Multichoice Studios

What Multichoice Studios does

MultiChoice Studios is the business-to-business content licensing and distribution arm of MultiChoice Group, Africa's largest producer of original content. The division operates a global sales platform at multichoicestudios.com that gives broadcasters, streaming platforms, and licensed content buyers access to a catalogue of over 56,800 hours of co-produced and commissioned titles, including Africa\'s largest classic library of feature films, short stories, and documentaries from award-winning filmmakers. The catalogue spans drama, telenovela, reality, comedy, documentary, and other genres, with content available in more than 50 African languages including Zulu, Xhosa, Sotho, Tswana, Swahili, Yoruba, Hausa, and Igbo. The Screening Room is the core platform feature: a restricted-access environment where Guest Users (via one-time access codes) and Registered Users (via login credentials) can preview watermarked screeners and promotional materials before committing to licensing decisions. The division is operated by MultiChoice Proprietary Limited, a South African company registered under registration number 1994009083, headquartered at MultiChoice City, 144 Bram Fischer Drive, Randburg, Gauteng.

The business model is content licensing and distribution on a B2B basis. The division does not publish pricing; terms are negotiated per-title and per-territory directly with buyers through a sales team. Reach is global, with the platform explicitly soliciting international broadcasters and platforms and serving markets across Africa including South Africa, Ghana, Nigeria, Tanzania, Kenya, and Zambia. Go-to-market is enterprise field sales augmented by the Screening Room platform, which is noted as a B2B-only site and not a consumer streaming service. Curated Collections (crime stories, African stories, reality, documentaries, romance, short films, and others) are used to improve content discovery and accelerate licensing conversion. The division has 11 listed employees and no disclosed public API, mobile app, or proprietary technology platform beyond the Screening Room itself. There are no publicly disclosed partnerships, named customers, or leadership team profiles in the source material; the division functions as a sales and distribution channel within the broader MultiChoice Group ecosystem.

Name

Multichoice Studios

Legal name

MultiChoice Proprietary Limited

Website

https://multichoicestudios.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MultiChoice Studios is the B2B content licensing and distribution arm of MultiChoice Group, selling access to over 56,800 hours of African content across 50+ languages to broadcasters and streaming platforms globally via its Screening Room platform.

Ownership category

akta.pro rank

Product category

Content Licensing

NAICS

Motion Picture and Video Distribution (51212), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Content Licensing (Film/TV, Clips, Stills) (MPADALAA)

akta.pro secondary industries

Catalog / Library Distribution & Re-Release (MPADAJAK), Archive & Library Footage Licensing (News, Sports, Entertainment) (MPABANAC)

Keywords

• Content licensing
• African content distribution
• Television programming sales
• Broadcast content rights
• Video content licensing

Headquarters

HQ city

Randburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Content Licensing and Distribution: MultiChoice Studios generates revenue by selling and distributing content to broadcasters and platforms across the globe. The company manages a vast range of categories and genres, including Africa's largest classic library of feature films, short stories and documentaries from award winning filmmakers. Content licensing agreements are negotiated directly with broadcasters and content platforms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

MultiChoice Studios licenses and distributes a catalogue of over 56,800 hours of co-produced and commissioned African content — spanning drama, telenovela, reality, comedy, documentary, and feature films in 50+ African languages — to broadcasters, TV networks, and streaming platforms globally. Buyers access watermarked screeners via a restricted B2B Screening Room platform and negotiate licensing terms directly with the sales team.

Product overview

MultiChoice Studios operates as a B2B content sales and distribution platform, functioning as the content arm of MultiChoice Group. The core offering is the Content Catalogue comprising over 56,800 hours of co-produced and commissioned African content spanning drama, telenovela, reality, comedy, documentary, and other genres. The Screening Room platform enables content buyers to preview watermarked screeners. The Collections feature provides curated themed groupings. Content licensing and distribution services facilitate global sales to broadcasters and platforms. The platform manages Africa's largest classic library of feature films, short stories, and documentaries from award-winning filmmakers.

Differentiator

Problem solved

Functional benefit

Products and services

• MultiChoice Studios Content Catalogue A comprehensive B2B content library of over 56,800 hours of co-produced and commissioned titles, including Africa's largest classic library of feature films, short stories, and documentaries from award-winning filmmakers, spanning drama, telenovela, reality, comedy, documentary, and other genres across 50+ African languages. The catalogue is licensed to broadcasters, TV networks, and streaming platforms globally.
• Screening Room Platform A restricted B2B preview platform where licensed content buyers can view watermarked screeners, promotional materials, and select content programming prior to licensing decisions. Access is limited to Guest Users (via one-time access codes) and Registered Users (via login credentials), assigned to specific Screening Rooms by the sales team.
• Content Licensing and Distribution Service The B2B sales and distribution service through which MultiChoice Studios negotiates licensing agreements directly with broadcasters and platforms across the globe, enabling legal persons and businesses to license African content for their markets on a per-title or per-package basis.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• All3Media International: Distributes programming from a portfolio of production labels to global broadcasters and streamers. Comparable business model to MultiChoice Studios: B2B catalog licensing across multiple genres, with curated content showcases for buyers.
• Fremantle: One of the largest global content distributors and producers, licensing drama, entertainment, and documentary formats internationally. Operates a similar global sales and licensing motion to MultiChoice Studios with a deep catalog across territories.
• BBC Studios: Commercial arm of the BBC, distributing premium British content (drama, factual, natural history) to broadcasters and platforms worldwide. Directly comparable to MultiChoice Studios as a B2B distribution business monetizing a large in-house catalog.
• ITV Studios: Global content distribution and format licensing arm of ITV. Like MultiChoice Studios, it sells finished programming and formats to international broadcasters and platforms, operating a B2B catalog model across multiple genres and languages.
• Banijay Rights: International distribution arm of Banijay, licensing entertainment, drama, and factual content to broadcasters and platforms globally. Closely comparable to MultiChoice Studios' global catalog-licensing model.
• Zodiak Media: International content distributor handling entertainment, factual, and drama catalogs for global licensing. Operates a similar B2B sales and distribution motion to MultiChoice Studios.

Emerging players

• Trace TV: Pan-African media company producing and distributing content focused on African music, culture, and lifestyle globally. Comparable to MultiChoice Studios as a B2B distributor of African content to international platforms.
• Afrostream: African and Afro-diaspora content distributor. Comparable to MultiChoice Studios in curating and licensing African content for global audiences and streaming platforms.

Direct peers

• Cineflix Rights: Independent distributor licensing drama, factual, and format content to international broadcasters and platforms. Closely comparable scale and business model to MultiChoice Studios' B2B content sales arm.
• Blue Ant Media: International content producer and distributor with channels and B2B licensing operations. Comparable to MultiChoice Studios in distributing proprietary content catalogs to global buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/multichoice-studios

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multichoice Studios