CEERT

What CEERT does

CEERT (Centro de Estudos das Relações de Trabalho e Desigualdades) is a Brazilian civil society organization founded in 1990 and headquartered in São Paulo, dedicated to advancing racial and gender equity through research, advocacy, and educational programming. The organization operates multiple programmatic verticals: Prosseguir (a scholarship program that has awarded 448 scholarships), Prêmio Educar (educator training reaching more than 24,000 educators over 20 years), Reintegrar (legal capacity building that has reached over 5,000 legal professionals), the Anansi Observatory (a research and data platform on racial and gender inequality in the labor market), Mude com Elas (a corporate equity network), Duafé, Justiça Racial, Radar CEERT, and the Diálogos Antirracistas event series. Cumulative reach is reported across 1,148 Brazilian municipalities and approximately 1.48 million workers.

The organization is led by co-founder Cida Bento in an advisory (Conselheira) role and operates through a diversified funding model that combines individual donations (with monthly tiers ranging from R$30 to R$120), institutional grants, and corporate partnerships. Key institutional and corporate partners include SESC SP, Shopee, IFSP-HTO, Coalizão Negra Por Direitos, Coalizão Empresarial para Equidade Racial e de Gênero, and Pacto Global. A grant from Imaginable Futures was recorded in 2022. CEERT positions itself as a convening node across civil society, corporate, and multilateral actors in Brazil's equity ecosystem.

Beyond its core labor-and-education focus, CEERT has expanded into adjacent mission areas, including climate justice engagement (with planned COP30 participation) and the "Quilombo nos Parlamentos" legislative initiative. The organization's structure is non-profit, with a reported employee base of 11–50 people, consistent with a mid-sized Brazilian NGO. Its underlying "platform" assets are primarily relational and research-based (Anansi Observatory, multi-stakeholder coalitions, trained educator and legal-professional networks) rather than technology-software based.

Name

CEERT

Legal name

Centro de Estudos das Relações de Trabalho e Desigualdades

Website

https://ceert.org.br

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

CEERT is a São Paulo-based non-profit founded in 1990 that advances racial and gender equity in Brazil through research, advocacy, educator and legal-professional training, scholarships, and corporate partnerships, reaching over 1.4 million workers and 24,000 educators.

Ownership category

akta.pro rank

Product category

Social Equity and DEI Programs

NAICS

Educational Support Services (611710), Human Rights Organizations (813311), Business Associations (813910)

SIC

Services-Educational Services (8200), Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Education Partnerships for Equity, Inclusion & Gender (EDADALAF)

akta.pro secondary industries

Research, Monitoring, Evaluation & Learning (MEL) Partnerships (EDADALAK), Cultural Orientation & Community Integration (Local Norms, Services) (EDAAADAD), Health, Wellness & Self-Care Skills (Sleep, Nutrition, Habits) (EDAMAIAJ)

Keywords

• Racial equity programs
• Gender equality initiatives
• DEI consulting services
• Antiracist education
• Social inclusion programs

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Grants: CEERT relies on donations from individuals and institutional donors, as well as grants from foundations and development organizations. They operate a donation portal (doe.ceert.org.br) offering tiered contribution options for supporters.
2. Corporate Partnerships: The organization develops partnerships with companies for ESG (Environmental, Social, and Governance) initiatives, diversity consulting, and workplace equity programs. This includes the Coalizão Empresarial para Equidade Racial e de Gênero.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

CEERT develops and implements programs to promote racial and gender equity in public and private institutions in Brazil. The organization delivers a portfolio of interconnected social initiatives organized around five pillars: Education (Prêmio Educar award, ANANSI educational observatory, Duafé teacher training), Youth (Prosseguir university scholarship program), Work/Diversity (Radar CEERT diagnostic platform, Mude com Elas corporate network, Equidade census), Racial Justice (Reintegrar prison reentry, Justiça Racial legal initiative), and Climate Justice. Its offerings include scholarships, mentorship, training programs, workplace diagnostic tools, advocacy research, and public policy advisory services targeted at individuals, corporations, educational institutions, and government agencies.

Product overview

CEERT (Centro de Estudos das Relações de Trabalho e Desigualdades) operates as a unified portfolio of social programs rather than a commercial technology product. The organization offers a suite of interconnected initiatives focused on racial and gender equity, structured around five pillars: Education (including the Prêmio Educar award, ANANSI educational observatory, Duafé teacher training, and Gestão da Educação course), Youth (with the Prosseguir university scholarship program), Work/Diversity (featuring Radar CEERT assessment platform, Mude com Elas corporate network, and the Equidade census), Racial Justice (through the Reintegrar prison reentry program and Justiça Racial legal initiative), and Climate Justice. The programs work synergistically - for example, Prosseguir alumni feed into Mude com Elas corporate network, while ANANSI provides research and educational resources that inform all program areas.

Differentiator

Problem solved

Functional benefit

Brands

• Programa Prosseguir: Program that develops future Black leaders in universities through academic persistence strategies and job market connections
• Prêmio Educar
• Anansi - Observatório da Equidade Racial na Educação Básica
• Reintegrar
• Duafé
• Justiça Racial
• Radar CEERT
• Mude com Elas
• Diálogos Antirracistas

Products and services

• Radar CEERT Free online platform that enables employer organizations to assess and measure levels of racial and gender inequality in their workforce, supporting corporate DEI diagnostics and ESG initiatives.
• Programa Prosseguir Scholarship and leadership program that strengthens Black references in universities and connects youth to the job market, offering monthly scholarships, English courses, and mentorship to Black university students.
• Prêmio Educar Award program celebrating 20 years of supporting pedagogical and management experiences for a more equitable basic education, mapping and disseminating good practices of anti-racist education and gender equity.
• ANANSI - Observatório da Equidade Racial na Educação Básica Knowledge platform and observatory that produces and shares research to strengthen anti-racist networks in basic education, serving educators and educational institutions in Brazil.
• Reintegrar Program promoting the insertion of prison system graduates and those in socio-educational measures into the labor market, addressing criminal justice and racial equity.
• Duafé Education project that trains education professionals to work on gender, race, and intersectionality issues through emancipatory education targeting Black girls and women.
• Justiça Racial Program that strengthens the work of legal professionals with anti-racist legal practices, providing training for the legal field on racial justice.
• Mude com Elas Multi-stakeholder network focused on promoting the economic autonomy and dignified work of young Black women in the corporate world, addressing barriers faced by this demographic.
• Censo Equidade na Diversidade Census platform for organizations to measure and track diversity and equity metrics in the workplace.
• Gestão da Educação para a Equidade Racial Training course for educational managers on implementing racial equity policies in schools, developed in partnership with IFSP-HTO and SECADI/MEC.

Quantifiable outcome

• 5,000+ legal professionals and students trained
• +4 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• SESC SPcoreStrategic or Co-development PartnerSESC SP is a key institutional partner supporting CEERT's events and programs, including the Diálogos Antirracistas series celebrating the organization's 35th anniversary. The partnership enables large-scale public events and cultural programming.
• ShopeeminorGTM or Marketing PartnerPartnership for the Shopee Donations campaign during the Month of Combating Racial Discrimination. CEERT receives donations through the e-commerce platform's giving program.
• Coalizão Negra Por DireitoscoreStrategic or Co-development PartnerCEERT participates in this coalition of black rights organizations for collective advocacy and action, including humanitarian response initiatives like food distribution during the COVID-19 crisis.
• Coalizão Empresarial para Equidade Racial e de GênerocoreStrategic or Co-development PartnerCEERT leads this business coalition focused on promoting racial and gender equity in the corporate sector. The initiative brings together companies committed to DEI practices.
• Pacto Global (UN Global Compact)coreStrategic or Co-development PartnerCEERT participates in the Movimento Raça of the UN Global Compact Brazil, contributing to global sustainability goals with a focus on racial equity.
• IFSP-HTO (Instituto Federal de São Paulo)coreStrategic or Co-development PartnerPartnership for the 'Gestão da Educação para a Equidade Racial' (Education Management for Racial Equity) course, offered in collaboration with SECADI/MEC.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Instituto Brasileiro de Diversidade (IBD): Emerging Brazilian organization focused on workplace diversity, inclusion, and equity consulting. Comparable to CEERT's Radar CEERT and corporate DEI diagnostic work, though smaller and more narrowly focused on the employer market.

Regional players

• Instituto Unibanco: Brazilian foundation focused on youth education and employability programs. Comparable to CEERT's Prosseguir scholarship and youth-to-work programs, though focused more broadly on socioeconomic inclusion rather than racial equity specifically.

Others

• Coalizão Negra por Direitos: Coalition of Black Brazilian civil society organizations for collective racial equity advocacy. CEERT is a member and partner — comparable as an ecosystem peer rather than competitor, given shared coalition-based advocacy model.

Direct peers

• Geledés Instituto da Mulher Negra: Brazilian NGO focused on Black women's rights and racial/gender equity. Directly comparable to CEERT in mission, target population, and civil society advocacy model, with overlapping programmatic focus on education and workplace inclusion.
• Ação Educativa: Long-standing Brazilian NGO working on education equity and youth rights. Comparable to CEERT's education pillar — particularly around teacher training, curriculum reform, and Lei 10.639 implementation support.
• Instituto Identidades do Brasil (ID_BR): Brazilian organization promoting racial equity across corporate and institutional settings. Comparable to CEERT in serving the corporate DEI market through diagnostic tools, research, and training, with overlapping employer-focused offerings.

Broad incumbents

• Instituto Ethos: Major Brazilian business association focused on corporate sustainability and ESG. Comparable to CEERT's workplace equity and corporate consulting work, though broader in scope across all ESG dimensions rather than racial/gender equity specifically.
• NAACP: US-based civil rights organization focused on racial equity, legal advocacy, and education. Comparable to CEERT's racial justice, education, and policy work, though operating at a vastly larger national scale in a different country context.
• Fundação Lemann: Large Brazilian foundation focused on education equity and leadership development. Comparable to CEERT's education and youth development programs, though with a much larger endowment and broader thematic scope beyond racial equity.
• Ashoka Brasil: Brazilian arm of Ashoka, supporting social entrepreneurs. Comparable to CEERT as a fellow civil society ecosystem player investing in social change leadership, though with a broader portfolio approach rather than thematic focus on racial equity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ceert
• Xx.com/ceertorg
• Facebookfacebook.com/ceert.org.br

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CEERT