Münchner Fussball Schule

What Münchner Fussball Schule does

Münchner Fussball Schule (MFS) is a Munich-based football coaching and education business, founded in 1998 by David "Faxe" Niedermeier and Michael Schuppke, operating under the legal entity Schuppke, Niedermeier & Partner GbR with a separate franchisor (Schuppke & Niedermeier Franchise GbR). The company delivers youth football training through 90+ partner clubs across Munich, Augsburg, Lower Bavaria, South Tyrol (Italy), and Luxembourg, reaching 7,000+ children annually with a trainer base of roughly 100-120 predominantly part-time coaches structured across 14 internal partners.

The core product set spans a recurring subscription weekly training program (Fußballkindergarten for ages 3-6 and Fördertraining for ages 6+, priced at ~EUR 50/month), unit-priced holiday camps (EUR 179-239), powertraining sessions (~EUR 39), goalkeeper and individual training, Rent-a-Trainer services, football birthday parties, and football travel trips. The underlying intellectual property is the "MFS Trick Philosophy," codified in 1,000+ training videos and 100+ documented tricks and feints hosted on the MFS Coach portal, supported by official partnerships with DFB, BVS Bayern, iba University, Nike, and Puma, and brand endorsement by Ottmar Hitzfeld.

The business model combines subscription (weekly courses), transaction/unit pricing (camps, powertraining, parties), and professional services (Rent-a-Trainer) with an asset-light franchise and partner-club channel structure. Geographic and vertical expansion (para-football via BVS Bayern, Athletikcamp, Pro Training) and academic partnerships (iba University) signal continued scaling beyond the original Bavarian market, though no financial disclosures are available.

Name

Münchner Fussball Schule

Legal name

Schuppke, Niedermeier & Partner GbR

Website

https://muenchner-fussball-schule.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Münchner Fussball Schule is a Munich-based youth football coaching company, founded in 1998, that delivers subscription-based weekly training, camps, and specialty programs to 7,000+ children annually through 90+ partner clubs in Germany, Italy (South Tyrol), and Luxembourg.

Ownership category

akta.pro rank

Product category

Youth Football Training Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Educational Services (8200), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE)

akta.pro secondary industries

Coach Education, Certification & Clinics (HSADAEAO), Goalkeeper/Pitching/Position-Specialty Training Programs (MPAKAJAF)

Keywords

• Youth football training
• Football holiday camps
• Goalkeeper training services
• Football kindergarten program
• Sports coaching services

Headquarters

HQ city

Martinsried

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Weekly Training Courses (Subscription): Recurring monthly subscriptions for weekly training programs including Fördertraining (development training), Fußballkindergarten (football kindergarten), Torwarttraining (goalkeeper training), and Fördertraining Athletik (athletic development). Billed monthly in advance. Cancellation requires 2-month notice period. Free trial ( Schnuppertraining ) available before commitment.
2. Holiday Camps (One-time): 3- to 5-day football camps offered during school holidays (Easter, Pentecost, Summer, Autumn). Includes full-day supervision, lunch, equipment (Nike jersey, cap, bag), and certificate. Cancellation policy: free up to 14 days before start (with 15 EUR processing fee), then 50-100% of fee depending on timing.
3. Powertraining Sessions (Unit): Intensive 120-minute training sessions offered individually during holidays and on public holidays. Covers ball control, tricks, passing, shooting, and game forms. 39 EUR per session. Maximum 10 players per group.
4. Individual Training (One-on-one): Personalized one-on-one coaching sessions (Einzeltraining) across Pro, Goalkeeper, and Athletic variants. Sold as individual sessions or packages for players seeking intensive personal development.
5. Rent-a-Trainer / Club Programs: MFS provides trained coaches to partner clubs (Rent-a-Trainer) or runs project teams and training camps for partner clubs. Revenue from club partnerships for additional coaching services beyond standard courses.
6. Football Birthday Parties: Football-themed birthday party packages offered as additional program offering.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Münchner Fussball Schule delivers structured, club-complementary football training for children and youth aged 3 and up, operating weekly development courses, multi-day holiday camps, individual coaching sessions, and goalkeeper and athletics specialization programs. The company employs approximately 100–120 trained coaches who deliver the proprietary MFS Trick Philosophy curriculum across a network of more than 90 partner club venues in the Munich/Augsburg/Lower Bavaria region, and serves over 7,000 children annually.

Product overview

Münchner Fussball Schule (MFS) is a club-complementary football training institution offering a comprehensive portfolio of programs spanning holiday camps (Feriencamps Indoor/Outdoor, Pro Camp, Goalkeeper Camp), weekly courses (Fussballkindergarten for ages 3-6, Fördertraining for ages 6+, Torwarttraining), individual training sessions (Einzeltraining in standard, Pro, and goalkeeper variants), and club support programs (Rent-a-Trainer, Trainerfortbildungen). The organization also operates the MFS Coach video portal with over 1000 training videos and additional offerings including football birthday parties, football travel programs, and athletic training. MFS serves over 7000 children annually through partnerships with over 90 clubs in the Munich area, operating under a holistic educational philosophy emphasizing technique, athleticism, tactics, and optimized training organization.

Differentiator

Problem solved

Functional benefit

Brands

• MFS Coach: Video portal for coaches of all age groups containing over 1000 training philosophy videos and tools for creating custom training plans.
• MFS Player
• MFS Pro

Products and services

• Feriencamps (Indoor/Outdoor) 3- to 5-day football camps (Indoor/Outdoor, Pro Camp, Goalkeeper Camp, Vorschulcamp, Athletikcamp) covering tricks, coordination, shooting, competitions, and a final tournament for children aged 6 and up, including full-day supervision (9:00-15:30), lunch, Nike equipment, and certificate. Pricing: 179 EUR (3-day), 209 EUR (4-day), 239 EUR (5-day).
• Fördertraining (Weekly Development Training) Weekly 60-minute developmental training focusing on technical and coordinative abilities for ambitious football children from age 6, with small group sizes and individualized training sequences. Subscription billed monthly at 50 EUR (40 EUR for siblings).
• Fussballkindergarten (FuKiGa) Weekly football introduction program for children ages 3-6 emphasizing fun, movement joy, and basic motor skill development as groundwork for football-specific techniques. Subscription billed monthly.
• Torwarttraining (Goalkeeper Training) Specialized weekly goalkeeper training covering goalkeeper fundamentals, tricks, play-building, coordination, and athletics; Pro variant led by former Bundesliga goalkeeper Uwe Gospodarek.
• Powertraining Intensive 120-minute training sessions (four 30-minute blocks) covering passing, coordination with goal scoring, technique with goal scoring, tackling exercises, and game forms. 39 EUR per session; max 10 players per group.
• Einzeltraining (Individual Training) One-on-one personalized coaching sessions offered in Standard, Pro, Goalkeeper, Goalkeeper Pro, and Athletic variants for intensive personal development, sold as individual sessions or packages.
• Rent-a-Trainer (Club Programs) B2B service providing trained MFS coaches to partner clubs for supplementary training, including Rent-a-Athletiktrainer, Projektteams, and Trainingslager (training camps).
• MFS Coach (Video Portal) Video portal containing over 1,000 training videos demonstrating the MFS training philosophy, allowing coaches to follow basic training or create custom training plans.
• Pro Training (Advanced Professional Training) Advanced professional-level training for aspiring elite players, part of the pathway from football kindergarten to professional, including Pro Camp and Pro Athletik variants.

Quantifiable outcome

• Over 7000 children trained annually across all programs
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered minor and core.

• BVS Bayern (Bavarian Disability Sports Association)minorStrategic or Co-development Partner · 1 May 2025BVS Bayern funds inclusive sports events (IKS) that enable MFS to run inclusion football days. Marc Stiegler, MFS trainer, was appointed BVS Bayern Landestrainer for Para Football ID. MFS runs inclusive football camps in cooperation with BVS Bayern.
• NikecoreOthersNike is the official equipment partner providing training gear for MFS camps, including jerseys, caps, and other apparel. Nike branding appears on the website and marketing materials.
• PumacoreOthersPuma is listed as a partner, providing equipment and apparel for the MFS program. Both Nike and Puma are listed as partner brands on the website.
• TeamStolzminorChannel Partner/ Reseller/ DistributorTeamStolz operates the official MFS fan shop ( Vereinsshop / Fanshop) selling branded merchandise.
• DFB (German Football Association)coreStrategic or Co-development PartnerMFS participates in DFB Trainer Congress events (e.g., BDFL International Trainer Congress in Leipzig with 1000+ coaches). MFS trainers engage with DFB standards and continue education through DFB-affiliated programs. Marc Stiegler attended the 1st DFB Trainer Congress on Inclusion Football.
• iba | University of Cooperative EducationcoreStrategic or Co-development Partneriba sponsors free 60-minute technical training sessions for U17 and senior teams in exchange for visibility among young footballers. MFS provides the training; iba provides dual study program information. 25 training slots per season offered to clubs in Munich area.
• INSEL.Zeit e.V.minorStrategic or Co-development PartnerINSEL.Zeit e.V. partners with MFS for inclusion football programs. Joint presence at the Outdoorsportfestival in Olympiapark. INSEL operates inclusive football programs at the INSEL am Oberföhringer Wehr and at Ernst-Barlach-Schulen.
• DFB Foundation Sepp HerbergerminorStrategic or Co-development PartnerDFB Foundation Sepp Herberger cooperates with MFS in developing inclusive football, particularly through Marc Stiegler as BVS Bayern Landestrainer for Para Football ID.
• MFS ProminorOthersMFS Pro is an internal/proprietary brand linked to the MFS ecosystem (mfspro.de), providing professional-level products or services for MFS.
• MFS PlayerminorOthersMFS Player is a player companion app and brand (mfs-player.de) included with camp registration, providing players with training content access.
• Soccerworld MünchencoreChannel Partner/ Reseller/ DistributorSoccerworld München is a key venue partner providing indoor soccer facilities for MFS winter/indoor camps and athletics training in the Munich area.
• Over 90 Partner ClubscoreChannel Partner/ Reseller/ DistributorMFS cooperates with 90+ football clubs in Munich, Augsburg, and Lower Bavaria as venue partners and referral networks. Clubs include: ESV Freimann, FC Moosburg, FC Neufahrn, SV Lohhof, TSV Ludwigsfeld, DJK Würmtal, FC Neuhadern, FT Gern, FV Hansa Neuhausen, SC Maisach, SpVgg Thalkirchen, and many others. MFS provides additional coaching services (Rent-a-Trainer) to these clubs.
• BDFL (Bund Deutscher Fußball-Lehrer)minorStrategic or Co-development PartnerMFS participates in the BDFL International Trainer Congress (ITK) as a partner, with presence alongside figures such as Christian Streich and Julian Nagelsmann. The congress draws ~1000 coaches from Germany and abroad.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SV Werder Bremen Fußballschule: Offers camp and training programs for youth footballers in Northern Germany under the Werder Bremen brand. Direct club-school peer to MFS.
• International Football School (IFS): Operates football training schools across multiple German cities with a franchise-style model similar to MFS, offering weekly training, camps, and birthday parties. Directly comparable in business model and product mix.
• Hamburger SV Fußballschule: Club-affiliated football school providing training, camps, and individual coaching in the Hamburg area. Same product category as MFS with similar target audience.
• FC Bayern München Football School (BayernCampus): Operates youth football training programs, camps, and talent development under the FC Bayern brand. Directly comparable to MFS as a professional-branded youth football school offering weekly courses, holiday camps, and individual coaching in Germany.
• VfB Stuttgart Fußballschule: Operates youth football camps, training, and birthday party offerings under the VfB Stuttgart brand. Comparable as a professional German football school with similar programs.
• Borussia Dortmund Football Academy: Provides professional football training for youth and amateur players under the BVB brand, including camps and individual coaching. MFS even recently hired a former BVB U19-affiliated partner (Felix Hirschnagl).
• Eintracht Frankfurt Fußballschule: Bundesliga club-branded football school offering training camps, weekly courses, and goalkeeper training in the Frankfurt area. Comparable offering mix and target audience as MFS.

Others

• Soccerworld Indoor Soccer Centers: Operates indoor soccer hall venues used by MFS for camps. Facility partner and indirect competitor alternative for families seeking indoor football experiences.

Regional players

• Einhhorn Fußballschule: Independent regional football school in Bavaria offering weekly training and camps. Comparable service offering but smaller scale and less integrated brand than MFS.

Broad incumbents

• DFB Talent Programme / DFB Stützpunkte: National federation talent identification and training infrastructure. Relevant structural peer as MFS positions itself as complementary to the DFB ecosystem and participates in DFB trainer congresses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mfsfussballtraining
• Instagraminstagram.com/muenchnerfussballschule
• LinkedInlinkedin.com/company/m%C3%BCnchner-fussball-schule

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Münchner Fussball Schule