Mount Vernon Park Association Inc

What Mount Vernon Park Association Inc does

Mount Vernon Park Association Inc is a non-profit, member-owned recreational association founded in 1954 and headquartered at 2011 Belle View Boulevard in the Fort Hunt neighborhood of Alexandria, Virginia. The association operates a 13.2-acre seasonal outdoor recreation facility (open Memorial Day through Labor Day) that serves approximately 600 member families and is staffed by 31 employees. Its physical assets include a 50-meter Olympic pool, a 25-meter competition pool, a wading pool, tennis and pickleball courts, a fishing pond, playgrounds, and picnic areas. The association has been a charter member of the Northern Virginia Swimming League since 1961, anchoring its swim-team programming within the regional competitive circuit.

Revenue is generated primarily through a layered membership fee structure: 2026 annual dues of $663 plus $93 per additional family member, a $175 capital improvements assessment, a $125 refundable work-day contribution, a $1,000 initiation fee for new members, plus activity fees (swim lessons, tennis instruction, yoga), guest fees, and event-related charges. Membership is capped at ~600 families and runs a documented 1–2 year waitlist, indicating demand materially exceeds supply at current capacity. Member administration, registration, billing, and communications are handled through the Member Splash SaaS platform.

Programmatic offerings span competitive and recreational swimming, tennis and pickleball instruction delivered in partnership with Pros To You, and a growing slate of community-building activities including book club, mahjong, Dungeons & Dragons, family campouts, and adult social events. Governance is provided by a volunteer board consistent with the non-profit member association structure. A 2020 pool renovation and ongoing pricing-model adjustments (2026 initiation fee reset, credit card surcharge) reflect capital reinvestment and revenue-mix optimization rather than expansion of capacity.

Name

Mount Vernon Park Association Inc

Legal name

Mount Vernon Park Association Inc

Website

https://mtvpa.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

Mount Vernon Park Association Inc is a non-profit member-owned recreational association founded in 1954, operating a 13.2-acre seasonal facility in Alexandria, Virginia, serving ~600 member families with pools, tennis courts, and community programming.

Ownership category

akta.pro rank

Product category

Community Recreation Club

NAICS

Fitness and Recreational Sports Centers (713940), Arts, Entertainment, and Recreation (71)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

Keywords

• Community swimming pool
• Summer recreation membership
• Youth swim team
• Tennis league programs
• Family recreation club

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Marketing or Sales

Revenue model

1. Membership Dues: Annual membership fees form the core revenue. Base yearly dues of $663 plus $93 per additional family member over age 1. Includes a $175 capital improvements fee per membership certificate. Members can earn back $125 through work day participation.
2. Activity Fees: Fees for organized activities including swim lessons (private $20/half-hour, semi-private $15/student), yoga ($225 season or $20/drop-in), masters swim ($20 per swimmer), aqua aerobics ($50 AM session, $35 PM session), and tennis clinics/camps.
3. Guest Fees: Daily guest passes at $5/person for ages 3+. Weekly house guest fee of $20, monthly at $60. Guest fees for the Crab Feast event are $50 for adults, $20 for children ages 7-12.
4. Event Tickets and Concessions: Revenue from special events including the annual Crab Feast (tickets $50 adults, $20 children 7-12), snack bar sales, and food truck vendor presence.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mount Vernon Park Association operates a seasonal, membership-based 13.2-acre family recreation park in Alexandria, Virginia, anchored by three swimming pools (50-meter Olympic, 25-meter competition, and wading pool), four tennis courts, pickleball, a stocked fishing pond, and shaded recreation areas. The association sells annual family memberships and offers structured youth programs (Gators Swim Team, Junior Tennis Team, swim lessons), adult fitness classes (Aqua Aerobics, Masters Swimming, Yoga), and recurring member social events (Crab Feast, July 4th, Movie Nights, Campouts).

Product overview

Mount Vernon Park Association Inc operates a 13.2-acre seasonal recreation facility in Alexandria, VA, offering a unified membership-based platform of pool, tennis, and social activities. The core product is access to three swimming pools (50m Olympic, 25m competition, and wading pool) supported by competitive programs including the Gators Swim Team and Junior Tennis Team. Additional offerings include fitness classes (Aqua Aerobics, Masters Swimming, Yoga), recreational programs (Dungeons & Dragons, Book Club, Mahjong, Bocce Ball), and seasonal events (Crab Feast, July 4th Celebration, Movie Nights, Campouts). The association provides party reservation services, swim and tennis lessons, and operates a Snack Shack. Membership includes court access with purchased keys and guest pass privileges.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Family Membership

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Pros To YoucoreStrategic or Co-development Partner · 1 January 2026Pros To You is MVPA's exclusive tennis and pickleball program provider, offering clinics, camps, private lessons, and coaching for the Junior Tennis Team (JTT). The partnership provides professional instruction for all ages and skill levels. JTT registration is exclusive to MVPA members while clinics and camps are open to non-members, serving as both a member benefit and community outreach.
• Mount Vernon Community Tennis League (MVCT)coreStrategic or Co-development Partner · 1 January 2025MVPA participates in the coed Mount Vernon Community Tennis League (MVCT) for junior tennis team matches. League matches occur Wednesday mornings and Sunday evenings in June and July. A tennis ladder determines participant rankings for league representation.
• Northern Virginia Swimming League (NVSL)coreStrategic or Co-development Partner · 1 January 1956MVPA is one of six charter members of the Northern Virginia Swimming League, founded in 1956. The Gators swim team competes in this league, with the season running right after Memorial Day through July 31. League includes invitational meets, divisional championships, and individual all-star events.
• Member SplashcoreTechnology or IntegrationMember Splash is the membership management platform powering the MVPA website. It handles membership applications, waitlists, online payments, event registrations, and member communications. The platform enables the association to operate its digital presence and member self-service.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• YMCA of Metropolitan Washington: Large regional nonprofit providing pool, swim team, and family recreation programming across the DC metro. Competes broadly for family recreation dollars though not a direct community pool alternative.

Direct peers

• Burke Station Swim Club: Community swim club in Burke, VA with family memberships, competitive swim team, and seasonal operation. Comparable Northern Virginia community-pool operating model.
• Nottoway Park Pool: Fairfax County public pool offering recreational swim and programming serving the same Northern Virginia family demographic. Competitor for summer recreation dollars in the same region.
• Fairfax Station Swim & Tennis Club: Northern Virginia membership pool and tennis club offering similar family summer recreation, swim team, and tennis league programs. Comparable in scale, structure, and member demographics.
• Tuckahoe Recreation Club: Private recreation club in the Richmond, VA area with pool, tennis, and social programming. Comparable membership-club model with similar multi-generational community orientation.
• Pinecrest Swim Club: Long-standing community swim and recreation club in the Alexandria/Fort Hunt area with comparable family-membership model, pools, and tennis offerings. Directly competes for the same household catchment in MVPA's backyard.
• Mantua Hills Swim & Tennis Club: Fairfax-area community pool and tennis club with membership-based family recreation. Similar program offering (swim team, tennis, lessons) and catchment demographic to MVPA.
• Hidden Creek Pool (Reston Association): Community pool facility in Reston, VA with lap swim, lessons, and recreational programming. Comparable in operation but serves a planned community membership rather than a self-selecting waitlist.
• Chesterbrook Swim Club: Community pool and recreation club in McLean, VA with membership, swim team, and tennis programs. Comparable Northern Virginia family-membership model with similar scale and seasonal operation.

Others

• Member Splash: Technology platform used by MVPA for membership management, payments, and event registration. Industry-formative SaaS partner for private pool and recreation clubs nationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MVPAssn
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/mountvernonparkassociation?igsh=eTg2dmJlcGt0cHc%3D&utm_source=qr
• LinkedInlinkedin.com/company/mount-vernon-park-association-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mount Vernon Park Association Inc