Mt Erin Limited
Mt Erin Limited is a family-owned cooperative of six Hawke's Bay orchards that grows, packs, and exports apples — including the exclusive GEM™ variety — to distributors and retailers in over 70 countries, also offering packhouse and cool store services to third-party growers.
- Company typePrivate
- Founded1983
- HeadquartersHastings, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Mt Erin Limited does
Mt Erin Limited is a privately-held cooperative of six family-owned apple orchards based in Hastings, Hawke's Bay, New Zealand, collectively operating more than 140 hectares of orchard plantings. The group grows, packs, and exports apples under the Mt Erin brand, offering Royal Gala, NZ Queen, Fuji, Braeburn, Granny Smith, Pink Lady, and the exclusive GEM™ variety. Orchards are managed using the New Zealand Apples and Pears Integrated Fruit Production (IFP) system and Apple Futures system, with at least one orchard (Waima) deploying smart farming and AI-driven irrigation and measurement tools for precision agriculture.
The company operates a central packhouse and cool store facility trading as Mt Erin Fruit Services, which packs the group's own crop plus summerfruit (apricots, nectarines, peaches, plums) for third-party growers from December through February, and apples from February through June. Approximately 55 staff are employed at the packhouse during seasonal operations. Revenue is generated through two streams: B2B wholesale sale of fresh apples to international distributors, importers, and retailers in over 70 countries, and packhouse/cool store services supplied to other growers. Distribution is direct, leveraging proximity to Port of Napier (30-minute drive) for export logistics, supplemented by a partnership with Zespri for Gold Kiwifruit sold through Waima Fruit Company.
Ownership is fully retained by the founding and subsequent-generation orchardist families, with no external institutional investment or parent company indicated. Mt Erin was the first New Zealand farming operation accredited under Global GAP (formerly EurepGAP), received the World Fruit Grower of the Year award in 2006, and the Hawke's Bay Rural Environmental Award in 2002. Compliance is maintained via MPI (bio-security), AsureQuality (food safety certification), and SGS (third-party inspection).
Mt Erin Limited firmographics
Firmographics- Name
- Mt Erin Limited
- Legal name
- Mt Erin Limited
- Website
- https://mterinapples.co.nz
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mt Erin Limited is a family-owned cooperative of six Hawke's Bay orchards that grows, packs, and exports apples — including the exclusive GEM™ variety — to distributors and retailers in over 70 countries, also offering packhouse and cool store services to third-party growers.
- Ownership category
- akta.pro rank
Mt Erin Limited industry classification
Industry- Product category
- Fresh Apple Production and Export
- NAICS
- Apple Orchards (111331), Fruit and Tree Nut Farming (1113)
- akta.pro primary industry
- Pome Fruit Orchards (Apples, Pears, Quinces) (AFAGACAB)
- akta.pro secondary industry
- Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots) (AFAGACAC)
Keywords
Where Mt Erin Limited is headquartered
LocationHeadquarters
- HQ city
- Hastings
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Mt Erin Limited business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel
Revenue model
- Apple Production and Export: Mt Erin grows, packs, and exports apples to international markets. Revenue is generated through the sale of fresh produce to distributors, importers, and retailers in 70+ countries. The company operates family-owned orchards collectively and sells through their packhouse facility.
- Cool Store and Packing Services: The company operates a packhouse offering fruit packing and cool store facility services to suppliers, providing logistics and cold chain management as a service to other growers.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
Mt Erin Limited product offering
Product offeringCore offering
Mt Erin Limited is a collective of family-owned apple orchards located in Hawke's Bay, New Zealand. The company grows multiple apple varieties across its orchards, packs the fruit through its own packhouse facility, and exports fresh apples to international markets in over 70 countries.
Product overview
Mt Erin Limited is an apple growing and exporting company operating as a cooperative of family-owned orchards in Hawke's Bay, New Zealand. The company offers a portfolio of apple varieties including GEM™ (exclusive premium variety), Royal Gala, New Zealand Queen, Fuji, Granny Smith, and Pink Lady. Operations include a packhouse facility (Mt Erin Fruit Services) providing fruit packing and cool storage services, with export capabilities to over 70 countries. The company also packs summerfruit (apricots, nectarines, peaches, plums) during December to February season and apples February to June.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Apples (multiple varieties)
Companies that use Mt Erin Limited
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Mt Erin Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mt Erin Limited partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- ZespriminorWaima Fruit Company, part of Mt Erin Group, sells Gold Kiwifruit through Zespri, New Zealand's leading kiwifruit marketing and distribution company. This is a supplemental partnership for kiwifruit rather than core apple business.
- MPI (Ministry for Primary Industries)coreNew Zealand government authority overseeing bio-security and food safety standards. Mt Erin works with MPI to ensure compliance with strict bio-security requirements for apple exports.
- AsureQualitycoreNew Zealand government-owned food inspection and verification services provider. Works with Mt Erin on food safety certification and quality assurance.
- SGScoreInternational inspection, verification, and testing company. Provides third-party inspection and certification services for Mt Erin's export operations.
- Port of NapiercoreInternational seaport located 30 minutes from Mt Erin's facility. Critical logistics partner enabling fast and direct shipping of apples to global markets.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Mt Erin Limited competitors and assessment
Company assessmentEmerging players
- Crunch Pak: US-based sliced apple products company sourcing from Washington State orchards. Adjacent peer in fresh apple value-add, with comparable focus on retail channels and food safety standards (GlobalGAP-adjacent certifications).
Direct peers
- Yummy Fruit Company: New Zealand apple grower and exporter based in Hawke's Bay operating under the Yummy brand. Comparable orchard-to-export business model serving international markets with premium NZ apples.
- Mr Apple: New Zealand's largest apple grower and exporter (owned by Scales Corporation), producing and exporting premium apples globally. Directly comparable to Mt Erin as a NZ-based apple producer with international distribution and similar target markets.
- T&G Global: New Zealand's largest produce marketer and exporter (formerly Turners & Growers), with significant apple operations under the Enza brand. Operates as a comparable NZ apple exporter, though at materially larger scale.
- Rockit Global: New Zealand-based premium apple brand (Rockit™ mini apples) sold globally. Direct peer given NZ origin, branded apple strategy, and global retail export focus targeting similar premium buyers.
- Bostock Group: One of New Zealand's largest organic apple and pear growers, based in Hawke's Bay. Direct peer given identical growing region, similar apple focus, and shared export markets — comparable in scale and product mix.
Others
- Zespri: New Zealand's leading kiwifruit marketer and global distributor — already a commercial partner of Mt Erin's Waima Fruit Company for Gold Kiwifruit. Thematically related as NZ horticulture export cooperative with similar market access infrastructure.
Broad incumbents
- Stemilt Growers: Large US-based family-owned apple grower, packer, and marketer with branded varieties like Rave® and Skylar Rae®. Comparable premium apple strategy and family ownership structure, though serving primarily North American markets rather than competing in NZ export channels.
- Rainier Fruit Company: Multi-generation US apple, pear, and cherry grower-packer-shipper with vertically integrated operations. Comparable as a multi-generation family grower with branded apple portfolio, though operating at much larger scale in North America.
- Driscoll's: Global premium berry producer using a similar grower-network model to deliver branded fresh produce into international retail. Comparable branded-produce export strategy and grower collective structure, though in berries rather than apples.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Mt Erin Limited social profiles
Digital presenceMt Erin Limited compliance and trust
Trust signalCompliance2 records
Mt Erin Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mt Erin Limited leadership team
Management profileNumber of profiles
Mt Erin Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mt Erin Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mt Erin Limited
What does Mt Erin Limited do?
Mt Erin Limited is a collective of family-owned apple orchards located in Hawke's Bay, New Zealand. The company grows multiple apple varieties across its orchards, packs the fruit through its own packhouse facility, and exports fresh apples to international markets in over 70 countries.
Is Mt Erin Limited a public or private company?
Mt Erin Limited is a private company. It is classified as family owned and is currently operating.
When was Mt Erin Limited founded?
Mt Erin Limited was founded in 1983. It employs 1 to 10 people.
Where is Mt Erin Limited based?
Mt Erin Limited is headquartered in Hastings, New Zealand, in the Oceania region.
How does Mt Erin Limited make money?
Two revenue lines are on record. Apple Production and Export is the primary driver. The others are cool Store and Packing Services.
Who are Mt Erin Limited's main competitors?
Crunch Pak is listed as an emerging player. Direct peers are Yummy Fruit Company, Mr Apple, T&G Global, Rockit Global and Bostock Group. Zespri is listed as an others. Broad incumbents are Stemilt Growers, Rainier Fruit Company and Driscoll's.
Does Mt Erin Limited have an API?
No public API is recorded for Mt Erin Limited.
What industry is Mt Erin Limited in?
Mt Erin Limited's product category is Fresh Apple Production and Export. Its primary akta.pro industry code is AFAGACAB, Pome Fruit Orchards (Apples, Pears, Quinces), with a secondary code of AFAGACAC, Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots). Its NAICS code is 111331.