SD Muhammadiyah 12

What SD Muhammadiyah 12 does

SD Muhammadiyah 12 is the elementary (SD) unit of Muhammadiyah Setiabudi Pamulang, a private K-12 Islamic educational institution located at Jl. Surya Kencana No. 29, Pamulang Barat, South Tangerang, Banten, Indonesia, operating under the Persyarikatan Muhammadiyah umbrella. The broader institution comprises four co-located schools spanning kindergarten through senior high school (TK Aisyiyah 12 Bustanul Athfal, SD Muhammadiyah 12 Setiabudi Pamulang, SMP Muhammadiyah 22, and SMA Muhammadiyah 25), branded as 'Perguruan Muhammadiyah Setiabudi Pamulang' and positioned as 'The Progressive School of Islam.' It serves local families in Pamulang and surrounding communities seeking elementary education that integrates a standard academic curriculum with Islamic religious instruction, character development, and extracurricular activities such as Quran learning, Eid prayers, and sports.

The institution's core offering is on-campus, classroom-based education delivered by a combined staff of 44 employees across the four school levels. Its technology stack is modest and oriented around operations rather than pedagogy: the SPMB (Sistem Penerimaan Murid Baru) online admissions portal handles new student enrollment, and the Edumu Learning platform provides e-learning and remote learning capability. Distribution is primarily through the school's website (muhammadiyahpamulang.org), Facebook, Instagram, YouTube, and Twitter, which serve as the main enrollment and community engagement channels.

Commercially, SD Muhammadiyah 12 is a fee-based private school whose revenue derives from recurring tuition and educational fees paid by families; tuition pricing is not publicly disclosed. The institution is privately held, operates on a nonprofit/community basis under Muhammadiyah governance, has no external investors, and is not listed. It is not a venture-backable commercial entity and should be assessed as a stable, community-anchored educational operator rather than a growth investment.

Name

SD Muhammadiyah 12

Legal name

Muhammadiyah Setiabudi Pamulang

Website

https://muhammadiyahpamulang.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SD Muhammadiyah 12 is the elementary school unit of Muhammadiyah Setiabudi Pamulang, a private Indonesian K-12 Islamic institution (TK through SMA) in Pamulang Barat, South Tangerang, serving local families with integrated academic and religious education under the Persyarikatan Muhammadiyah umbrella.

Ownership category

akta.pro rank

Product category

Private Islamic K-12 Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

akta.pro secondary industry

Preschool Programs within Private K–12 Schools (EDACABAM)

Keywords

• Islamic elementary education
• Private primary schooling
• K-12 Islamic curriculum
• E-learning platform
• Online student admissions

Headquarters

HQ city

Pamulang

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tuition and Educational Fees: The school generates revenue through tuition fees collected from students for educational services provided. Being part of the Muhammadiyah educational institution network, it operates as a fee-based private educational institution.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

SD Muhammadiyah 12 is a private Islamic elementary school that delivers on-site primary education (grades 1-6) for children aged 6-12 in Pamulang Barat, South Tangerang. It combines the national academic curriculum with Islamic religious instruction, character development, and extracurricular activities (religious studies, sports, arts). The school supplements in-person classes with the Edumu Learning e-learning platform and processes new-student enrollment through the online SPMB (Sistem Penerimaan Murid Baru) system.

Product overview

Perguruan Muhammadiyah Setiabudi Pamulang is a comprehensive K-12 educational institution under the Muhammadiyah organization, comprising four schools: TK Aisyiyah 12 Bustanul Athfal (kindergarten), SD Muhammadiyah 12 (primary school), SMP Muhammadiyah 22 (junior high), and SMA Muhammadiyah 25 (senior high). The institution operates supplementary systems including SPMB (Sistem Penerimaan Murid Baru) for online student enrollment and Edumu Learning for e-learning/distance education. The institution is located in Pamulang, South Tangerang, Banten, Indonesia, and follows Islamic educational principles with the tagline 'The Progressive School of Islam'.

Differentiator

Problem solved

Functional benefit

Products and services

• SD Muhammadiyah 12 Setiabudi Pamulang (Elementary Education Program) Primary school (Sekolah Dasar / elementary) education program offering a comprehensive curriculum with an Islamic foundation for students aged 6-12. Delivered on campus at Pamulang Barat, South Tangerang, with religious instruction, character development, and extracurricular activities including religious studies, sports, and arts.
• SPMB (Sistem Penerimaan Murid Baru) — Online New Student Admission Online new-student admission system enabling parents to register students digitally for the upcoming academic year across all educational levels in the Muhammadiyah Setiabudi Pamulang complex.
• E-Learning (Edumu Learning) Electronic learning platform providing digital educational content and distance-learning capabilities for students of the Muhammadiyah Setiabudi Pamulang schools.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Jakarta Intercultural School (JIS): JIS is one of Indonesia's largest and oldest international K-12 schools with multiple campuses across Jakarta. Broad incumbent in private K-12, comparable in business model (recurring tuition) but operating at a premium international price tier above local private schools.
• British School Jakarta: British School Jakarta is a major international K-12 school in Greater Jakarta offering British curriculum. Broad incumbent in the same Jakarta private K-12 market, competing for the upper end of the same family segment.
• Madrasah Ibtidaiyah (Government Islamic Primary Schools): Government-operated MI/MTS Islamic primary and junior high schools under the Ministry of Religious Affairs serve the same Islamic-education demographic at subsidized cost. They are a structurally large incumbent competitor for budget-conscious Muslim families in Pamulang.

Direct peers

• HighScope Indonesia: HighScope is a well-known private progressive K-12 school group operating multiple campuses in Jakarta, BSD, and surrounding areas. Comparable as a private K-12 school competing for upper-middle-class South Tangerang families, though it is faith-neutral rather than Islamic.
• Binus School Serpong: Binus School is a private K-12 network with a major BSD City/Serpong campus directly serving the South Tangerang market. Directly comparable in scale, fee-based model, and target family segment for SD Muhammadiyah 12.
• Sekolah Pelita Harapan (SPH): SPH is a leading private Christian K-12 network with multiple campuses across Greater Jakarta. Comparable as a broad multi-campus private K-12 provider using recurring tuition revenue and serving a similar middle-to-upper-class demographic in the region.
• Al-Azhar Schools Indonesia: Al-Azhar is Indonesia's largest private Islamic K-12 network with primary, junior, and senior high schools (including SD, SMP, SMA Al-Azhar) across Jakarta and surrounding cities. Directly comparable as a faith-based private K-12 competitor targeting similar Muslim families seeking quality academic + religious education.
• Sekolah Cikal: Cikal is a leading private K-12 group with multiple Jakarta-area campuses known for progressive, internationally oriented pedagogy. Comparable as a premium private school competing for the same family demographic in the Greater Jakarta region.

Emerging players

• Yayasan Pendidikan Islam Al-Falah (Private Islamic Schools Network): Private Islamic K-12 institutions operated by various yayasan across Pamulang and South Tangerang. These are emerging/smaller-scale faith-based K-12 providers competing directly with SD Muhammadiyah 12 for Islamic-leaning families at a similar price tier.
• Sekolah Alam Cikal (Nature-based Schools Network): Sekolah Alam / nature-based private schools are an emerging trend in Indonesia offering alternative pedagogies to faith-based schools. They represent a niche but growing competitive alternative for South Tangerang families seeking non-mainstream K-12 options.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/muhammadiyahpamulang
• YouTubeyoutube.com/channel/muhammadiyahpamulang
• Facebookfacebook.com/muhammadiyahpamulang
• Instagraminstagram.com/muhammadiyahpamulang
• LinkedInlinkedin.com/company/sd-muhammadiyah-12

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SD Muhammadiyah 12