Muresco S.A.

What Muresco S.A. does

Muresco S.A. is an Argentine manufacturer of decorative and stationery products founded in 1972 and headquartered in Ramos Mejía, Buenos Aires, operating with 117 employees. The company sells exclusively through its proprietary e-commerce platform at muresco.com and ships nationwide across Argentina via third-party couriers and the state postal service (Correo Argentino). All online payments are processed through MercadoPago. The company is privately held with no disclosed external funding rounds, institutional investors, parent company, or subsidiaries, and operates as a Sociedad Anónima under Argentine corporate law.

The product portfolio is organized into four sub-brands: MURESCO PRO (vinyl wallpapers, base paper, SPC and LVT flooring, wall murals, and adhesives); MURESCO LIFE (decorative vinyl including wood, marble, translucent, static, and stained-glass finishes, plus self-adhesive ceramic-look tiles and 3D panels); MURESCO MAGIC (gift wrapping rolls, envelopes, and modeling clays); and MURESCO INSPIRA (school stationery, cardstocks, poster paper, laminated rolls, and chalkboard vinyl). The MURESCO PRO line alone carries more than 1,224 SKUs and the wallcoverings category carries 1,188 SKUs. Core product technology centers on self-adhesive backing systems that enable DIY installation without professional help, click-lock SPC rigid core flooring, and flexible natural stone veneer panels for curved surfaces. Pricing follows a unit-pricing model across the catalog with no subscription or recurring-revenue component.

The customer base is split between residential DIY consumers (primary), the education sector (schools and teachers supplied through MURESCO INSPIRA), and retail businesses (commercial gift wrapping through MURESCO MAGIC). Distribution is single-country (Argentina only) with no international shipping. Marketing is executed through separate Instagram, Facebook, and YouTube channels for the decorative (MurescoDeco / MurescoRevestimientos) and stationery (MurescoCreativo / MurescoLibreria) product lines, supplemented by an email newsletter and downloadable catalogs hosted on Google Drive. The website also offers tutorial content and a 'Cursos' (courses) program supporting DIY installation.

Name

Muresco S.A.

Legal name

MURESO S.A.

Website

https://muresco.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Muresco S.A. is an Argentine manufacturer founded in 1972 producing self-adhesive wallcoverings, SPC and LVT flooring, decorative vinyl products, and stationery/craft supplies. The 117-employee company sells directly to residential consumers, schools, and retail businesses through its muresco.com e-commerce platform across Argentina.

Ownership category

akta.pro rank

Product category

Decorative Wallcoverings and Flooring

NAICS

Paint and Wallpaper Retailers (444120), Other Building Material Dealers (44418)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Plastics Products, Nec (3089)

akta.pro primary industry

Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)

akta.pro secondary industry

Adhesives, Sealants, Caulks & Tapes Retail (CRAIADAL)

Keywords

• Wallcoverings manufacturing
• Vinyl flooring products
• Self-adhesive decorative films
• Craft and stationery supplies
• Interior decoration products

Headquarters

HQ city

Ramos Mejía

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. E-commerce Product Sales: Direct online sales of wall coverings, flooring, and stationery products through muresco.com. One-time transaction model for individual product purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Muresco S.A. manufactures and sells decorative surface products for residential and commercial interiors, including self-adhesive vinyl wallcoverings, SPC and LVT flooring, flexible stone panels, and craft and stationery supplies. Products are organized under four sub-brands (MURESCO PRO, LIFE, MAGIC, INSPIRA) and sold primarily direct-to-consumer through the company's own e-commerce site muresco.com with nationwide Argentine shipping.

Product overview

Muresco S.A. is an Argentine manufacturer of decorative and craft products operating since 1972, based in Ramos Mejía, Buenos Aires. The company offers a multi-sub-brand portfolio comprising MURESCO PRO (professional wall coverings including vinyl wallpapers, base paper, flooring tiles, murals, and adhesives), MURESCO LIFE (decorative vinyl products for walls and furniture including 3D panels, ceramic-look tiles, wood and marble vinyl finishes, and specialized glass window films), MURESCO MAGIC (creative craft supplies including modeling clays and gift wrapping materials), and MURESCO INSPIRA (stationery and educational supplies including cardstocks, poster papers, and school craft materials). The product lines serve both residential/commercial interior decoration and creative/educational applications, with a strong focus on self-adhesive products for easy consumer installation.

Differentiator

Problem solved

Functional benefit

Brands

• MURESCO PRO: Professional line of wallcoverings, base paper, floors, murals, and adhesives for interior decoration.
• MURESCO LIFE
• MURESCO MAGIC
• MURESCO INSPIRA

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• MercadoPagocoreTechnology or IntegrationPayment processing partner for credit and debit card transactions on muresco.com. MercadoPago is Latin America's leading online payment platform, providing secure transaction processing and buyer protection. Muresco uses MercadoPago for all online payments.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Duck Brand (ShurTech): Direct peer in self-adhesive shelf liner, vinyl, and DIY coverings. Comparable DIY decorator product portfolio targeting home consumers via retail and e-commerce.
• Con-Tact Brand: Direct peer in self-adhesive decorative coverings and shelf liner products. Overlapping product positioning in the DIY home improvement category.
• Brewster Home Fashions: Direct peer in residential wallcoverings and wallpaper, with comparable end-consumer focus on DIY installation and decorative finishes.
• Fabriano: Direct peer in craft paper and stationery (goma eva, crepe paper, cardstock) overlapping with Muresco's MAGIC and INSPIRA sub-brands. Similar premium European/Latin American paper heritage.
• DC Fix: Direct peer in self-adhesive vinyl films for furniture, walls, and decor. DC Fix sells DIY decorative vinyl globally, mirroring Muresco's LIFE and PRO sub-brand positioning.

Regional players

• EASY (Cencosud): Regional home improvement retailer operating in Argentina and across Latin America. Competes for the same DIY renovation customer, though via physical retail rather than specialty manufacturing.
• Sodimac (Falcabella): Regional home improvement retailer with strong presence in Argentina. Competes with Muresco's wallcovering and flooring categories via mass-market retail channel.

Broad incumbents

• Mohawk Industries (Mohawk Flooring): Broad incumbent with comparable SPC/LVT rigid flooring products. Competes in the same flooring category but at significantly larger scale across global markets.
• 3M (Command, Decorator): Broad incumbent with DIY adhesive and decorating solutions (Command strips, mounting products). Comparable self-adhesive technology pedigree, though portfolio is much broader.

Others

• Homecenter (Grupo Falabella) - already covered via Sodimac: Adjacent comparator as a Latin American home improvement omnichannel player; useful for understanding Muresco's retail-channel displacement risk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/MurescoRevestimientos
• Facebookfacebook.com/MurescoDeco
• Instagraminstagram.com/muresco_deco
• LinkedInlinkedin.com/company/muresco-sa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muresco S.A.