ucla store

Name

ucla store

Legal name

UCLA Store (operated by Associated Students UCLA)

Website

https://uclastore.com

Company type

Private

Founded year

1919

Operating status

Operating

Ownership category

akta.pro rank

Product category

Campus Retail / Collegiate Merchandise

NAICS

Book Retailers and News Dealers (4592), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Campus Bookstore-Adjacent Retail (Snacks, Beverages, Essentials) (EDALADAE)

akta.pro secondary industries

Textbooks & Academic Books Retail (CRALAAAC), Sporting Goods & Outdoor Store-in-Store (CRAGAHAH)

Keywords

• Campus retail store
• Licensed collegiate merchandise
• Collegiate apparel sales
• Campus technology products
• Textbook and supplies

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Apparel and Accessories Sales: Retail sales of officially licensed UCLA Bruins merchandise including apparel, headwear, drinkware, bags, and home/office items. Revenue generated through one-time purchase transactions.
2. Technology Products: Sales of computers, tablets, wearables, and tech accessories through Apple Authorized Reseller status, including education pricing on Apple products.
3. Textbooks and Academic Materials: Sales of textbooks through Bruin One Access and Inclusive Access programs, textbook buyback, and general books including biographies, current events, and NYT bestsellers.
4. Graduation and Portrait Services: Sales of diploma frames, portrait products, and graduation-related merchandise and services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

UCLA Store is the official campus store of UCLA, selling officially licensed UCLA Bruins merchandise including apparel, accessories, technology products, textbooks, and school supplies through its e-commerce site (uclastore.com) and physical retail locations on the UCLA campus. It also offers services such as Apple Authorized Reseller device sales with education pricing, custom printing (Bruin Custom Print), TechZone device repairs and trade-ins, and Campus Portrait Studio photography, all operated as a 501(c)(3) not-for-profit supporting UCLA student programs.

Product overview

The UCLA Store is the official campus store of UCLA, a 501(c)(3) not-for-profit organization serving since 1919. The store operates as a multi-category retail platform offering officially licensed UCLA Bruins merchandise across several product lines: apparel for men, women, and kids from brands like Nike, Champion, lululemon, Hype & Vice, and Jordan; technology products including Apple, Dell, Microsoft, and other devices; textbooks and course materials with Bruin One Access; general books and accessories; and graduation supplies. The store also provides custom printing services through Bruin Custom Print, portrait photography through Campus Portrait Studio, and tech support via TechZone. A Bruin Rewards loyalty program offers points and free shipping benefits to members. All purchases support UCLA student programs and services.

Differentiator

Problem solved

Functional benefit

Products and services

• UCLA Store Apparel Officially licensed UCLA Bruins clothing for men, women, and kids including t-shirts, hoodies, sweatshirts, crewnecks, jerseys, and fleece from brands like Nike, Champion, lululemon, and Hype & Vice.
• Technology Products (Devices and Accessories) Devices and accessories including laptops, desktops, tablets, wearables, and displays from Apple, Dell, Microsoft, MSI, ASUS, and Lenovo, plus software, keyboards, cables, cases, storage, and calculators.
• Textbooks and Books
• Accessories
• Student and Faculty Supplies
• Bruin Custom Print
• Campus Portrait Studio
• TechZone Device Repair, Trade-In, and Protection Plans
• Apple Authorized Reseller Products

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• NikecoreOEM/ Whitelabel/ Licensing PartnerNike provides officially licensed UCLA Bruins athletic apparel and merchandise through the UCLA Store, including jerseys, performance wear, and Nike Vomero collaboration shoes in UCLA colors.
• Jordan BrandcoreOEM/ Whitelabel/ Licensing PartnerJordan Brand provides UCLA-licensed athletic apparel featuring Jumpman branding, including performance hoodies, polos, and football merchandise.
• lululemoncoreOEM/ Whitelabel/ Licensing Partnerlululemon provides UCLA-licensed athletic wear including Align leggings, Scuba hoodies, and performance tops exclusively at UCLA Store.
• ApplecoreTechnology or IntegrationApple Authorized Reseller status allows UCLA Store to sell Apple products with education pricing, including MacBooks, iPads, and Apple Watches, along with TechZone repair services.
• Bruin Custom PrintminorStrategic or Co-development PartnerPartner site for custom UCLA Bruins hockey jerseys and team merchandise printing services.
• DisneyminorOEM/ Whitelabel/ Licensing PartnerDisney provides officially licensed merchandise featuring Disney x UCLA collaborations including Mickey Mouse and Hello Kitty UCLA designs.
• ChampionminorOEM/ Whitelabel/ Licensing PartnerChampion provides UCLA-licensed athletic apparel and Reverse Weave collection items.
• Tommy BahamaminorOEM/ Whitelabel/ Licensing PartnerTommy Bahama provides UCLA-licensed resort and lifestyle apparel including polos and tropical score pieces.
• ColumbiaminorOEM/ Whitelabel/ Licensing PartnerColumbia provides UCLA-licensed outdoor and athletic apparel including jackets and performance polos.
• Hype & ViceminorOEM/ Whitelabel/ Licensing PartnerHype & Vice provides UCLA-licensed contemporary athletic wear featuring California-inspired designs.
• johnnie-OminorOEM/ Whitelabel/ Licensing Partnerjohnnie-O provides UCLA-licensed coastal lifestyle apparel including polos and woven shirts.
• Roots of FightminorOEM/ Whitelabel/ Licensing PartnerRoots of Fight provides UCLA-licensed Jackie Robinson heritage collection apparel celebrating the legendary Bruin baseball player.
• Russell AthleticminorOEM/ Whitelabel/ Licensing PartnerRussell Athletic provides UCLA-licensed athletic apparel including crewnecks, t-shirts, and sports bras.
• Mitchell & NessminorOEM/ Whitelabel/ Licensing PartnerMitchell & Ness provides UCLA-licensed retro and vintage-inspired jerseys including historic Kareem Abdul-Jabbar collection.

Scale indicators3 records

Direct peers

• USC Bookstore: The official campus store of the University of Southern California, selling USC-branded apparel, textbooks, technology, gifts, and graduation merchandise. Operates the same official-affiliation, multi-category campus retail model as UCLA Store in a competing Los Angeles private university market.
• UC Berkeley Bookstore: Official campus store of UC Berkeley (also part of the University of California system), offering Cal-branded apparel, textbooks, tech, and supplies. Closest system-level comparable to UCLA Store given shared UC affiliation and student-store mission.
• Stanford Bookstore: Official campus store of Stanford University, selling Stanford-branded apparel, textbooks, technology, and gifts. A leading premium university campus retailer with a comparable official-affiliation, multi-category model.
• University of Michigan M Store (formerly M Den): Official licensed-merchandise retailer for the University of Michigan, offering Michigan Wolverines apparel, gifts, and accessories. Direct comparable in scale and official-affiliation model for a major Big Ten athletics brand, similar to UCLA's Big Ten positioning.
• Ohio State Buckeye Corner: Official merchandise outlet for Ohio State University athletics, offering Buckeyes apparel, accessories, and gifts. Comparable Big Ten peer with a similar officially licensed sports-merchandise-led model.

Broad incumbents

• Barnes & Noble College: Operates campus bookstores at hundreds of U.S. colleges and universities, providing textbooks, course materials, branded merchandise, and technology services. A scaled incumbent in the campus retail space that competes for institutional bookstore contracts similar to UCLA Store's mission.
• Follett Higher Education: Largest operator of college bookstores in North America, managing campus stores, textbooks, and licensed apparel for many universities. A broad incumbent that UCLA Store competes against for institutional contracts and best practices in campus retail.
• Fanatics: Largest licensed sports merchandise retailer globally, including a major collegiate vertical selling officially licensed apparel and gifts from major universities. Competes with UCLA Store for the same licensed UCLA merchandise demand, especially online.
• Lids: Specialty retailer of licensed headwear, apparel, and accessories for sports teams including major college programs. A broader incumbent that competes in the same UCLA-licensed apparel and headwear category as UCLA Store.
• Amazon (College/Textbook vertical): Dominant online retailer of textbooks, electronics, and licensed merchandise, including UCLA apparel and gear sold by third-party sellers. Represents the principal external pricing and convenience benchmark for UCLA Store's tech and textbook categories.

Market position

Strengths4 records

Weaknesses4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ucla-store

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ucla store