Murrelektronik SE

What Murrelektronik SE does

Murrelektronik is a family-owned industrial automation specialist founded in 1975 and headquartered in Oppenweiler, Germany, with the analyzed Swedish entity (Murrelektronik SE / Murrelektronik AB) operating from Helsingborg as a regional sales subsidiary. The company focuses on decentralized automation technology that moves signals, data, and power out of traditional control cabinets and directly to the process in machines and systems. Murrelektronik serves automotive manufacturers and Tier-1 suppliers (named customers include Audi, Volkswagen, Porsche, Ford, Brose, Skoda, TRATON, and FCA), alongside food and beverage, intralogistics, mobile applications, robotics, machine tools, and renewable energy customers through more than 3,000 specialists across 50+ countries.

The technology portfolio centers on the Vario-X cabinet-free automation platform, which claims up to 40% shorter installation time and approximately 60% lower climate impact versus pneumatic systems, and is reinforced by IO-Link masters and hubs, MVK Fusion hybrid fieldbus modules combining discrete I/O, safety I/O, and IO-Link, Emparro67 power supplies, Cube67 and Impact67 IP67-rated fieldbus systems, Modlight60 Pro RGB signal towers, and Xelity industrial switches. The portfolio spans approximately 50,000 main products in numerous variants. Digital offerings include the uKonn-X scanner-guided installation system and the My Murrelektronik customer portal providing product information, digital circuit diagrams, and 2D/3D models, with ISO 9001/14001/45001/50001/27001 and IEC 62443-4-1-aligned secure product development supporting enterprise-grade quality and cybersecurity positioning.

The business model is hardware-led (automation components, I/O systems, power supplies, network solutions, and the Vario-X platform) supplemented by recurring digital services through the customer portal and uKonn-X. Pricing is quote-based and not publicly disclosed, reflecting enterprise field sales executed through approximately 30 wholly-owned subsidiaries across the Americas, Europe, and Asia-Pacific, a multi-tier Pro Partner channel program (Basic, Advanced, Alliance, Assembler, Connectivity), additional sales partners in secondary markets, and a direct online shop. Automotive is the primary vertical, with six additional verticals providing diversification.

Name

Murrelektronik SE

Legal name

Murrelektronik AB

Website

https://murrelektronik.se

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Murrelektronik is a family-owned German industrial automation specialist serving automotive, food and beverage, intralogistics, robotics, machine tools, mobile applications, and renewable energy sectors with decentralized automation technology, including its cabinet-free Vario-X platform, across 50+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Oppenweiler

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Automation Products and Systems: Murrelektronik develops, produces, and sells decentralized automation technology including connectors, I/O systems, power supplies, network solutions, and the Vario-X cabinet-free automation platform. Products are sold through direct sales, subsidiaries, and channel partners globally.
2. Digital Services: As part of the plug and play concept, Murrelektronik offers digital services supporting installation, commissioning, and maintenance including My Murrelektronik customer portal and uKonn-X digital installation system.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Murrelektronik SE is the Swedish subsidiary of Murrelektronik GmbH, a family-owned manufacturer of decentralized automation technology. The company develops, produces, and sells connectors, I/O systems, power supplies, network solutions, IO-Link components, and the Vario-X cabinet-free automation platform for industrial machines and systems.

Product overview

Murrelektronik SE is a specialist in decentralized automation technology with a comprehensive product portfolio of approximately 50,000 main products spanning multiple categories. The core offering centers on the Vario-X cabinet-free automation platform, which enables complete decentralization of control systems without traditional control cabinets. Key product lines include: IO-Link masters and hubs for field-level connectivity, MVK Fusion hybrid fieldbus modules combining discrete I/O, safety I/O, and IO-Link, Emparro67 power supplies for decentralized power distribution, Modlight60 Pro RGB signal towers for visual status indication, and Xelity industrial switches for network connectivity. The company also offers IP67-rated systems (Cube67, Impact67) for harsh environments. Digital services include the My Murrelektronik customer portal and uKonn-X digital installation guidance system. The subsidiary Data Panel provides specialized solutions for mobile machine applications.

Differentiator

Problem solved

Functional benefit

Brands

• Vario-X: Cabinet-free automation platform for decentralized automation without control cabinets
• uKonn-X
• My Murrelektronik
• MVK Fusion
• Emparro67
• Modlight60 Pro RGB
• Cube67
• Impact67
• IO-Link

Products and services

• Vario-X
• MVK Fusion
• IO-Link Masters and Hubs
• Emparro67 Hybrid
• Modlight60 Pro RGB
• Xelity Switches (Hybrid)
• Cube67
• Impact67
• uKonn-X
• My Murrelektronik Customer Portal

Quantifiable outcome

• Installation time shortened by up to 40% with Vario-X platform
• +4 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Single Pair Ethernet System AlliancecoreStrategic or Co-development Partner · 27 September 2023Murrelektronik joined as the 60th member of the Single Pair Ethernet System Alliance, founded in 2020. The alliance brings together companies to promote SPE technology for seamless communication from field devices to the cloud. SPE enables data transmission via a single pair of wires with power supply over cable lengths up to 1000 meters at speeds of 10Mbit/s to 10Gbit/s.
• Maschinenraum Innovation EcosystemcoreStrategic or Co-development Partner · 22 June 2021Murrechinenraum is a shared innovation ecosystem for SMEs by SMEs. Over 20 German medium-sized and family-owned companies form an 'alliance of the willing' to work together on digital transformation of business models. Murrelektronik joined to share ideas on challenges from change, talent management, and system/solution design, and to develop data-based business models.
• Data Panel GmbHcoreStrategic or Co-development Partner · 1 July 2020Data Panel GmbH is a subsidiary of the Murrelektronik Group, founded to expand the range of products to include individual, decentralized installation solutions for mobile machines. Data Panel provides coordinated, modular, and pluggable system modules for demanding applications in harsh environmental conditions, perfectly matched with Murrelektronik connectors.
• DHWB (Duale Hochschule Baden-Württemberg)minorStrategic or Co-development PartnerMurrelektronik is a partner with DHWB (Duale Hochschule Baden-Württemberg), providing educational partnerships and student opportunities.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Siemens AG: Global broad-line industrial automation incumbent offering the SIMATIC I/O portfolio, PLCs, and digital industries software. Not a direct specialist competitor but increasingly relevant as Siemens extends into decentralized and cabinet-free automation architectures that overlap with Murrelektronik's Vario-X positioning.

Direct peers

• ifm electronic: German family-owned manufacturer of industrial sensors, IO-Link masters, and connection technology. Directly comparable in distributed I/O and machine-building customer overlap with Murrelektronik's decentralized automation offering.
• Balluff: German family-owned sensor and connectivity specialist offering IO-Link masters, distributed I/O blocks, and industrial network solutions. Strong overlap with Murrelektronik's Cube67/Impact67 and IO-Link product lines.
• Sick AG: German family-owned manufacturer of industrial sensors and decentralized I/O solutions for factory, logistics, and process automation. Comparable to Murrelektronik in the integration of sensors, IO-Link, and field-level connectivity.
• Turck: German family-owned industrial automation specialist with a strong portfolio in fieldbus and distributed I/O (TBEN, BL compact), connectors, and sensors. Directly competes with Murrelektronik across multiple product categories.
• WAGO Kontakttechnik: German family-owned manufacturer of interconnection and automation products, including the well-known WAGO-I/O-SYSTEM fieldbus couplers and power supplies. Directly competes with Murrelektronik's I/O and power product lines for machine builders.
• Phoenix Contact: German family-owned industrial automation specialist offering connectors, I/O systems, power supplies, and network infrastructure directly comparable to Murrelektronik's portfolio. Both companies target machine builders and automotive OEMs with decentralized automation solutions.
• Beckhoff Automation: German automation specialist offering PC-based controllers, EtherCAT I/O terminals, and decentralized drive technology. Compares to Murrelektronik at the I/O and decentralized automation layer, particularly in machine-building and automotive applications.
• Harting Technology Group: German family-owned manufacturer of industrial connectors, cabling, and network solutions. Closely comparable to Murrelektronik's connector and fieldbus product portfolio, with similar automotive and industrial customer focus.
• Weidmüller: German family-owned provider of industrial connectivity, electronics, and automation products including terminal blocks, I/O systems, and power supplies. Closely matches Murrelektronik's decentralized installation philosophy and customer base in machine and plant engineering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/murrelektronik-se

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murrelektronik SE