Autobedrijf van Boven

What Autobedrijf van Boven does

Autobedrijf van Boven Emmen B.V. is a family-owned automotive retail and service business headquartered at Phileas Foggstraat 10 in Emmen, Drenthe, Netherlands, operating from an approximately 8,000 m² facility with showroom, workshop, and occasion square. The company is an authorized Suzuki dealer since 1980 ("van het eerste uur"), a former Nissan dealer (2010–2020), and an active member of the CarProf garage network, LeaseProf, and — since February 2022 — NexDrive, positioning it as a certified service point for electric and hybrid vehicles within the Alliance Automotive Group Benelux ecosystem. The business serves individual consumers and a smaller cohort of local business/fleet customers in the Emmen and Drenthe region, offering new Suzuki vehicles, a wide selection of used cars ("occasions"), full multi-brand workshop services (maintenance, repairs, APK inspections, tire changes, air conditioning, battery checks), Private Lease subscriptions, and trade-in support.

The company monetizes through a mix of one-time vehicle sales, recurring workshop services priced from €14.95 to €79.95, subscription private-lease offerings starting at €419/month, and transaction-fee trade-ins. Distribution is anchored in a physical showroom/workshop and complemented by online appointment booking, a content-driven website, and organic social channels. Technical capability rests on OEM certifications (Suzuki Variable Maintenance System, STEK air conditioning, NexDrive EV tooling) and a long-tenured technical team — including mechanics active since 1980 and 2007 — supported by TECH360 training and Alliance Automotive Group Benelux's diagnostic infrastructure.

Governance remains with the van Boven family; siblings Rosilde and Raymon van Boven currently lead the company under the legal entity Autobedrijf van Boven Emmen B.V. (KvK 04008878), with no external institutional investment disclosed. Recent strategic emphasis has shifted toward electrification (NexDrive certification, e Vitara launch, ADAS/Hybrid training) and sustainability positioning (Erkend Duurzaam certification, 2023), while exiting non-core brand representation (Nissan, end-2020). The combination of a 75–80-year family brand, deep workshop expertise, and a multi-network affiliation stack is the defining operating characteristic of the firm.

Name

Autobedrijf van Boven

Legal name

Autobedrijf van Boven Emmen B.V.

Website

https://van-boven.nl

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1–10 employees

Short description

Autobedrijf van Boven is a family-owned Suzuki dealership and multi-brand workshop in Emmen, Netherlands, serving private and business customers across Drenthe with new and used vehicle sales, maintenance, APK inspections, EV/hybrid service via NexDrive, and private lease subscriptions.

Ownership category

akta.pro rank

Product category

Automotive Retail and Workshop Services

SIC

Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ)

Keywords

• Car dealership services
• Vehicle maintenance repair
• APK vehicle inspection
• Private lease subscription
• Multi-brand automotive workshop

Headquarters

HQ city

Emmen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales (New and Used): Sales of new Suzuki vehicles as official dealer since 1980, plus wide selection of used vehicles (occasions). Also previously Nissan dealer (July 2010 - end 2020).
2. Workshop Services: Maintenance, repair, and APK (inspection) services for all car brands. Includes air conditioning service, tire service, battery service, and general repairs.
3. Private Lease: Private lease offerings in partnership with LeaseProf, providing fixed monthly payment car subscriptions including maintenance, insurance, road tax, depreciation, replacement transport, and roadside assistance.
4. Trade-in Services: Trade-in evaluation and purchase services for customers wanting to exchange their current vehicle.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Autobedrijf van Boven is a multi-brand car dealership and full-service workshop that sells new Suzuki vehicles, a broad selection of used cars (occasions), and provides maintenance, repair, APK periodic inspections, air conditioning service, tire changes, battery checks, and trade-in services for all car brands. It additionally offers Private Lease subscription packages in partnership with LeaseProf and electric/hybrid vehicle servicing through NexDrive certification. The company operates from an 8,000m² facility in Emmen, Netherlands.

Product overview

Autobedrijf van Boven is a multi-brand car dealership and full-service workshop based in Emmen, Netherlands. The core offering combines vehicle sales (new Suzuki and used occasions) with comprehensive automotive services including maintenance, repairs, APK inspections, tire changes, and air conditioning service. The company operates as an authorized Suzuki dealer (since 1980) and offers additional services through affiliations with CarProf (garage network providing warranty and promotional programs like 'Betaalt Uw Rekening'), LeaseProf (business leasing), and NexDrive (certified electric/hybrid vehicle service). Service packages include Private Lease (all-inclusive subscription), seasonal checks (Zomercheck, Airco/Vakantiecheck), and trade-in support. The company maintains an 8,000m² facility with in-house mechanics and serves all car brands, not just Suzuki.

Differentiator

Problem solved

Functional benefit

Products and services

• New and Used Vehicle Sales (Suzuki New and Occasions)
• Private Lease Subscription-based private car lease with a fixed monthly payment covering maintenance, repairs, tires, insurance, road tax, depreciation, free replacement transport, and roadside assistance in the Netherlands and abroad. Only fuel is paid separately.
• APK Keuring (Periodic Vehicle Inspection) Mandatory periodic vehicle inspection (APK) required for legal road use in the Netherlands; valid APK is required to maintain insurance coverage.
• Onderhoudsbeurt (Maintenance Service) Scheduled vehicle maintenance per manufacturer specifications including annual inspection, oil change, fluid checks; includes 24-month warranty on repairs and labor and free mobility service.
• Airco Service and Vakantiecheck (Air Conditioning and Vacation Check) STEK-certified air conditioning services including 16-point inspection, fresh treatment, odor treatment, and full A/C service per STEK regulations, plus interior/carbon filter replacement.
• Bandenwissel (Tire Change) Seasonal tire exchange (winter to summer) service with available tire storage.
• Inruil (Trade-in) Vehicle trade-in service in which the dealership evaluates the customer's existing car when purchasing another vehicle.
• Zomercheck (Summer Check) 17-point summer vehicle inspection (€19.95) covering brakes, coolant, oil level, air conditioning, wheel suspension, and tire condition to prepare the car for summer driving and trailer/caravan towing.
• NexDrive Electric/Hybrid Vehicle Service Certified service for electric and hybrid vehicles through the NexDrive network (Alliance Automotive Group Benelux), with access to all software, diagnostic information, and original parts; preserves factory warranty.
• CarProf Accucontrole (Battery Check) Free battery diagnostic measuring battery voltage in 5 minutes to identify potential starting issues before they occur.
• Variabel Onderhoudssysteem (Suzuki Variable Maintenance System) Suzuki-specific maintenance program with comprehensive 31-point inspection including brake discs, tires, battery, motor oil and oil filter replacement, and fluid refilling; model-specific intervals with fixed price agreed in advance.

Quantifiable outcome

• Customer rating of 9.2 out of 10 from 100 reviews
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• NexDrivecoreStrategic or Co-development Partner · 1 February 2022NexDrive is a universal garage formula of parts supplier Alliance Automotive Group Benelux (AAGB) for electric and hybrid vehicle service. Van Boven joined NexDrive in February 2022 to profile as EV specialist. Provides training, electric tools, technical helpdesk via TECH360, and marketing support.
• NissanminorChannel Partner/ Reseller/ Distributor · 1 July 2010Official Nissan dealer from July 2010 through end of 2020. Experience makes their mechanics true Nissan specialists. Current service still available for Nissan vehicles.
• Suzuki NederlandcoreChannel Partner/ Reseller/ Distributor · 1 January 1980Official Suzuki dealer since 1980 (Suzuki entered Dutch market in 1979). Van Boven is Suzuki dealer 'van het eerste uur' (from the first hour). Provides new vehicle sales, service, and maintenance for Suzuki brand vehicles. Dealer for all Suzuki models including new e Vitara electric SUV.
• CarProfcoreChannel Partner/ Reseller/ DistributorMember of CarProf garage network with over 125 autobedrijven throughout Netherlands. Provides cross-brand maintenance and repair services with dealer-quality standards. Offers promotional campaigns like 'CarProf betaalt uw rekening' (CarProf pays your bill) and provides 48-month warranty on repairs.
• LeaseProfcoreChannel Partner/ Reseller/ DistributorLeaseProf partner providing private lease offerings with fixed monthly payments covering maintenance, insurance, road tax, depreciation, replacement transport, and roadside assistance.
• Alliance Automotive Group Benelux (AAGB)coreTechnology or IntegrationParts supplier operating through PartsPoint network (formerly Staadegaard-TC, Dabeko, Brezan). Provides aftermarket parts, accessories, tools, tires, and marketing concepts to thousands of garages in Netherlands and Belgium. Employs approximately 1,700 people. Part of Alliance Automotive Group Europe, fully owned by Genuine Parts Company.
• Veilig Verkeer Nederland (VVN)minorGTM or Marketing PartnerPartnership with Veilig Verkeer Nederland (Dutch Traffic Safety Association) as part of CarProf's core values of quality and safety.

Scale indicators6 records

Recent moves13 records

Expansion highlights4 records

Broad incumbents

• Hedin Automotive: Large Dutch automotive retail group with multi-brand dealerships, workshops, and fleet services. Comparable business model to Van Boven — combining authorized new-vehicle sales with independent multi-brand service — but operating at significantly larger geographic scale.
• Stern Groep N.V. Publicly listed Dutch automotive dealer group with multi-brand dealerships, service operations, and dealer-network services. Directly comparable in business model — authorized dealer for several brands plus multi-brand aftersales — though at materially larger scale.
• Van Mossel Automotive Group: The largest automotive group in the Netherlands with multi-brand new/used vehicle sales, workshops, leasing, and fleet services across dozens of locations. Van Boven shares the same core model — authorized dealer with workshop and lease offerings — but operates at far smaller scale within the Emmen micro-market.
• Broekhuis: Dutch multi-brand automotive dealer group with sales, service, and lease offerings across multiple regions. Comparable to Van Boven in delivering combined dealer and workshop services under multiple OEM authorizations, but with multi-location reach.
• Suzuki Nederland: The Dutch importer of Suzuki vehicles and the brand under which Van Boven operates as an authorized dealer since 1980. Comparable as the OEM counterpart that defines Van Boven's product pipeline, marketing support, and dealer standards.
• Louwman Group: Major Dutch automotive group operating multi-brand dealerships, service centers, and leasing/finance offerings across the Netherlands. Comparable to Van Boven in offering combined new/used vehicle sales, workshop services, and fleet/business leasing under multiple brand partnerships.

Others

• CarProf: Dutch garage network of 125+ independent autobedrijven that Van Boven belongs to under 'CarProf Van Boven.' Comparable as the network that enables cross-promotion, warranty programs, and Erkend Duurzaam certification — relevant for understanding peer positioning within the network.
• LeaseProf: Dutch private-lease network that Van Boven partners with to offer all-inclusive subscription-style vehicle leasing. Comparable as the network that defines the recurring-revenue component of Van Boven's offering and that any peer dealer would similarly access.

Regional players

• Wensink Automotive: Family-owned Dutch automotive dealer group operating multi-brand sales, service, and lease offerings across regional locations. Highly comparable to Van Boven as a family-run dealer with workshop and lease services — though at larger regional scale.
• Dusseldorp Automotive: Dutch automotive dealer group with regional multi-brand dealerships and service centers, similar in structure to Van Boven but concentrated in different geographies. Useful regional benchmark for dealer/workshop economics and CarProf/lease network participation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vanbovenemmen
• Instagraminstagram.com/autobedrijfvanboven
• LinkedInlinkedin.com/company/autoworld-van-boven

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autobedrijf van Boven