Mudslingers Inc

What Mudslingers Inc does

Mudslingers Inc, operating as Mud Slingers Pool & Patio, is a family-owned in-ground swimming pool construction and service company headquartered in Indianapolis, Indiana. The company designs, sells, and installs three core pool types — concrete/gunite, vinyl liner, and fiberglass — plus a newer Plunge Pool category, and provides complementary hardscaping, fire pits, and heated concrete patio services. Its technology stack is assembled from third-party suppliers rather than developed in-house: Hayward provides WiFi-enabled pumps, heaters, filters, and automation controllers; HydroRite supplies the UVO3 water treatment system; salt water chlorination, zinc anode corrosion protection, and Leisure Pools' Composite Armour fiberglass round out the standard installation. Mudslingers claims over 65 years of combined experience serving Central Indiana, with installation pricing publicly disclosed in the $35,000–$78,500 range depending on pool type and size, and equipment upgrade packages (Pro, Elite, Ultimate) quoted on request. The company supports customers through customer financing partners (Paramount Capital Financing, HFS Financing) and an ongoing pool maintenance subscription offering.

The business operates a direct-to-consumer go-to-market: field sales representatives conduct free on-site consultations, a physical showroom at 5575 Elmwood Ave in Indianapolis serves walk-in traffic, and phone-based inside sales handle inbound inquiries. Marketing is driven by educational blog content (active since 2015) and a presence on Instagram, Facebook, Houzz, Pinterest, X, and Flickr. Revenue is generated through one-time installation projects, recurring maintenance contracts (weekly/biweekly in-season, monthly off-season), retail chemical and accessory sales, and ancillary professional services such as excavation and hardscaping. The primary customer segment is residential homeowners in Central Indiana and neighboring states (Illinois, Kentucky, Ohio), with a secondary commercial segment covering hotels, apartments, parks, community pools, municipalities, colleges, and fitness facilities.

Name

Mudslingers Inc

Legal name

Mudslingers Inc

Website

https://mudslingersinc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mudslingers Inc is a family-owned, Indianapolis-based in-ground swimming pool builder installing concrete/gunite, vinyl liner, and fiberglass pools for residential and commercial customers across Central Indiana and neighboring states, supported by Hayward automation, financing partners, and ongoing maintenance services.

Ownership category

akta.pro rank

Product category

Pool Construction Services

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industry

Pool Decking & Surrounds (HSAPALAK)

Keywords

• In-ground pool construction
• Pool maintenance services
• Fiberglass pool installation
• Concrete gunite pools
• Hardscaping services

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Pool Installation: One-time installation of in-ground swimming pools including concrete/gunite, vinyl liner, and fiberglass pools. Revenue recognized at project completion with typical timelines of 6-8 weeks for gunite and 7-10 days for fiberglass.
2. Maintenance Services: Ongoing pool maintenance services including water testing, cleaning, equipment inspections, seasonal openings/closings, and winterizing. Weekly or biweekly visits during swim season, monthly during off-season.
3. Retail Products: Full retail center offering pool chemicals, equipment parts, and accessories. Also includes vinyl liner replacement and equipment upgrades.
4. Hardscaping & Landscaping: Additional construction services including patios, walkways, retaining walls, fire pits, outdoor kitchens, excavation, grading, and foundations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Mudslingers Inc (dba Mud Slingers Pool & Patio) designs, builds, and services in-ground swimming pools for residential and commercial customers in Central Indiana and surrounding states. The company constructs concrete/gunite, vinyl liner, and fiberglass pools—including plunge pools—and pairs them with Hayward automation, salt water chlorination, and ancillary outdoor services such as hardscaping, fire pits, and excavation. It also provides ongoing pool maintenance, seasonal openings/closings, and a retail showroom selling chemicals, equipment, and accessories.

Product overview

Mudslingers Inc is an in-ground swimming pool construction company offering a portfolio of three primary pool types (Concrete/Gunite, Vinyl Liner, and Fiberglass) along with specialized Plunge Pools for compact spaces. The company provides comprehensive services including commercial pool design and construction, pool automation and technology systems (featuring Hayward equipment with WiFi/smart device control and salt water chlorination), ongoing maintenance services, and complementary outdoor living products such as excavation/grading/hardscaping, fire pits, and heated concrete systems. The product lineup is organized around pool construction as the core offering, with automation technology and maintenance as integrated add-on services, and outdoor space enhancement as adjacent offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Concrete/Gunite Swimming Pools 100% customizable in-ground concrete (gunite/shotcrete) swimming pools suited to Indiana ground conditions, available in any shape or size and paired with Hayward equipment packages.
• Vinyl Liner Swimming Pools Steel-wall vinyl liner in-ground pools, the most commonly installed pool type in Indiana, offered as a more affordable alternative to gunite or fiberglass options.
• Fiberglass Pools Fiberglass in-ground pools sourced from Leisure Pools and EvoPools, featuring Composite Armour technology with Lifetime Structural and Osmosis warranties.
• Plunge Pools Compact in-ground pools (gunite or fiberglass) for smaller backyards or courtyards, faster to heat and usable as dual-purpose hot tubs in the off-season.
• Commercial Pool Design & Construction Full-service commercial pool design, construction, and consultation for hotels, apartments, parks, community pools, municipalities, colleges, schools, and fitness facilities, including mechanical/electrical/structural design, gunite or fiberglass construction, and complete permitting.
• Pool Maintenance Services Recurring pool maintenance for residential and commercial customers, including water testing, chemical adjustment, vacuuming, skimming, brushing, equipment inspection, seasonal openings/closings, and winterizing.
• Excavation, Grading, Landscaping, and Hardscaping Site preparation and outdoor living services including excavation, land grading, foundation concrete, landscaping, pond/lake construction, ADA-approved handicap ramps, and stamped/colored concrete patios and walkways.
• Fire Pits Custom fire pit installation in wood-burning, natural gas/propane, or gel fuel variants, with design services to integrate the fire feature into residential patios.

Quantifiable outcome

• Reduces chlorine costs by 50% or more with salt water chlorination
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• HaywardcoreTechnology or IntegrationExclusive equipment partner providing pumps, filters, heaters, automation systems, salt water chlorinators, and lighting. Hayward's Totally Hayward System is used across all installations with WiFi-enabled smart controls and Jandy valve integration.
• Leisure PoolscoreTechnology or IntegrationExclusive fiberglass pool supplier offering Composite Armour technology pools with Lifetime Structural and Osmosis warranties. Mudslingers offers Leisure Pools fiberglass models including The Precision, The Summit, The Pinnacle, and The Palladium Plunge.
• EvoPoolscoreTechnology or IntegrationFiberglass plunge pool supplier providing cost-efficient compact pool options starting at $35,000. Products featured as alternatives to gunite plunge pools.
• American Swimming Association (ASA)minorOthersIndustry association membership indicating adherence to professional standards in swimming pool construction and service.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hayward: Leading manufacturer of pool equipment (pumps, filters, heaters, automation, salt cells) and a core strategic partner of Mudslingers; comparable as the broad incumbent whose products define the 'Totally Hayward' integrated system.
• Latham Pool Products: Large manufacturer of vinyl liner pools, safety covers, and pool components sold through a dealer network; comparable as both a potential peer and supplier/competitor in the vinyl liner pool category.
• Pentair: Global pool equipment manufacturer offering pumps, filters, heaters, automation, and sanitization systems that compete directly with the Hayward line Mudslingers installs; a broad incumbent shaping equipment standards across the category.

Emerging players

• Leisure Pools: Composite Armour fiberglass pool manufacturer supplying shells to dealers including Mudslingers; comparable as the upstream supplier of Mudslingers' premium fiberglass product line with lifetime structural warranty.

Direct peers

• River Pools: Fiberglass pool manufacturer and installer specializing in in-ground fiberglass pools with strong content marketing; directly comparable to Mudslingers' fiberglass pool and plunge pool offerings.
• California Pools: Regional custom pool builder specializing in gunite and shotcrete in-ground pools with design-build services; comparable to Mudslingers' residential concrete/gunite construction core.
• Premier Pools & Spas: Large network of pool builders constructing custom gunite and fiberglass pools across multiple U.S. markets; overlaps with Mudslingers in residential in-ground construction, automation integration, and recurring service.
• Cardinal Pool & Spa: Multi-state pool builder and service provider offering in-ground pool construction, renovation, and maintenance; closely aligned with Mudslingers' combination of installation and recurring service revenue.
• Blue Haven Pools & Spas: Regional and national pool builder offering custom gunite, vinyl liner, and fiberglass pools with financing options; comparable to Mudslingers' full-service residential pool construction business model.
• Anthony & Sylvan Pools: One of the largest residential in-ground pool builders in the U.S., offering gunite, vinyl liner, and fiberglass pools with installation and renovation services — directly comparable to Mudslingers' core offering but at national scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mudslingerspool
• Facebookfacebook.com/373742402668480
• Instagraminstagram.com/mudslingerspools
• Pinterestpinterest.com/mud_slingers/pins
• LinkedInlinkedin.com/company/mudslingers-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mudslingers Inc