence assistance, adoption referrals, and OB/GYN advocacy. The organization serves women in the Nashville, Tennessee area with the goal of empowering them to choose life for their children.

Differentiator

Problem solved

Functional benefit

Brands

• Pregnancy Help Center: The mobile pregnancy help center unit operated by Mulier Care that provides pregnancy testing, ultrasounds, and options education to women in crisis pregnancies.

Products and services

• Mobile Pregnancy Help Center

Quantifiable outcome

• Served more than 200 women on mobile unit in 2025 alone
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Institute of Family and Life Advocates (NIFLA): NIFLA is a membership organization for pregnancy resource centers providing legal counsel, ultrasound training, and operational standards. Relevant peer for Mulier Care as the broader ecosystem defining professional practice and compliance for pregnancy centers.
• Heartbeat International: Heartbeat International is the largest network of pregnancy resource centers in the U.S. and globally, providing affiliation, training, and operational standards. Comparable to Mulier Care as the parent ecosystem for community-based pregnancy support centers with similar service models.
• Care Net: Care Net is a national affiliation of more than 1,100 pregnancy resource centers offering pregnancy testing, ultrasounds, and parenting support. Directly comparable mission and service mix to Mulier Care, though operating at much larger scale as a network umbrella organization.

Others

• Project Rachel (Post-Abortion Support): Project Rachel is a Catholic-affiliated post-abortion healing and support ministry addressing women facing pregnancy-related trauma. Relevant as an adjacent faith-based, community-driven support service in the same pro-life support ecosystem as Mulier Care.

Direct peers

• Save the Storks: Save the Storks operates mobile pregnancy resource units delivering free ultrasounds and pregnancy support to women in crisis, using a near-identical mobile-unit distribution model to Mulier Care. Strongly comparable as both organizations deploy mobile medical outreach to reach abortion-minded women.
• Birthright International: Birthright provides free, confidential pregnancy support services including testing, referrals, and material assistance to women in unplanned pregnancies. Comparable to Mulier Care in service scope and target population, with overlapping volunteer-driven operations.

Emerging players

• Guiding Star Project: Guiding Star Project operates life-affirming women's health centers offering pregnancy, postpartum, and parenting support with a continuum-of-care model. Comparable to Mulier Care in mission framing and emphasis on full-cycle women's support services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/www.pregnancyhelpcenter.info
• LinkedInlinkedin.com/company/mulier-care

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MULIER CARE