What MUMO does

Mumo Doğal Ürünler Tekstil Ahşap ve Paz. San. ve Tic. Ltd. Şti., trading as Mumo, is a privately held Turkish direct-to-consumer e-commerce company founded in 2017 and headquartered in Köyceğiz, Muğla. The company positions itself as Turkey's first beeswax fabric brand, producing reusable beeswax-coated food wraps from organic cotton infused with beeswax, coconut oil, and pine tree resin. The self-sealing wraps are marketed as keeping food fresh 2x longer than conventional storage and as a washable, renewable alternative to plastic film and freezer bags.

The product line has expanded well beyond the core wrap into a 111-SKU sustainable-living assortment covering vegan wrap sets, DIY kits, reusable kitchen tools (steel straws, silicone mats, stainless boards), natural cleaning products (loofahs, solid detergents, soaps, baking soda), personal care (bar soap, deodorant), local food products (honey, olive oil, flaxseed, heritage sourdough bread), aromatherapy oils and candles, and handcrafted accessories. Production is a hybrid model: Mumo manufactures its core beeswax products internally and curates complementary items from a network of regional producers including Etna Bakery, Güney Ege Arıcılık, Akantus Art artisans, and the Kahrat Kadın Girişimi Ekibi women's cooperative.

Mumo distributes exclusively through its own online storefront at mumowrap.com, with no third-party retail or marketplace presence, shipping in plastic-free packaging under a 2500 ₺ free-shipping threshold and offering a 15% first-purchase discount. The go-to-market relies on content marketing via the Mumo Akademi blog, a weekly email newsletter, and organic social media, targeting eco-conscious Turkish consumers and a secondary B2B/corporate gifting segment. The company has not raised external funding and operates with approximately 10 employees.

Name

MUMO

Legal name

Mumo Doğal Ürünler Tekstil Ahşap ve Paz. San. ve Tic. Ltd. Şti.

Website

https://mumowrap.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Mumo is Turkey's first beeswax-coated fabric wrap brand, selling reusable food storage wraps and a curated 111-SKU sustainable-living assortment directly to Turkish consumers via its own e-commerce storefront. Founded in 2017 and based in Köyceğiz, Muğla, it serves eco-conscious households seeking plastic-free kitchen and lifestyle alternatives.

Ownership category

akta.pro rank

Product category

Reusable Food Storage Products

NAICS

Textile Bag and Canvas Mills (31491)

SIC

Plastics, Foil & Coated Paper Bags (2673)

akta.pro primary industry

Food Storage Containers (Disposable & Reusable) (CRAJAGAF)

akta.pro secondary industries

Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM), Flexible Paper Packaging & Wraps (kraft wrap, pouches, laminations) (IMAMAHAF)

Keywords

• Beeswax food wraps
• Reusable food storage
• Sustainable kitchen products
• Zero-waste home goods
• Natural cleaning supplies

Headquarters

HQ city

Muğla, Köyceğiz

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: Mumo generates revenue through direct sales of beeswax fabric wraps, kitchen accessories, natural cleaning products, essential oils, food items, and handmade accessories via their e-commerce platform. Products include bundles, sets, and individual items at various price points.
2. DIY Kits and Supplies: Sale of DIY (Do-It-Yourself) kits allowing customers to make their own beeswax wraps at home, including wax capsules, cotton fabric, and application brushes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MUMO is Turkey's first beeswax fabric wrap brand, producing and selling reusable food storage wraps made from organic cotton infused with beeswax, coconut oil, and pine tree resin as an eco-friendly alternative to single-use plastic wrap and freezer bags. Beyond its core beeswax wraps, the company also offers a curated catalog of complementary sustainable home/kitchen products including DIY wrap-making kits, natural cleaning supplies, solid personal care items, locally sourced foods, essential oils, beeswax candles, and handcrafted accessories.

Product overview

Mumo Doğal Ürünler is Turkey's first beeswax wrap brand, offering a comprehensive portfolio of sustainable, natural products focused on reducing single-use plastics. The core product line centers on beeswax-coated fabric wraps (Balmumlu Kumaşlar) made from organic cotton infused with beeswax, coconut oil, and pine resin as an eco-friendly alternative to plastic wrap and freezer bags. The product range expands into zero-waste kitchen tools (reusable cloths, brushes, silicone mats, steel straws), natural cleaning products (soap nuts, solid detergents, baking soda, washing soda, borax), personal care items (solid soaps, deodorants), food products (local honey, olive oil, flaxseed, specialty breads), aromatherapy essentials (essential oils, candles), handcrafted accessories from Akantus Art featuring Anatolian biodiversity-inspired wood carvings, and DIY kits enabling customers to make their own beeswax wraps at home. The company positions itself as a one-stop destination for environmentally conscious consumers seeking to transition away from single-use plastics, combining its signature beeswax wraps with complementary sustainable living products.

Differentiator

Problem solved

Functional benefit

Products and services

• Beeswax Wraps and Bags (Balmumlu Kumaşlar ve Keseler) Reusable food storage wraps and bags made from organic cotton fabric infused with beeswax, coconut oil, and pine resin. They self-seal using hand warmth, keep food fresh 2x longer than conventional storage, are washable and reusable, and serve as a natural alternative to plastic wrap and freezer bags for vegetables, fruits, cheese, pastries, bread, snacks, and covering containers. Not intended for raw meat or raw fish.
• Vegan Beeswax Wrap Sets

Quantifiable outcome

• Keeps food fresh 2x longer than other storage solutions

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Döngü Kooperatifi (Kahrat Kadın Girişimi Ekibi)minorStrategic or Co-development PartnerWomen's cooperative in Tire's Kahrat Village that produces canvas shopping bags. Following trainings by Döngü Kooperatifi, local women established Kahrat Kadın Girişimi Ekibi and created the Kanvas Çanta (Canvas Bag) as their first product.
• Etna BakeryminorStrategic or Co-development PartnerBakery in Köyceğiz that produces Karakılçık Ekmeği (spelt sourdough bread) specifically for Mumo. Products are made with heritage seeds ground in stone mills and baked in stone ovens.
• Güney Ege ArıcılıkminorStrategic or Co-development PartnerBeekeeping operation in Muğla Menteşe that produces natural honey specifically for Mumo. Honey is 100% natural with no additives or drug residues, produced under TR-48-K-031828 production license.
• Akantus Art (Ali and Aslı)coreStrategic or Co-development PartnerArtisans who create handmade accessories for Mumo inspired by Anatolia's biodiversity. Products aim to contribute to recognition and protection of endemic species. All materials are natural, with designs based on endangered and endemic species.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bee's Wrap: Vermont-based originator of the beeswax-coated cotton food wrap category. Closest global comparable to Mumo's core product — same cotton-beeswax-resin technology and reusable food-storage positioning, but serving the US market.
• Abeego: Canadian beeswax wrap pioneer founded in 2008. Direct functional peer using beeswax-coated cotton for food storage; comparable category, customer (eco-conscious consumers), and DTC-first go-to-market.
• Etee: Canadian zero-waste household brand offering beeswax wraps and related plastic-free kitchen essentials. Comparable assortment philosophy (wraps + reusable food storage + zero-waste adjacent products) and DTC distribution.

Emerging players

• Stasher: Silicone reusable food storage bag brand competing for the same plastic-wrap-replacement use case with a different material. Closest substitute-tech peer to Mumo's core category.
• Food Huggers: Silicone food-storage covers brand targeting the same plastic-wrap-replacement use case as Mumo but with a different (silicone) material — a substitution-risk peer in the broader reusable food-storage category.

Broad incumbents

• SC Johnson (Ziploc): Global incumbent in disposable food storage (Ziploc bags, plastic wrap). Mumo's category exists to displace these products, so SC Johnson is the broad competitive incumbent whose brand and distribution dwarf Mumo.
• Full Circle: Established eco-friendly kitchen and cleaning brand with reusable brushes, dish cloths, and food-storage products. Overlaps Mumo's adjacent zero-waste kitchen assortment.

Regional players

• Pandoo: German beeswax wrap and zero-waste household brand. Operates a similar beeswax-wrap + sustainable-kitchen assortment but in the DACH market — not directly competing in Turkey.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mumo-wrap

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MUMO