Mulder Van Mill
Mulder Van Mill is a privately held, multi-brand automotive dealership group in the Netherlands, operating eight locations across the Drechtsteden, Alblasserwaard and Rotterdam regions as part of Amega dealer holding, serving private consumers and business fleet customers with sales, workshop, and leasing services across Stellantis and Leapmotor brands.
- Company typePrivate
- Founded1912
- HeadquartersDordrecht, Netherlands
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Mulder Van Mill does
Mulder Van Mill B.V. is a privately held, multi-brand automotive dealership group headquartered in Dordrecht, Netherlands, founded in 1912 and operating as part of the Amega dealer holding. The group functions as a traditional full-service automotive retailer representing eight OEM brands (Peugeot, Citroën, Opel, Fiat, Abarth, Jeep, Leapmotor, and Fiat Professional) across eight physical showroom and workshop locations in the Drechtsteden, Alblasserwaard, and Rotterdam regions, including a dedicated Bedrijfswagencentrum commercial vehicle center in Sliedrecht and a recently acquired site in Ridderkerk.
The core product surface spans the full vehicle lifecycle: new and used car sales (with more than 350 used vehicles in stock), workshop services (APK inspection, maintenance, repairs, tires, brakes, authorized damage repair, parts and accessories), multi-format leasing (private, operational, financial, and short lease), and roadside assistance (NL-Basis included for two years with new car purchases, EUR-Premium upgrade at €54.95). Underlying technology consists of standard dealer digital infrastructure — an online workshop appointment planner (wpplanner.muldervanmill.nl), an online inventory search platform with brand/model/price filters, and a brand-focused content marketing presence — rather than proprietary systems. Customer experience metrics are strong, with a 9.6/10 rating on Klantenvertellen and an 8.5/10 employee satisfaction score, and the group has won multiple regional industry awards including a 'double podium' result reported in January 2026.
Revenue is generated through one-time vehicle sales (new, demo, used), recurring workshop and parts revenue, and subscription-style income from private/operational leasing contracts and roadside assistance packages. Customers are split between private individuals (personas) and business customers, with fleet and commercial vehicle demand served through the Bedrijfswagencentrum and dedicated business lease channels. Financial figures are not publicly disclosed; the company operates without external venture, private equity or public ownership signals.
Mulder Van Mill firmographics
Firmographics- Name
- Mulder Van Mill
- Legal name
- Mulder Van Mill B.V.
- Website
- https://muldervanmill.nl
- Company type
- Private
- Founded year
- 1912
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mulder Van Mill is a privately held, multi-brand automotive dealership group in the Netherlands, operating eight locations across the Drechtsteden, Alblasserwaard and Rotterdam regions as part of Amega dealer holding, serving private consumers and business fleet customers with sales, workshop, and leasing services across Stellantis and Leapmotor brands.
- Ownership category
- akta.pro rank
Where Mulder Van Mill is headquartered
LocationHeadquarters
- HQ city
- Dordrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices8 records
Markets served
Mulder Van Mill business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Sale of new and used vehicles across multiple brands including Peugeot, Citroën, Opel, Fiat, Abarth, Jeep, Leapmotor, and Fiat Professional. Offers new cars, demonstrations models, and occasions (used cars).
- Workshop and Maintenance Services: Workshop services including APK (MOT inspection), maintenance, repairs, tire services, brake services, damage repair, and parts/accessories sales.
- Leasing Services: Private lease, operational lease, financial lease, and short lease options for both personal and business customers.
- Roadside Assistance: Pechhulp (roadside assistance) services with NL-Basis and Europa Premium packages, including 24/7 availability during factory warranty period.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Leapmotor B10 Life Hybrid EV |
| One time/ perpetual license | Multi-year contract | Leapmotor B10 Design Hybrid EV |
| Subscription | Monthly | Leapmotor Private Lease |
| Subscription | Pay-as-you-go | Europa Premium Assistance Package |
| Subscription | Monthly | Opel Grandland Operational Lease |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Mulder Van Mill product offering
Product offeringCore offering
Mulder Van Mill is a multi-brand automotive dealership group operating eight locations across the Drechtsteden, Alblasserwaard, and Rotterdam regions of the Netherlands. The company is an authorized dealer for Peugeot, Citroën, Fiat, Fiat Professional, Abarth, Jeep, Opel, and Leapmotor, and sells new, demonstration, and used vehicles. Beyond sales, the group offers workshop services (maintenance, APK inspections, repairs, tire and brake services), authorized damage repair, 24/7 roadside assistance, and leasing solutions including private lease, operational lease, and financial lease for both consumers and businesses.
Product overview
Mulder Van Mill is a multi-brand automotive dealership under Amega dealer holding, serving the Drechtsteden, Alblasserwaard, and Rotterdam regions. The company operates as a full-service automotive dealer offering eight car brands (Peugeot, Citroën, Opel, Fiat, Abarth, Jeep, Leapmotor, and Fiat Professional) across eight locations. Their core business combines vehicle sales (new, used, demo) with comprehensive after-sales services including workshop maintenance and repairs, tire services, brake services, authorized damage repair, and 24/7 roadside assistance. Additionally, they provide flexible mobility solutions through private lease, operational lease, and financial lease products. The company recently expanded their portfolio with the addition of Leapmotor as a new electric vehicle brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Peugeot Authorized Dealership Sales of new Peugeot passenger cars and commercial vehicles (models include 208, 308, 408, and 5008), accompanied by authorized warranty, maintenance, and repair services using genuine parts.
- Citroën Authorized Dealership Sales of new Citroën passenger cars and commercial vehicles (models include C3, C3 Aircross, C4, and E-C4), plus authorized workshop services and Citroën WeCare factory warranty up to 8 years.
- Opel Authorized Dealership Sales of new Opel passenger cars and commercial vehicles (models include Corsa, Astra, Mokka, Grandland, and Combo), supported by a dedicated Opel dealership location in Dordrecht and operational lease options from €549 per month.
- Fiat Authorized Dealership Sales of new Fiat passenger cars (models include Fiat 500, 600, Panda, and Topolino), with authorized maintenance and parts.
- Abarth Authorized Dealership Sales of new Abarth performance vehicles including the Abarth 500e electric performance hatchback under the Stellantis brand portfolio.
- Jeep Authorized Dealership Sales of new Jeep SUVs under Stellantis (models include Avenger, Wrangler, and Compass) with authorized maintenance and repair services.
- Leapmotor Authorized Dealership Sales of new Leapmotor electric vehicles including the T03, B03X, B05, C10 SUV, and the B10 Hybrid EV (from €29,995). Marketed as affordable Chinese EV options for individual and private lease customers.
- Fiat Professional Commercial Vehicles Sales and servicing of Fiat Professional commercial vans and light trucks including the Fiat Scudo, with commercial fleet support from the Bedrijfswagencentrum (Commercial Vehicle Center) in Sliedrecht.
- Used Vehicles (Occasions) Sale of pre-owned vehicles across the dealership's brand portfolio, with more than 350 used cars in stock at any time and an online trade-in valuation tool.
- Workshop Services (APK, Maintenance, Repairs) Multi-brand automotive workshop providing APK (MOT) inspections, scheduled maintenance, mechanical repairs, tire services (inspection, replacement, seasonal swap, alignment), and brake services (pad, rotor, and fluid replacement). Customers book through the online workshop planner across all eight locations.
- Authorized Damage Repair (Schadeherstel) Authorized body and damage repair service for all brands represented at the dealership, handling accident damage restoration to manufacturer standards.
- Roadside Assistance (Pechhulp) Roadside assistance service included free as NL-Basis for two years with new car purchases, plus an upgradeable Europa Premium package for €54.95 covering Europe. Available 24/7 during the factory warranty period.
- Private Lease Personal leasing service offering fixed monthly payments for driving without ownership. Available across multiple brands (Opel, Peugeot, Fiat, Jeep, Citroën, Leapmotor); Leapmotor private lease starts from €479 per month based on term and mileage.
- Operational Lease (Business) Business leasing solution for companies, including fleet management via the Bedrijfswagencentrum (Commercial Vehicle Center). Opel Grandland operational lease starts from €549 per month.
- Financial Lease Business vehicle financing that allows companies to ultimately own vehicles through installment payments, structured as an alternative to operational lease.
- Parts and Accessories Sales of genuine OEM parts and accessories for all brands represented by the dealership, supporting both in-house workshop use and retail customers.
Quantifiable outcome
- 9.6/10 customer satisfaction rating
- +2 more outcomes
Companies that use Mulder Van Mill
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Mulder Van Mill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Mulder Van Mill partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered strategic, core and parent company.
- Van Kwawegen (Ridderkerk)strategicMulder Van Mill acquired Van Kwawegen in Ridderkerk, expanding their presence in the region. This acquisition was announced as 'Mulder Van Mill neemt Van Kwawegen in Ridderkerk over' and involved opening a newly renovated facility.
- LeapmotorcoreMulder Van Mill added Leapmotor to their brand portfolio, offering Chinese electric vehicles including the T03, C10 SUV, B05, and B10 Hybrid EV models. Announcement made in news section: 'Mulder Van Mill voegt Leapmotor toe aan merkenportfolio'.
- Amegaparent companyMulder Van Mill is an Amega undertaking (onderdeel van dealerholding Amega). Amega is a dealer holding company that owns multiple automotive dealerships in South Holland, providing corporate backing and scale benefits while maintaining local brand identity.
- Stellantis (Peugeot, Citroën, Opel, Fiat, Abarth, Jeep)coreOfficial dealer for Stellantis brands including Peugeot, Citroën, Opel, Fiat, Abarth, and Jeep. Authorized to sell new vehicles, provide warranty services, and offer official maintenance and repair services using genuine parts.
- BOVAGstrategicMulder Van Mill B.V. is affiliated with BOVAG (Dutch automotive industry association). BOVAG has established general terms and conditions for both private individuals and business markets that apply to all transactions.
Scale indicators4 records
Recent moves8 records
Expansion highlights4 records
Mulder Van Mill competitors and assessment
Company assessmentEmerging players
- Tulpen Class Cars / Vakgarage Network: Network of independent Dutch automotive service and dealerships offering multi-brand service and used car sales. Comparable in workshop, tire, and maintenance services, with broader geographic coverage through franchised members.
- Auto.nl: Online-first Dutch used car retailer focused on direct-to-consumer vehicle sales. Comparable in the used car sales segment but competes via a digital, no-showroom model — a structural contrast to Mulder Van Mill's physical dealership approach.
Others
- AutoScout24 Nederland: Leading Dutch online vehicle marketplace connecting buyers and sellers. Not a direct competitor but a key channel partner and indirect competitor — used car buyers increasingly browse platforms like AutoScout24 before visiting a dealership like Mulder Van Mill.
Direct peers
- Van Mossel Automotive Group: Largest Dutch automotive dealer group operating multi-brand showrooms, workshops, leasing, and fleet services. Directly comparable to Mulder Van Mill as a multi-brand dealer offering Stellantis and other OEM brands across multiple locations, with similar B2C/B2B service and leasing revenue mix.
- Stern Automotive Group: Dutch listed automotive dealer group operating multi-brand dealerships with focus on premium and volume brands. Comparable in workshop, leasing, and fleet service offerings, with similar exposure to Dutch regional consumer and SMB markets.
- Louwman Dealer Group: Large Dutch multi-brand automotive dealer group with showrooms, workshops, leasing, and corporate fleet services. Comparable regional dealership model with full sales-service-financing offering, similar to Mulder Van Mill's portfolio.
- Amega Dealer Holding: Parent company of Mulder Van Mill and operator of multiple automotive dealerships in South Holland. Directly comparable as a multi-brand dealer group with analogous brand portfolio (Stellantis, others), workshop services, and regional concentration.
- Broekhuis Holding: Major Dutch automotive dealer group with multi-brand dealerships, workshop services, and leasing offerings. Closely comparable operating model: physical showrooms, multi-brand OEM partnerships, after-sales services, and regional market focus in the Netherlands.
Broad incumbents
- Hedin Automotive: European multi-brand automotive retail group with significant Dutch presence. Comparable larger-scale dealer with multi-brand OEM partnerships, broad mobility services, and a more expansive geographic footprint than Mulder Van Mill.
Regional players
- Autobedrijf Boven: Regional Dutch multi-brand automotive dealer group operating in Northern Netherlands. Comparable multi-brand dealership and workshop business model, but geographically focused in a different region than Mulder Van Mill.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Mulder Van Mill social profiles
Digital presenceMulder Van Mill compliance and trust
Trust signalCompliance1 record
Mulder Van Mill financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mulder Van Mill leadership team
Management profileNumber of profiles
Profiles1 record
Mulder Van Mill funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mulder Van Mill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mulder Van Mill
What does Mulder Van Mill do?
Mulder Van Mill is a multi-brand automotive dealership group operating eight locations across the Drechtsteden, Alblasserwaard, and Rotterdam regions of the Netherlands. The company is an authorized dealer for Peugeot, Citroën, Fiat, Fiat Professional, Abarth, Jeep, Opel, and Leapmotor, and sells new, demonstration, and used vehicles. Beyond sales, the group offers workshop services (maintenance, APK inspections, repairs, tire and brake services), authorized damage repair, 24/7 roadside assistance, and leasing solutions including private lease, operational lease, and financial lease for both consumers and businesses.
Is Mulder Van Mill a public or private company?
Mulder Van Mill is a private company. It is classified as corporate owned and is currently operating.
When was Mulder Van Mill founded?
Mulder Van Mill was founded in 1912. It employs 51 to 100 people.
Where is Mulder Van Mill based?
Mulder Van Mill is headquartered in Dordrecht, Netherlands, in the Europe region.
How does Mulder Van Mill make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are workshop and Maintenance Services, leasing Services and roadside Assistance.
Who are Mulder Van Mill's main competitors?
Emerging players on record are Tulpen Class Cars / Vakgarage Network and Auto.nl. AutoScout24 Nederland is listed as an others. Direct peers are Van Mossel Automotive Group, Stern Automotive Group, Louwman Dealer Group, Amega Dealer Holding and Broekhuis Holding. Hedin Automotive is listed as a broad incumbent. Autobedrijf Boven is listed as a regional player.
Does Mulder Van Mill have an API?
No public API is recorded for Mulder Van Mill.