M. Suresh & Co.

What M. Suresh & Co. does

M. Suresh & Co. is a privately held, family-owned diamond manufacturing and trading company founded in 1968 by Rameshbhai Pethani and Sureshbhai Pethani in Mumbai, India. The company operates a vertically integrated diamond business spanning rough sourcing, cutting, polishing, and finished jewellery retail, with manufacturing units in Mumbai and Surat (India), Gaborone (Botswana), and Windhoek (Namibia), and a retail unit in Australia. Its core output is round and fancy shape cut diamonds — including Round Brilliant, Princess, Emerald, Asscher, Radiant, Oval, and Pear — focused on 1 to 3 carat stones in VVS to SI clarity, with 87% of production achieving 3EX cut grade. The technology stack combines traditional craftsmanship by 1,500+ artisans with laser cutting and gravity-based diamond separation equipment.

The company serves a primarily B2B customer base of jewellery manufacturers, wholesalers, and international diamond traders across Hong Kong, UAE, USA, Australia, and Belgium, executing sales through direct enterprise relationships and participation in major trade shows such as Jewellery & Gem Asia Hong Kong and Baselworld. Revenue is generated through one-time transaction-based diamond sales (manufacturing and wholesale) and finished jewellery retail in Australia. Pricing is quote-based, varying by carat weight, cut quality, clarity, color, and shape. The business emphasizes ethical sourcing, supply chain transparency from mining to delivery, and quality certification as its core value proposition. The company is registered at the Bharat Diamond Bourse in Bandra Kurla Complex, Mumbai, maintains regional sales offices in Hong Kong, Dubai, New York, Antwerp, and Delhi, and has no disclosed institutional ownership, funding rounds, or external investors.

Name

M. Suresh & Co.

Legal name

M. Suresh & Co.

Website

https://msureshco.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

M. Suresh & Co. is a privately held, family-owned diamond manufacturer founded in 1968, operating manufacturing units in India (Mumbai, Surat), Botswana, and Namibia. It produces 1-3 carat VVS-SI cut diamonds for global jewellery manufacturers, wholesalers, and traders, with retail in Australia.

Ownership category

akta.pro rank

Product category

Diamond Manufacturing

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940), Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)

akta.pro primary industry

Diamond Cutting & Polishing (Manufacturing) (CRAKAJAA)

akta.pro secondary industries

Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA), Polished Diamond Trading & Brokerage (CRAKAJAD)

Keywords

• Diamond manufacturing
• Fancy cut diamonds
• Diamond cutting polishing
• Diamond export wholesale
• Certified loose diamonds

Headquarters

HQ city

Mumbai, Maharashtra

HQ country

India

HQ region

Asia

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Diamond Manufacturing: Manufacturing of round and fancy shape diamonds including Round Brilliant Cut, Princess Cut, Emerald Cut, Asscher Cut, Radiant Cut, Oval Brilliant Cut, Pear Shaped Diamonds. Primary focus on 1 to 3 carat VVS to SI quality diamonds, with 87% of stones being 3EX cut. One-time transaction-based revenue from diamond sales.
2. Retail Jewellery Sales: Direct-to-consumer retail jewellery sales through retail unit in Australia. Sale of finished diamond jewellery products.
3. Export & International Trade: Export of manufactured diamonds to international markets including Hong Kong, UAE, USA, Australia, and Belgium. B2B transaction-based sales to global jewellery manufacturers and traders.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

M. Suresh & Co. manufactures cut and polished loose diamonds across all round and fancy shapes (Round Brilliant, Princess, Emerald, Asscher, Radiant, Oval, Pear, and other fancy cuts), with primary focus on 1–3 carat stones in VVS to SI clarity, including D to M and fancy colours, where 87% of stones achieve 3EX (Excellent cut, polish, and symmetry). The company also sells finished diamond jewellery through its Australian retail unit and exports diamonds globally to jewellery manufacturers and traders, supported by manufacturing units in India, Botswana, and Namibia.

Product overview

M. Suresh & Co. operates as a vertically integrated diamond company offering three core service lines: Manufacturing, Retail, and Export & International Trade. The Manufacturing division produces diamonds across all round and fancy shapes (Round Brilliant, Princess, Emerald, Asscher, Radiant, Oval, Pear, Marquise, Heart, Cushion) with a focus on 1-3 carat VVS to SI quality stones, with 87% of stones achieving 3EX cut grade. The Retail division sells finished diamond jewelry through partnerships and direct channels. The Export & International Trade division manages global distribution across India, Hong Kong, UAE, USA, Australia, and Belgium. Manufacturing facilities are located in Mumbai and Surat (India), Botswana, and Namibia, with a retail presence in Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Manufacturing of Loose Diamonds Manufacturing of all round and fancy shape loose polished diamonds, including Round Brilliant Cut, Princess Cut, Emerald Cut, Asscher Cut, Radiant Cut, Oval Brilliant Cut, Pear Shaped Diamonds, and other fancy shapes. Specializes in 1–3 carat VVS to SI quality diamonds, with stones above 0.18 carats, D to M and fancy colour range, FL to I3 clarity, and 87% of stones graded 3EX for cut, polish, and symmetry. Sold to jewellery manufacturers, wholesalers, and diamond traders globally.
• Retail Diamond Jewellery Retail sale of finished diamond jewellery products directly to consumers through the company's retail unit in Australia. Includes diamond jewellery pieces for personal use such as engagement and milestone occasion purchases, with emphasis on ethically sourced, certified diamonds.
• Export & International Diamond Trade International export and trade of polished diamonds, serving markets across India, Hong Kong, UAE, USA, Australia, and Belgium. Provides B2B access to a variety of diamond qualities from FL to I3 clarity and D to M as well as fancy colours, delivered to jewellery manufacturers and traders in major global diamond hubs.

Quantifiable outcome

• 87% of stones are 3EX quality (Excellent cut, polish, and symmetry)
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Other Manufacturers WorldwideminorOthersM. Suresh maintains relationships with other manufacturers around the world for specialty products based on customer requirements. These partnerships enable the company to offer unique and specialized diamond products beyond their own manufacturing capabilities.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Diacore: South Africa-headquartered diamond manufacturer with operations spanning cutting, polishing and retail. Comparable in its vertical integration from rough sourcing to finished diamonds and global distribution model.
• Kiran Gems: One of the world's largest diamond manufacturers, based in Mumbai with manufacturing in Surat. Directly comparable as a high-volume cut-and-polish diamond manufacturer focused on global B2B distribution.
• Hari Krishna Exports: One of India's largest diamond manufacturing and exporting companies, headquartered in Mumbai and Surat. Directly comparable as a vertically integrated cut-and-polish diamond manufacturer with global B2B distribution.
• Daliuliu Group (Dalumi): Long-established diamond manufacturing company headquartered in Belgium/Israel with manufacturing in multiple countries. Directly comparable as a polished diamond manufacturer supplying global jewelry markets.
• Leo Schachter Diamonds: Global diamond manufacturer specializing in fancy and special cuts with manufacturing in multiple locations. Comparable for its emphasis on unique cuts and shapes, similar to M. Suresh's specialty-cut positioning.
• Rosy Blue: Global diamond manufacturing and trading firm with Indian manufacturing heritage, offices in Antwerp, Hong Kong, Dubai and the US. Directly comparable as a long-established, family-led diamond manufacturer serving the same B2B jewelry-maker customer base.
• Diarough Group: Vertically integrated diamond manufacturer with offices in India, Hong Kong, Thailand, China and Belgium. Closely comparable as a polished-diamond manufacturer serving global jewelry wholesalers with multi-country operations.
• KGK Group: India-based, family-controlled global diamond and jewelry manufacturer with mining, cutting, polishing, and retail operations across multiple continents. Highly comparable business model and geographic footprint to M. Suresh.

Broad incumbents

• De Beers Group: The world's leading diamond mining and marketing company, with operations spanning rough production through branded jewelry retail. Comparable as an upstream/downstream player in the same value chain, though far broader in scope than M. Suresh's midstream focus.

Others

• Lucara Diamond Corp: Diamond mining company with operations in Botswana (Karowe mine). Adjacent value-chain participant relevant for benchmarking African rough-supply exposure that M. Suresh leverages through its Botswana manufacturing presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/m.-suresh-&-co.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M. Suresh & Co.