Muirfield Golf Club

Name

Muirfield Golf Club

Legal name

Muirfield Golf Club Ltd

Website

https://muirfieldgolf.com.au

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Golf Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

Keywords

• Golf club operations
• Membership subscriptions
• Golf course management
• Corporate event hosting
• Golf retail sales

Headquarters

HQ city

North Rocks

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Green Fees: Public visitors pay green fees for 18-hole ($70) or 9-hole ($45) rounds. Carts available for additional charge.
2. Membership Subscriptions: Annual membership fees ranging from $220 (Tyro/Cadet) to $3,000 (Full Playing 7 Day) for the 2026-2027 membership year. No joining fees. Multiple categories including Full Playing, Weekday, Intermediate, Junior, and House memberships.
3. Corporate Membership: Corporate membership at $8,000 annually provides playing rights equivalent to 7 Day Members and up to 60 guest visits per year without visitor fees.
4. Restaurant & Hospitality: Chef's Clubhouse Chinese Restaurant operates Thursday through Sunday for lunch and dinner. Functions, weddings, and corporate events hosted in clubhouse with panoramic course views.
5. Golf Shop Sales: Fully stocked golf shop offering leading golf apparel and accessories at competitive prices. Equipment hire including electric carts also available.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Muirfield Golf Club operates an 18-hole parkland-style golf course in North Rocks, Sydney, offering public green-fee play, multi-tier annual memberships, corporate membership, an on-site golf shop and pro shop, professional golf lessons, an on-site restaurant and bar, and function hosting for weddings and corporate events. Members gain reciprocal playing rights at 14 partner clubs across Australia and New Zealand. The club also runs a Junior Development Program for ages 8–17.

Product overview

Muirfield Golf Club is a traditional golf club offering an 18-hole parkland-style course as its core product, supplemented by a fully stocked Golf Shop, professional golf lessons, and dining at Chef's Clubhouse Restaurant. The club provides comprehensive membership programs spanning Full Playing, Weekday, Intermediate, Junior, and Tyro/Cadet categories, plus Corporate Membership options. Additional offerings include Functions & Events hosting for weddings and corporate days, a Junior Development Program for youth players, and online tee time booking via the MiClub platform. The club operates a members lounge and reciprocal arrangements with clubs across Australia and New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Course (18-Hole Parkland) An 18-hole parkland-style golf course in North Rocks, Sydney, offering easy-walking, challenging play for golfers of all levels. Open to public green-fee players and members.
• Golf Shop & Tech Center A fully stocked golf shop offering leading golf apparel and accessories at competitive prices, along with equipment hire including electric carts.
• Golf Lessons Golf instruction provided by the Club Professional for lessons and equipment advice, with clinics for juniors and adults.
• Chef's Clubhouse Restaurant Chinese restaurant and bar within the clubhouse offering Members Bar Bistro Menu, À La Carte dining, functions catering, and takeaway options with views over the golf course.
• Functions & Events Function facilities for weddings, corporate golf days, cocktail parties, birthdays, and celebrations with catering packages and event planning services.
• Membership Programs Annual membership subscriptions including Full Playing (7 Day), Weekday, Intermediate tiers by age (18-35), Junior (13-17), Tyro/Cadet (8-12), and House memberships, with no joining fees.
• Junior Development Program Structured coaching, development, and competition pathway for boys and girls aged 8–17, including clinics from accredited PGA professionals and representative team participation in JNJG and Golf NSW tournaments.
• Corporate Membership Annual corporate membership providing one card with playing rights equivalent to a 7 Day Member, up to 60 guest visits per membership year without visitor fees, and marketing exposure through club newsletters, social media, and website.
• Public Tee Time Bookings Online booking of 18-hole ($70 weekends/public holidays) and 9-hole ($45) tee times for public golfers via the MiClub system.
• Corporate Golf Days Corporate golf event packages providing access to bar, dining room, clubhouse amenities, and board room facilities for meetings, alongside the golf day.

Quantifiable outcome

• 95% of surveyed members rated greens as Good or Excellent
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• RSM AustraliacoreGTM or Marketing Partner · 29 June 2025Title sponsor of RSM Muirfield Open Amateur tournament held annually at the club. The 2025 event was held on Sunday June 29th. The tournament is an 18-hole stroke event part of the Golf NSW Vardon Trophy with Scratch and Nett components.
• Good Year AutocareminorOthersLocal sponsor located at 116 Bungarribee Rd, Blacktown NSW 2148. Contact Hong Yeoh. Provides automotive services to club and community.
• North Rocks Netball ClubminorOthersCommunity partner located at Don Moore Reserve, Tiernan Avenue, North Rocks NSW 2151. Contact Mandy Turvey (Secretary).
• North Rocks Soccer ClubminorOthersCommunity partner organization based in North Rocks area. Website: www.nrsfc.com.au.
• Reciprocal Clubs NetworkcoreStrategic or Co-development Partner14 reciprocal clubs across Australia and New Zealand: Bermagui Country Club, Forster Tuncurry Golf Club, Port Macquarie Golf Club, Yarrawonga and Mulwala Resort Golf Club, Coolangatta and Tweed Heads Golf Club, Temora Golf Club, Wagga Wagga Country Club (NSW); Amstel Golf Club, Southern Golf Club (VIC); Nudgee Golf Club, Toowoomba Middle Ridge Golf Club, Headland Golf Club (QLD); Tea Tree Gully Golf Club (SA); Gosnells Golf Club (WA); Hastings Golf Club, Manor Park Golf Club, Whitford Park Golf Club (NZ). Members enjoy reduced or 50% green fees at reciprocal clubs.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Avondale Golf Club: Sydney north-west 18-hole parkland golf club with public access, memberships, and function hosting. Directly competes for golfers in Muirfield's geographic catchment.
• Concord Golf Club: Established Sydney 18-hole member-owned golf club with comparable membership tiers, reciprocal network, and on-course dining/function offerings. Targets similar Sydney-based regular golfers.
• Lynwood Country Club: Sydney suburban golf club offering 18-hole course, memberships, and event hosting. Closely comparable in scale, member-owned structure, and function venue business model to Muirfield.
• Oatlands Golf Club: Sydney north-shore 18-hole golf club with member-owned structure, tiered memberships, and reciprocal arrangements. Comparable pricing tier and member demographic to Muirfield.
• Bonnie Doon Golf Club: Sydney eastern suburbs 18-hole golf club with comparable member-owned governance, tiered membership categories, and reciprocal club arrangements. Similar function venue and clubhouse dining model.
• Elanora Country Club: Sydney northern beaches 18-hole golf club with member-owned governance, tiered membership categories, and clubhouse restaurant/function business. Similar business model and revenue mix to Muirfield.
• Pennant Hills Golf Club: Sydney north-west 18-hole parkland course explicitly cited in Muirfield's own location description as the nearby M2 interchange reference point. Similar member-owned model with public access and tiered memberships.
• Twin Creeks Golf & Country Club: Western Sydney golf and country club with 18-hole course, memberships, and function hosting. Competes for the same Sydney suburban golfer demographic with similar parkland-style positioning.
• Stonecutters Ridge Golf Club: Western Sydney 18-hole public-access golf club with memberships, pro shop, and function facilities. Directly comparable in course style, pricing tier, and target customer segments.
• Castle Hill Country Club: Sydney north-west suburban 18-hole golf club serving a similar local catchment with comparable membership tiers and function venue offerings. Operates as a comparable community-focused country club competing for the same north-west Sydney golfers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MuirfieldGolfClub
• LinkedInlinkedin.com/company/muirfield-golf-club

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles27 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muirfield Golf Club