Milpitas Star Aquatics & Fitness

What Milpitas Star Aquatics & Fitness does

Milpitas Star Aquatics & Fitness is a privately-held, single-location indoor aquatics and fitness facility operating from a 12,500 sq ft building on over an acre of land at 1818 Clear Lake Avenue in Milpitas, California. Founded in 2012 and employing approximately 30 staff, the company combines two large indoor, climate-controlled swimming pools with a full fitness center featuring free weights, cardio machines, weight training machines, steam, and sauna. Its swim school offers lessons seven days a week including evenings and weekends at a 1:4 to 1:7 instructor-to-swimmer ratio, while the Star Fitness Center provides monthly and annual memberships supplemented by group exercise classes (Zumba Fitness, UJAM, BombayJAM, Yoga) and one-on-one personal training including triathlon and boot camp programming.

The business operates the PEAK Swimming competitive team across five practice levels and runs seasonal summer swim camps as well as a lifeguard certification course. Revenue is generated primarily through recurring subscriptions (swim lesson packages, fitness memberships) and professional services (personal training, group classes), with one-day passes available for both pool and gym access. Pricing is not publicly disclosed and requires direct contact. Customer acquisition is direct-to-consumer via the company website, phone inquiries, walk-ins, and an online registration portal built on PerfectMind; the firm serves Bay Area families and individuals from Milpitas, Fremont, and San Jose, and explicitly markets its easy freeway access as a competitive advantage over comparable indoor swim facilities in those markets.

Operationally, the company is led by head coach Abi Liu, an Olympic champion who developed the in-house coaching curriculum and trained all swim instructors. The business is founder/management-owned with no disclosed institutional investment, parent company, or public-market participation. No AI, proprietary software platform, patents, or external partnerships are referenced in available materials; the competitive moat rests on coaching credentials, facility scale, and brand reputation rather than technology differentiation.

Name

Milpitas Star Aquatics & Fitness

Legal name

Milpitas Star Aquatics & Fitness

Website

https://msta-swim.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Milpitas Star Aquatics & Fitness operates a single 12,500 sq ft indoor aquatics and fitness facility in Milpitas, California, offering swim lessons, fitness memberships, group classes, personal training, and the PEAK Swimming competitive team to Bay Area families and individuals.

Ownership category

akta.pro rank

Product category

Aquatics & Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

akta.pro secondary industries

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF), Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH), Lifeguard, Water Rescue & Aquatic Safety Training (EDAOAMAJ), Aqua Fitness Classes (HSADABAL)

Keywords

• Swim school programs
• Competitive swim team
• Indoor swimming facility
• Fitness center memberships
• Personal training services

Headquarters

HQ city

Milpitas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Swimming Lessons: Swim lessons offered seven days a week, evenings and weekends. Classes are typically 40 minutes with a 1:4 to 1:7 instructor-to-swimmer ratio.
2. Fitness Memberships: Monthly and annual memberships for swimming facility, fitness center, or both. One-day passes also available for pool or fitness center access.
3. Competitive Swimming Team: PEAK Swimming competitive team practice offered at five levels of team practice.
4. Personal Training: One-on-one personal training sessions with certified trainers. Includes triathlon training, Boot Camp, and health assessments.
5. Group Exercise Classes: Group fitness classes including Zumba, UJAM, BombayJAM, Yoga. Included with Platinum and Aqua Platinum memberships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Milpitas Star Aquatics & Fitness is a single-site indoor aquatics and fitness facility operating two large climate-controlled pools and a full-size fitness center. It delivers swim instruction for all skill levels (beginner to advanced), operates the PEAK Swimming competitive team, and provides fitness memberships, personal training, group exercise classes, summer swim camps, and lifeguard certification. Coaching is led by Olympic champion Abi Liu, who developed the in-house training system used by all swim instructors.

Product overview

Milpitas Star Aquatics & Fitness is a single indoor aquatics and fitness facility combining two large indoor pools with a full-size fitness center. The core offerings center on swimming instruction and competitive team training led by Olympic champion coaches, alongside comprehensive fitness services. The swimming school operates alongside the nationally-recognized PEAK Swimming competitive team. The fitness division includes the Star Fitness Center with group exercise classes (Zumba, Yoga, UJAM, BombayJAM) and personal training services. The facility offers various membership tiers and one-day pass options to access both the aquatics and fitness amenities.

Differentiator

Problem solved

Functional benefit

Brands

• PEAK Swimming: Competitive swimming team practice operated under Milpitas Star Aquatics, offering five levels of team practice.
• Star Fitness Center

Products and services

• Swimming School & Lessons Swimming lessons offered to all skill levels — from beginner to advanced — taught by Olympic champion coaches. Classes are 40 minutes long with one instructor for every 4–7 swimmers, held seven days a week including evenings and weekends to accommodate families. Designed for children and adults in the Bay Area seeking to learn to swim, build water safety skills, and develop stroke technique.
• PEAK Swimming Competitive Team Nationally-recognized competitive swimming team practice offered under the PEAK Swimming sub-brand with five levels of team practice, from pre-competitive through advanced national-level training. Led by Olympic champion coaches and targeted at serious competitive youth and adult swimmers in the Bay Area.
• Star Fitness Center Full-service fitness center offering free weights, cardio machines, weight training machines, steam room, and sauna. Available to members via monthly, annual, or one-day pass access. Targeted at adult fitness members in the Bay Area.
• Group Exercise Classes Group fitness classes including Zumba Fitness, UJAM, BombayJAM, and Yoga, available to Platinum and Aqua Platinum members. Designed for adult members seeking instructor-led group workouts.
• Personal Training One-on-one fitness training with certified personal trainers offering individualized programs, triathlon training, Boot Camp sessions, and health assessments. Targeted at adults seeking tailored fitness programming.
• Membership Plans Recurring membership access plans for the swimming facility, fitness center, or both — available monthly or annually, with Platinum and Aqua Platinum tiers including group exercise classes. One-day drop-in passes are also sold for casual pool or gym access.
• Summer Swim Camp Seasonal summer swim camp programs for youth, conducted at the indoor Milpitas facility. Targeted at families seeking intensive swim instruction during school break.
• Lifeguard Course Certification course for individuals seeking to become certified lifeguards. Targeted at teens and adults pursuing aquatics safety credentials.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Equinox: Premium fitness club operator with select locations featuring pools, personal training, and group classes. Comparable to MSTA's premium positioning and group class line-up (Zumba, Yoga, UJAM, BombayJAM), but at a national luxury scale.
• LA Fitness: National mid-market fitness club chain with pools, group classes, and personal training. Comparable to MSTA's fitness center membership offering, including senior/Platinum tiered membership structure, but with broader geographic presence.
• Life Time Fitness: National premium fitness club operator with indoor aquatic facilities, group classes, personal training, and youth programming. Comparable to MSTA's combined swim + fitness center offering, but at much larger scale and as part of a broader wellness portfolio.
• 24 Hour Fitness: Large multi-state fitness club chain with pools, group fitness, and personal training. Comparable to MSTA's fitness center and group class components, but operates at much larger scale and lacks MSTA's swim-school specialty.

Direct peers

• Goldfish Swim School: Largest U.S. franchised swim school offering year-round indoor lessons for children using a proprietary curriculum. Directly comparable to MSTA's swim school and team pipeline, with a multi-pool facility model and recurring membership pricing.
• SafeSplash Swim School: Franchised swim school focused on beginner-to-advanced lessons with a structured level progression. Closely comparable to MSTA's swimming school and competitive team pathway, with a similar parent-facing recurring revenue model.
• Aqua-Tots Swim School: Multi-site franchised swim school with year-round indoor instruction and a tiered curriculum. Comparable to MSTA's swim school and competitive team offering, with similar target segments of children and families.
• SwimLabs Swim School: Specialty swim school using warm-water indoor pools and technology-enhanced instruction (underwater cameras). Comparable to MSTA in indoor pool-centric recurring swim instruction, with broader tech-enabled teaching capability.
• British Swim School: Franchised swim school operating in converted spaces of host facilities (e.g., hotels, gyms) with year-round indoor lessons for children and adults. Comparable to MSTA on lesson-based recurring revenue and curriculum-driven instruction.

Regional players

• YMCA of Silicon Valley: Regional community recreation operator with multiple Bay Area facilities offering swim lessons, competitive teams, fitness centers, and group classes. Comparable to MSTA's community-focused swim + fitness offering, with similar family and youth orientation in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/milpitas-star-aquatics-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milpitas Star Aquatics & Fitness