Mur Direkte AS

What Mur Direkte AS does

Mur Direkte AS is an independent Norwegian brick and masonry distributor headquartered at Glads Vei 20 in Oslo, operating since approximately 2003. The company curates and distributes a portfolio of over 500 brick types sourced from seven European manufacturers — Petersen Tegl, Steenfabriek Klinkers, De Rijswaard, Vande Moortel, Matzen Tegl, De Fries, and Egernsund Tegl, with floor brick products from Steffen Sten. Its assortment covers facade bricks (fasadetegl), screen bricks (skjermtegl), floor bricks (marktegl), and masonry accessories (JOMA binders, tools, mortar, foil, rails), all selected for frost resistance and suitability to the Norwegian climate.

The company sells exclusively through project-based quote pricing with no public list prices, combining three go-to-market channels: a physical Oslo showroom with fresh samples and expert consultation, daily field sales visits to building owners, contractors, and architects across Norway, and an e-commerce website with product catalogs and quote-request functionality. Technical and aesthetic advisory is delivered in-house by masonry master Simen Bøe, who provides consultation for architects and contractors on facade specification, texture selection, and technical execution. Delivery is handled via a nationwide transporter network capable of serving both large commercial projects and smaller residential jobs.

Mur Direkte serves three core customer segments — building owners, contractors (entreprenører), and architects — with horizontal segmentation across new construction and renovation. Revenue is generated through one-time project sales of imported brick products and accessories, with project-based product imports from European suppliers enabling competitive pricing. The company maintains a compact 5-employee structure with no external funding, no parent company, and no disclosed subsidiaries, operating as a privately held specialist distributor in the Norwegian premium masonry market.

Name

Mur Direkte AS

Legal name

Mur Direkte AS

Website

https://murdirekte.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mur Direkte AS is a privately held Norwegian distributor curating over 500 brick types from seven European manufacturers and selling facade, screen, and floor bricks — plus masonry accessories — to building owners, contractors, and architects across Norway via a showroom, field sales, and project-based quoting.

Ownership category

akta.pro rank

Product category

Building Materials Distribution

NAICS

Brick, Stone, and Related Construction Material Merchant Wholesalers (42332), Other Building Material Dealers (44418)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Masonry & Hardscapes Retail (Brick, Block, Pavers, Stone) (CRAIAEAF)

Keywords

• Facade brick distribution
• Paving brick supply
• Masonry accessories wholesale
• Construction materials import
• Reclaimed brick supply

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Brick and Floor Brick Sales: Primary revenue stream from selling high-quality facade bricks (fasadetegl), screened bricks (skjermtegl), and floor bricks (marktegl) from European manufacturers to customers throughout Norway.
2. Accessories and Tools: Secondary revenue from masonry accessories including JOMA binders (BI-stål, distansevinkel, L-binders, U-binders, Z-binders, slagbinder, skrubinder), tools, mortar, wall foil, brick rails, and other masonry equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mur Direkte AS is a Norwegian distributor that imports and sells high-quality facade bricks, screen bricks, paving bricks, and masonry accessories from selected European manufacturers (Petersen Tegl, Steenfabriek Klinkers, De Rijswaard, Vande Moortel, Matzen Tegl, De Fries, Egernsund Tegl, Steffen Sten) to construction projects across Norway. The company complements its product sales with expert masonry consultation by an in-house masonry master, an Oslo showroom displaying samples from all suppliers, and nationwide delivery logistics.

Product overview

Mur Direkte AS is a Norwegian brick and paving stone distributor offering a comprehensive portfolio of high-quality facade bricks and paving materials. The company represents five brick manufacturers (Petersen Tegl, Steenfabriek Klinkers, De Rijswaard, Vande Moortel, Matzen Tegl) and distributes over 500 brick types. Their product lineup includes: Petersen Tegl (D-series coal-fired bricks, Kolumba hand-made bricks, Cover Brick); Steenfabriek Klinkers (hand-formed facing bricks); De Rijswaard (high-volume Dutch production); Vande Moortel (Linea series); Matzen Tegl (Danish tradition dating to 1750, biogas production); De Fries (reclaimed bricks for sustainable renovation); Egernsund Tegl; Steffen Sten (paving bricks in Standard, Vintage, and ceramic varieties); Nordic Skjermtegl (screen bricks); plus Tilbehør (masonry accessories including JOMA binders and tools). They complement their brick sales with advisory services (Simen Bøe consultation), nationwide delivery logistics, and a showroom facility in Oslo.

Differentiator

Problem solved

Functional benefit

Products and services

• Petersen Tegl facade bricks Premium facade bricks from Danish manufacturer Petersen Tegl, including the coal-fired D-series with rich color variations, the Kolumba hand-made collection developed with Peter Zumthor, and mortar-free Cover Brick, distributed by Mur Direkte for the Norwegian market.
• Steenfabriek Klinkers facade bricks Hand-molded facing bricks from Dutch manufacturer Steenfabriek Klinkers, produced in exciting colors and forms using traditional methods while meeting modern frost-resistant quality standards, distributed in Norway.
• De Rijswaard facade bricks Facade bricks from Dutch manufacturer De Rijswaard, one of Europe's largest and most environmentally friendly brickworks located in Bommelerwaard, Netherlands, producing over 100 million bricks annually for the Norwegian market.
• Vande Moortel facade bricks Facade bricks from Belgian manufacturer Vande Moortel, family-operated since 1864 in the Scheldt Valley, including the Linea series of hand-made narrow-format brick tiles.
• Matzen Tegl facade bricks Danish bricks from Matzen Tegl (traditions dating back to 1750), available in Bløtstrøken and Håndbanket varieties, with some products produced using biogas for minimal CO2 footprint.
• De Fries reclaimed bricks Reclaimed/used bricks from De Fries, each cleaned, sorted, and quality-controlled for reuse in new construction and rehabilitation projects, giving new life to masonry with history.
• Egernsund Tegl facade bricks Facade bricks from Egernsund Tegl, offered in various formats (DNF, EF, ENF, FF, HF, Langformat, VF, WDF, WF) for Norwegian construction projects.
• Steffen Sten paving bricks Paving bricks (marktegl) from German manufacturer Steffen Sten, fired at very high temperatures for long durability, wear resistance, and frost safety suited for the Norwegian climate, offered in Standard, Vintage, and Keramisk Gulvtegl (ceramic floor tiles) varieties.
• Nordic Skjermtegl (screen bricks) Screen bricks from the Petersen Tegl Nordic series with rustic, aesthetic qualities; made from German slate clay in two formats ensuring low water absorption and long durability on facades and roofs, available in nine standard colors with optional patented aluminum batten system for easy installation.
• Masonry accessories (Tilbehør) including JOMA binders, tools, and mortars Masonry accessories distributed by Mur Direkte, including JOMA binders (BI-stål, distansevinkel, L-binder, U-binder, Z-binder, slagbinder, skrubinder, etc.), tools, mortar, wall foil, brick rails, and other construction materials for bricklaying.
• Masonry consultation and advisory services Advisory and consultation service provided by masonry master and architect advisor Simen Bøe, offering architectural, aesthetic, and technical guidance for projects purchasing brick products from Mur Direkte.
• Nationwide transport and delivery service Delivery service throughout Norway via a nationwide network of transporters with capacity to handle both large and small construction projects, leveraging Mur Direkte's project-based product import structure to ensure competitive delivery pricing.
• Oslo showroom product viewing and advisory service Physical showroom at Glads Vei 20 on Grefsen in Oslo, open all weekdays, where customers can view brick variants from all suppliers with fresh samples and sample boards; technical assistance and practical/aesthetic advice provided by masonry master Simen Bøe.

Quantifiable outcome

• Brick facades can last over 150 years with minimal maintenance

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and support.

• Petersen TeglcoreStrategic or Co-development PartnerPetersen Tegl is a key supplier partner, representing one of the most exciting brick manufacturers. They produce the unique D-series (100% coal-fired), Kolumba collection (developed with Peter Zumthor), and Cover Brick products. Petersen Tegl provides hand-made, traditional brick products with distinctive aesthetic qualities.
• Steenfabriek KlinkerscoreStrategic or Co-development PartnerSteenfabriek Klinkers is a family brickworks that started in 1938, delivering hand-molded bricks in exciting colors and forms using traditional methods while meeting modern quality standards. All their bricks are frost-resistant.
• De RijswaardcoreStrategic or Co-development PartnerDe Rijswaard is one of Europe's largest and most environmentally friendly brickworks, located in Bommelerwaard, Aalst, Netherlands. With state-of-the-art production facilities, they produce over 100 million bricks annually of high quality.
• Vande MoortelcoreStrategic or Co-development PartnerVande Moortel was established in 1864 in the Scheldt Valley in Oudenaarde and is still operated by the Vande Moortel family. It has grown to become one of the best brick manufacturers in Europe, known for their Linea series of hand-laid brick tiles.
• Matzen TeglcoreStrategic or Co-development PartnerMatzen Tegl is a brickworks with proud traditions dating back to 1750. The brand is characterized by visionary, international, and innovative focus, experimenting with techniques, colors, and formats. Products can be produced with biogas for minimal CO2 footprint.
• De FriescoreStrategic or Co-development PartnerDe Fries specializes in reclaimed brick, giving new life to masonry with history. Each stone is cleaned, sorted, and quality-controlled for reuse without compromising expression or durability. The result is a material that bears traces of time but stands firm in new projects.
• Steffen StencoreStrategic or Co-development PartnerSteffen Sten is a German manufacturer producing floor bricks from special clay burned at very high temperatures. This provides long durability, wear resistance, and frost resistance well-suited for the Norwegian climate. Due to low water absorption, floor bricks from Steffen Sten provide poor breeding ground for moss and algae.
• JOMAsupportTechnology or IntegrationJOMA supplies a range of masonry accessories including binders, wall ties, and installation tools that ensure stable and quality masonry construction.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ibstock plc: UK's largest brick manufacturer offering a broad range of clay bricks for residential and commercial construction. Comparable as a brick producer whose product categories overlap with Mur Direkte's facade brick assortment.
• Saint-Gobain: Global building materials group with significant presence in facade and cladding solutions across Europe. Comparable as a large incumbent in the broader building materials space that competes with Mur Direkte's specialty brick offerings through distribution channels.
• H+H International A/S: Danish-headquartered manufacturer of aircrete masonry products serving Northern European construction markets. Comparable as a Nordic-based masonry and walling materials manufacturer with similar trade customer base.
• Wienerberger AG: World's largest producer of clay bricks and a leading supplier of facade, roof, and pipe solutions across Europe. Comparable as a brick manufacturer and supply chain player whose products overlap with Mur Direkte's distributed assortment.
• Forterra plc: UK-listed manufacturer of clay bricks, precast concrete, and other building products. Comparable as a brick producer whose products compete in the same cladding and facade category as Mur Direkte's portfolio.

Direct peers

• Optimera AS: Norway's largest building materials distributor and retailer, serving both trade customers and DIY consumers across Norway. Comparable to Mur Direkte as a domestic building materials channel, though broader in category scope and scale.
• Neumanns Bygg AS: Norwegian building materials retailer serving professional trades and consumer customers across Norway. Comparable to Mur Direkte as a domestic distribution channel for construction and facade materials, with nationwide delivery capability.
• Maxbo (Løvenskjold): Major Norwegian building materials retailer owned by Løvenskjold, serving both trade professionals and consumer DIY customers. Comparable to Mur Direkte as a domestic Norwegian channel for facade and construction materials.
• Bygma A/S: Danish and Nordic building materials retailer with strong trade presence in Scandinavia. Comparable as a regional specialty/distribution channel for professional builders, serving similar contractor and architect customer segments.

Regional players

• Carl Ras A/S: Danish building materials retailer with wholesale division serving trade customers across Denmark. Comparable to Mur Direkte as a Nordic specialty building materials distributor, though primarily focused on Denmark rather than Norway.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mur-direkte-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mur Direkte AS