Murujuga Aboriginal Corporation

What Murujuga Aboriginal Corporation does

Murujuga Aboriginal Corporation (MAC) is a non-profit Aboriginal corporation incorporated in 2006 under the Corporations (Aboriginal and Torres Strait Islander) Act 2006 (CATSI Act), headquartered on the Burrup Peninsula in the Pilbara region of Western Australia. It represents 1,200+ members from five Traditional Owner groups (Ngarluma, Mardudhunera, Yaburara, Yindjibarndi, and Wong-Goo-Tt-Oo) — collectively the Ngarda-Ngarli — and serves as the legally recognized corporate body administering the Burrup and Maitland Industrial Estates Agreement. MAC's operations center on cultural heritage management, rock art protection, and Traditional Owner advocacy across approximately 100,000 hectares of the Murujuga Cultural Landscape, including the Dampier Archipelago and surrounding sea country.

The organization's core offerings comprise rock art tours and cultural awareness training delivered by the Murujuga Rangers (public, corporate, and school variants), a self-serve online cultural induction platform priced at $110 per person for businesses and workers needing Murujuga access clearances, and joint management of Murujuga National Park with the Department of Biodiversity, Conservation and Attractions (DBCA). MAC also leads the Murujuga Rock Art Monitoring Program in partnership with DWER and Curtin University, deploying 21 air quality monitoring stations and observing 54 rock art panels with 55 scientists. Commercial activities are housed in wholly-owned subsidiary Murujuga Commercial Limited, whose first venture is majority Aboriginal-owned Wangarri Crane and Equipment Hire in partnership with Boddingtons Hire.

Revenue is generated through a mix of public-sector grants (notably $11 million from the WA State Government in 2022 and $1.45 million from Lotterywest in 2021), pay-as-you-go online inductions and corporate training fees, tourism program receipts, and emerging commercial subsidiary income. A 12-person elected Board of Directors and the Murujuga Circle of Elders provide governance oversight. In July 2025, MAC achieved the strategic milestone of UNESCO World Heritage inscription for the Murujuga Cultural Landscape, securing the highest level of heritage protection available under Australian Law. The organization employs 18 staff.

Name

Murujuga Aboriginal Corporation

Legal name

Murujuga Aboriginal Corporation

Website

https://murujuga.org.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Murujuga Aboriginal Corporation is a non-profit representing 1,200+ Traditional Owners across five custodial groups, managing rock art tours, cultural training, and heritage protection over 100,000 hectares of the Murujuga Cultural Landscape in Western Australia's Pilbara region.

Ownership category

akta.pro rank

Product category

Cultural Heritage Management

NAICS

Nature Parks and Other Similar Institutions (712190), Historical Sites (712120)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Organizations (8600)

akta.pro primary industry

Cultural Heritage & Indigenous-Led Visitor Services (Tribal Tours, Heritage Sites, Co-management) (THAAAGAL)

akta.pro secondary industries

Community-Based & Indigenous-Led Ecotourism (THAAAEAH), Private Cultural Immersion & Heritage Experiences (Local Hosts, Traditions) (THAJALAJ), Traditional & Indigenous Crafts Lessons (Heritage Skills, Folk Arts) (THAJAKAH)

Keywords

• Cultural heritage management
• Rock art tours
• Cultural awareness training
• Aboriginal land management
• Indigenous heritage protection

Headquarters

HQ city

Karratha

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Cultural Awareness Training and Inductions: MAC generates revenue through cultural awareness training and online inductions for businesses and individuals ($110 per person), supporting MAC's sustainability and land management activities.
2. Rock Art Tours and Cultural Programs: Revenue from public and corporate rock art tours and cultural training programs. Funds raised contribute to looking after country and supporting MAC's sustainability.
3. Tourism Program: Development of the Murujuga Tourism Program including a Living Knowledge Centre and accommodation (planned), funded through grants and government support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

MAC delivers cultural heritage management services on behalf of the Ngarda-Ngarli Traditional Owners of the Murujuga Cultural Landscape. Its primary commercial offerings are guided Rock Art Tours and Cultural Awareness Training (delivered to public visitors, corporate clients, and schools) and an Online Cultural Induction program ($110 per person, certificate valid 12 months) for individuals and businesses working on or visiting Murujuga country. Operationally, MAC runs the Murujuga Rangers land management program, co-manages Murujuga National Park with DBCA, and executes the Rock Art Monitoring Program with DWER and Curtin University.

Product overview

Murujuga Aboriginal Corporation (MAC) is a Traditional Owner-led organization that operates a portfolio of cultural heritage and land management services rather than a unified software product. The core offerings include Rock Art Tours and Cultural Training programs (public, corporate, and school variants), an Online Cultural Induction platform for $110 per person, and the Murujuga Rangers Program for environmental monitoring. MAC also operates the Murujuga Rock Art Monitoring Program in partnership with DWER and Curtin University for scientific research. Supporting services include the Business Development Unit for member economic opportunities, the commercial venture Wangarri Crane and Equipment Hire through subsidiary Murujuga Commercial Limited, and planned development of a Living Knowledge Centre tourism precinct. The organization focuses on preserving Indigenous heritage, managing Murujuga National Park jointly with government, and achieving World Heritage Listing for the Murujuga Cultural Landscape.

Differentiator

Problem solved

Functional benefit

Products and services

• Rock Art Tours Guided on-country tours of Murujuga's ancient rock art sites delivered by MAC Rangers and cultural guides, available for public visitors, corporate groups, and school groups across the Burrup Peninsula.
• Cultural Awareness Training Cultural awareness training delivered by MAC Rangers covering Indigenous culture, heritage protocols, and the significance of Murujuga to Traditional Owners; available as direct corporate training and integrated into the online induction program.
• Online Cultural Induction Digital cultural induction program for individuals and businesses conducting work on or visiting Murujuga country, priced at $110 per person with certificates valid for 12 months.
• School Rock Art Tours and Cultural Training Educational rock art tours and cultural education workshops delivered by MAC Rangers (MLSU Rangers) on a free-of-charge basis to schools and youth groups, including the Waja Guma Early Learning Program.
• Murujuga Rangers Program Ranger service program delivering land management, environmental monitoring, wildlife conservation, and cultural heritage protection across Murujuga National Park and the Dampier Archipelago.
• Business Development Unit (BDU) Business development support service for MAC members providing employment pathways, training, and economic opportunities for Traditional Owners from the five custodial groups.
• Wangarri Crane and Equipment Hire Majority Aboriginal-owned crane and equipment hire business operated as a joint venture between MAC's wholly-owned subsidiary Murujuga Commercial Limited and Boddingtons Hire.

Quantifiable outcome

• UNESCO World Heritage inscription achieved in July 2025 for the Murujuga Cultural Landscape
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Federal and State Government AgenciescoreStrategic or Co-development Partner · 29 February 2024Statement of Intent signed by MAC, Federal Environment Minister, WA Premier, State ministers, and CEOs including from Rio Tinto, Woodside, Yara Pilbara, Perdaman and Horizon Power to form a Heads of Agreement placing MAC on equal footing in future land use decision-making.
• Department of Water and Environmental Regulation (DWER)coreStrategic or Co-development Partner · 1 January 2022DWER is the lead government agency partnering with MAC on the Murujuga Rock Art Monitoring Program. Together they oversee the most extensive scientific study to examine potential impacts of industrial air emissions on Murujuga's rock engravings, involving 55 scientists and comprehensive air quality and rock monitoring.
• Department of Biodiversity, Conservation and Attractions (DBCA)coreStrategic or Co-development Partner · 1 January 2006MAC and DBCA jointly manage Murujuga National Park, with MAC Rangers working alongside DBCA Rangers for environmental conservation, wildlife monitoring, and heritage protection activities.
• Curtin UniversitycoreStrategic or Co-development PartnerCurtin University partners with MAC on the Murujuga Rock Art Monitoring Program, contributing scientists and research expertise. University researchers are developing micro-credentials for rock art monitoring training in collaboration with MAC Rangers.
• Murujuga Circle of ElderscoreOthersThe Murujuga Circle of Elders, formed in 2012, provides cultural guidance and governance oversight for MAC. All research sites and activities are approved by the Circle of Elders, ensuring cultural protocols are respected.
• Pilbara Ports AuthorityminorStrategic or Co-development PartnerPilbara Ports Authority collaborates with MAC Rangers on mangrove revegetation programs at Cowrie Cove as part of PPA's Mangrove Mates conservation commitment.
• Baynton West Primary SchoolminorStrategic or Co-development PartnerMAC partnered with Baynton West Primary School through a Memorandum of Understanding for the Waja Guma Early Learning Program, meaning 'Little Children Learning Together' in Ngarluma.
• Murujuga Commercial LimitedcoreOthersMurujuga Commercial Limited (MCL) is MAC's commercial arm established to support long-term investment aspirations. MCL's first venture is Wangarri Crane and Equipment Hire, a majority Aboriginal-owned business in partnership with Boddingtons Hire.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Torres Strait Regional Authority (TSRA): Statutory authority representing Torres Strait Islander and Aboriginal peoples of the Torres Strait, with environmental, cultural heritage and economic development programs. Comparable as an Indigenous-led governance body delivering regional development, cultural protection and ranger programs.
• Kimberley Land Council (KLC): Native Title representative body for Traditional Owners across the Kimberley region of Western Australia. Comparable as a regional Indigenous land council engaged in heritage protection, conservation management and engagement with major industry (mining, pastoral, ports).
• Uluru-Kata Tjuta National Park: Jointly managed UNESCO World Heritage site returned to Anangu Traditional Owners. Highly comparable as an Indigenous-co-managed national park with cultural tourism, ranger programs and visitor services delivered alongside government partners.
• Yamatji Marlpa Aboriginal Corporation (YMAC): Native Title representative body for Traditional Owners in the Pilbara and Mid West regions of Western Australia. Highly comparable to MAC in structure (incorporated under the CATSI Act), mission (Traditional Owner representation, land management, heritage protection) and geography (overlapping Pilbara footprint).
• Kakadu National Park (jointly managed with Aboriginal Traditional Owners): Australia's largest jointly managed national park, co-administered with Bininj/Mungguy Traditional Owners. Directly comparable to MAC's joint management of Murujuga National Park: UNESCO-listed cultural landscape, Aboriginal co-management, rock art and ranger programs.
• Dhimurru Aboriginal Corporation: Aboriginal corporation managing the Laynhapuy Homelands in northeast Arnhem Land, NT. Comparable in operating model: Indigenous-led land and sea management, ranger programs, cultural heritage protection, and partnerships with government/industry on mining-impacted country.

Broad incumbents

• Indigenous Land and Sea Corporation (ILSC): Australian Government entity that supports Aboriginal and Torres Strait Islander peoples to acquire and manage land for environmental, cultural and economic purposes. Comparable as a funder/partner for Indigenous land management, but operates at national scale rather than as a single-site operator like MAC.

Others

• Curtin University: Western Australian research university partnering with MAC on the Rock Art Monitoring Program and developing micro-credentials for ranger training. Relevant as a core research and capability-building partner enabling MAC's scientific program, though not a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MurujugaAboriginalCorporation
• LinkedInlinkedin.com/company/murujuga-aboriginal-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murujuga Aboriginal Corporation