University Bookstore
The Mizzou Store is the official University of Missouri-owned bookstore operating six retail stores across Missouri and five e-commerce sites, serving MU students, faculty, staff, alumni, and families with textbooks, branded apparel, TigerTech computers, graduation supplies, and subscription care packages.
- Company typePrivate
- Founded1899
- HeadquartersColumbia, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What University Bookstore does
The Mizzou Store, formally University Bookstore, is the official retail operation of the University of Missouri, wholly owned and governed by the Curators of the University of Missouri. Founded in 1899 as the University Co-Operative Store and rebranded to The Mizzou Store in 2013, the operation runs a flagship store inside the MU Student Center in Columbia, MO, plus five additional retail locations across Missouri and five eCommerce websites under themizzoustore.com. The store sells textbooks (including the AutoAccess digital course materials program that bills directly to student accounts), TigerTech-branded computers and tablets at educational pricing from Apple and Dell, university-licensed branded clothing and memorabilia, graduation regalia, school supplies, and gift cards.
The store is operated by 212 employees under University Stores Director Dale Sanders, who has overseen the operation since 2019. The technology backbone consists of a NetSuite e-commerce platform with online ordering, multi-carrier UPS shipping, curbside pickup at the Hitt Street location, and integration with University of Missouri student account systems for AutoAccess billing and faculty adoption-search course material workflows. The TigerTech sub-brand functions as an embedded campus technology retailer offering education-priced Apple and Dell hardware, trade-in programs, warranties, and a Student Finance Purchase Plan.
The Mizzou Store generates revenue across multiple streams: branded merchandise sales (Nike, lululemon, Peter Millar, Champion, Kendra Scott co-branded apparel and memorabilia), textbook and course material sales, technology hardware, graduation supplies, general school supplies, gift cards, and a newly launched Mizzou Care Pack subscription ($119.99 per semester) delivered to student housing. All profits are reinvested into University of Missouri student scholarships, student employment, and campus initiatives such as the MU Student Center and Student Success Center. The store's go-to-market is direct-to-consumer, with no third-party marketplace presence and no B2B contracts outside the institutional anchor.
University Bookstore firmographics
Firmographics- Name
- University Bookstore
- Legal name
- The Mizzou Store (University of Missouri)
- Website
- https://mubookstore.com
- Company type
- Private
- Founded year
- 1899
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Mizzou Store is the official University of Missouri-owned bookstore operating six retail stores across Missouri and five e-commerce sites, serving MU students, faculty, staff, alumni, and families with textbooks, branded apparel, TigerTech computers, graduation supplies, and subscription care packages.
- Ownership category
- akta.pro rank
University Bookstore industry classification
Industry- Product category
- Campus Bookstore & University Retail
- NAICS
- Book Retailers and News Dealers (4592), Book Retailers and News Dealers (459210), Book Retailers and News Dealers (45921), Office Supplies, Stationery, and Gift Retailers (4594)
- SIC
- Retail-Variety Stores (5331), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Textbooks & Academic Books Retail (CRALAAAC)
- akta.pro secondary industries
- Campus Bookstore-Adjacent Retail (Snacks, Beverages, Essentials) (EDALADAE), General Bookstores (New Books) (CRALAAAA)
Keywords
Where University Bookstore is headquartered
LocationHeadquarters
- HQ city
- Columbia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
University Bookstore business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Branded Merchandise Sales: Sells Mizzou-branded clothing, accessories, and memorabilia including apparel from Nike, lululemon, Peter Millar, Champion, Kendra Scott, and other brands. One-time product sales through physical retail and e-commerce channels.
- Textbook Sales and Course Materials: Sells textbooks and course materials to students. Includes AutoAccess digital materials program where course materials are charged to student accounts. Operates textbook buyback program.
- TigerTech Technology Products: Sells computers, tablets, and accessories from Apple and Dell with educational pricing. Includes technology warranties, trade-in programs, and student finance purchase plans.
- Subscription Care Packages: Offers subscription-based Mizzou Care Pack delivered to student housing throughout semester with themed boxes containing treats and merchandise.
- Graduation Supplies: Sells caps, gowns, diploma frames, honor cords, graduation stoles, official announcements, and class rings for graduation ceremonies.
- School Supplies: Sells general school supplies, art supplies, health professional supplies, and residential hall supplies.
- Gift Cards: Digital gift cards available in denominations from $10 to $250.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Digital Gift Cards |
| Unit Pricing | Pay-as-you-go | Honor Cords |
| Unit Pricing | Pay-as-you-go | Academic Supplies |
| Unit Pricing | Pay-as-you-go | Kendra Scott Jewelry |
| Unit Pricing | Pay-as-you-go | Technology Products |
| Subscription | Pay-as-you-go | Subscription Care Packs |
| Other | Pay-as-you-go | Shipping Rates |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
University Bookstore product offering
Product offeringCore offering
University Bookstore (The Mizzou Store) is the official university-owned retailer of the University of Missouri, selling textbooks and course materials, computers and tablets from Apple and Dell, branded Mizzou apparel and memorabilia, graduation regalia, and school supplies. It operates six physical retail stores across Missouri and five e-commerce websites, with profits reinvested into campus programs and student scholarships.
Product overview
The Mizzou Store is a university campus bookstore operated by the University of Missouri, selling textbooks, technology products, branded clothing, memorabilia, and graduation supplies. The store operates as a single unified retail operation with multiple product categories including Textbooks, TigerTech (technology), Clothing & Accessories, Memorabilia, Mizzou Graduation items, School Supplies, Gift Cards, and Clearance. All profits support University of Missouri students and campus initiatives.
Differentiator
Problem solved
Functional benefit
Brands
- TigerTech: Campus technology store offering computers, tablets, electronics, and student tech support services. Provides education pricing on Apple & Dell devices aligned with academic majors.
Products and services
- Textbooks and Course Materials Official textbook reservation and sales service for University of Missouri courses, including early bird reservations, the AutoAccess digital course materials program (billed directly to student accounts), and a textbook buyback program.
- TigerTech Technology Store Campus technology store offering computers, tablets, and accessories from Apple and Dell with education pricing, major-aligned recommendations, technology warranties, trade-in programs, and a Student Finance Purchase Plan.
- Mizzou Branded Clothing and Accessories University-branded apparel including Nike, lululemon, Peter Millar, Champion, Kendra Scott, ZooZatz, Johnnie-O, and Greyson clothing and accessories for men, women, kids, and family.
- Mizzou Memorabilia and Home Goods University-themed collectibles including home decor, auto accessories, drinkware, sports memorabilia, tailgating supplies, and pet accessories.
- Mizzou Graduation Supplies Graduation supplies including caps, gowns, tassels, diploma frames, honor cords, official announcements, and class rings for University of Missouri ceremonies.
- School Supplies General school supplies, art supplies, health professional equipment, and residence hall necessities for students.
- Digital Gift Cards Digital gift cards available in denominations from $10, $25, $50, $75, $100, and $250 for use at The Mizzou Store.
- Mizzou Care Pack Subscription Subscription-based care packages delivered to student housing throughout the semester, with themed monthly boxes containing treats and Mizzou merchandise.
Quantifiable outcome
- Supports student scholarships and student employment opportunities
- +2 more outcomes
Companies that use University Bookstore
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
University Bookstore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
University Bookstore partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mizzou PublishingminorSells textbooks and publishes course materials through the Mizzou Publishing program at the University of Missouri.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
University Bookstore competitors and assessment
Company assessmentEmerging players
- Nebraska Book Company: Nebraska Book Company operates campus bookstores and provides textbook distribution and management services to colleges, overlapping with The Mizzou Store in textbook retail and course material logistics, though more focused on wholesale and partner-operated stores.
Direct peers
- UCLA Store: UCLA Store is a self-operated university store selling textbooks, Bruin branded merchandise, technology, and graduation regalia — comparable to The Mizzou Store as a public-university-owned bookstore serving a large student body.
- University of Michigan Bookstore (Michigan Union Bookstore / M Den): The University of Michigan operates its own multi-store campus retail operation including the M Den, selling branded apparel, textbooks, and graduation regalia. Directly comparable to The Mizzou Store as a large public-university-owned bookstore with exclusive rights to official merchandise.
- The Ohio State University Bookstore (Barnes & Noble at OSU / OSU Buckeye Store): Ohio State's campus retail operation sells textbooks, branded Buckeye merchandise, technology, and graduation supplies to a large Big Ten student base — directly comparable to The Mizzou Store in customer profile, product mix, and Big Ten institutional context.
- Penn State Bookstore (University Park): Penn State's campus bookstore sells textbooks, Nittany Lions branded apparel, technology, and graduation supplies. Comparable to The Mizzou Store in scale, Big Ten context, and the breadth of branded merchandise and academic product categories offered to students and alumni.
- Indiana University Bookstore (Indiana University Bookstore / Follett at IU): Indiana University's bookstore operation sells textbooks, Hoosiers branded merchandise, technology, and graduation supplies, comparable to The Mizzou Store in serving a large Big Ten public-university student population with similar product categories.
- Texas A&M University Bookstore (TAMU Bookstore): Texas A&M operates its own campus bookstore selling textbooks, branded Aggie merchandise, technology, and graduation supplies. Closely comparable to The Mizzou Store as a large public-university-owned bookstore with strong exclusive licensed apparel programs.
Broad incumbents
- Barnes & Noble College: Barnes & Noble College operates campus bookstores at hundreds of US colleges and universities, selling textbooks, branded apparel, technology, and graduation supplies — directly comparable in product mix to The Mizzou Store though as a private third-party operator rather than a university-owned entity.
- Follett Higher Education: Follett is one of the largest operators of college bookstores in the US, offering textbooks, course materials, technology, spirit merchandise, and graduation regalia. Comparable in core category and customer (university students) to The Mizzou Store, though operated under management contracts rather than university ownership.
Others
- Fanatics (College & University Licensed Apparel): Fanatics is a major online retailer of officially licensed collegiate sports apparel and memorabilia that competes with The Mizzou Store for alumni and fan gifting purchases, even though the Mizzou Store holds primary exclusive rights for the campus channel.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
University Bookstore social profiles
Digital presenceUniversity Bookstore financial estimates
Financial estimateRevenue estimate
Valuation estimate
University Bookstore leadership team
Management profileNumber of profiles
Profiles1 record
University Bookstore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
University Bookstore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about University Bookstore
What does University Bookstore do?
University Bookstore (The Mizzou Store) is the official university-owned retailer of the University of Missouri, selling textbooks and course materials, computers and tablets from Apple and Dell, branded Mizzou apparel and memorabilia, graduation regalia, and school supplies. It operates six physical retail stores across Missouri and five e-commerce websites, with profits reinvested into campus programs and student scholarships.
Is University Bookstore a public or private company?
University Bookstore is a private company. It is classified as state government owned and is currently operating.
When was University Bookstore founded?
University Bookstore was founded in 1899. It employs 101 to 250 people.
Where is University Bookstore based?
University Bookstore is headquartered in Columbia, United States, in the North America region.
How does University Bookstore make money?
Seven revenue lines are on record. Branded Merchandise Sales are the primary driver. The others are textbook Sales and Course Materials, tigerTech Technology Products, subscription Care Packages, graduation Supplies, school Supplies and gift Cards.
Who are University Bookstore's main competitors?
Nebraska Book Company is listed as an emerging player. Direct peers are UCLA Store, University of Michigan Bookstore (Michigan Union Bookstore / M Den), The Ohio State University Bookstore (Barnes & Noble at OSU / OSU Buckeye Store), Penn State Bookstore (University Park), Indiana University Bookstore (Indiana University Bookstore / Follett at IU) and Texas A&M University Bookstore (TAMU Bookstore). Broad incumbents are Barnes & Noble College and Follett Higher Education. Fanatics (College & University Licensed Apparel) is listed as an others.
Does University Bookstore have an API?
No public API is recorded for University Bookstore.
What industry is University Bookstore in?
University Bookstore's product category is Campus Bookstore & University Retail. Its primary akta.pro industry code is CRALAAAC, Textbooks & Academic Books Retail, with a secondary code of EDALADAE, Campus Bookstore-Adjacent Retail (Snacks, Beverages, Essentials). Its NAICS code is 4592 and its SIC code is 5331.