Mt. Boucherie Estate Winery

Name

Mt. Boucherie Estate Winery

Legal name

Mt. Boucherie Estate Winery

Website

https://mtboucherie.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (44532), Drinking Places (Alcoholic Beverages) (7224), Grape Vineyards (111332)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Bars (THAFAEAF), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Estate wine production
• Wine tasting experiences
• Vineyard tours
• Wine club subscriptions
• Winery restaurant dining

Headquarters

HQ city

West Kelowna

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through on-site tasting room, wine club membership subscriptions, and online e-commerce store with delivery
2. Wholesale Distribution: Wholesale distribution to retailers and restaurants across BC regions including Okanagan, Vancouver, Fraser Valley, and Victoria
3. International Export: International distribution partnership with Zhejiang Jinnong Import & Export Ltd for Asia market
4. Restaurant Operations (The Modest Butcher): On-site fine dining restaurant featuring farm-to-table cuisine, steaks, charcuterie, and paired wine selections
5. Private Events & Experiences: Private dining events, corporate bookings, weddings (receptions only), vineyard tours (Deep Roots Tour), and tasting experiences including Winter Tasting Series

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Mt. Boucherie Estate Winery produces and sells estate-grown wines from four distinct Okanagan and Similkameen Valley vineyard sites across five tiers (Summit/Contessa flagship, Reserve, Original Vines, White Label, Modest Wines). The winery also operates a year-round tasting room, the on-site The Modest Butcher restaurant, vineyard tours (Deep Roots Tour), private event spaces, and a wine club membership program.

Product overview

Mt. Boucherie Estate Winery is a British Columbia winery operating five distinct wine tiers: Summit and Contessa (flagship wines showcasing best blocks from 150 acres), Reserve (premium blends aged 12-22 months), Original Vines (single vineyard wines from 80s/90s plantings), White Label (approachable early-drink wines from Similkameen), and Modest Wines (experimental wines paying homage to classic regions). The winery also operates The Modest Butcher Kitchen and Market restaurant, offers tasting room experiences, Deep Roots vineyard tours, and private event spaces including the rooftop Vista patio and Summit Room. Wine club membership provides exclusive access to new releases and tour discounts.

Differentiator

Problem solved

Functional benefit

Brands

• Modest Wines: Collection of wines made in the spirit of experimentation and risk-taking while paying homage to classic regions of the wine world. Made based on season, varietals at hand, and winemaker's experimental tendencies.

Products and services

• Summit and Contessa Wines Flagship wine tier from Mt. Boucherie Estate showcasing the best blocks, berries, and barrels from 150 acres of vines. Summit features traditional blends of Merlot and Cabernets, while Contessa is inspired by the harvest and made only in choicest vintages. Cellar-worthy for eight years and beyond.
• Reserve Wines Premium tier blends from various vineyards combining cooler Okanagan Falls reaches with warmest South Cawston pockets. Aged 12-22 months in barrel, meant to age gracefully for five to eight years.
• Original Vines Wines Single-vineyard wines from blocks established in the 1980s and 1990s, kept separate from other families of wines. Made with gentle fruit handling, careful sorting, and cellaring, meant to age at least six years and beyond. Exclusive to the winery.
• White Label Wines Approachable, refreshing wines from the Similkameen Valley site, primarily for early consumption. Carries the region's hallmark of ripe fruit balanced by spicy/savoury notes and fresh acids.
• Modest Wines Experimental wines made in the spirit of risk-taking while paying homage to classic regions of the wine world. Produced based on season, varietals at hand, and the winemaker's experimental tendencies. Exclusive to the winery.
• The Modest Butcher Kitchen + Market On-site farm-to-table restaurant offering casual fine dining with steaks, charcuterie boards, fresh takes on classics, and an extensive wine list featuring estate wines and international selections. Ranked 2nd Best Steak in Kelowna two years running.
• Wine Tasting Room and Tastings Year-round daily tasting room offering wine tasting flights and experiences including Introductory Wine Tasting, Reserve Wine Tasting, and Mulled Wine with Fire Pits experiences, with patio seating and Okanagan Lake views.
• Deep Roots Vineyard Tour Daily vineyard stroll and educational tour at 11:45, 1:45, and 4:45, including Rosé while walking the vineyards and a barrel room presentation on BC wine history and Okanagan/Similkameen terroir. $20 per person; complimentary for Boucherie Club members.
• Private Winery Events (The Vista and Summit Room) Private event spaces at the Wine Experience Centre including The Vista rooftop patio for cocktail and canapé receptions (20-75 people) with lake views, and The Summit Room for intimate fine dining (up to 35 guests) with a 400 sq. ft. digital screen for presentations.
• Wine Club Membership Subscription program offering exclusive benefits including complimentary Deep Roots Tours, 15% off purchases after tours, and priority access to new release wines with recurring shipments.

Quantifiable outcome

• 2020 Original Vines Sémillon and 2018 Reserve Syrah awarded Platinum medals at BC Lieutenant Governor's Wine Awards (only 20 platinum medals total awarded)
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered regional and core.

• Zhejiang Jinnong Import & Export LtdregionalChannel Partner/ Reseller/ DistributorExclusive Asia distribution partner for Mt. Boucherie Estate wines in China market. Located in Hangzhou, China with multiple contact numbers for business inquiries.
• Westside Wine TrailregionalGTM or Marketing PartnerProud member of Westside Wine Trail association of wineries. Located in West Kelowna with rolling vineyard hills, scenic lake views, and leisurely rural roads. 10-minute drive from downtown Kelowna.
• Wholesale Regional Representatives (BC)regionalChannel Partner/ Reseller/ DistributorRegional wholesale network: Brent Belanger (Okanagan), Kim Carlson (Vancouver), Steven Lane (Fraser Valley), Joey Sprout (Victoria)
• Anthony Gismondi (Gismondi on Wine)regionalOthersAcclaimed Canadian wine critic providing regular wine reviews and scores for Mt. Boucherie wines including Summit series 92-point ratings
• The Modest Butcher Kitchen + MarketcoreOthersOn-site full-service restaurant featuring farm-to-table cuisine, voted 2nd Best Steak in Kelowna. Offers wine list featuring Mt. Boucherie wines plus international selections, full bar, cocktails, craft beers, and spirits.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Inniskillin: Iconic Canadian winery (Niagara and Okanagan) with global recognition, icewine leadership, and broad distribution. Comparable premium Canadian wine brand competing for export and domestic premium positioning.
• Peller Estates: Major Canadian winery with significant BC Okanagan presence, broad portfolio, icewine leadership, and large DTC and wholesale operations. Competes for shelf space and Canadian wine tourism.
• Mission Hill Family Estate: Largest premium Okanagan winery with estate vineyards, a major Wine Experience Centre analogue, restaurant (Terrace Restaurant), amphitheatre, and broad wholesale and DTC channels. Competes directly for BC wine tourism and premium shelf space.

Direct peers

• Quails' Gate Estate Winery: Premium BC estate winery located in West Kelowna within minutes of Mt. Boucherie, operating a comparable DTC tasting room, restaurant (Old Vines Restaurant), vineyard tours, and wine club across Okanagan terroir. Closest geographic and business-model peer.
• Tinhorn Creek Vineyards: South Okanagan estate winery with restaurant (Miradoro), tasting room, amphitheatre, and tiered wine portfolio. Directly comparable integrated wine-hospitality model serving BC tourism market.
• Summerhill Pyramid Winery: Kelowna-based organic/biodynamic estate winery with on-site restaurant (Summerhill Restaurant), tasting room, and tiered wine portfolio. Comparable Okanagan DTC hospitality destination.
• Burrowing Owl Estate Winery: Okanagan Valley estate winery producing premium tiered wines (Athene, Meritage, Calliope) with on-site restaurant (The Pavilion) and tasting room. Closely comparable multi-vineyard premium structure and DTC hospitality model.
• Checkmate Art of Winery: Premium boutique Okanagan Falls winery focused on Chardonnay, Merlot, and Cabernet Franc from a single estate. Competes in the same premium BC category and draws comparable critical acclaim.
• Rust Wine Co. BC winery sharing Mt. Boucherie's Manager of Viticulture (Brett Thiessen). Comparable scale, premium positioning, and BC DTC/wholesale channel mix.

Others

• Crown Publishing / Okanagan Wine Festivals: Not a wine producer but the regional wine festival organizer (e.g., BC Lieutenant Governor's Wine Awards) where Mt. Boucherie has earned multiple Platinum medals—an adjacent ecosystem player influencing channel visibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mt-boucherie-estate-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mt. Boucherie Estate Winery