Mulberry Academy Woodside

What Mulberry Academy Woodside does

Mulberry Academy Woodside is a state-funded mixed 11-16 comprehensive secondary school located on White Hart Lane in Wood Green, London (N22 5QJ), serving students in Years 7 through 11 within the Haringey borough. The school was previously known as Woodside High School and was transferred to the Mulberry Schools Trust, a charitable company limited by guarantee (Company No. 10035860), on 1 May 2023. It operates as a non-profit educational institution funded primarily through per-pupil government allocations from the Department for Education, with 38% of its student population eligible for Pupil Premium funding. Core educational services are free at the point of use; ancillary revenue is generated through cashless catering via ParentPay (breakfast items £0.50–£1.50, lunch meal deals £2.25), PE kit sales, and acting as intermediary for uniform suppliers Divine Schoolwear and Kenzie Uniforms.

The school runs a digital-first administrative ecosystem comprising ClassCharts (behaviour and rewards tracking), ParentPay (cashless payments), MyConcern (safeguarding case management), TrackMyRead and Renaissance Accelerate Reader (reading programme), IRIS MyEd (parent communication app), and a suite of revision tools including Tassomai, Seneca, GCSEPod, MathsWatch, Oak National Academy, Sam Learning, and My Maths. Curriculum delivery spans 15+ GCSE and vocational subjects, with careers education through Unifrog across all year groups and a structured post-16 progression network connecting students to at least 14 further education providers.

The school serves approximately 800–1,000 pupils supported by 114 employees, including a comprehensive inclusion team of speech and language therapists, counsellors, nurses, and education psychologists. GTM is community-led: prospective families are recruited through Open Mornings, Open Evenings, a Year 6 transition programme (primary visits, Easter School, Transition Day, Summer School), and feeder primary school partnerships, with final admissions routed through Haringey Council's eAdmissions system. The most recent Ofsted inspection was conducted in February 2022.

Name

Mulberry Academy Woodside

Legal name

Mulberry Academy Woodside

Website

https://mulberrywoodside.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Mulberry Academy Woodside is a state-funded 11-16 secondary academy in Wood Green, London, part of the Mulberry Schools Trust, serving a multicultural community with comprehensive curriculum, inclusion support, and digital learning tools.

Ownership category

akta.pro rank

Product category

Secondary Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Elementary Schools (EDAJAAAB)

akta.pro secondary industry

Gifted & Talented Education (GATE) Programs (EDAJAGAA)

Keywords

• Secondary education
• Academy schooling
• GCSE curriculum
• Special educational needs
• State-funded school

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure

Revenue model

1. State Education Funding: As a state-funded academy within the Mulberry Schools Trust, the school receives per-pupil government funding from the Department for Education, allocated via the Education Funding Agency. Following the transfer to Mulberry Schools Trust on 1 May 2023, funding is governed by the Trust's Funding Agreement.
2. Catering and Meal Services: Revenue is generated through the school's cashless catering system (ParentPay), where parents/carers pre-fund accounts for school meals and snacks. Breakfast and breaktime snacks cost between 50p and £1.50 per item; lunchtime meal deals cost £2.25. Free School Meals are automatically processed for eligible students.
3. Uniform and Kit Sales: The school sells PE kit directly and acts as intermediary for uniform suppliers Divine Schoolwear Store and Kenzie Uniforms. Revenue from uniform sales supports the school's operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Mulberry Academy Woodside is a state-funded secondary academy school serving students aged 11-16. It delivers the national secondary curriculum through Key Stage 3 and Key Stage 4 (GCSE) pathways, with additional support for pupils with special educational needs and disabilities (SEND). The school is part of the Mulberry Schools Trust.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 45.5% of students achieved 5+ in English and maths (2024/2025)
• +7 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Mulberry Schools TrustcoreStrategic or Co-development Partner · 1 May 2023Mulberry Academy Woodside transferred to the Mulberry Schools Trust on 1 May 2023. The Trust is a charitable company limited by guarantee (Company No. 10035860) with its registered office at Richard Street, Commercial Road, London E1 2JP. The Trust develops overarching policies governing strategy and process across all schools in the Mulberry family. The school's Chief Executive, governance, funding agreements, and strategic direction are overseen by the Trust.
• Magic BreakfastcoreStrategic or Co-development PartnerThe school partners with Magic Breakfast to ensure all students can receive a healthy breakfast every morning between 7:30am and 8:30am in the canteen. This addresses food insecurity and supports students' readiness to learn. The programme is open to everyone and run with support from Magic Breakfast.
• Collage ArtsminorStrategic or Co-development PartnerThe school collaborated with Collage Arts to produce six podcasts exploring the transition from primary to secondary school. Students took the lead in planning each episode, developing questions, and recording their podcasts in a professional studio. The podcasts are available on the Collage Voices website.
• Specialist School and Academies TrustminorStrategic or Co-development PartnerThe school was awarded the Gold Cultural Diversity Quality Standard (CDQS) by the Specialist School and Academies Trust for its commitment to diversity and inclusion.
• StonewallminorStrategic or Co-development PartnerThe school holds Gold Stonewall School Champion Status, demonstrating its commitment to challenging homophobia and transphobia as part of its broader equality and diversity agenda.
• Global Learning Programme (GLP) and Oxfam World Shapers ProgrammeminorStrategic or Co-development PartnerThe school is a member of the Global Learning Programme (GLP) and the Oxfam World Shapers Programme, both international educational initiatives that broaden students' understanding of global issues.
• Multiple Sixth Form Colleges and Post-16 ProvidersminorStrategic or Co-development PartnerThe school provides comprehensive impartial careers advice and guidance, connecting students to a wide network of local colleges and sixth form providers including ADA National College, Alexandra Park School, BSix Brookhouse, Barnet and Southgate College, City and Islington College, Haringey Sixth Form Centre, Harris Tottenham, Highgate Wood School, Hornsey Sixth Form, Leyton Sixth Form College, London Academy of Excellence Tottenham, Sir George Monoux College, Westminster Kingsway College, and many others.
• The Brilliant ClubminorStrategic or Co-development PartnerAn externally run programme which exposes students to university life and the opportunity to work with a PhD student to produce assignments. Available to Academically More Able students as part of enrichment activities.
• Oxford Union and Debate MateminorStrategic or Co-development PartnerThe school Debating Society participates in regular competitions organised by The Oxford Union, The English Speaking Union, and Debate Mate, providing public speaking and debating experience for students.
• IntoUniversityminorStrategic or Co-development PartnerIntoUniversity provides university visits and the IntoUniversity Project for Academically More Able students, helping raise aspirations and awareness of higher education opportunities.
• University of Arts London / Central St Martins' CollegeminorStrategic or Co-development PartnerThe Saturday Club is an arts project run by the University of Arts London and Central St Martins' College, offering enrichment in arts for AMA students.
• Construction Youth TrustminorStrategic or Co-development PartnerPartners with Construction Youth Trust for career awareness activities, including Construction Youth Trust week for Year 7 students as part of the careers education programme.
• Jack Petchey FoundationminorStrategic or Co-development PartnerThe school participates in the Jack Petchey Speak Out Challenge, providing public speaking opportunities for students.
• Duke of Edinburgh Award SchememinorStrategic or Co-development PartnerThe Duke of Edinburgh Award is offered as part of the school's enrichment and extra-curricular programme, available to AMA students and others.
• First StoryminorStrategic or Co-development PartnerFirst Story Creative Writing Projects are offered as part of the Academically More Able programme, providing opportunities for students to develop creative writing skills.
• Highgate School (Maths Enrichment)minorStrategic or Co-development PartnerMaths Enrichment Days are held at Highgate School, providing advanced mathematical learning experiences for AMA students.
• ParentPaycoreTechnology or IntegrationThe school uses ParentPay as its online payment partner for dinner money and school trips. It is a totally secure method of payment. The system also enables parents/carers to see exactly what their child has purchased with their dinner money and supports the cashless catering system.
• MyConcern (The Safeguarding Company)coreTechnology or IntegrationThe school uses MyConcern for staff to report and manage safeguarding concerns. This is the primary tool through which staff submit safeguarding reports.
• ClassChartscoreTechnology or IntegrationClassCharts is used for student login by students and parents/carers to monitor behaviour (conduct points, praise points), attendance, and academic progress. Conduct points and praise points are monitored daily through the platform.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Ark Schools: UK multi-academy trust running a national network of academies; provides reference scale and operating model against which Mulberry Schools Trust (and Woodside within it) is benchmarked.
• Harris Federation: Largest UK multi-academy trust operating multiple state secondaries (including Harris Tottenham); represents the broader incumbent landscape of MAT-run secondary provision in London that shapes Woodside's competitive environment.
• United Learning: Large UK MAT combining state and independent schools; comparable in operating model (shared curriculum, governance, CPD) to Mulberry Schools Trust's approach with Woodside.
• Oasis Community Learning: National MAT operating a portfolio of secondary academies, including sites in London; comparable in mission (community-focused, inclusion-led) and operational footprint to the Mulberry Trust family containing Woodside.

Direct peers

• Heartlands High School: Haringey state secondary academy serving Wood Green/Tottenham families with similar high-deprivation intake, directly comparable on demographic and curriculum offering.
• Alexandra Park School: Haringey state secondary school listed as a post-16 destination partner for Woodside, sharing the same admissions geography and broader competitive set.
• Fortismere School: Haringey state secondary in Muswell Hill serving a similar 11–16 cohort within the local authority boundary, materially competing for higher-attaining in-borough families.
• Harris Tottenham: Haringey-based state secondary academy in the Harris Federation MAT, serving a similar multicultural, high-Pupil-Premium intake in Tottenham — directly competing with Woodside for the same Year 6 cohort.
• Highgate Wood School: Haringey community secondary school in close geographic proximity, serving a comparable demographic of Wood Green families and referenced in Woodside's own post-16 destinations list.
• Park View School: Haringey-based state secondary school with overlapping catchment and similar Pupil Premium profile, competing directly for in-catchment Year 6 admissions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mulberryaws

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mulberry Academy Woodside