Mt Gravatt

What Mt Gravatt does

Mt Gravatt Markets is a privately-held community market operator (legal entity Sojoga Pty Ltd, ABN 79 600 696 179) running two physical market concepts at the Mt Gravatt Showgrounds in Brisbane, Queensland, Australia. The flagship Sunday Markets operate weekly from 6am to 12pm and feature 200+ stalls selling fresh produce, deli products, flowers, honey, pet accessories, plants, and second-hand goods through a dedicated Trash and Treasure section; entry is $2 per adult with children under 16 admitted free. The secondary Mt Gravatt Street Food concept operates on selected Saturday evenings (4pm-9pm) as a licensed night market with themed cultural events (e.g., Flavours of Asia, Brisbane Fiesta Latina, Oktoberfest, Korean Night, Mexican Festival, Lunar New Year), international street food vendors, live entertainment, and container bars, charging $4-$6 entry.

The company has operated continuously since 1993 — over 30 years — making it one of Brisbane's longest-running markets, with some intergenerational family-run stalls having participated since inception. The technology layer is minimal: a WordPress website with stallholder application functionality, organic Facebook and Instagram presence (separate handles for markets and street food), and an SMS notification service operated by Sojoga Pty Ltd. There are no proprietary software systems, APIs, or digital platforms disclosed.

Revenue is generated through two streams: per-visitor entry fees ($2 Sunday / $4-$6 Saturday night) and weekly or per-event stallholder rental fees, which range from $40 per site for Sunday trash-and-treasure stalls to $170 per event for powered Saturday night food-truck sites, with tiered pricing by stall type and power requirements. GTM is community-led and event-driven, relying on long-standing local brand recognition, word-of-mouth, social media engagement, and habitual weekly attendance patterns. The customer base is split between local consumer/family attendees and a distributed base of SMB stallholders (farmers, artisans, food vendors, entertainers).

Name

Mt Gravatt

Legal name

Sojoga Pty Ltd

Website

https://mtgravattmarkets.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Mt Gravatt Markets is a Brisbane-based community market operator, owned by Sojoga Pty Ltd, running weekly Sunday farmers/trash-and-treasure markets and themed Saturday night street food events at Mt Gravatt Showgrounds, serving local families and 200+ small-business stallholders.

Ownership category

akta.pro rank

Product category

Community Markets

NAICS

Mobile Food Services (72233), Fruit and Vegetable Retailers (44523), Other Specialty Food Retailers (44529)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Festival, Fair & Event Mobile Concessions (THAFAHAI)

akta.pro secondary industries

Street Stalls & Hawker Stands (THAFAHAD), Holiday, Seasonal & Christmas Markets (MPAGAFAL)

Keywords

• Community markets
• Farmers markets
• Street food events
• Fresh produce retail
• Weekend markets

Headquarters

HQ city

Mount Gravatt

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Visitor Entry Fees: Charges admission fees to market visitors. Sunday markets charge $2 entry per adult with children under 16 free. Saturday night street food events charge $4-$6 entry per adult with children under 16 free.
2. Stallholder Fees: Weekly rental fees from stallholders for market space. Sunday trash and treasure stalls from $40/week. Saturday street food stalls range from $70-$170 depending on stall type (food truck, gazebo, arts/crafts) and power requirements.
3. Sunday Market Stall Fees: Fees for fresh produce, arts and craft, plants and food stalls at Sunday markets. Requires application process with stall sizes available in 3m x 3m, 6m x 3m, and 9m x 3m configurations.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Mt Gravatt Markets operates a dual-format community market venue at Mt Gravatt Showgrounds in Brisbane, Queensland. Every Sunday from 6am-12pm it runs a 200+ stall farmers/general market offering fresh produce, deli products, flowers, honey, plants, pet accessories, and a trash and treasure second-hand section. Monthly Saturday evenings from 4pm-9pm it hosts themed street food events (e.g., Flavours of Asia, Brisbane Fiesta Latina, Oktoberfest) featuring international food trucks, licensed container bars, and live entertainment. Revenue is generated through per-adult entry fees and tiered weekly stall rental fees charged to third-party vendors.

Product overview

Mt Gravatt Markets operates as a dual-market venue consisting of the Mt Gravatt Sunday Markets (weekly farmers and general market with over 200 stalls featuring fresh produce, deli, flowers, plants, and trash and treasure goods) and Mt Gravatt Street Food (themed Saturday night food markets featuring international cuisine, live music, and cultural festivals). The business also provides stallholder application services and an SMS notification service for event updates. The company is owned and operated by Sojoga Pty Ltd and has been serving the community for over 30 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Mt Gravatt Sunday Markets Weekly Sunday community market held from 6am to 12pm at Mt Gravatt Showgrounds, featuring over 200 stalls offering farm-fresh produce, deli products, flowers, honey, pet accessories, plants, and a trash and treasure second-hand goods section. Entry is $2 per adult with children under 16 admitted free and free parking available. Operates rain, hail or shine every Sunday for local Brisbane families and visitors.
• Mt Gravatt Saturday Night Street Food Saturday night street food markets held from 4pm to 9pm at Mt Gravatt Showgrounds, featuring themed cultural food events, international street food vendors, live music entertainment, licensed container bars, and a dedicated children's play area. Entry ranges from $4-$6 per adult with children under 16 admitted free. Examples include Flavours of Asia, Brisbane Fiesta Latina, Oktoberfest, Italian Festival, Greek Festival, Japanese Night, Korean Night, Mexican Festival, Lunar New Year, and Brazilian Night Market.
• Trash and Treasure Stall Rental Casual second-hand goods market area at the Sunday markets offering weekly stall rental from $40 per site (approximately 4m x 6m), with double site (vehicle with trailer) at $80 and tables available for hire at $5 each. Stall sizes for Sunday produce/craft/plant/food stalls are also available in 3m x 3m, 6m x 3m, and 9m x 3m configurations. Targeted at second-hand sellers and small retailers.
• Saturday Night Stallholder Rental Tiered stall rental service for Saturday night street food events, with pricing by stall type: food truck/trailer >3m at $170 per event, gazebo/marquee food stalls (3x3) at $145, dessert/drinks only (3x3) at $110, and arts/crafts/fashion stalls (3x3) at $70. Powered sites available for an additional $30-$40 per event. Food sellers must hold a Brisbane City Council Temporary Food Stall/Mobile License and $10 million public liability insurance.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, minor and regulatory.

• Red Radiant ProductionscoreStrategic or Co-development PartnerCo-host of themed street food events including Flavours of Asia. Provides cultural event production expertise and manages cultural performance lineups including traditional showcases and entertainment programming.
• LACA QLD (Latin American Community of Australia)coreStrategic or Co-development PartnerCo-presenter of Brisbane Fiesta Latina events at Mt Gravatt Street Food. Not-for-profit organization founded in 2013 to strengthen Queensland's Latin American community voice and participation.
• Redlands Games HireminorOthersProvides dedicated kids play area at street food events to keep children entertained during evening events.
• Brisbane City CouncilregulatoryOthersRequired licensing partner for food vendors. Food sellers must obtain Brisbane City Council Temporary Food Stall/Mobile License to trade at markets.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Fremantle Markets: Perth-based historic market operating Friday-Sunday with fresh produce, specialty foods, and general merchandise. Comparable as a long-running Australian weekend community market with mixed vendor formats.
• Salamanca Market: Long-running Saturday market in Hobart, Tasmania with similar mix of fresh produce, arts, crafts, and food stalls. Comparable as an established Australian weekend community market operating on a similar weekly cadence.

Broad incumbents

• The Rocks Markets: Sydney weekend markets in The Rocks district featuring artisan food, crafts, and street food vendors. Comparable as a curated weekend market with a strong tourist and local community mix.
• Queen Victoria Market: Melbourne's largest and most established open-air market, operating daily with permanent stallholders and event programming. Comparable as a broad incumbent community market though at materially larger scale than Mt Gravatt.
• Borough Market: London's iconic wholesale-turned-retail food market operating multiple days per week with specialty food traders. Comparable as a long-running community food market with strong vendor identity, though at substantially larger scale.
• Paddy's Markets: Sydney-based historic market complex operating multiple sites with a similar mix of fresh produce, general merchandise, and bargain goods. Comparable in the variety-and-bargain shopping positioning that Mt Gravatt's trash and treasure section targets.

Others

• Vancouver Farmers Markets: Operator of multiple weekly neighborhood farmers markets in Greater Vancouver. Comparable as a multi-site weekend farmers/community market operator with similar stall-based vendor model.

Direct peers

• Mindil Beach Sunset Market: Iconic Darwin night market operating weekly with international food stalls, artisan vendors, and live entertainment. Directly comparable in operating format to Mt Gravatt's Saturday Street Food events.
• Jan Powers Farmers Markets: Brisbane-based operator of multiple weekly farmers markets across the city, including suburban locations. Directly competes for both fresh-produce shoppers and stallholders in the same Brisbane catchment.
• Eat Street Northshore: Brisbane night market and container dining precinct featuring themed food vendors and live entertainment. Closest direct competitor to Mt Gravatt's Saturday night street food events in terms of format and target audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mtgravattmarkets
• Instagraminstagram.com/mtgravatt_markets
• LinkedInlinkedin.com/company/mt-gravatt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mt Gravatt