Multi Peças

What Multi Peças does

Multi Peças is a Brazilian direct-to-consumer auto parts retailer headquartered in Presidente Prudente, São Paulo. Founded in 2002 and operating for more than 23 years, the business is structured as a Microempresa (ME) under sole proprietor Luiz Carlos de Lima (CNPJ 05.432.466/0001-80). It sells replacement body parts, lighting components, mirrors, bumpers, emblems, grilles, fenders, and accessories for both Brazilian-market and imported vehicles, with the catalog spanning aftermarket brands such as TYC, DEPO, IGP, Centauro, Arteb, and Mei Ho, and OEM vehicle lines including Fiat, Ford, Toyota, Mitsubishi, Citroën, Peugeot, Renault, Volkswagen, and Chevrolet.

The storefront runs on the Loja Integrada e-commerce platform and is supplemented by telephone, WhatsApp, and Skype contact channels for quotes and order support. Pricing is largely quote-based, with many SKUs listed as "Preço sob consulta," and the business carries no proprietary technology, integrations, or apps. Headcount is approximately 22 employees, with no disclosed external investors, parent company, partnerships, patents, awards, or strategic transactions on record.

The go-to-market is single-channel and single-geography: domestic Brazilian retail executed through one e-commerce storefront, with no physical retail locations, third-party distributors, marketplace listings, or international footprint indicated. Revenue is generated through one-time retail sales of auto parts to individual car owners and mechanics, with no subscription, recurring billing, or enterprise contract model in evidence.

Name

Multi Peças

Legal name

LUIZ CARLOS DE LIMA PRESIDENTE PRUDENTE - ME

Website

https://multipecasprudente.com.br

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Multi Peças is a Brazilian e-commerce auto parts retailer founded in 2002 in Presidente Prudente, São Paulo, selling body panels, lighting, mirrors, and accessories for national and imported vehicles to individual car owners and mechanics through a single online storefront.

Ownership category

akta.pro rank

Product category

Automotive Parts E-commerce

NAICS

Automotive Parts and Accessories Retailers (44133)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

akta.pro secondary industry

Accessories & appearance products distribution (interior/exterior accessories, detailing, car care) (CRAOANAI)

Keywords

• Auto parts retail
• Automotive body parts
• Lighting components
• Vehicle accessories
• Replacement parts

Headquarters

HQ city

Presidente Prudente

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales of Auto Parts: Multi Peças generates revenue through direct retail sales of automotive body parts, lighting, accessories, and related components to consumers via its e-commerce platform. Products are sold at listed prices with quote-based pricing for some items.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Multi Peças retails automotive body parts, lighting components, emblems, grilles, body panels, mirrors, bumpers, fenders, and related accessories for both national (Brazilian) and imported vehicles through its own online e-commerce storefront. The company sells parts from third-party brands including TYC, DEPO, IGP, Centauro, Arteb, Mei Ho, Autotravi, Lumax, Orgus, and Plastiron, covering vehicle models from Fiat, Ford, Toyota, Mitsubishi, Citroën, Peugeot, Renault, Volkswagen, and Chevrolet.

Product overview

Multi Peças is an e-commerce auto parts retailer operating since approximately 2003, based in Presidente Prudente, São Paulo, Brazil. The company offers a comprehensive catalog of automotive body parts and accessories for both national (Brazilian) and imported vehicles. Their product portfolio includes: hoods (Capo), lighting components (Faróis headlights and Lanternas taillights), emblems, grilles/screens (Grades/Telas), body panels (Latarias including bumper cores, front panels, bumpers, and fenders), side mirrors (Retrovisor), and various accessories (rubber seals, door panels, strip kits, door handles, bumper trims, splash guards). The store is built on the Loja Integrada e-commerce platform and sells parts from multiple brands including TYC, DEPO, IGP, Centauro, Arteb, and Mei Hao, covering vehicle models from manufacturers such as Fiat, Ford, Toyota, Mitsubishi, Citroën, Peugeot, Renault, Volkswagen, and Chevrolet.

Differentiator

Problem solved

Functional benefit

Products and services

• Capo (Hood)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Broad incumbents

• AutoZone: AutoZone is one of the largest specialty retailers of automotive replacement parts and accessories in the Americas. While its primary footprint is North America, it competes with Multi Peças at the category level as a benchmark specialty parts retailer serving DIY car owners and mechanics with parts, accessories, and repair guidance.
• Magazine Luiza (Magalu): Magazine Luiza is one of Brazil's largest omnichannel retailers and sells automotive parts, accessories and tools alongside general merchandise. It competes with Multi Peças in the same Brazilian consumer auto-parts category but operates at vastly greater scale, with physical stores, marketplace sellers, and proprietary logistics.
• NAPA Auto Parts: NAPA Auto Parts is a large North American specialty retailer and distributor of replacement parts, accessories and tools serving DIY and professional mechanics. It competes with Multi Peças in the same auto-parts category with a comparable DIY/aftermarket positioning, though primarily in the US/Canadian market.
• LKQ Corporation: LKQ Corporation is one of the world's largest distributors of alternative and specialty parts to repair shops and retailers. It is comparable to Multi Peças as a wholesale-style parts distributor serving collision, mechanical and accessory aftermarket demand, although at vastly larger geographic and operational scale.
• O'Reilly Auto Parts: O'Reilly Auto Parts is a major US specialty retailer of automotive aftermarket parts, accessories, and tools serving both DIY consumers and professional installers. It is comparable to Multi Peças as a parts-led retailer serving individual car owners and mechanics, though with national-scale operations.
• Amazon Brazil: Amazon Brazil operates a broad e-commerce platform that includes an automotive parts and accessories category alongside general merchandise. It competes with Multi Peças for the same Brazilian car-owner and mechanic buyers, but offers far greater selection, logistics, and trust signals as part of a much wider retail portfolio.
• Alibaba: Alibaba operates one of the world's largest B2B and B2C marketplaces that includes automotive parts, lighting and accessories from global manufacturers. It is comparable to Multi Peças as a sourcing channel for replacement parts but operates at vastly larger global scale and serves both retail and wholesale buyers.

Direct peers

• MercadoLibre: MercadoLibre is Brazil's dominant e-commerce marketplace and lists millions of automotive parts and accessories from third-party sellers. It is directly comparable to Multi Peças as a digital channel where individual car owners and mechanics source replacement body parts, lighting and accessories — competing for the same transactional intent.
• Shopee Brazil: Shopee Brazil is a major marketplace that hosts third-party sellers of automotive body parts, lighting, mirrors and accessories targeting the same individual car owners and mechanics as Multi Peças. It is a direct channel competitor for transactional auto-parts demand in Brazil.

Regional players

• Dpaschoal: Dpaschoal is a long-established Brazilian tire and automotive service chain that also distributes parts and accessories. It competes with Multi Peças in the same automotive aftermarket category but primarily through a physical service-center and retail footprint concentrated in Brazil.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/multi-pe%C3%A7as

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multi Peças