MuPIn - Museo Piemontese dell'Informatica

What MuPIn - Museo Piemontese dell'Informatica does

MuPIn - Museo Piemontese dell'Informatica is a non-profit cultural association (Organizzazione di Volontariato) founded in 2011 in Moncalieri and now headquartered in Turin, Italy. Its mission is the preservation and public dissemination of computing history in the Piedmont region. The association maintains a physical collection of approximately 4,000 historic computers (recovered from an original 6,000 after a 2016 flood) and 10,000 books and magazines, alongside documentation spanning the evolution of computing. MuPIn operates outreach through biennial festivals (A Bit of [hi]story), educational programs for schools (PCTO, didactic visits), community initiatives such as Ada Lovelace Day Italia and CoderDojo Torino, and partnerships with cultural institutions including Ecomuseo del Freidano, MUFANT, and Politecnico di Torino.

Under the TOCC (Transizione Digitale degli Organismi Culturali e Creativi) project, funded by Italy's Ministry of Culture and Invitalia, MuPIn has developed a digital museum platform featuring 3D models of historical calculators and computers, interactive videomapping, a metaverso-based virtual museum (tocc.mupin.it), and a gamification module for educational engagement. The platform enables remote access to the collection and supports the museum's role as a digital cultural resource. Additional sub-brands include MuPIn Talk (podcast and talks), TuttiConnessi (computer reconditioning for schools), MuPIn Clinic (restoration services), and MuPIn Lab (workshops).

MuPIn's business model is characteristic of an Italian cultural non-profit: it is sustained through member dues, the 5x1000 tax designation (Fiscal Code 94064820015), government and foundation grants, periodic crowdfunding campaigns (e.g., Eppela for A Bit of [hi]story 2026), and direct donations via PayPal and Satispay. Programming is offered free of charge. The association employs nine staff and is governed by President Elia Bellussi and Vice President Vittorito Pasteris, with operations dependent on volunteers, member participation, and institutional partnerships. Its public Torino headquarters at Piazza Riccardo Valla 5 is undergoing renovation to resolve electrical, fire-safety, and accessibility requirements ahead of physical opening.

Name

MuPIn - Museo Piemontese dell'Informatica

Legal name

Associazione Museo Piemontese dell'informatica – MuPIn (O.d.V.)

Website

https://mupin.it

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

MuPIn is a Turin-based non-profit cultural association that preserves and disseminates Piedmont's computing heritage through a 4,000-piece computer collection, school educational programs, biennial festivals, and a TOCC-funded digital museum with 3D models, videomapping, and metaverso experiences.

Ownership category

akta.pro rank

Product category

Cultural Heritage Museum

NAICS

Museums, Historical Sites, and Similar Institutions (712), Historical Sites (712120), Broadcasting and Content Providers (516), Libraries and Archives (51921)

akta.pro primary industry

Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG)

akta.pro secondary industry

Interactive Learning Games & Gamified Courseware (EDAGALAL)

Keywords

• Computing heritage museum
• Digital cultural preservation
• Interactive museum experiences
• Technology education programs
• Volunteer cultural association

Headquarters

HQ city

Torino

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: MuPIn is an association (associazione culturale) supported by annual membership fees from its members (associati). Members pay dues and receive access to assemblies and other member benefits.
2. 5x1000 Donations: Italian taxpayers can direct their 5x1000 tax designation to MuPIn (Fiscal Code: 94064820015) to support the museum's cultural, educational, and outreach activities.
3. Government and Foundation Grants: Funding from public institutions including Ministry of Culture (Ministero della Cultura), Invitalia through the TOCC program (Transizione Digitale degli Organismi Culturali e Creativi), and other cultural foundations.
4. Crowdfunding Campaigns: Periodic crowdfunding campaigns through platforms like Eppela to fund specific projects such as A Bit of [hi]story 2026 and Ada Lovelace Day initiatives.
5. General Donations: Direct donations via PayPal, credit card, and Satispay accepted on the website to support museum activities.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

MuPIn is a non-profit cultural association that preserves and exhibits the history of computing through a curated collection of more than 4,000 historic computers, books, and documents. It delivers educational programs for schools, community events such as A Bit of [hi]story and Ada Lovelace Day, and a digital museum platform featuring 3D models, interactive videomapping, gamification, and metaverse experiences developed through the TOCC project.

Differentiator

Problem solved

Functional benefit

Brands

• Progetto TOCC: Digital transformation project of the museum including 3D models, videomapping, metaverse, and gamification for the MuPIn digital museum experience
• A Bit of [hi]story
• Ada Lovelace Day Italia
• MuPIn Talk
• Tutticonnessi
• CoderDojo Torino
• MuPIn Clinic
• MuPIn Lab

Products and services

• Museum Visits and Guided Tours

Quantifiable outcome

• Over 2,000 visitors attended the Virtual Tennis exhibition during ATP Finals 2024
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core, minor, major and historical.

• Politecnico di TorinocoreStrategic or Co-development Partner · 12 May 2025Strategic alliance for digital heritage projects combining engineering, design, communication, and digital heritage. Includes co-creation activities with students, joint events like Biennale Tecnologia, and educational programs such as Atelier Polito workshops.
• Ecomuseo del FreidanocoreStrategic or Co-development Partner · 12 May 2025Long-standing partnership hosting MuPIn exhibitions including 'In continua scrittura' and 'Donne e Informatica: Pioniere e Innovatrici', and venue for A Bit of [hi]story festival events.
• Università degli Studi di TorinocoreStrategic or Co-development Partner · 8 May 2025Curricular internship program activated for students across all departments, offering opportunities in digital culture, scientific communication, museum design, and cultural communication.
• Torino Social ImpactcoreStrategic or Co-development Partner · 5 May 2025Partnership with one of Europe's main platforms for social innovation impact, promoting technology culture as a lever for inclusion, education, and sustainable development.
• ESCP Business SchoolcoreStrategic or Co-development Partner · 5 May 2025Internship program with one of Europe's oldest and most prestigious business schools (founded 1819 in Paris), engaging international students in scientific outreach, cultural management, and social innovation activities.
• Ministry of Culture / Ministero della CulturacoreOthers · 28 March 2025Government supporter and funder of the TOCC (Transizione Digitale degli Organismi Culturali e Creativi) project, providing funding through Invitalia for digital transformation of the museum.
• Film Commission Torino PiemonteminorGTM or Marketing PartnerCollaboration for CIAK IN TOur open day event celebrating 25 years of Film Commission Torino Piemonte, with MuPIn opening its doors during the cinema sector open day.
• MUFANT - Museo del Fantastico e della FantascienzacoreStrategic or Co-development PartnerShared venue partner in via Reiss Romoli area, creating a cultural museum complex in northern Turin with combined computing and science fiction/fantasy themes.
• Comune di TorinocoreOthersCity government providing convention for museum headquarters space and ongoing negotiations for renewed convention, with support from Circoscrizione 5.
• Biennale TecnologiamajorGTM or Marketing PartnerMuPIn as partner in the Politecnico di Torino's Biennale Tecnologia festival (5th edition 2026), contributing events and activities to the technology and society themed event.
• Festival dell'Innovazione e della Scienza di Settimo TorinesemajorGTM or Marketing PartnerLong-term partnership with annual festival, hosting MuPIn exhibitions and events including 'Da Digitare a Digitale' and 'Equilibrio Possibile'.
• Google Developer Group Cloud TorinominorGTM or Marketing PartnerCollaboration on Ada Lovelace Day events, combining MuPIn's computing history expertise with GDG's technology community reach.
• CodemotionminorGTM or Marketing PartnerCo-organization of Ada Lovelace Day events, bringing together technology professionals and MuPIn's educational mission.
• CentroScienzaminorGTM or Marketing PartnerPartner in Ada Lovelace Day organization and Settimane della Scienza events, contributing to science education outreach.
• Women Techmakers ItaliaminorGTM or Marketing PartnerCo-partner for International Women's Day 2025 'Redefine Possible' event at Intesa Sanpaolo tower, promoting women in technology.
• GDG Cloud TorinominorGTM or Marketing PartnerCollaboration on International Women's Day 2025 event and other technology community initiatives.
• Manifesto Italiano per l'Uguaglianza delle Ragazze e delle Donne nella TecnologiaminorGTM or Marketing PartnerPartner in women in technology initiatives and events promoting gender equality in STEM fields.
• Iren Smart SolutionshistoricalOthersPreviously presented urban regeneration project for museum building (2019) including energy efficiency and renovation work, though the project was ultimately not realized.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Computer History Museum: Located in Mountain View, California, the Computer History Museum is the world's largest institution dedicated to computing history, with a vast collection of artifacts and educational programs. Directly comparable to MuPIn as a computing heritage museum serving public and educational audiences, though operating at much larger scale.
• Heinz Nixdorf Forum: Germany's largest computer museum located in Paderborn, showcasing 50 years of computing history with interactive exhibits. Directly comparable to MuPIn as a computing-focused museum with strong educational programming in Europe.
• The National Museum of Computing: UK-based museum at Bletchley Park dedicated to computing history, housing working historic computers and educational programs. Directly comparable to MuPIn as a European computing heritage museum with similar educational mission.
• Centre for Computing History: Cambridge-based museum focused on the history of computing with hands-on exhibits and educational workshops. Directly comparable to MuPIn as a community-oriented computing museum with interactive, educational programming.
• INFO-b: A German regional computing museum focusing on the history of information technology with interactive exhibits. Comparable to MuPIn as a smaller, regional computing heritage museum with educational mission.

Broad incumbents

• Deutsches Museum: One of the world's oldest science and technology museums in Munich, featuring significant computing and information technology exhibits. Comparable as a major established science museum with computing heritage focus, though broader in scope.
• NEMO Science Museum: Netherlands' largest science center with interactive exhibits on technology and digital culture. Comparable as a science museum with similarly heavy emphasis on interactive technology experiences and educational programming.
• Museum of Science, Boston: Major US science museum with extensive exhibits including computing history and educational programming. Comparable as a broadly-focused science museum with computing heritage elements and strong educational programming.
• Science Museum Group: UK-based major science museum group including computing and information technology galleries. Comparable as a large established science museum with similar educational mission, though broader in scope and scale.

Regional players

• Museo Nazionale della Scienza e della Tecnologia Leonardo da Vinci: Italy's largest science and technology museum in Milan, featuring extensive computing and digital heritage exhibits. Comparable as an Italian regional science/technology museum with computing components, though broader in scope than MuPIn.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/MuPInTV
• LinkedInlinkedin.com/company/museo-piemontese-dell'informatica

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MuPIn - Museo Piemontese dell'Informatica