Mulheres Negras Decidem
Mulheres Negras Decidem is a Brazilian non-profit social movement, founded in 2018 and articulated across 22 states, that uses data-driven research, political formation, and advocacy campaigns to strengthen Black women's representation in Brazilian institutional politics.
- Company typePrivate
- Founded2018
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mulheres Negras Decidem does
Mulheres Negras Decidem (MND) is a Brazilian non-profit social movement founded in March 2018 by five Black women — Ana Carolina Lourenço, Diana Mendes, Gabriele Roza, Juliana Marques, and Lorena Pereira — emerging from the Rede Umunna network and the Minas de Dados program run by Transparência Brasil, Olabi Makerspace, and Data Lab. Headquartered in Rio de Janeiro and articulated across 22 Brazilian states, MND's mission is to qualify and promote the political agenda of Black women in Brazilian institutional politics, addressing the structural gap in which Black women represent more than 28% of the population but hold less than 5% of seats in the National Congress. The organization delivers data-driven research publications (e.g., the 245-activist 'Para Onde Vamos' survey, the 58-parliamentarian analysis, the 2014 federal deputy funding study), advocacy campaigns (#MinistraNegraJá, #MulheresNegrasEleitas), political education and formation programs, multimedia content including a documentary series broadcast on Canal Brasil and Globoplay, and publishes both books and guides. Its core technology is an open electoral data platform applying intersectional race-and-gender disaggregation to candidacies, campaign financing, and legislative outcomes — a category of data not available from official Brazilian sources.
MND's commercial model is non-existent by design: as a non-profit social movement, it does not sell products or services, and all programs, publications, and campaigns are free to participants. Revenue is derived exclusively from philanthropic partnerships and co-financed projects with civil society organizations and foundations, including Instituto Marielle Franco, Open Society Foundations, Fundo Baobá, Instituto Ibirapitanga, Rosa Luxemburg Foundation, and PretaLab. The organization operates with 23 employees and a distributed articulator network reaching Black women candidates, elected officials, activists, journalists, and partner organizations across all five Brazilian regions. Recent strategic activity (2025) includes the Marcha Nacional das Mulheres Negras with approximately 300,000 participants in Brasília, the launch of the Casa MND physical convergence space, the 'Plano de Ação para o Bem Viver' cartilha at COP 30, and ongoing policy advocacy including political-influence campaigns against PEC 09/2023.
Mulheres Negras Decidem firmographics
Firmographics- Name
- Mulheres Negras Decidem
- Legal name
- Mulheres Negras Decidem
- Website
- https://mulheresnegrasdecidem.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mulheres Negras Decidem is a Brazilian non-profit social movement, founded in 2018 and articulated across 22 states, that uses data-driven research, political formation, and advocacy campaigns to strengthen Black women's representation in Brazilian institutional politics.
- Ownership category
- akta.pro rank
Mulheres Negras Decidem industry classification
Industry- Product category
- Political Advocacy and Civic Engagement
- NAICS
- Political Organizations (813940)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)
- akta.pro secondary industry
- Gender Equality & Women’s Empowerment (BPAGABAF)
Keywords
Mulheres Negras Decidem business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Civil Society and Philanthropic Partnerships: The movement operates through partnerships with civil society organizations and philanthropic foundations that provide funding and programmatic support. Key partners include Instituto Marielle Franco, Fundo Baoba, Open Society Foundations, Instituto Ibirapitanga, and others who co-finance research, publications, campaigns, and political formation activities.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Mulheres Negras Decidem product offering
Product offeringCore offering
Mulheres Negras Decidem is a Brazilian social movement that strengthens Black women's political participation in institutional politics through data-driven research, advocacy campaigns, and political formation programs articulated across 22 Brazilian states. The organization produces disaggregated electoral data and research publications, develops educational guides and toolkits on digital safety and political communication, publishes books and a documentary miniseries, and coordinates a national network of articulators to mobilize Black women candidates, elected officials, and activists.
Product overview
Mulheres Negras Decidem is a political-social movement that qualifies and promotes the agenda led by Black women in institutional politics, strengthening Brazilian democracy. The organization operates through a combination of data-driven research publications, educational guides and toolkits, advocacy campaigns, multimedia content, and a civic data platform. Core offerings include electoral research on Black women's representation, the #MinistraNegraJá and #MulheresNegrasEleitas campaigns, documentary series and podcasts, policy guides on digital safety and political communication, and the collective book 'A Radical Imaginação Política das Mulheres Negras Brasileiras'. The movement articulates 22 federative units and serves as a mobilization and research hub for Black women's political empowerment.
Differentiator
Problem solved
Functional benefit
Brands
- Casa MND: A space built for confabulating the occupation of Black women in institutional politics, created as preparatory activity for the Marcha Nacional das Mulheres Negras 2025.
- #MulheresNegrasEleitas
- #MinistraNegraJá
- Estamos Prontas
- Rede Nacional de Mulheres Negras na Política
- Mensageiras Confiáveis
Products and services
- Pesquisa Parlamentares Negras (Research on Black Women Parliamentarians)
- Pesquisa Para Onde Vamos (Where Are We Going Research)
- Pesquisa Assessores Negros no Congresso Nacional (Research on Black Aides in the National Congress)
- Guia Mensageiras Confiáveis (Reliable Messengers Guide)
- Guia Cuidados Digitais (Digital Care Guide)
- Cartilha Plano de Ação para o Bem Viver – Mulheres Amazônidas Negras Decidem (Action Plan for Good Living Booklet)
- Livro A Radical Imaginação Política das Mulheres Negras Brasileiras (Book on the Radical Political Imagination of Black Brazilian Women)
- Livro Estamos Prontas (We Are Ready Book)
- Minissérie Para Onde Vamos (Where Are We Going Documentary Miniseries)
- Podcast Mulheres Negras Decidem
- Plataforma de Dados Eleitorais (Electoral Data Platform)
Quantifiable outcome
- Black women are less than 5% of the National Congress despite being more than 28% of the population
- +5 more outcomes
Companies that use Mulheres Negras Decidem
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Mulheres Negras Decidem technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mulheres Negras Decidem partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- PretaLabcorePartnership for the Ciberativismos e Cuidados Digitais (Ciberactivism and Digital Care) course and the resulting 'Guia de Cuidados Digitais' (Digital Care Guide), published in Portuguese and Spanish versions. PretaLab contributes technical expertise in digital education and Black women's technology engagement.
- Instituto Marielle FrancocoreThe most frequent and deeply embedded partnership of MND. Instituto Marielle Franco co-produces research (e.g., 'Para Onde Vamos' with 245 activists, 'Estamos Prontas' strengthening 27 collective Black women leaders across Brazil), publications, documentary series 'Para Onde Vamos' on Canal Brasil/Globoplay, and ongoing political campaigns. The partnership is rooted in shared political lineage and a joint mission to advance Black women's representation.
- Revista AfirmativacoreMND partnered with Revista Afirmativa to produce the 'Mensageiras Confiaveis — um guia para a cobertura do projeto politico de mulheres negras' (Reliable Messengers guide for covering the political project of Black women). The guide analyzes the historical trajectory of Brazilian political architecture from a Black women's movement perspective and aims to improve journalistic coverage of Black women's political participation.
- Instituto AzMinaminorPartnership for the report 'Além do Plenário: Genero e Raça no Congresso Nacional' (Beyond the Plenary: Gender and Race in the National Congress), which analyzed the presence and impact of Black women parliamentarians in Brazilian legislative bodies.
- Legisla BrasilminorPartnership for the research 'A Trajetoria dos assessores negros no Congresso Nacional: acesso, desafios, estrategias de permanência' (The Trajectory of Black Advisors in the National Congress), which reveals the challenges, barriers, and resistance marking Black staff members' presence in Brazilian politics.
- Fundacao Rosa LuxemburgcoreCo-publisher of the book 'A Radical Imaginacao Politica das Mulheres Negras Brasileiras', a collection of texts by Black women activists including Marielle Franco, Benedita da Silva, Vilma Reis, and Lelia Gonzalez, documenting their political contributions and vision for Brazil.
- FLUXA FilmesminorCo-producer of the documentary miniseries 'Para Onde Vou', broadcast on Canal Brasil and Globoplay, showcasing Black women activists leading transformations in Brazilian public policy.
- Rede Umunna (origin)coreMulheres Negras Decidem originated in March 2018 as a campaign of Rede Umunna, a network of Black women created through the 'Minas de Dados' program (a partnership between Transparencia Brasil, Olabi Makerspace, and Data Lab with OAS seed funding). In 2019, the campaign expanded and began communicating solely as the movement 'Mulheres Negras Decidem.'
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Mulheres Negras Decidem competitors and assessment
Company assessmentDirect peers
- Instituto AzMina: Brazilian journalism and advocacy organization covering gender, race, and politics — partner on the 'Além do Plenário' report. Comparable in data-driven advocacy on women's political representation and intersectional reporting.
- Coalizão Negra por Direitos: National coalition of 200+ Black movement organizations advancing racial justice policy in Brazil. Comparable as a coordinating body for Black civil-society advocacy, though broader in scope than MND's women-specific focus.
- Fundo Baobá: Brazilian racial-equity philanthropic fund. Comparable as a key partner/peer in the Black women's political-empowerment ecosystem, working through grantmaking and convening rather than direct mobilization.
- CEERT (Centro de Estudos das Relações de Trabalho e Desigualdades): Brazilian research and advocacy center on racial and gender inequalities in the world of work and politics. Comparable as a producer of disaggregated data on Black Brazilians' political-economic participation.
- Criola: Brazilian Black women's human-rights organization focused on legal advocacy, communications, and political participation. Directly comparable in mission (Black women's rights and political empowerment) and target constituency.
- Geledés Instituto da Mulher Negra: One of Brazil's longest-standing Black women's rights organizations, working on racial-gender intersectional advocacy, research, and policy. Directly comparable in mission and constituency, with a longer institutional history and broader programmatic scope.
- Instituto Marielle Franco: MND's deepest strategic partner and a leading Black Brazilian political-empowerment organization. Both focus on Black women's political participation, share overlapping programmatic IP (Estamos Prontas, Para Onde Vamos), and operate in the same funder ecosystem.
Broad incumbents
- Artigo 19 Brasil: International civic-participation and press-freedom organization with a Brazil chapter. Comparable as an advocacy organization working on democratic participation and information rights, though broader than MND's race-gender focus.
- ONU Mulheres Brasil: UN entity dedicated to gender equality and women's empowerment in Brazil. Comparable in thematic mandate (gender equality, women's political participation) but at multilateral scale and with a non-Brazil-specific constituency.
Others
- Transparência Brasil: Anti-corruption and open-government NGO that co-created the Minas de Dados program from which MND originated. Comparable as a data-driven civic-advocacy organization and ecosystem peer, though with a different substantive focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Mulheres Negras Decidem social profiles
Digital presenceMulheres Negras Decidem financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mulheres Negras Decidem leadership team
Management profileNumber of profiles
Profiles13 records
Mulheres Negras Decidem funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mulheres Negras Decidem M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mulheres Negras Decidem
What does Mulheres Negras Decidem do?
Mulheres Negras Decidem is a Brazilian social movement that strengthens Black women's political participation in institutional politics through data-driven research, advocacy campaigns, and political formation programs articulated across 22 Brazilian states. The organization produces disaggregated electoral data and research publications, develops educational guides and toolkits on digital safety and political communication, publishes books and a documentary miniseries, and coordinates a national network of articulators to mobilize Black women candidates, elected officials, and activists.
Is Mulheres Negras Decidem a public or private company?
Mulheres Negras Decidem is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mulheres Negras Decidem founded?
Mulheres Negras Decidem was founded in 2018. It employs 11 to 50 people.
How does Mulheres Negras Decidem make money?
One revenue line is on record: civil Society and Philanthropic Partnerships.
Who are Mulheres Negras Decidem's main competitors?
Direct peers on record are Instituto AzMina, Coalizão Negra por Direitos, Fundo Baobá, CEERT (Centro de Estudos das Relações de Trabalho e Desigualdades), Criola, Geledés Instituto da Mulher Negra and Instituto Marielle Franco. Broad incumbents are Artigo 19 Brasil and ONU Mulheres Brasil. Transparência Brasil is listed as an others.
Does Mulheres Negras Decidem have an API?
No public API is recorded for Mulheres Negras Decidem.
What industry is Mulheres Negras Decidem in?
Mulheres Negras Decidem's product category is Political Advocacy and Civic Engagement. Its primary akta.pro industry code is BPAGAFAJ, Democracy, Voting Rights & Civic Participation Advocacy, with a secondary code of BPAGABAF, Gender Equality & Women’s Empowerment. Its NAICS code is 813940 and its SIC code is 8600.