Musashi Group ( Musashi Japanese Cuisine & Kojiro Kitchen)

What Musashi Group ( Musashi Japanese Cuisine & Kojiro Kitchen) does

Musashi Group is a privately-held, Auckland-based Japanese restaurant group operating two dine-in locations under the Musashi Japanese Cuisine brand — at 64 Waimarie St in St Heliers and 212 Kitchener Rd in Milford — with a small headcount of approximately 9 employees. The business is the successor to a brand previously known as Kojiro Kitchen and operates as an independent, non-listed company with no disclosed institutional investment, parent company, or subsidiary structure.

The group's product offering centers on an evolved Japanese menu split between a daytime interactive 'LUNCH ZEN' series (including tableside Katsuni, Hitsumabushi-style Eel Don, and signature Katsu with Fresh Panko) and a premium dinner menu featuring Kagoshima Wagyu and traditional Paper Hot Pots (Kami-nabe). Supporting offers include a children's menu, a takeaway menu available direct and via Uber Eats delivery, a Quick Dining 1-hour Plan for time-constrained diners, and an E-Gift Card shop through the musashi.group corporate website. Marketing and customer engagement are conducted through separate Instagram and Facebook accounts for each location.

The revenue model is primarily transactional dine-in restaurant service, supplemented by takeaway, third-party marketplace delivery (Uber Eats), and digital gift card sales. Pricing is not publicly disclosed, and there is no subscription, licensing, or enterprise channel. Customer segments are split between casual diners and families (targeted via the Quick Dining Plan and lunch series) and premium dining customers seeking authentic, multi-course Japanese experiences (targeted via the dinner Wagyu and course offerings). Distribution is exclusively within New Zealand, limited to the Auckland metropolitan area.

Name

Musashi Group ( Musashi Japanese Cuisine & Kojiro Kitchen)

Legal name

Musashi Group

Website

https://musashirestaurant.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Musashi Group is a privately-held Japanese restaurant group operating two dine-in locations in Auckland, New Zealand (St Heliers and Milford), serving casual and premium diners with interactive lunch menus, Wagyu dinner courses, takeaway, and Uber Eats delivery.

Ownership category

akta.pro rank

Product category

Japanese Restaurant / Hospitality Dining

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

Keywords

• Japanese restaurant dining
• Premium Japanese cuisine
• Restaurant takeaway service
• Food delivery service
• Restaurant gift cards

Headquarters

HQ city

St Heliers

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Services: Revenue generated from lunch and dinner service at two Auckland restaurant locations. Offers include interactive lunch experiences (LUNCH ZEN series), premium dinner courses featuring Kagoshima Wagyu, and traditional Japanese dishes served in authentic settings.
2. Takeaway and Delivery: Takeaway menu items and delivery services through third-party platforms. Includes lunch takeaway, dinner takeaway, and kids' menu items for off-premises consumption.
3. E-Gift Cards: Digital gift card sales through the company's online shop, allowing customers to purchase restaurant gift vouchers for gifting or personal use.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Musashi Group operates two dine-in Japanese restaurants in Auckland (St Heliers and Milford) serving authentic Japanese lunch and dinner menus featuring premium ingredients such as Kagoshima Wagyu and traditional Paper Hot Pots (Kami-nabe), along with interactive tableside experiences like the LUNCH ZEN series. The company also sells takeaway meals, offers home delivery through Uber Eats, runs a Quick Dining 1-hour Plan for time-constrained guests, and retails digital gift cards online.

Product overview

Musashi is a Japanese restaurant group operating two locations in Auckland, New Zealand (St Heliers and Milford). The company offers dine-in services through distinct dinner and lunch menus, takeaway options, a children's menu, and home delivery via Uber Eats. Key menu highlights include the LUNCH ZEN interactive series for lunch service and premium offerings like Kagoshima Wagyu and traditional Paper Hot Pots for dinner. The group also provides gift card products and a Quick Dining 1-hour plan for quick meals.

Differentiator

Problem solved

Functional benefit

Products and services

• Musashi Dinner Menu Premium Japanese dinner offerings featuring Kagoshima Wagyu and traditional Paper Hot Pots (Kami-nabe), with course sets including Rustic Miso Soup and Chawanmushi, served at both St Heliers and Milford restaurants in Auckland.
• Musashi Lunch Menu Lunch menu featuring the interactive "LUNCH ZEN" series with sizzling Katsuni simmered at the table, Eel Don served Hitsumabushi-style, and signature Katsu with Fresh Panko, served at both Auckland restaurant locations.
• Musashi Takeaway Menu Takeaway menu offering Japanese cuisine for home pickup or delivery, available directly from both Musashi restaurant locations and through the Uber Eats delivery marketplace.
• Musashi Kid's Menu Specialized Japanese menu designed for children, available for dine-in and takeaway at both Musashi locations in Auckland.
• E-Gift Card Digital gift card product sold via the Musashi website's online shop, allowing customers to purchase restaurant gift vouchers for gifting or personal use.
• Musashi St Heliers Dine-in Restaurant Physical Japanese restaurant location at 64 Waimarie St, St Heliers, Auckland, offering lunch and dinner dine-in service along with associated takeaway and Kids' menus.
• Musashi Milford Dine-in Restaurant Physical Japanese restaurant location at 212 Kitchener Rd, Milford, Auckland, offering lunch and dinner dine-in service along with associated takeaway and Kids' menus.
• Quick Dining 1-hour Plan Early dining service plan with a one-hour dining time limit, available for reservations from opening until 6:15pm, limited to parties of up to 4 guests, with course menus excluded and unfinished dishes available for takeaway.
• Home Comfort Delivery (Uber Eats) Home delivery service operated through the Uber Eats third-party platform, allowing Auckland customers to order Musashi's takeaway menu for off-premises consumption.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Uber EatsminorChannel Partner/ Reseller/ DistributorUber Eats is a delivery marketplace partner that enables Musashi to offer home delivery of takeaway menu items. The partnership allows customers to order Musashi menu items for delivery through the Uber Eats platform, extending the restaurant's reach beyond dine-in and direct takeaway customers.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Marugame Udon: Global Japanese udon and casual Japanese dining chain operating full-service restaurants with takeaway formats. Comparable to Musashi on Japanese cuisine focus, full-service dine-in model, and multi-channel revenue, but positioned at casual price points and global scale.
• Wagamama: Global Asian-inspired casual dining chain operating full-service restaurants with a broad noodle and rice menu. Comparable to Musashi as a full-service Asian restaurant brand with multiple revenue channels (dine-in, takeaway, delivery), but operating at significantly larger scale and serving a broader pan-Asian menu rather than traditional Japanese.
• Sushi Train: Australian and New Zealand sushi and Japanese restaurant chain operating multiple dine-in locations across ANZ. Comparable to Musashi on Japanese cuisine, multi-location regional presence, and dine-in + takeaway revenue mix, but positioned more toward casual/conveyor-belt formats than premium full-service dining.
• YO! Sushi: UK-headquartered Japanese restaurant chain operating dine-in locations with takeaway and delivery offerings. Directly comparable to Musashi on Japanese cuisine positioning and multi-channel distribution, though it competes at a larger national scale with a conveyor belt and broader casual-dining format.

Regional players

• Genghis Khan: New Zealand-based casual dining chain specializing in Mongolian BBQ with multiple Auckland and national locations. Comparable to Musashi as a multi-location Auckland-headquartered full-service restaurant group with dine-in, takeaway and delivery, though Genghis Khan operates in Mongolian BBQ rather than Japanese cuisine.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/musashi.stheliers
• Instagraminstagram.com/musashi.stheliers
• LinkedInlinkedin.com/company/grace-earth-limited-musashi-japanese-cuisine-kojiro-kitchen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Musashi Group ( Musashi Japanese Cuisine & Kojiro Kitchen)