Heartlands High School

What Heartlands High School does

Heartlands High School is a UK state-funded secondary academy located at Station Road, Wood Green, London N22 7ST, in the London Borough of Haringey. The school serves approximately 1,100 students aged 11-16 across Years 7-11 and operates with a headcount of 85 employees under the management of Executive Headteacher Ms Elen Roberts. It is a member of Search Education Trust, a Multi-Academy Trust also comprising The Grove, which provides shared governance and a SEARCH values framework (School Matters, Effort, Achievement, Responsibility, Character, High Aspirations).

The school's core operational stack combines three core digital products: the Dynamic Progress Report (DPR) for real-time formative and summative assessment tracking accessible to teachers, students, parents and tutors; the My Child At School (MCAS) parent portal for attendance, behaviour, merits/demerits and progress evening appointments; and the ParentPay cashless catering platform linked to biometric student fingerprints. Supporting educational technology includes Sparx Maths for GCSE mathematics independent learning, Educake for English Literature revision, the ePlatform digital library with eBooks and audiobooks, the Accessit catalogue, Loom revision videos, and Unifrog plus Fast Tomato for careers guidance. Pastoral and community infrastructure covers Place2Be in-house mental health, a Community Link Worker, and safeguarding partnerships.

Revenue is dominated by UK government per-pupil funding administered through the Department for Education and the local authority, supplemented by Pupil Premium and Year 7 Literacy and Numeracy Catch-Up Premium. Ancillary revenue streams include paid school meals and catering delivered in-house by Olive Dining, instrumental music tuition with Haringey Music Service (with discounts/free provision for FSM and Pupil Premium students), school lettings of facilities to community groups, and uniform sales via the school shop at cost-recovery pricing. The school holds multiple recognitions including Investors in People Gold, Artsmark Award, Healthy Schools London Gold, SMSC Silver Quality Mark, ABQM Bronze, and a 2021 Gold Award.

Name

Heartlands High School

Legal name

Heartlands High School

Website

https://heartlands.haringey.sch.uk

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Heartlands High School is a UK state-funded secondary academy in Wood Green, Haringey, London, serving about 1,100 students in Years 7-11, operating under the Search Education Trust Multi-Academy Trust and delivering a full GCSE curriculum plus enrichment, digital progress tracking, and pastoral services.

Ownership category

akta.pro rank

Product category

Secondary Education

NAICS

Elementary and Secondary Schools (61111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public High Schools (EDAJAAAD)

akta.pro secondary industry

Charter School Networks (Multi-Site) (EDAJACAC)

Keywords

• Secondary education services
• GCSE preparation programmes
• Student progress tracking
• School catering services
• Careers education guidance

Headquarters

HQ city

Wood Green

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Government Funding: As a state-funded academy, Heartlands receives core funding from the UK Government based on pupil numbers. Additional funding streams include Pupil Premium for eligible students and Year 7 Literacy and Numeracy Catch-Up Premium.
2. School Meals: Revenue from paid school meals and catering services provided by Olive Dining.
3. School Lettings: Revenue generated from letting school facilities to external parties when not in use by students.
4. Instrumental Music Lessons: Charged music tuition for instrumental lessons, with discounted rates and free lessons for FSM/Pupil Premium students and GCSE music students.
5. School Uniform Sales: Uniform sales through the school shop, with prices set to cover supplier costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Heartlands High School is a state-funded secondary academy delivering full-time education to approximately 1,100 students in Years 7-11 (ages 11-16) in the London Borough of Haringey. The school provides a broad and balanced curriculum across core, foundation and enrichment subjects preparing the majority of students for ten GCSEs, supported by integrated digital platforms for progress tracking, parent communication and cashless payments, and by ancillary paid services including school meals, instrumental music lessons, uniform sales, school lettings and educational trips.

Product overview

Heartlands High School is a secondary school providing comprehensive educational services to students in Years 7-11. The school operates integrated digital platforms including the Dynamic Progress Report (DPR) for real-time learning assessment tracking accessible to students, teachers, parents, and tutors; My Child At School (MCAS) parent portal for monitoring attendance and behaviour; and ParentPay cashless payment system for meals and activities. The school enriches its curriculum through a Music Programme with instrumental lessons in partnership with Haringey Music Service, and an Enrichment Programme offering sports, creative arts, and academic activities. As part of the Search Education Trust multi-academy trust, the school benefits from collaborative improvement frameworks and shared learning experiences across member schools.

Differentiator

Problem solved

Functional benefit

Products and services

• Secondary Education (Years 7-11) Full-time, on-campus secondary education for approximately 1,100 students aged 11-16 in the London Borough of Haringey, delivering a broad and balanced curriculum across core, foundation and enrichment subjects with most students preparing for ten GCSEs.
• Enrichment Programme Structured after-school and lunchtime enrichment provision in sport, creative and performing arts and academic subjects, run by school staff and external specialist providers with inclusive offerings for students with Special Educational Needs.
• Instrumental Music Lessons Charged instrumental tuition in violin, flute, clarinet, saxophone, trumpet, trombone, voice, piano, drum kit and guitar, delivered in partnership with Haringey Music Service on the school site with discounted and free provision for FSM, Pupil Premium and GCSE music students.
• School Catering (Olive Dining) Catering services delivered in-house by Olive Dining with a published termly menu (e.g., two-week Autumn Menu 2025), including free lunch provision for eligible free school meal students, and payments processed via the cashless ParentPay system linked to student fingerprints.
• School Facility Lettings Hire of school facilities including the gym, outdoor areas and classrooms to community groups and external organisations outside school hours.
• Educational Trips (e.g., Ski Trip 2026) Organised school trips such as the Ski Trip 2026 to Andorra La Vella priced at £1,300 per student (£650 for FSM-eligible students), including return coach travel, full board accommodation, equipment hire, lift passes and daily ski lessons.
• School Uniform Sales Sale of school uniform items through the school shop, with prices set to cover supplier costs.

Quantifiable outcome

• Students achieving strong GCSE results with many moving to leading colleges, sixth forms and apprenticeships
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Olive DiningcoreImplementation/ SI/ Consulting Partner · 1 September 2025Olive Dining is contracted to provide all food services in-house at Heartlands High School. They deliver a new menu and food offer including the 2-week Autumn Menu 2025. Free school meals students receive free lunch provision.
• Search Education TrustcoreStrategic or Co-development PartnerHeartlands is part of the Search Education Trust, a Multi-Academy Trust that includes Heartlands High School and The Grove. The Trust provides shared values, collaborative working, school improvement support, and professional development opportunities. Mrs. Elen Roberts serves as Interim CEO of the Trust.
• Haringey Music ServicecoreStrategic or Co-development PartnerHeartlands partners with Haringey Music Service to provide instrumental lessons from qualified and experienced tutors. Lessons include violin, flute, clarinet, saxophone, trumpet, trombone, voice, piano, drumkit, and guitar. Students can also borrow instruments from the music department.
• Place2BecoreImplementation/ SI/ Consulting PartnerPlace2Be provides in-house mental health support services at Heartlands. They offer a Wellbeing Room (S3.9) open every lunchtime and provide resources to help students manage exam stress and emotional wellbeing.
• ParentPaycoreTechnology or IntegrationParentPay provides the school's cashless catering and online payment system, allowing parents to top up accounts and purchase school meals, trips, and other services online.
• My Child At School (MCAS)coreTechnology or IntegrationMCAS app allows parents to track their child's merits, demerits, attendance, and book progress evening appointments. Provides real-time visibility into student progress and behaviour.
• DPR (Dynamic Progress Report)coreTechnology or IntegrationDPR is an online progress tracking system used by the school to monitor student learning objectives, assessments, and academic development. Accessible to students, teachers, parents, and tutors at www.dpr.education.
• Bounds Green Food BankminorOthersThe school partners with Bounds Green Food Bank located at St Michael's hall (N22 8HE), a 5-minute walk from the school, open Monday evening and Tuesday/Thursday afternoons. Available to support families in need.
• Hornsey Food BankminorOthersThe school connects families to Hornsey Food Bank at The Methodist Church (N8 7JN), offering breakfast packs and ready-made food parcels on Tuesdays and Thursdays.
• Tottenham FoodbankminorOthersThe school connects families to Tottenham Foodbank for emergency food support during holidays, including Easter provisions.
• Met PoliceminorOthersThe school shares youth safety information and resources from the Metropolitan Police, including the Youth Robbery Victim Care Leaflet, to support student safety and community awareness.
• UnifrogcoreTechnology or IntegrationOnline platform used by Year 10-11 students to research university and apprenticeship programmes, access short courses, and use the personal statement builder monitored by teachers.
• 10x BankingminorOthersMentoring programme partner offering mentoring opportunities for Year 11 students applying for post-16 options.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Duke's Aldenholme Academy (UK MAT): Established UK multi-academy trust running multiple secondary and primary sites. Comparable operating model as a MAT but at materially larger scale than Search Education Trust.

Direct peers

• Highgate Wood School: Secondary school in Haringey serving Years 7-11 in close geographic proximity to Heartlands. Comparable curriculum and cohort profile within the same borough admissions framework.
• Greig City Academy: Secondary academy in Haringey (Hornsey area) serving a broadly comparable socio-economic cohort. Competes for the same local secondary admissions pool with overlapping curriculum and enrichment offerings.
• St Thomas More Catholic School: Faith-based secondary school located in Wood Green, N22, the same locality as Heartlands. Directly comparable size and catchment with overlapping parental choice set.
• Park View School: Haringey secondary school serving a similar diverse, high-FSM-eligible cohort in the same borough. Direct catchment-area competitor with overlapping admissions geography.
• Fortismere School: Secondary school in Haringey (Muswell Hill) with a strong academic reputation. Comparable state secondary in the same borough competing for higher-attaining Haringey families.
• The Grove: Sister school within the same Search Education Trust multi-academy trust. Directly comparable as the other member of a two-school MAT sharing central services, governance, and improvement frameworks.
• Mulberry Academy Woodside: Secondary academy in the neighbouring London Borough of Haringey/Enfield border. Comparable size, cohort profile, and academy status with similar Pupil Premium dynamics.
• Alexandra Park School: State-funded secondary school in the London Borough of Haringey serving a similar 11-16 age range. Direct geographic and curricular peer competing for the same Haringey pupil intake.

Regional players

• Tottenham UTC: University Technical College in Haringey offering secondary-level education with a technical specialism. Comparable age range and borough footprint but differentiated curriculum model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/heartlands-high-school-haringey

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartlands High School