Hidden Creek

What Hidden Creek does

Hidden Creek is a Central Ohio landscape design, build, and maintenance firm headquartered in Hilliard, Ohio, founded in 1998 by Matt Seiler and Jason Cromley. The company serves high-end residential homeowners and commercial property managers across affluent Central Ohio suburbs including Upper Arlington, Bexley, German Village, Powell, New Albany, Dublin, and Hilliard. Its core services span custom landscape design, hardscape construction (patios, decks, outdoor kitchens, pergolas, retaining walls), a dedicated swimming pool division offering vinyl, fiberglass, and gunite pools plus pool renovations, irrigation installation and maintenance, outdoor lighting and sound systems, residential estate management, and commercial landscape maintenance.

The pool division was created when Capital City Pools, founded by Jim Turner, merged into Hidden Creek (approximately 2012), bringing specialized gunite and custom pool expertise. Hidden Creek uses standard landscape and pool construction techniques across its three pool types, with no proprietary technology disclosed; pool construction timelines vary by material (fiberglass ~10 days, vinyl 15-20 days, gunite 60+ days). The firm operates from a headquarters at 3940 Scioto Darby Creek Rd and a Design Center in Columbus used for client consultations.

Hidden Creek's business model combines one-time project-based revenue (custom design and installation contracts with nonrefundable deposits) with recurring revenue streams from residential estate management and commercial landscape maintenance contracts, priced via custom quotes. Go-to-market is sales-led, driven by a dedicated "Dream Builder" consultation funnel, direct field sales to homeowners and commercial accounts, and a marketing presence spanning blog content, social media (Instagram, Facebook, TikTok, X, LinkedIn), and an aggregated 901-customer review profile averaging 5.0 stars.

Name

Hidden Creek

Legal name

Hidden Creek Landscaping, Inc.

Website

https://hiddencreeklandscaping.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Hidden Creek is a Central Ohio landscape design, build, and maintenance firm offering custom residential landscapes, hardscaping, pool installation (vinyl, fiberglass, gunite), irrigation, outdoor lighting, and recurring estate and commercial maintenance for premium homeowners and property managers.

Ownership category

akta.pro rank

Product category

Landscape & Pool Services

NAICS

Landscape Architectural Services (541320), Water Supply and Irrigation Systems (22131)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Water Features Design & Installation (Ponds, Fountains, Waterfalls) (HSAIABAE)

akta.pro secondary industry

Water Features (Ponds, Fountains & Waterfalls) (HSAPALAJ)

Keywords

• Landscape design services
• Pool installation
• Outdoor living design
• Landscape maintenance
• Irrigation installation

Headquarters

HQ city

Hilliard

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Landscape Design Services: Custom landscape design including hardscapes, softscapes, plantings, outdoor lighting, and irrigation systems. Revenue generated through design fees and project implementation contracts.
2. Pool Design and Installation: Installation of vinyl, fiberglass, and gunite pools with typical project timelines of 10 days (fiberglass), 15-20 days (vinyl), and 60+ days (gunite). Revenue from custom pool construction projects.
3. Residential Estate Management: Ongoing landscape maintenance services for residential properties including mowing, trimming, fertilization, irrigation maintenance, and snow removal.
4. Commercial Landscape Maintenance: Recurring maintenance contracts for commercial properties including grounds maintenance, annual displays, seasonal cleanups, fertilization, irrigation, lighting, water features, and snow removal services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hidden Creek provides custom landscape design, hardscape construction, and swimming pool design/build services (vinyl, fiberglass, and gunite) for high-end residential and commercial properties in Central Ohio, complemented by ongoing grounds maintenance, irrigation, and outdoor lighting services. Projects are scoped through a Dream Builder consultation process that begins with discovery calls and on-site meetings at the Columbus Design Center, followed by custom design proposals and contracted implementation.

Product overview

Hidden Creek is a landscape design and construction company offering a unified suite of outdoor living services for residential and commercial clients in Central Ohio. The core offerings include Landscape Design and Residential Build services (hardscaping, patios, decks, outdoor kitchens, pergolas), alongside a dedicated Swimming Pools and Spas division offering Vinyl, Fiberglass, and Gunite pools, as well as Pool Renovations. Additional services encompass Irrigation Installation and Maintenance, Outdoor Lighting and Sound, Commercial Landscape Maintenance, and Residential Estate Management. The company also operates a Dream Builder consultation process for custom design projects. The pool division originated from Capital City Pools, founded by Jim Turner, which merged into Hidden Creek.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Design Custom landscape design services for residential and commercial properties, including master planning, plant selection, hardscape integration, and outdoor space transformation delivered through a collaborative design process at the Columbus Design Center.
• Residential Build Construction services for residential outdoor living spaces including patios, decks, outdoor kitchens, pergolas, pathways, retaining walls, and other hardscaping elements built to custom design specifications.
• Swimming Pools and Spas Installation of vinyl, fiberglass, and gunite (concrete) swimming pools and spas for residential properties, plus pool renovations and ongoing maintenance. The pool division originated as Capital City Pools, founded by Jim Turner before merging into Hidden Creek.
• Vinyl Pools Versatile and budget-friendly vinyl-lined pools with customizable shapes, steps, and water features delivered with a polished, upscale finish and typical construction timeline of 15-20 days.
• Fiberglass Pools Durable fiberglass pools with a smooth gel-coat surface engineered to resist algae and staining and to withstand Ohio's freeze-thaw climate, with typical installation timeline of approximately 10 days.
• Gunite Pools Fully customizable concrete (gunite) pools offering complete design freedom including beach entries, tanning ledges, custom shapes, and built-in spas for luxury outdoor retreats, with typical construction timelines of 60+ days.
• Pool Renovations Pool modernization services including surface replacement, feature upgrades, lighting enhancement, and custom touches to refresh existing pools.
• Commercial Landscape Maintenance Recurring grounds maintenance for commercial properties including mowing, edging, trimming, annual displays, seasonal cleanups, fertilization, irrigation, lighting maintenance, water features, and snow removal.
• Residential Estate Management Ongoing maintenance services for residential properties including lawn care, planting, fertilization, irrigation maintenance, trimming, and snow removal.
• Irrigation Installation and Maintenance Design, installation, and maintenance of automated irrigation systems with seasonal adjustments, leak detection, and water conservation features for residential and commercial landscapes.
• Outdoor Lighting and Sound Installation of landscape lighting including color-changing lights, architectural accent lighting, and tree uplighting, along with outdoor sound systems for residential properties.

Quantifiable outcome

• 901 reviews with 5.0 star average rating across Google, website, and Facebook platforms

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• TruGreen: Largest U.S. residential lawn care company offering recurring fertilization, weed control, and related maintenance services nationwide. Comparable on the recurring residential maintenance side of Hidden Creek's business, though it lacks the design/build and pool installation capabilities.
• BrightView Holdings: Largest commercial landscaping services company in the United States, offering design, build, maintenance, and snow removal across a national footprint. Comparable as a full-service landscape services incumbent, though it operates at vastly greater scale and is primarily commercial-focused rather than high-end residential like Hidden Creek.
• Davey Tree Expert Company: Established national provider of tree care, landscape management, and environmental services for residential, commercial, and utility clients. Comparable in delivering integrated outdoor services to property owners, though with a much larger geographic footprint and heavier emphasis on arboriculture.
• Premier Pools & Spas: Largest pool builder in the U.S., operating through a franchise network that designs and builds custom gunite, vinyl, and fiberglass pools. Directly comparable to Hidden Creek's pool division across the same product categories and project-based pricing model.

Emerging players

• Tilly: Tech-enabled landscape design service providing remote professional designs paired with a vetted local contractor network for installation. Comparable as an alternative pathway to landscape design and installation for homeowners, representing an emerging competitive threat to design-led regional firms like Hidden Creek.
• Yardzen: Online landscape design marketplace that pairs homeowners with remote designers and then connects to local installers for build. Comparable in addressing the residential landscape design-to-build journey that Hidden Creek serves, though it competes on the design front via technology rather than in-person consultation.
• Conserva Irrigation: National franchise focused exclusively on irrigation installation, repair, and water-management services for residential customers. Comparable on the irrigation services component of Hidden Creek's offering, though operating as a single-service specialist rather than an integrated design-build-maintain provider.

Regional players

• Heartland: Diversified outdoor services company in the Midwest providing landscape, snow and ice management, and irrigation services to commercial clients. Comparable as a regional Midwest outdoor services operator with recurring commercial maintenance revenue, similar in scale and end-market to Hidden Creek's commercial book.
• Ruppert Landscape: Mid-Atlantic commercial and high-end residential landscape services company with design, build, and maintenance capabilities. Comparable as a similarly-sized regional design/build/maintain operator serving premium clients, though concentrated in the East Coast.

Direct peers

• California Pools & Landscape: Regional design-build firm specializing in custom pools and landscape construction for high-end residential clients. Closely comparable in combining pool installation with full landscape services under a premium, project-based model—similar to Hidden Creek's integrated offering, though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HiddenCreekLand
• Facebookfacebook.com/2thecreek
• LinkedInlinkedin.com/company/hidden-creek-landscaping-inc
• Instagraminstagram.com/hiddencreeklandscaping
• TikToktiktok.com/@hidden_creek

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hidden Creek